Yankee Stadium Merchandise at NYU
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This document outlines the agenda for a presentation on merchandise operations at Yankee Stadium. It includes sections on the presenter's role in retail operations and marketing, a focus on popular Aaron Judge merchandise in 2017 and sales trends related to his performance, an overview of a retail conversion between Yankees and NYCFC merchandise, and a discussion of future trends in stadium retail like cashier-less stores.
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Yankee Stadium Merchandise at NYU
- 2. GAME-PLAN 1. BRIEF INTRO 2. MY CURRENT ROLE 3. AARON JUDGE MERCHANDISE 4. HOME-RUN DERBY 5. PLAYERS WEEKEND 6. NEW YORK CITY FC 7. YANKEES – NYCFC Retail Conversion 8. TRENDS 9. FUTURE OF SPORTS STADIUM RETAIL STORES 11. CAREER ADVICE 12. Q&A 13. GROUP PICTURE
- 3. NAME: EDUCATION: EXPERIENCE: CURRENT ROLE: Retail Operations Supervisor Legends at Yankee Stadium JAMES TORRES NYU – Sports Management 6+ YEARS WHO AM I?
- 4. WHERE DO I WORK?
- 5. WHERE DO I WORK? The Merchandise Stores
- 6. Retail Operations & Marketing Supervisor WHAT’S MY ROLE? OPERATIONS • Store Operations • Merchandise Presentation • Inventory Management • Sales Transactions • Customer Service/Complaints • Employee Performance • Technical Mishaps • Operational Issues • Merchandise Conversion MARKETING • Partnership Marketing Execution • Retail Marketing Development • Trends Research & Integration
- 7. A professional baseball team that plays at Yankee Stadium. Competitive Advantage: • History • Players • Championships
- 8. AARON JUDGE #99 31 DEBUT POSITION AGE AWARDS 25AUG. 2016 Right Field AL ROY HR-Derby Champ AL Sliver Slugger MOST AL HRs (52)
- 9. AARON JUDGEThe Judge’s Chambers
- 12. FUNFACTS Aaron Judge merchandise covered about 40% of retail space in a 5,800 square foot store.
- 13. QUIZ! WHICH PLAYER JERSEY SOLD THE MOST IN 2017? A B C D
- 14. QUIZ! WHICH PLAYER JERSEY SOLD THE MOST IN 2017? A B C D
- 15. FUNFACTS
- 16. QUIZ! JUDGE SOLD MORE MERCHANDISE THAN ANY 1 PLAYER. TRUE OR FALSE? VS.
- 17. QUIZ! JUDGE SOLD MORE MERCHANDISE THAN ANY 1 PLAYER. TRUE OR FALSE? VS.
- 18. QUIZ! JUDGE SOLD MORE MERCHANDISE THAN ALL PLAYERS COMBINED. TRUE OR FALSE? VS. ...
- 19. QUIZ! JUDGE SOLD MORE MERCHANDISE THAN ALL PLAYERS COMBINED. TRUE OR FALSE? VS. ...
- 21. QUIZ! How many Homeruns did Judge hit? A B C D 42 Homeruns 26 Homeruns 47 Homeruns 19 Homeruns
- 22. QUIZ! How many Homeruns did Judge hit? D 47 Homeruns
- 24. PLAYERS WEEKEND
- 25. QUIZ! Which one is Aaron Judge’s Nicknamed Jersey?
- 26. QUIZ! Which one is Aaron Judge’s Nicknamed Jersey?
- 27. PLAYERS WEEKEND
- 28. QUIZ! WHY DID WE ONLY FEATURE JUDGE’S JERSEY? A B C D WE WERE UNSURE IF THEY WOULD SELL. OUR SHIPMENT WAS LOST TWO NIGHTS EARLIER. WE DIDN’T HAVE THE REQUIRED SPACE. WE HAD AN EXCLUSIVE DEAL TO ONLY FEATURE JUDGE.
- 29. QUIZ! WHY DID WE ONLY FEATURE JUDGE JERSEY? C WE WERE UNSURE IF THEY WOULD SELL.The debut of Players Weekend jerseys and mixed initial fan reaction forced us be cautious with selecting 1 player.
- 31. A professional soccer club that plays at Yankee Stadium. Founded by Yankees & Manchester Cit To give new Yorkers a second soccer te
- 34. QUIZ! Who chooses City Scarf Series Designs? A B C D The Fans Legends Staff A&B NYCFC Front Office
- 35. QUIZ! Who chooses City Scarf Series Designs? D A&B
- 50. FUNFACTS OVER 3,000+ ITEMS ARE FLIPED PER SPORT INSIDE THE MAIN TEAM STORE
- 51. WHERE ARE ALL THE PRODUCTS STORED? QUIZ! A B C D WAREHOUSE STORAGE OFF-SITE IN CONNETICUT ALL OF THE ABOVE INSIDE YANKEE STADIUM STORES
- 52. WHERE ARE ALL THE PRODUCTS STORED? QUIZ! D ALL OF THE ABOVE
- 53. CONVERSION THE FLIP APRIL / MAY SUN MON TUE WED THU FRI SAT 1 2 – TB 1:05PM 3 4 – TB 1:05PM 5 – BAL 6:35PM 6 – BAL 7:05PM 7 – BAL 1:05PM 8 – BAL 1:05PM 9 – FLIP 10 – FLIP 11 – REAL 7:00PM 12 – FLIP 13 – FLIP 14 15 16 – MIA 6:35PM 17 – MIA 6:35PM 18 19 – TOR 6:35PM 20 – TOR 7:35PM 21 – TOR 1:05PM 22 – TOR 1:05PM 23 – MIN 7:05PM 24 – MIN 6:35PM 25 – MIN 6:35PM 26 – MIN 1:05PM 27 – FLIP 28 – FLIP 29 – DAL 6:00PM 30 – FLIP 1 – FLIP 2 – FLIP 3 4 – CLE 7:05PM 5 – CLE 1:05PM
- 56. FUTURE OF SPORTS STADIUMS RETAIL STORES AMAZON – GO STORE KROGER – SCAN, BAG, GO WALMART – SCAN & GO NO LINESNO CASHIERSNO WAITING
- 57. CAREER ADVICE 1. Do something you love. 2. Never stop learning. 3. Network. 4. Brand Yourself. 5. Experience matters. 6. Achievements, contributions, results. 7. Try multiple/different roles. 8. Learn from your failures. 9. Work hard – others want your job. 10. Have fun
- 58. Q&A
- 59. GROUP PICTURE
- 60. THANK YOU!