This document outlines the pros of an augmented reality experience featuring an animation of NBA star LeBron James celebrating a slam dunk. It would bring a mural painting of James at a Foot Locker location in Los Angeles to life, allowing fans to experience the dunk through their Snapchat app by scanning a Snapcode. Using AR technology on a popular social platform, the experience would connect fans to both James and the local NBA team in an entertaining way.

1. PROS: (AR Experience)
 It’s animated, realistic, detailed, and entertaining.
 Brings character to life & completes the poster’s story in motion.
 Allows one to experience LBJ’s 1st LA Lakers slam-dunk.

2. PROS: (Location)
 Wall painting is in LA (team’s home-town) – creates natural fan
connection.
 Foot Locker’s House of Hoop - basketball inspired environment.

3. PROS: (Athlete)
 LeBron James is a 1st class, top-rated, global basketball icon.
 Instantly attracts viewer to drawing.
 Access to LBJ is limited and rare.
 Opportunity to connect with the player off-the-court.
 LBJ looks at viewers direction when celebrating.
 Creates instant emotional and direct connection.

4. PROS: (Platform)
 Snapchat is the leading social media AR app.
 Snapcode is recognizable world-wide – instant call-to-action symbol.
 Attracts Nike, Foot Locker, and LBJ fans in using the app.

5. PROS: (Artwork)
 Modern, lively, attractive.
 Vibrant, appealing, eye-catching.
 Team colors – relatable.