PR looks overwhelmingly easy to do: put out a press release, socialize with influencers, and tap into longstanding relationships with the media. The thing you can also fail in your PR plan if you are reckless. Don’t fall into these five PR traps, according to PR student Janet Pribanic. https://janet-pribanic.blogspot.com/2019/06/the-five-donts-of-public-relations.html