Samsung is one of the largest electronics manufacturers in the world known for its mobile devices. They use slogans like "Inspire the World" and "Create the Future" to portray their products as unique and futuristic. Their logo is a tilted dark blue oval with the word "Samsung" in sans-serif font. Samsung designs its visual identity, digital templates, advertisements, and signage to have a simple, clean, and futuristic look primarily using white, black, and shades of blue and gray. Their main competitors in electronics include Apple, Sony, Panasonic, Sharp, and LG.

1. BRAND
ANALYSIS
Samsung

2. VERBAL
SYSTEM
Samsung, is one of the biggest electronic provider in the
world and are known for their mobile devices. They are
the largest mobile phone maker in South Korea, their
home market and the third largest in the world.
They use different slogans such as “Inspire the world” and
“Create the future” to show the people that their products
are unique and futuristic. Showcasing Samsung’s three
key strengths: “New Technology,” “Innovative Products,”
and “Creative Solutions.
Their domain name is:
www.samsung.com
slogan:
Inspire the World
Create the Future
headline:
Bigger
Rethink
Lifestyle
Value
New

3. VISUAL
SYSTEM
Their logo is made of a dark blue oval shape and the
wordmark. The oval shape tilted at a 10-degree angle is
supposed to represent the world moving through space.
Their wordmark is made of an all caps sans-serif font in
which the “A” loses its dash.
The rest of their text uses the SamsungOne font, a font
that Samsung themselves made and which is really like
the Roboto Font.
The colors that they mainly use is white, black, shades of
blue and shades of grey. The design that they use in their
layouts is simple and clean and offers this futuristic look.

4. DIGITAL
TEMPLATES
They continue to use simple and clean layouts.
The font that they use in the text is still the
SamsungOne.
As for their social media posts, Samsung mainly
posts pictures and videos of their products in
order to advertise them and show the people
what’s new.

5. ADVERTISING
EXAMPLES
Their ads also use this clean and simple design
where they showcase the product that they are
advertising. Most of the time, they will put lots of
emphasis on special features that their product
offers. A good example would be the Samsung
Galaxy S8 Edge, where they put emphasis on the
bezel-less screen.

6. COMPETITORS
Samsung is mostly known for their mobile
devices, but also sells electronic products such
as televisions, fridges, accessories, etc. Samsung,
being one of the top electronic manufacturers in
the world, has many competitors such as Apple,
Sony, Panasonic, Sharp and LG.
Think Different A Better Life, A Better World
Life’s Good
BE MOVED Be Original

7. SIGNAGE
They use their logo in their signages. Often with
a backlit which attracts the eyes. Since their logo
is made out with their company name, Samsung
has an easier time putting their logo on all their
advertisements and their products.

8. OTHER
Just like any other company, Samsung also
has their Annual Report. In their report, they
maintained their clean and simple design. The
information is well organized, and they chose the
SamsungOne as font and justified it. They mainly
use the color blue, grey, white and black and also
put some well chosen pictures.