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I do not feel prepared to start
working, I do not know how I
can apply anything that I
learned during my studies
People will not take me seriously, I am so
young and inexperienced
Why can´t there be an option where I can
continue studying while I earn money
Today the salaries are too low; I might
even earn more with some student jobs
Not like others, I do not know what I
want. I do not know which position
or industry is the best fit for me
What if I decide for a job but at the
end I do not like it, but it is so
difficult to find jobs so I might have
to stay there and I will not be able to
re-concentrate on a new area
I am too young, I want to continue
experimenting and discovering the
different career options
My father wants me to work for his
company; at least until I am sure what I want
Companies prefer to hire people without
a degree from an university because they
can offer lower salaries to them
I do know how to apply correctly to a
vacancy and I have neither experiences
with formal job interviews
Most of the interesting jobs are outside
from my city but I cannot imagine to live
far away from my family and friends
I envy my sister for her self-confidence
She looks frequently for vacancies
She has never done a follow up call to
the company where she applied for a
I want to be independent from my
family, but I am scared to be
independent from them
I do not want to miss any time
with my friends and family
I will not obtain what I am
looking for
I want a high salary but I have to get
used to the idea that I will not obtain it
A company will take
advantage of my shy and
insecure personality
I know that I deserve more
than I am looking for but I do
not want to get disappointed
Why is my father pushing me to
a job that I am not interested inI am not like my sister and I am
tired that I always get
compared to her
I actually have an idea in
which career paths I am
interesting it but I would
narrow down my job options
Will I take the correct decision when I
have to decide for a job? I want to
share the responsibility
I am not good enough
I care about my friends and family
I want to be like my sister
I am scared to be on my own when I
I do not know what to do if I
don´t find a job
She seldom applies for vacancies
She never sends an application
without checking it with her mother
the company where she applied for a
vacancy
She likes to fantasize about
future positions
She applies first to positions she is
not that much interested in so
that she can obtain feedback that
she can apply to future
applications
She uses mainly her university´s
job search browser
I care about my friends and family
I have the support of my mum
I am disappointing my dad
I feel like I am the only one who faces this
problem
I am disappointing myself
I am scared to be on my own when I
start working (no friends working
with me)
I know what I want but I am scared to say it
I love to dream although I am
scared that it will stay a dream
I will not succeed on my own
Problem Statement
The stakeholder is a young German who has just finished her bachelor study with an
average GPA from an university located in her hometown and needs a way to deal with
her insecurity, because she is scared of anything that is new to her although it catches her
attention and interest.
Insights
It is surprising to see how she thinks that she protects herself from any disappointment
by not saying what her interests and strengths are, because in this way she puts her
expectations as low as possible so that it is more likely to achieve anything at all.
Moreover, it is surprising that she actually knows that she wants to make a career, be
independent, earn a good salary , but she looks for excuses to make her feel less and stop
dreaming about what she wants. It is challenging to observe how much she depends on
her mother while she feels very pressured by her father and the image of her sister.

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Empathy map

  • 1. I do not feel prepared to start working, I do not know how I can apply anything that I learned during my studies People will not take me seriously, I am so young and inexperienced Why can´t there be an option where I can continue studying while I earn money Today the salaries are too low; I might even earn more with some student jobs Not like others, I do not know what I want. I do not know which position or industry is the best fit for me What if I decide for a job but at the end I do not like it, but it is so difficult to find jobs so I might have to stay there and I will not be able to re-concentrate on a new area I am too young, I want to continue experimenting and discovering the different career options My father wants me to work for his company; at least until I am sure what I want Companies prefer to hire people without a degree from an university because they can offer lower salaries to them I do know how to apply correctly to a vacancy and I have neither experiences with formal job interviews Most of the interesting jobs are outside from my city but I cannot imagine to live far away from my family and friends I envy my sister for her self-confidence She looks frequently for vacancies She has never done a follow up call to the company where she applied for a I want to be independent from my family, but I am scared to be independent from them I do not want to miss any time with my friends and family I will not obtain what I am looking for I want a high salary but I have to get used to the idea that I will not obtain it A company will take advantage of my shy and insecure personality I know that I deserve more than I am looking for but I do not want to get disappointed Why is my father pushing me to a job that I am not interested inI am not like my sister and I am tired that I always get compared to her I actually have an idea in which career paths I am interesting it but I would narrow down my job options Will I take the correct decision when I have to decide for a job? I want to share the responsibility I am not good enough I care about my friends and family I want to be like my sister I am scared to be on my own when I I do not know what to do if I don´t find a job She seldom applies for vacancies She never sends an application without checking it with her mother the company where she applied for a vacancy She likes to fantasize about future positions She applies first to positions she is not that much interested in so that she can obtain feedback that she can apply to future applications She uses mainly her university´s job search browser I care about my friends and family I have the support of my mum I am disappointing my dad I feel like I am the only one who faces this problem I am disappointing myself I am scared to be on my own when I start working (no friends working with me) I know what I want but I am scared to say it I love to dream although I am scared that it will stay a dream I will not succeed on my own Problem Statement The stakeholder is a young German who has just finished her bachelor study with an average GPA from an university located in her hometown and needs a way to deal with her insecurity, because she is scared of anything that is new to her although it catches her attention and interest. Insights It is surprising to see how she thinks that she protects herself from any disappointment by not saying what her interests and strengths are, because in this way she puts her expectations as low as possible so that it is more likely to achieve anything at all. Moreover, it is surprising that she actually knows that she wants to make a career, be independent, earn a good salary , but she looks for excuses to make her feel less and stop dreaming about what she wants. It is challenging to observe how much she depends on her mother while she feels very pressured by her father and the image of her sister.