2. Understanding E-Marketing
E-Marketing is the practice of marketing which utilizes the internet and any
mobile electronic devices. It is an important aspect for any marketer to
consider because there are over 1.8 billion internet users today.
The Management process responsible for identifying, anticipating and
satisfying customer requirements profitably.
The Chartered Institute of Marketing
Marketing is an activity, set of institutions and processes for creating,
communicating, delivering and exchanging offerings that have customers,
clients partners and society at large.
American Marketing Association
4. Did you know that…
85% of leisure traveler's use the Web to plan their trip
55% of Internet users book holidays online – only 7% book on the
high street
Two thirds of internet users take two or more holidays a year
Almost half of internet users book holidays based on
recommendations from friends and family.
1/3 of people read the travel articles in magazines and newspapers
42% of US mobile users research travel info on their phone before
booking a trip.
10. Elements of an E-Marketing Campaign
Website development
Search Engine
Optimization
E-commerce
E-mail marketing
Advertising
SOCIAL MEDIA
Community Development
Mobile app development
QR codes
Content Marketing
11. Advantages of E-Marketing
Global Reach
Start up costs can be very low
Easily engage with your targeted market segment
Easy to monitor and control you can get instant feed on ROI
Speed: information can also be instantaneous
22. Challenges in the Tourism Industry
Managing User Generate Content
Active Service Recovery
Timely Crisis Communication
A clear and measurable strategy
Consistency and Relevance
Engage students on open discussion about their thoughts on E-Marketing and what they think it means
Engage students on open discussion about their thoughts on E-Marketing and what they think it means
E-marketing is not created in isolation
Explain how e-marketing or digital marketing is used to target the market through the utilization of the services marketing mix.
Give an example of how I would utilize each of these for in my current job and the tourism industry.
E-marketing is not created in isolation
Explain how e-marketing or digital marketing is used to target the market through the utilization of the services marketing mix.
Give an example of how I would utilize each of these for in my current job and the tourism industry.
Advertising – General, PPC, Geo-Targeting, Display ads)
Community Development – blogging forums and co creation
Mobile app development – (Text, Apps, Bluetooth, etc)
Engage students on open discussion about their thoughts on E-Marketing and what they think it means
Engage students on open discussion about their thoughts on E-Marketing and what they think it means
Ask the students what social media channels they use.
Explain how companies use social media
Engage students on open discussion about their thoughts on E-Marketing and what they think it means
Engage students on open discussion about their thoughts on E-Marketing and what they think it means
Engage students on open discussion about their thoughts on E-Marketing and what they think it means
Engage students on open discussion about their thoughts on E-Marketing and what they think it means
https://www.facebook.com/SeeAustralia/app_272415666183752
Vacationitisis – YouTube link http://www.youtube.com/watch?v=WiDt0QpcV4w
Website – Vacationitis http://www.vacationcarecenter.hilton.com/?WT.mc_id=zCBWAAB0US1HH2OLS4Generic127BR841274
Engage students on open discussion about their thoughts on E-Marketing and what they think it means
Google Analytics
Sprout Social
Hootsuite
Carroll sees the biggest on-site opportunity for social media in the hospitality industry at the intersection of social media and mobile. If mobile geolocation features alert a hotel that you are in the building, it creates the opportunity for them to pitch relevant services. Perhaps when you arrive, for instance, management will encourage you to come down to the bar and enjoy a complimentary cocktail. When Foursquare users check into the Wynn Hotel & Casino Las Vegas, for example, they unlock a special that earns them a complimentary glass of champagne at Blush Boutique, one of Wynn Las Vegas's nightclubs.
"Location-based services such as Foursquare and Facebook Places have brought a new level of how people demonstrate that they want to be associated with where they are, and that they are interested in communicating with people in the same place," says John Wallis, the global head of marketing and brand strategy for Hyatt. "Based on the evolution of these channels, we have the potential to market to customers in a manner that is 100% relevant to their situation at that moment."
