Patterns of Production and Consumption

1. INSTITUTO TECNOLÓGICO
DE SALTILLO
Janice Alesha Herrera Alvarez
SUSTAINABLE DEVELOPMENT
3.5 PATTERNS OF PRODUCTION AND CONSUMPTION
(SLIDESHARE 25)

2. Why are
most
societies
immersed in
consumeris
m?
ØConsumerism is one of the strongest forces affecting our
lives in the modern world. The term ‘consumerism’ does
not simply refer to immediate factors in our daily lives such
as the omnipresence of advertising, but anything
connected to the overarching idea in our modern society
that in order to be happier, better and more successful
people we have to have more stuff.
“Everyone knows that we live in a culture of
consumerism.”

3. Why are
most
societies
immersed in
consumeris
m?
ØOur present civilization is immersed in a
culture proclaiming "freedom", falling into an
inebriating hole of "unlimited" choice that is
allowing all kinds of moral diversity and
material waste, while under the illusion that it is
marching into a so-called "marvelous
consumer society". Under this pervading
atmosphere most people are reluctant to give
up any options, thus promoting an unhealthy
permissiveness.

4. Victor Lebow was an American economist and essayist who is considered oneof the initiators of the consumerist
model. He is known for his formulation of capitalismAmerican consumer was expressed in 1955 with an article
published in theJournal of RetailingIn his article, the cost of maintaining lifestyle is discussedAmerican in 1955 and
the effect this had on the cost of retail profits.
"Our huge productive economy requires that we make consumption our way of life, that buying and using goods
becomes a ritual, that we seek our spiritual fulfillment and the satisfaction of our ego within consumption ... we need
to buy things, burn , they wear out, they are replaced, they are thrown away at a faster and faster rate ".
Victor Lebow’s proposal on consumerism

5. The shopping centers and the culture of consumption: compulsive purchases.
• The Media: the temple of consumption - the film industry, television, print media, the internet ...All are
tendentiously focused on consumption. A famous psychologist said that throughout our lives we work to
consume things we do not need to impress people we do not care about. Apparently, this is how we reach
our full potential.
• The psychology of economics: the big magnates raise prices and want to amass fortunes only to appear
in Fortune magazine, or to win a bet to their friends. They lack absolutely empathy towards the masses.
• The current economic model. The economy of indebtedness. In the banking era of our days we do not
exist based on concrete gains, which correspond to the product and resources we have and real
prosperity, but rather we exist on the basis of the economy of indebtedness. Give the example of the
bank; $ 1,000 and loans.Countries are getting into debt with insane amounts of trillions of dollars, sums
they can never repay, and this debt has not been based on real resources that may exist even in the
entire world for a long time. The problem is that banks today are simply printing bills.We are living inside a
mortgage bubble, a bubble of indebtedness, a bubble of money, that does not reflect reality, that will
explode at any moment at a global level, so that individuals will discover from one moment to another that
their money does not have any value.

6. Mexico is
following the
US in the
habit of
buying more
and more
unnecessary
goods, what
do you
advice to
reduce this
trend.
Consumer Motives
Consumer has a motive for purchasing a particular product.
Motive is a strong feeling, urge, instinct, desire or emotion that
makes the buyer to make a decision to buy. Buying motives thus
are defined as ̳those influences or considerations which provide
the impulse to buy, induce action or determine choice in the
purchase of goods or service. These motives are generally
controlled by economic, social, psychological influences etc.
Product Motives
Product motives may be defined as those impulses, desires and
considerations which make the buyer purchase a product. These
may still be classified on the basis of nature of satisfaction

7. Pertinence to Decision Making
Consumer behaviour is said to be an applied discipline as some decisions are significantly affected by their
behaviour or expected actions. The two perspectives that seek application of its knowledge are micro and societal
perspectives.
The micro perspectives involve understanding consumer for the purpose of helping a firm or organization to
achieve its objectives. The people involved in this field try to understand consumers in order to be more effective
at their tasks. Whereas the societal or macro perspective applies knowledge of consumers to aggregate- level
faced by mass or society as a whole. The behaviour of consumer has significant influence on the quality and level
of the standard of living.

8. Mexico Consumer Confidence

9. • Think of all the hobbies, activities or items that are available.
• Make a budget and follow it literally.
• Separate money for a life project
• Do not get carried away by advertising.
How does consumerism relates to happiness.
“Consummerism gives us a sense of our own identity. A sense of self. Whether it be by what
clothes we buy. What car we drive. What food we eat. What books we read. Where we take our
holidays. And the more we are able to afford these things, the more our egos are going to be
served, which ultimately will afford us a sense of well being and accomplishment, in turn leading
to being happy.
Now most of us will realise through our lives that happiness is not a constant. However, I think it is
fair to say when we boost our egos with supplying ourselves with the good things life has to offer,
this can also serve as a boost to our wellbeing and self belief. So consummerism and happiness do
actually go hand in hand together.” (Jacky Dror)

10. “Studies have shown that more materialistic people are not as happy as less
materialistic people. Materialism lends itself to less satisfaction with life and
greater anxiety and depression. Materialism is also associated with narcissism
and even manifests itself in health problems such as headaches, backaches,
sore muscles, and sore throats.”
“keeping busy …” It keeps people on the treadmill so they don’t think too much
and do something rash. I read that this was done purposefully, that some
people decided, when technology could have reduced peoples time at work
NOT to do it because people would have too much time on their hands.
People need to have purpose, they cause problems so they have something
to do. Like a Greek song goes “In this mad world … stitch, tear so you have
work…” Does it make people happy, I don’t think it does, it just makes them
not realize the emptiness of their lives, like drugs, alcohol, etc …”

11. We are coerced to consume.
High debt accumulation. Mental health issues.
Environmentaldamages.
Don’tlet
consumerism
consumeyou.
Consumerism abroad to benefit Mexico in-house
With fuel prices low and developed markets’ central
bankers busily engaged in oiling the growth engines of
their respective economies through monetary policy
intervention, Mexico could see better days ahead.
Consumerism is what’s supposedly driving growth at
current, as nothing else is. A major part of the emerging
world, notably China, is shifting its growth toward a more
consumer-driven model. Closer to home, we can see
Brazil and Chile en route to diversifying away from
commodity exports.
An increased drive toward consumerism should ideally
benefit Mexico, where consumer goods such as vehicles
and electronic equipment form the top exports.

12. We live in a world where we see the need as
something that must be satisfied immediately when
not really, when we expose ourselves in environments
where spending money without a specific need
creates that feeling of wanting more which leads us
to consumption in a bad way .My dad has always
told me that extremes are bad, what does that
means? , that is, saying "I'm not going to spend
anything" or "I want it" leads us to a bad path, for
everything we have to have control, we have to ask
ourselves things like, "Do I really need it? because
when we question ourselves wisely we have control
with our own benefit in our lives

13. Life Squared. (2009). The problem with consumerism. April 1, 2019, de Life Squared Sitio web:
http://www.lifesquared.org.uk/problem-consumerism
Martínez, Gerardo. (2017). Globalism, consumerism and the resulting broken civilization. April 1, 2019, de Democracia
Participativa Sitio web: https://democraciaparticipativa.net/economia-society/perspectiva-economica-solana/12521-
globalism-consumerism-and-the-resulting-broken-civilization.html
Unknown. (2013). El consumismo y la crisis del individuo. April 1, 2019, de NecesitodeTodos Sitio web:
http://necesitodetodos.com/2013/09/el-consumismo-y-la-crisis-del-individuo/
Fernández Maia. (2018). ¿Eres derrochador? Entérate cómo dejar de gastar tanto dinero. April 1, 2019, de Familias.com Sitio
web: https://www.familias.com/eres-derrochador-enterate-como-dejar-de-gastar-tanto-dinero/
Unknown. (2018). Consumerism Abroad to Drive Growth in Mexico. April 1, 2019, de Market Realist Sitio web:
https://articles.marketrealist.com/2016/03/consumerism-abroad-drive-growth-mexico/
Unknown. (2018). Mexico Consumer Spending. April 1, 2019, de Trading Economics Sitio web:
https://tradingeconomics.com/mexico/consumer-spending
References