1. JAMES MOTTEE
PHONE : 718 501 9854
EMAIL: JAMES.MOTTEE@GMAIL.COM
ADDRESS: 420 W24th ST #9B, NEW YORK, NY, 10011
1.MY STORY
2.EXPERIENCE
3.CASE STUDIES
• AUDI
• WHOLE FOODS
• CHUPA CHUPS
• OTHER IDEAS

2. Sydney
CATTO ART GALLERY, LONDON
01/1993 - 11/1994
Galelery Manager
MUSEUM OF CONTEMPORARY ART, SYDNEY
03/1989 - 12/1992
Gallery Assistant
ROOM 485 ADVERTISING
06/2014 (Temporary Position)
Group Creative Lead
VIACOM
4/2008 - Present
Human Resources Director
INTERACTIVE CORPORATION (DIGITAL)
1/2007 - 4/2008
Senior Manager Human Resources
OWN CONSULTING BUSINESS
05/2006 - 12/2006
Human Resources Consultant
PRICEWATERHOUSE COOPERS
01/2004 - 04/2006
Head Human Resources and Compensation
TMP WORLDWIDE (MONSTER.COM)
07/1998 - 12/2003
Head of Human Resources
OPTUS COMMUNICATIONS
04/1997 - 07/1998
Human Resources Specialist
QANTAS AIRWAYS LIMITED
11/1994 - 04/1997
Graduate Program
Creative & Fashion
MERCEDES BENZ FASHION WEEK - NYC
IINTERNATIONAL FASHION WEEK EVENTS
• DIOR
• MONCLER
• HERMES
• Y-3
• HUGO BOSS
718 501 9854
JAMES.MOTTEE@GMAIL.COM
420 W24th ST #9B, NEW YORK, NY, 10011JAMES MOTTEE New York
I come from a varied background which my multi-faceted personality loves! Having
graduated with a bachelor degree in Business and Psychology I worked for art institu-
tions in Sydney (Australia) and London. I then got more involved in people management
and Human Resources and was leading Human Resources teams for corporate giants
including PriceWaterhouse Coopers (Sydney, Australia). I moved to New York in 2008
and found myself working in Fashion/Media & Entertainment.
Most recently (last 5 years) I worked for media giant Viacom (Paramount, MTV, Nickel-
odeon etc) in a Director role in Corporate. During this time I was also managed projects
& events for major fashion brands including Moncler, Hermes, Y-3, Mercedes Benz
Fashion Week NY (to name a few). These projects took me to London, Milan, Berlin and
Paris for shows and events.
Having spent the last 6 months in the advertising industry I feel I have found a new home
that taps into all my skills and experience..
I have a very strong business mindset, combined with a love for creative. Therefore I
have empathy and understand both sides of the equation (no matter how hard it gets!).
This enables me to expertly manage across both, a skill-set which my role at Viacom
helped me refine. I also pride myself on being able to get the most from any individual or
team.
I love advertising & - What is great about it? It never gets old. So as we move towards
consuming content digitally and throughout social media, advertising can move and
shape itself to a whole new world. Like me it’s flexible, robust and can suit any condition.
Interests: Fashion, art, entertainment &
media, travel and hospitality
Strengths: Strategic decision maker,
cultivating & buidling relationships, global
perspective, analytical thinker, project and
team management

3. AUDIENCE
BRIEF/ISSUE
Create an awareness for a 2 weeks campaign around the launch of the Audi RS7,
generating buzz for the newest halo car. Position the car as a halo vehicle to drive
awareness of the brand’s expertise in performance.

BRAND INSIGHT
Audi is founded on being bold and brave. It’s the most distinctive choice you can
make in a luxury car.
Share/Communicate Show-Off/Competitor
Voyeurism
OpInionOpInion
Self Elevation Voyeurism
OpinionOpinion
Self Elevation
General Public Sophisticates and Pioneers
Lifestyle
• Lives in Washington DC
• Married, no children
• Owns a house
• Drives to work
Car Preferences
• Appreciates car perfor-
mance/innovation
• Likes luxury but wants a
rational buy
• Likes his car to say some-
thing about him
• Appreciates car mechan-
ics - but not into technical
details
Character
• Young professional
• Bold, ambitious, competi-
tive
• Aspires for luxury
• Adventurous - likes to be
ahead of the trends
• Likes to make distinctive
choices that set him apart
from the crowd
AUDI

4. IDEA
CREATIVE PLATFORM
“Audi is World’s Ahead”. The RS7 is engineered for Mars, available on Earth.
WHY?
• Talks directly to the target audience’s need to stand out of the crowd and be
“ahead of the curve” with their choices.
• Content appeals to a broader audience, not just ‘gearheads”.
Global trend for Mars:
• Trending 10M impressions for #mars
• Virgin Galactics Colonization - Mars
• Mars in lifestyle, interior design, fashion and music
DIGITAL & SOCIAL STRATEGY
Focus on bringing active fans from Twitter and Instragram to Facebook and the
Audi site to enable more targeted brand promotions. Also encourage a new fan
base on Facebook and the Audi site through promotions and shares of compel-
ling content that will appeal to a broader audience.
Limited addition “Need for Speed. Go beyond” - Race on Mars
from your own computer or laptop
OUT OF THIS WORLD TEST DRIVE SIMULATOR
• Audi flagship dealers to provide a unique test drive
experience
• Get in the car and experience and drive on Mars with
this 4D experience
FB profile - Be the first to get a Mars Drivers license
Special edition of Google Mars - toggle between Earth
and Mars
EXECUTION

5. AUDIENCEWHOLE FOODS
BRIEF/ISSUE
Whole Foods is launching a new line of organic products, juices and snacks,
manufactured and distributed by them.
They are hoping to aspire normal people to be extraordinary chefs in the home .
BRAND INSIGHT
Whole Foods listens, knows and understand’s their customer’s and their needs.
They are ahead of their competitors with their digital and social strategy and love
to encoruage brand engagement.
• Men and women 24-35 with a household income over $85k (skew women)
• Most likely to be partnered/married
• Aspires to succeed at home and in the workplace
• Social and tech savvy, spends more time online than watching TV
• Concerned with healthy quick fixes
• Desires an exciting shopping experience
• City dwelllers/workling professionals

6. IDEA
CREATIVE PLATFORM
• Whole Foods offers fun, healthy, quick food choices that suit your lifestyle.
• Whole Foods ingredients are reliable and we can demonstrate clearly and
precisely how you can prepare a quick, delicious meal with Whole Foods.
WHY?
• Increasing need for target to understand how their food is prepared, or
make food themselves (quickly and easily).
• Make food preparation fun, easy and also play on the Whole Foods cus-
tomer’s love of animals.
DIGITAL & SOCIAL STRATEGY
• Primary focus will be on the Panda Fresh App for easy ordering, delivery and
customer feedback.
• Vine: Compelling content on-line through Panda “how-to videos”.
• Twitter: Listen to customer needs in real-time and tailor the product line to
customer base with #askpanda.
• Pinterest: Post recipes/pictures
EXECUTION

7. AUDIENCECHUPA CHUPS
BRIEF/ISSUE
Increase awareness of Chupa Chups brand in the US market amongst youth segment
(aged 13 – 25) through the use of social media.
BRAND INSIGHT
Chupa Chups is a candy icon that is about fun.
• U.S. candy eaters.
• Special focus on the youth segment aged 13 - 25.
• Social and tech savvy.
• Those who have a sweet tooth and like fun.
• Those that look for a lollipop to get their sugar fix.

8. The “Big Challenge”. Vote for your team:
1.The voting takes place 4 weeks.
2. Each character is assigned with a flavor.
3. Winning Side: Limited edition release of
characters & flavors.
4. Participants receive the limited edition kit
IDEA EXECUTIONCREATIVE PLATFORM
Research shows 58% are crunchers and 42% are lickers? Which side are you on?
Approved characters and asociated flavors will be assigned to sides in the “big
challenge”.
WHY?
• Increase awareness of brand in US market through compelling/shareable
content.
• Plays to a key insight relevant to all candy eaters.
• Fun, so is brand consistent.
• Various characters will relate to the audience both young and old.
DIGITAL & SOCIAL STRATEGY
Engage a new fan base for Chupa Chups in the US market by attracting people
to their Facebook site, Twitter & Instargram. Content would promote sharing and
engagement across all platforms. e.g. Facebook would ask the audience to come
out of the closet and pick a side. Converstation starters could include asking,
What flavor is Darth Vader? Flavors will have their own twitter accounts.
Cruncher

9. VISA CHALLENGE NANDO’S PRIDE
Brief/Issue:
Design a campaign pitch that leverages social principles yet does not utilize modern
technology to be effective. No interactive digital platforms should be included.
Client: Nando’s takeaway
Event: Capital gay pride
Brief/Issue:
Design a visa card that specifically relates to a younger demographic.

10. Thank
You