Cosmetics Innovation Forum 2014 @ Simba

1. THE MASCARA AUTHORITY

2. EVOLUTION MASCARA : TOP LUXURY BRANDS USA

4. MAJOR
GAPS

5. TODAY
“PERFECT COUPLE”
FORMULA + BRUSH

6. SOMETHING’S MISSING…

7. IT’S TIME TO BEND THE RULES OF MASCARA

8. A FIRST LOOK

9. GRANDIÔSE MASCARA
UNPRECEDENTED LENGTH, LIFT & VOLUME

10. MAKING OF THE WAND

11. THE 1ST SWAN NECK MASCARA

12. GRANDIÔSE ON SOCIAL MEDIA

13. WE TOLD WOMEN TO #STARTBENDING

14. GRANDIÔSE IMPACT ON MASCARA CATALOGUE: US
MASCARA PLACEMAT – HIGHLIGHTING THREE LOOKS
POS DISPLAY HERO WITH CALL OUT TO PILLARS BA TRAININGS TO SEE CLEAR POINT OF DIFFERENCE
EDUCATION BREAKFASTS WITH TRAINING
VIDEOS
Définicils & Drama
on tray

15. FULL MASCARA PORTFOLIO WITH AUTHENTICITY: US
FRONT SIDE HIGHLIGHTS US PILLAR MASCARAS
BACK INTRODUCES MASCARAS BY LASH TYPE

16. GRANDIÔSE
#1 MASCARA
RECRUIT
WITH SWAN NECK
#1
GRANDIÔSE OBJECTIVES
MACY’S HERALD SQUARE
LAUNCH DAY
+100 PIECES SOLD
96% TO NEW MASCARA CLIENTS
68% TO NEW LANCÔME CLIENTS

17. EVOLUTION MASCARA : TOP LUXURY BRANDS USA

18. KEY BET FOR FALL:
GRANDIÔSE MASCARA