The unprecedented and lingering success of A Bathing Ape (Bape) in streetwear began with the establishing of the store Nowhere, Inc. in Japan. The brand was the brainchild of Japanese designer Nigo, who thought of making limited-supply clothing with the premise that designs will not be recycled to comply with demand, says fashion buff Janet Pribanic.
https://sites.google.com/site/janetpribanicus/blog/acloserlookattheriseofstreetwearlabelabathingape
