yoli introduction deck
For more information contact: james@yolichat.com Founded in October of 2015 and based in Beijing, China, yoli is a global edtech platform for English and Mandarin Chinese learners to practice speaking with native speakers on-demand through WeChat. Speaking a new language is difficult without native immersion and daily practice. yoli helps students practice their speaking in easy 15min or 25min class sessions with native speakers at the tap of a button. No need for reservations, no need to install or download an app. Students learn on-demand and Tutors share culture while earning money at their convenience - anytime, anywhere, straight from WeChat. Speaking a language still requires interaction with other Humans While many companies are focused on a pure AI technology play to assist language learners, yoli believes that learning to speak a language fluently still requires human-to-human interaction. Current AI chatbots still do not offer the type of immersive user experience required to learn to speak a language fluently. For this reason, yoli's tech takes a HI to AI approach to help language learners become fluent speakers. yoli's HI to AI Approach for Language Learning Direct Human to Human speaking allows for more interesting and stimulating conversation for Students. On the frontend, the HI approach allows us to collect more interesting voice data from both our Students and Tutors. On the backend, our AI learns the unique voice print of each Student, allowing us to immediately identify pronunciation/accent, grammar, syntax, and vocabulary issues and then recommend very specific customized learning modules to each Student, providing the most convenient, fine-tuned learning experience currently available on the market.
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yoli introduction deck
- 3. China: Biggest Market, Time Compressed, Innovative Bicycle Renting Food Delivery Taxi/Cars Knowledge Sharing (Language Learning) TTD: 3-10 yrs TFR: 4.4B AMV: 18B MPD: TTD: 3 yrs TFR: 10.3B AMV: 60B+ RPD: 3M TFR: Total Funds Raised, AMV Average Market Valuation, TTD: Time To Dominance, XPD: X Per Day TTD: 1 yr TFR: 1.8B AMV: 3.0B RPD: 167K TTD: 1.5 yrs TTD: 5-13 yrs TFR: 0.9B AMC: 2B TTD: 8 yrs TFR: 8.8B AMV: 60B T I M E C O M P R E S S I O N
- 4. Market Size Worldwide English users: Expected to peak at 2B by 2020 100M Global Chinese Learners Xinhuanet, 2014 “Chinese isn’t the new French, it’s the new English” 75% 25% + 100K 1.5 Billion Global English Learners British Council, TESOL 2014 2017 – 2018 Plan: 100K yoli users 0.27% of China market 0.01% of total market
- 5. • Scheduling time is inconvenient & there’s no easy way to learn or teach on-demand • Difficult and expensive to find native speakers to teach you • Traditional platforms require their own software & apps and are difficult to use • Traditional platforms lack cultural exchange and a social network Problem
- 6. • yoli is everywhere you are, always available, not tied to an app or platform • Quality teachers on demand. Leading-edge courseware • yoli allows people all over the world to earn money teaching their native language • Real value from a real community. Over 20% of yoli teachers also learn on the platform. Community-driven content creation, quality control and customer service. • yoli is the new way to learn the language—think “the ubiquity and scalability of a Duolingo in a solution that actually works, motivates you and is worth paying for” Solution: yoli
- 9. Influential Tech Bloggers Business Week & Bloomberg Tencent Showcase For Business Use yoli Students: Case Studies & WOM Momentum Student Growth: 30% CMGR
- 12. Business Model 2017-2018 100K yoli users by EOY 2018 1000 RMB 100M RMB Average Revenue per Paying User (approximately $150) Projected Revenue (approximately $14.7M) Key Fundamentals of the yoli Business Model • Students pay in advance • Teachers are paid a fixed rate per completed class, give 12 probation classes free, paid 2x monthly • 70% gross margins • Strong referral program and stickiness.