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AN INTRODUCTION 
Prepared for: AT&T
LOCATION BASED OFFER 
InMobi’s geo location services can help 
you target customers in close proximity 
to a your retail location or that of your 
competitors and serve up a holiday 
offer and directions to the closest point 
of purchase. 
This concept for Samsung is targeting users who 
are in close proximity to an Apple store and 
displays an ad for the Galaxy S5 along with 
directions to the closest location.
SOCIAL INTEGRATION 
This concept for AT&T engages users 
and asks them to share their holiday 
moments on Instagram for a chance to 
win a Samsung tablet. The latest entries 
are displayed in the ad through a real-time 
feed.
VIRTUAL CATALOG 
The Virtual Catalog combines an 
immersive visual experience with highly 
personalized content to maximize 
audience relevance and engagement 
This concept brings to life the beautiful imagery for 
Macy’s Holiday Catalog. 
Users can swipe through the virtual catalogue and 
view product imagery, descriptions and pricing 
specific to the users profile.
NATIVE ADVERTISING 
With InMobi Native ads,H Braondlsid caany re 
ach 
new audiences on premium content. InMobi 
Native Ads provide a better user experience 
and 2-3X higher engagement rates. 
In the example shown here, a Native Ad for IKEA is 
seamlessly worked into an app’s News Feed.
COUNTDOWN 
In this concept, an interstitial is displayed 
with a countdown to the biggest holiday 
event of the year - BLACK FRIDAY. 
Users can see how much time is left for 
November 28th and can add it to their 
device’s calendar to remind them.
Holiday DEALS 
EMAIL INTEGRATION 
The concept shows users 12 days of 
deals in a uniquely mobile way. A 
present appears with snow falling all 
around and the messaging slides in and 
lets the user know they need to wipe the 
gift to reveal TJ Maxx’s deal of the day. 
Users can sign up for emails to recieve 
all the deals of the day at TJ Maxx.
GAMIFIED 
COUPONING 
This concept brings a fun 
gamification element to 
shopping for the discount. 
The user is prompted to wipe the bag away 
to reveal an instant discount. 
In this concept, users can wipe up to three 
times to reveal the best deal. They can at 
anytime tap to download the coupon to use 
at a later date or shop instantly on the .com 
site and have the discount automatically 
applied to their basket. 
See demo here.
Once revealed the 
coupon can be easily 
downloaded into the 
users gallery for later use.

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AT&T Holiday Marketing Concepts

  • 2. LOCATION BASED OFFER InMobi’s geo location services can help you target customers in close proximity to a your retail location or that of your competitors and serve up a holiday offer and directions to the closest point of purchase. This concept for Samsung is targeting users who are in close proximity to an Apple store and displays an ad for the Galaxy S5 along with directions to the closest location.
  • 3. SOCIAL INTEGRATION This concept for AT&T engages users and asks them to share their holiday moments on Instagram for a chance to win a Samsung tablet. The latest entries are displayed in the ad through a real-time feed.
  • 4. VIRTUAL CATALOG The Virtual Catalog combines an immersive visual experience with highly personalized content to maximize audience relevance and engagement This concept brings to life the beautiful imagery for Macy’s Holiday Catalog. Users can swipe through the virtual catalogue and view product imagery, descriptions and pricing specific to the users profile.
  • 5. NATIVE ADVERTISING With InMobi Native ads,H Braondlsid caany re ach new audiences on premium content. InMobi Native Ads provide a better user experience and 2-3X higher engagement rates. In the example shown here, a Native Ad for IKEA is seamlessly worked into an app’s News Feed.
  • 6. COUNTDOWN In this concept, an interstitial is displayed with a countdown to the biggest holiday event of the year - BLACK FRIDAY. Users can see how much time is left for November 28th and can add it to their device’s calendar to remind them.
  • 7. Holiday DEALS EMAIL INTEGRATION The concept shows users 12 days of deals in a uniquely mobile way. A present appears with snow falling all around and the messaging slides in and lets the user know they need to wipe the gift to reveal TJ Maxx’s deal of the day. Users can sign up for emails to recieve all the deals of the day at TJ Maxx.
  • 8.
  • 9. GAMIFIED COUPONING This concept brings a fun gamification element to shopping for the discount. The user is prompted to wipe the bag away to reveal an instant discount. In this concept, users can wipe up to three times to reveal the best deal. They can at anytime tap to download the coupon to use at a later date or shop instantly on the .com site and have the discount automatically applied to their basket. See demo here.
  • 10. Once revealed the coupon can be easily downloaded into the users gallery for later use.