1. J A N E H E L E N E M A S O N
EDUCATION
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1991-1993 London Business School
MBA
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1987-1988 University of Toronto
MA, English Literature
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1984-1987 McGill University
BA, English Literature
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EMPLOYMENT HISTORY
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2005-Present Independent consultant specialising in positive
leadership, organisational development, and change
• Leading UK Private Bank, developed and implemented new
front office strategy and structure
• Global insurance group, coached CMO and built a high
performance global marketing team
• Global bank/insurance group, planned for and implemented the
new brand identity, using appreciative enquiry with global teams
• International private bank, implemented a new organisational
model, talent management system, and succession plan
• Global software company, supported development of new front
office organisational model to drive business development
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2010-present Founder and director of Virtuous Bread, a social enterprise
dedicated to effecting positive social change through bread
• Training aspiring entrepreneurs to set up and run their own
micro-bakeries and teaching kitchens
• Managing and promoting the social franchise, Bread Angels, a
network of micro-bakers around the UK
• Teaching bread courses for profit and on a voluntary basis
(schools, shelters, prison)
• Speaking and writing about social entrepreneurship
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2000-2005 The Monitor Group, Partner. Developed business and led
teams to deliver high impact consulting interventions, e.g.:
• Leadership and change: Coached individual board executives
and worked within their organisations to build high
performance teams to effect positive change
• Growth: Developed corporate, business unit, and individual
product strategies
• Constituency Management: Facilitated cross organisational
initiatives to ensure change programmes were intelligently
planned and implemented for positive, sustainable impact
• Managed the London office
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jane@virtuousbread.com

2. J A N E H E L E N E M A S O N
1999-2000 Deutsche Bank Private Banking, Interim Strategy Director
• Working globally, advised the divisional board on a number of
strategic and organisational issues
• Coached board members and worked with them as a group to
develop a high performance team
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1995-1999 Gemini Consulting, Principal (1998-1999). Managing
Consultant (1997-1998). Senior Consultant (1995-1997)
• Led teams to develop and implement complex change
programmes to deliver outstanding results to clients, e.g.:
• Crafted a post merger integration plan for the newly created
board of an international private bank
• Developed and implemented the global strategy for the
private banking division of a global bank
• Co-created and implemented the marketing organisation of
a large, UK life insurance company
• Developed and implemented a new distribution strategy for
a major UK bank
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1993-1995 Standard Chartered Bank, Manager, Group Development
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1992 SG Warburg & Co. Limited, Summer Intern, Project Finance
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1988-1991 Omega Partners, Analyst, Market Research
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OTHER QUALIFICATIONS
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2016 Weatherby School of Management, Case Western Reserve
Certification in Leading Positive Change through Appreciative Enquiry
2016 University of North Carolina, Chapel Hill
Certification in Positive Psychology
2010 Institute of Business Ethics
Understanding Business Ethics Level One
2005 Tavistock Institute
Certification in Executive Coaching
2004 The Myers & Briggs Foundation
Certification in MBTI administration
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BOOKS
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All You Knead Is Bread, Ryland Peters & Small, 2012
The Book of Buns, Ryland, Peters & Small, 2013
Perfecting Sourdough, Quarto, 2016
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CITIZENSHIP: Canadian and UK passport holder
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Web sites: www.virtuousbread.com and www.breadangels.com
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jane@virtuousbread.com