3. Fast
For Top Dollar
With the Least Amount of
Hassle
4. What if you could sell now for top dollar…
Forget the hassles of selling and / or
renting….
And get multiple tax breaks?
Interested?
5. 4 THINGS (Yes, That’s Correct – 3) SELL HOMES...
PRICE - Our Research Analyst will research “listed and sold”
pricing for comparable homes in your area, and we will set a
price that is fair, market supported and attractive to buyers.
CLEANLINESS - This is an often overlooked, critical
component in selling a home. We will provide you with a clear
roadmap to help ensure that your home is always “ready for
show.”
MARKETING - Simply put, our Marketing will astound you.
Our Marketing Systems are based on those used by Craig
Proctor, an expert in real estate marketing. Successful and
unique marketing strategies are how we get results!
7. •90% of any great marketing plan
is pricing your home in the right
range
•The price MUST be below those
homes that offer more features or
your home will sit on the market
until they home sell first
8. 1. Drop the price, drop the price, drop the price
and lose money
2. Wait, Wait, Wait
3. Short Sale
4. Rent = “4 letter” word
5. Sell NOW using a creative exit strategy
10. Craigslist
•Daily Postings
Generate Multiple
Leads and Huge
Interest
•Lead Capture
Follow-up
immediately acted
upon by a
dedicated Inside
Sales Team
•Postings are
Disseminated to
100’s of Other Real
Estate Websites
15. $150,000 – List Price
◦ Drop price, drop price, drop price!
$132,000 – Sale Price
-$8,100 – 6% Commission to both agents
-$4,000 – seller closing costs
-$4,050 – seller concession 3%
($16,150 – seller costs)
$115,850 Net Check from Title Company
◦ Remember this number because we will come back to it.
What’s owed?
Is this a short sale?
16. $150,000 – List Price
◦ Drop Price, Drop Price, Drop Price!
Decision To Rent It
Market For Sale
◦ Craigslist, Mls, Post, Repost Ads Daily
Show Property Over And Over
◦ Deal With No Shows And Time Wasters
30 -90 Day Vacancy Looking For A Tenant
Screening: Credit Verification, Job Verification,
Criminal History, Reference Checks
Then Collect The Rent And Chase People Down
And Hope They Don’t Destroy Your House.
17. 8% Vacancy Fee
◦ One Month Vacancy
◦ At Least 1 Mo Out Of 12 House Will Be Vacant
◦ Every Month Vacant Is Money Lost
5-10% Management Fee
◦ Stark Property Management Company Example
$100 A Mo Per Unit
5-10% Maintenance Fee
◦ Including
Water/Sewer/Grass/Snow/ Garbage Pick Up
Appliances
18. 1. Rental Agreement
2. Plus A “Pre-agreed Upon” Sale Of The
Property In The Next 6 To 24 Months
3. Buyers Put Non-refundable Option Money
Down That They Don’t Want To Loose
4. Buyers Are Responsible For All Upkeep And
Utilities
5. Buyers Get Approved For Mortgage And Buy
ASAP.
19. Home prices are bottoming out, sellers are
getting realistic that they won’t get the price they
want today, opening a big market for home
sellers.
Sellers who can’t sell are more open to creative
selling strategies
◦ The house is vacant
◦ Carrying 2 mortgages
◦ House is not selling
Seller maintains on time mortgage payments and
good credit
Banks are still tight with lending criteria, so
there’s an abundance of buyers who want the
rent to own option
20. 1. What is major damage occurs?
1. Mindset – “Ownership” not renters
2. Improve property
3. Why would I purposely damage my own house
4. Large down payment
5. Hazard Insurance – landlord and renters policy
2. Midnight move out
1. They move out with notice
2. Just re-sell it
3. Seller keeps the option deposit
3. Money collection {Rent and Monthly rent}
1. Angelo Russo, Avalon Escrow Company ($50 a mo)
2. Title company can collect
21. 1. Rental Agreement
a. 1 Year, With 1 Year Option To Continue
b. Utilities Included And Paid By The Buyer
c. 10% Late Fee If Rent Paid After 5th Of Month
2. Option Money
A. 1-2% Of Purchase Price
3. Future Purchase Price
a. Seller Typically Gets Full Asking Price
4. Rent Credits
A. 10% Of The Rent Rate
B. Incentive For Tenant Buyer To Pay Rent On Time And
Eventually Buy Property Outright
5. Assignment Fee/ Commission
A. Paid By The Buyer
23. The title company handles the payment
collection.
Protects the seller and buyer
◦ Makes buyer pay on time
◦ Makes sure seller pays the mortgage and doesn’t
go into foreclosure
The title company charges $50 month.
◦ Buyers pays for this service
24. The Seller Now Has Options.
A Buyer Is Ready To Buy And Move In Now.
We Only Work With Qualified Buyers
We Handle All The Screening: Job, Credit,
Criminal
We Show The Property By Appointment
No Long Term Vacancy
No Inconveniences
Property Is Sold For A Higher Net Profit!
25. Once a buyer realizes they can own instead of
rent they will beat down our doors to own your
home.
We tell buyers:
“If you want to tie up this property, you need to put
down $1,000 in earnest money to lock it up. Are you
ready to lock up this property?”
26. $150,000 – Future Sale Price – FULL ASKING PRICE
-$3,500 Now – Option Deposit Non- Refundable
-$9,000 Seller Concession 6% To The Buyer
-$4,000 Seller Closing Costs
-$4,500 Sellers Agent Commission (3% Of $150k)
$129,000 NET PROCEEDS From The Sale
+$3500 TODAY From Buyer
$132,500 – NET PROCEEDS In Their Pocket
+ “Margin Over Payment” $150 /Mo For 2 Years = $3,600 Cash
Flow Proceeds
+ Principal Pay down = $200 / Mo = $4,800 Prin Paydown
+ Depreciation = 3.5% Value = $5250 BENEFIT!!!!! Per Year!!!!!!!
◦ $3500 Tax Savings - $10,500 - 35% Tax Bracket (Includes Fed, State And
Local)
+$144,400 Net Net Over Course Of Agreement
**All number are approximate and projected. Not Guaranteed!
27. Seller Agrees to Allow Garuda Investment and
Trading LLC to Market Their Property
◦ Sign the:
Letter of Intent
Then we begin immediately to find a buyer!
