A man will run 7 marathons across 7 deserts on 7 continents in 7 weeks to raise global awareness of the problem of water scarcity. The "Run4Water" event aims to generate over 60 million social media impressions and leverage celebrity and media attention to inspire people, especially young people, to take action to address one of the biggest issues of our generation. Partners are sought to support the campaign through cash donations or in-kind contributions to help share the journey across the Antarctic, Australian, Indian, Spanish, South African, American, and Chilean deserts in February and March 2016.