1. Gaining business excellence
by leveraging PLM platform
www.selerant.com

2. Information confidential to and copyright protected by Selerant.
 A Brief Introduction to Selerant & DevEX Platform
 DevEX PLM Solutions & Benefits
 Typical Cases
 Analysis of PLM Benefits based on Design Chain Operations
Reference-model (DCOR)
 Q&A
Outline:
- 2 -

3. A Brief Introduction to
Selerant & DevEX
Platform

4. Information confidential to and copyright protected by Selerant.
 Selerant was established in 1990. It is the first company in the globe specializing in providing
MSDS software. It has an experience of 20 years in providing DevEX PLM, a recipes R&D and
regulatory compliance management platform, which is specifically used for food & beverage
industry, cosmetics, specialized chemicals, pharmaceutical industries, etc.
 Globalized Innovation & Service Network
• Selerant is headquartered in Milan, Italy
• Its R&D centers are located in Milan, Italy, and New York, U.S.
• It’s service stretches as far as China, India, Spain, France, Germany, and Switzerland.
 Selerant was rated by Gartner, an internationally well-known IT research agency, as the most
valuable solution provider for food, spice & perfume, and beverage industries; Serelant was one
of the 500 most increasingly developed companies in 2010 according to an investigation by Inc.,
a U.S. magazine.
Boutique from Italy
- 4 -

5. Information confidential to and copyright protected by Selerant.
Major Clients
- 5 -

6. Information confidential to and copyright protected by Selerant.
 Chinese Environment
DevEX: A PLM Solution to Recipe R&D and Regulatory
Compliance Management
- 6 -
Project & Process Management
Management of Recipe Design,
Experiment, and Sample
Development
Management of Raw Materials,
Recipes, Product Specification,
and Data sheet
A Database of Legal Regulations
on Food Industry from the Globe

7. Information confidential to and copyright protected by Selerant.
Operation Logic
- 7 -
Project
New Era Chocolate
Trial2
Trial recipe 2
Exp. RM
Sweetener 2
Sub Project1
Hazel Taste
Experiment1
Adding Sweetener 1
Substance
TGS
Sub Project2
Almond Taste
Experiment2
Adding Sweetener 2
Trial1
Trail recipe 1
Raw Material
Sweetener 2
Batch
Trial Production
Specification
Specification for Raw
Materials of Sweetener
2
Sample
Sample 1
Specification
Recipe sheet
Recipe
Recipe for Hazel
Chocolate
Specification
Colored label
Guideline
Legal Regulations
for Additives
recipe=Raw Materials + Compositions
Recipe=Raw Materials+Compositions+Technological
Process
Product Requirement
Agreeably Sweet
Specification
Product standard
Specification
Process flow chart
Batch
Trial Production

8. Information confidential to and copyright protected by Selerant.
 Selerant’s Regulatory Research and Science Affairs Team aims at providing clients with
structured legal regulations for food industry, solution for regulatory compliance management,
and cloud service.
 Selerant timely updates database of legal regulations for convenience of clients
• Covering more than 100 countries and regions;
• Containing more than 1,500,000 structured entries.
• You can search for specific limiting values, the original legal texts, and origin of the texts.
 The Database covers legal regulations for
• food addictives, food contaminants ( residue of pesticide or veterinary drug, heavy metal
contamination, food-borne mycotoxins, etc.), microbiological indicators, range of
application and dosage of nutrition enhancers, guide for labeling as well as templates,
guide for labeling allergens, food contact materials, etc.
Database of Legal Regulations around Globe
- 8 -

9. Information confidential to and copyright protected by Selerant.
Structured Legal Regulations
- 9 -

10. Information confidential to and copyright protected by Selerant.
 Food Addictives:
• GB 2760-2011 Standard for Use of Food Addictives and Subsequent Updates
 Nutrition Enhancers
• GB 14880-2012 Standard for Use of Food Nutrition Enhancers and Subsequent Updates
 Contaminants:
• GB 2761-2011 Fungal Toxins Limited in Food
• GB 2762-2012 Maximum Levels of Contaminants in Foods
• GB 2763-2012 Maximum Residue Limits for Pesticides in Food
• Aattachment to No.235 Announcement of the Ministry of Agriculture:
Veterinary Drug Maximum Residue Limits in the Food of Animal Origin
 Labeling:
• GB 7718-2011 General Provisions for Labeling of Pre-packaged Food
• GB 28050-2011 General Provisions for Nutrition Labeling of Pre-packaged Food
Database of Legal Regulations from China Mainland
- 10 -

11. Information confidential to and copyright protected by Selerant.
EcodEX: Solution to Eco Design
- 11 -
Farming
Food
Processing
Transportatio
n
Marketing
Food
Consumption
Recycling of
Food Waste
Information on Carbon Emission and Consumption of Water, Electricity, and Other Energies

12. Information confidential to and copyright protected by Selerant.
Our Advantages:
- 12 -
Service of Providing Legal Regulations for Food Industry over the Globe
The database contains more than 1,500,000 structured entries from about 100 countries and regions
including the China mainland.
Combining different business modes like B2B and B2C
The communication with consumers (for example, labeling) and management of demand of
special clients (for example, sample presentation) can be simultaneously satisfied.
Cutting Carbon Emissions, Saving Energy, Reducing Emission
Selerant is known internationally for its life cycle assessment (LCA) algorithm; the product
data may be used directly.
Not only Specialized in PDM, But in PLM
Besides specializing product data management, Selerant is more skillful in product
lifecycle management.
Global brand with strong local team
Selerant has hundreds of industrial consultants and technical staff devoting to
research on PLM.

13. DevEX PLM Solution &
Benefits

14. Information confidential to and copyright protected by Selerant.
Product Lifecycle & PLM Software
产品生命周期PLM Software
Mass Production
Marketing/Sale
Procurement of
Raw Materials/Confirmation
Testing/
Packaging/Labeling
Market Research
Product Design &
Development
After-sale Service
Ideation
Project Management
PortfolioManagement
ComplianceManagement
- 14 -

15. Information confidential to and copyright protected by Selerant.
Legal RegulationsReligious
Belief &
Customs
Operation Blueprint of PLM & ERP
- 15 -
Raw
materials
confirmation
Client Demand
Recipe Design
ERP
PLM
Intangible Assets
Virtual Products
Tangible Assets
Real Products
Procurement of
Raw Materials
Order
Forecasting

16. Information confidential to and copyright protected by Selerant.
Base for Innovation: Product Lifecycle Management
Project Portfolio Management
Database of Raw Materials, Packaging Materials, Manufacturing
Processes, Products, and Legal Regulations
Management
Decision
Project
Assessment
Indicators
StageReport
DecisionforDevelopment
Stagedreport
DecisionforDevelopment
Stagedreport
DecisionforDevelopment
StageReport
DevelopmentDecision
R&D Process and Project Management
Defining
Project
Requirements
Feasibility
Appraisal
Designing
Recipes
Small/Medium/
Large Trials
Mass Production/
Marketing
Recipe Development, Regulatory Compliance and Labeling
Management
BOM Recipe
Manufacturing Process
Product Technical
Texts
Inspection Documents
Technical Requirements
for Raw Materials
Recipe Test
- 16 -

17. Information confidential to and copyright protected by Selerant.
Stage-Gate Theory
Scoping
Building
Business
Case
Develop
ment
Testing
and
Validation
Launch
Discovery
Post-Launch
Review
Idea
Screen
Second
Screen
Go to
Develop
ment
Go to
Testing
Go to
Launch
- 17 -Source: Product Development Institute Inc.
Cooper

18. Information confidential to and copyright protected by Selerant.
Managing Traceability & Regulatory Compliance of Food
- 18 -
Product &
Project
Planning
Recipe Design
& Testing
Recipe
Optimization
R&D to Mass
Production
Post-launch
Maintenance
1 2 3 4 5
Opportunity
Discovery
Conceptualizatio
n
Feasibility
Appraisal
Designing Validating
Mass
Productio
n
Launch Appraisal
G1 G2 G3 G4 G5 G6 G7
Database of Legal Regulations

19. Information confidential to and copyright protected by Selerant. - 19 -
Stage I: Product & Project Planning (1/2)
 Specifying project tasks, work process, and
approval authority;
 Specifying target market of the product as
well as target clients;
 Specifying legal regulations, religious belief
& customs (such as vegetarianism, Islamism),
and demands of the clients for the product;
 Making R&D demand report;
 Seeking supply of new raw materials and
packaging materials; confirming suppliers;
 Searching for testing items for raw materials
from Selerant database of legal regulations for
food industry.
Product &
Project
Planning
Recipe
Design &
Testing
Recipe
Optimizatio
n
R&D to Mass
Production
Post-launch
Maintenance

20. Information confidential to and copyright protected by Selerant.
Stage I: Product & Project Planning (2/2)
- 20 -
 Specifying project tasks & team
member dispatch management.
 Suppliers provide data of raw
materials/packaging materials through
an Excel template.
 The Excel may directly imported in
the system, free of errors from repeat
typing.
 Confirming indicators of raw
materials needed to be tested.

21. Information confidential to and copyright protected by Selerant. - 21 -
Stage II: Recipe Design and Testing (1/4)
 Screening and planning the compositions of
raw materials of recipes from the list of raw
materials the company recognizes, and
simulating the chemical and physical
influence of each manufacturing process.
 Besides the composition proportion,
manufacturing processes may be
simultaneously managed.
 The recipe cost and nutrition data will be
inspected at any time, and they should
conform to legal regulations/specifications.
 The data regarding recipes can be reused after
recorded.
Product and
Project
Planning
Recipe
Design and
Testing
Recipe
Optimization
R&D to Mass
Production
Post-launch
Maintenance

22. Information confidential to and copyright protected by Selerant.
Stage II: Recipe Design and Testing (2/4)
- 22 -
 With a recipe editor, the compositions and
composition proportion will be recorded. The
cost and nutrition data will automatically
come out from the system.
 Record manufacturing processes by using a
recipe editor.
 The loss factor in the condition of special
technology or variation logic in other
physical and chemical conditions can be set.
 Inspect the recipe in the view of input or
output.

23. Information confidential to and copyright protected by Selerant.
 The database of legal regulations is used to automatically inspect and test that recipes
conform to specifications for additives.
Stage II: Recipe Design and Testing (3/4)
- 23 -

24. Information confidential to and copyright protected by Selerant.
 The database of legal regulations is used to automatically inspect and test that recipes
do not conform to specific claims.
Stage II: Recipe Design and Testing (4/4)
- 24 -

25. Information confidential to and copyright protected by Selerant. - 25 -
Stage III: Recipe Optimization
 Simulate the raw material compositions
of recipe optimized according to a
single objective or multiple objectives
like cost, energy, and nutrition
components.
 Targeting different target markets,
establish alternative recipes according to
optimization results.
 Create globally universal optimization
recipes in the condition that legal
regulations/specifications of several
target markets or other needs can be met.
Product and
Project
Planning
Recipe
Design and
Testing
Recipe
Optimizatio
n
R&D to
Mass
Production
Post-launch
Maintenance

26. Information confidential to and copyright protected by Selerant. - 26 -
Stage IV: R&D to Mass Production (1/2)
 Create product standards;
 Automatically create product labeling
contents according to legal
regulations/specifications of target markets,
such as ingredient list, nutrition fact ,
allergens, etc.;
 Automatically create recipe tables;
 Automatically create manufacturing process
tables;
 Translate labels of multinational languages;
 Check product specifications.
Product
and
Project
Planning
Recipe
Design and
Experimen
ts
Recipe
Optimiza
tion
R&D to
Mass
Productio
n
Post-
launch
Maintena
nce

27. Information confidential to and copyright protected by Selerant.
Stage IV: R&D to Mass Production (2/2)
- 27 -
 Each department inputs information on
labels it is responsible for.
 To create a ingredient list according to
specified specifications.
 To create a nutrition fact according to specified
specifications.
 To create an manufacturing process report for
factories’compliance.

28. Information confidential to and copyright protected by Selerant. - 28 -
Stage V: Post-Launch Maintenance
 Create the report tables regarding influence
range when legal regulations/specifications
change;
 If calcium peroxide is banned by State Food
and Drug Administration, the recipes and
product labels shall be modified; the sources
of meat products supply should be located as a
consequence of any clenbuterol event.
 Massively modify recipes or product labels.
 Simulate the situation of alternative raw
materials and production in different factories.
Product and
Project
Planning
Recipe
Design and
Testing
Recipe
Optimization
R&D to
Mass
Production
Post-launch
Maintenance

29. Information confidential to and copyright protected by Selerant.
 Supporting HTML5 technology;
 Having faster operating speed;
 Providing better browsing experience
(multiple tabs, customized layout,
customized fields, customized widget,
etc.);
 Realizing more flexible project and
workflow management;
 Presenting better regulation search
interface;
 Providing more powerful approval
functions;
 ……
Release of Edition 3.0
- 29 -

30. Information confidential to and copyright protected by Selerant.
 You may register and have a free try via accessing the website
http://compliancecloud.selerant.com/
Selerant Compliance Cloud
- 30 -

31. Typical Cases

32. Information confidential to and copyright protected by Selerant.
Business Challenge (1/2)-High Complexity of Product
Innovation
- 32 -
Innovative Taste
VS.
Cost of Raw
Materials
Globalized Recipe
Vs.
Localized Legal
Regulations
12,000 recipes
26,000 product labels
Marketed in 140 countries
280,000 staff
6 R&D centers
12 technical centers
200 factories

33. Information confidential to and copyright protected by Selerant.
Business Challenge (2/2)-Falling over Severely in
China in 2005
- 33 -
Event Introduction
• Zhejiang Industrial and Commercial Bureau had a casual inspection to infant food in Wenzhou, Ningbo,
and Huzhou before the Children’s Day of 2005.
• According to the casual inspection report, the Iodine content in the milk powder for children over the
age of three produced by the Company exceeds that specified in the national standard.
• According to the national standard, the Iodine content in every 100g milk powder should range from 30
to 150mcg, while the Iodine content examined from this product is 198mcg. Experts pointed out that
excessive intake of Iodine will cause thyroid enlargement, and it is easier for children to get this illness
than adults
Reason
• The R&D personnel mistook in the proportion of iodine, and the quality of raw milk fluctuated.
Effects
• Company N published apology statements and recalled related products.
• Economic losses were estimated to exceed RMB 800 million Yuan.

34. Information confidential to and copyright protected by Selerant.
Business Process Improvement
- 34 -
ProductionDefinition
RecipeBrief
Declaration
&Regulation
Recipetion
SAP R/3
Labeling
Standardization /
Optimization
MES & SPC
Recipetion
1 2 3
To be developed
Project
Recipe
DevEX™
Raw material/Specification
System went live according to
different product categories.

35. Information confidential to and copyright protected by Selerant.
Overall Benefits
- 35 -
Increase profits
by 30% - 50%
Reducing cost
by 10%-40%
Increase efficiency
by 25&-50%
Developmentcost
Salesprofit
Time
• Managing over 140 sales markets around the globe
and 700,000 product specification data;
• Redesigning 1,500 recipes;
• Approving and validating over 10,000 kinds of recipes
and market portfolios;
• Create over 200,000 data concerning structured legal
regulations.

36. Information confidential to and copyright protected by Selerant.
New Application Direction: Consumer-Oriented
Labeling System
- 36 -
http://btl.nestle.co.uk/7613033593673/LC00000635-0/home

37. Information confidential to and copyright protected by Selerant.
New Application Direction: Product Innovation and
Environmentally Sustainable Development
- 37 -

38. Analysis of PLM Benefits
based on Design Chain
Operations Reference-model

39. Information confidential to and copyright protected by Selerant.
ERP-Related Supply Chain Value Activity
39
Plan
Source Make Deliver
Plan
Source Make DeliverSource Make Deliver
Plan
Production
capacity planning
Material planning
Order
forecasting
Sales forecasting
Customer relation
management
Main production
schedule
General
order
Online order
Management of
manufacturing site
Purchase
requisition
Procurement
Receiving/inspecti
ng
Sourcing
Payment
Long-term
production capacity
Report Management
Non-transaction-oriented process/system
Transaction-oriented process/system
Sales
management

40. Information confidential to and copyright protected by Selerant. - 40 -
Connection between Design Chain and Supply Chain
Plan
Research Design Integrate
Amend
Small/medium/large Trials Mass production
Plan
Source Make Deliver
ReturnReturn

41. Information confidential to and copyright protected by Selerant.
Five Performance Classifications of Design Chain
- 41 -
Classification Meanings
Reliability Correct product and process design, to satisfy
quality and time requirements
Responsiveness Designing and integrating new speed for
products/services
Agility Response to events falling out of plans
(including external effects and quality problems)
Cost Managing relevant cost of design chain
Assets Managing the effectiveness of assets of design
chain, to support the design and integration of
new products /services

42. Information confidential to and copyright protected by Selerant.
Performance Indicators of Design Chain
- 42 -
Classification Performance Indicator Possible Reason
Reliability Saving procurement cost of raw materials Scale economy brought about by sorting out and
integrating raw materials
Reliability Saving procurement cost of packaging
materials
Scale economy brought about by sorting out and
integrating packaging materials
Reliability Reducing recall cost and lifting the brand
value
Promotion of quality and regulatory compliance
Reliability Saving raw materials in the stage of mass
production
Conforming raw materials may reduce the probability
of repeated jobs
Reliability Lifting utilization ratio of production lines Good product design may reduce the production
downtime
Responsiveness Lifting sales performance (fast launch) Reduction of cycle time for product design, etc.
Responsiveness Lifting decision-making efficiency More accurate information
Agility Reducing cost of recipes Continuous optimization of recipes
Agility Improving product portfolios Reduction of quantity of recipes in particular markets
Cost Saving annual IT cost Integration of IT systems, elimination of old systems
Cost Saving cost of data maintenance Data cleansing and integration
Assets Lifting R&D productivity More automated operations, less manual operations
Assets Reducing ineffective labor hours Knowledge sharing, easy acquisition of information

43. Exercise

44. Q&A

45. Thank You for Listening!
www.selerant.com