WiFi security offering including WiFi performance analytics designed for the hospitality sector.

1. On line brochure

2. What makes SpriteGuard Unique?
“There is no ready designed system to prevent from fraudulent usage of wireless communication or to protect data and
functions with wirelessly communicating computers and other entities”.
Wireless security
From Wikipedia
TOM Ltd have now designed and patented a system to prevent this fraudulent usage of wireless communication.
The SpriteGuard system by TOM Ltd is a completely independent WiFi security product that scans and detects all
wireless hotspots within the surrounding area and those devices (mobile, laptop etc.) connected to them. If a device
accidentally connects to a fraudulent hotspot (previously agreed with facility manager via a whitelist/blacklist).
SpriteGuard then uniquely stops the connection, thus preventing any fraud or hack being carried out.
SpriteGuard is the only system that sits alongside the existing WiFi environment,
silently guarding all devices.

3. The Wi-Fi environment
Wi-Fi networks continue to proliferate around the world and the growth in open
access free public WiFi has been phenomenal…
An estimated432 million
public WiFi hotspots by
2020
http://www.fiercewireless.com/wireless/public-
wi-fi-hotspots-to-grow-to-432m
About 800 million new WiFi
enabled devices are
manufactured every year
So what’s the danger, are we all vulnerable to hacking?

4. 1) Security

5. The problem – danger!
Global security giants
Symantec: - recognise the
dangers of open WiFi access
in their 2017 WiFi risk
report!
https://www.symantec.com/content/dam/symant
ec/docs/reports/2017-norton-wifi-risk-report-
global-results-summary-en.pdf
In today's connected world, it is now widely recognised by
security industry leaders that the threat to the public from open
access WiFi hotspots is both present and very real!

6. The problem – danger! (cont’d)
Just how easy is it for any of us to get hacked when using open
access WiFi?
There are dozens of online tutorials showing hackers how to compromise public Wi-Fi, some of
them with millions of views. The most common method of attack is known as “Man in the Middle.”
In this simple technique, traffic is intercepted between a user’s device and the destination by
making the victim’s device think the hacker’s machine is the access point to the internet. A similar,
albeit more sinister, method is called the“Evil Twin.” Here’s how it works: You log on to the free
Wi-Fi in your hotel room, thinking you ’re joining the hotel’s network. But somewhere nearby, a
hacker is boosting a stronger Wi-Fi signal off of theirlaptop, tricking you into using it by labeling it
with the hotel’s name. Trying to save a few bucks, and recognizing the name of the hotel, you
innocently connect to the hacker’s network. As you surf the web or do your online banking, all
your activity is being monitored by this stranger.

7. The problem – danger! – the hotel case study!
Seven minutes. That's how long it takes to microwave a small frozen pizza. It's the
length of Led Zeppelin's No Quarter, give or take a second. And it's also the maximum
amount of time that the majority of hotel guests can go without connecting to Wi-Fi.
Source:Jelisa Castrodale, Special for USA TODAY

8. The problem – the hotel case study – a sample attack!
A typical Wi-Fi attack (Hotel example)

9. The SG devices scan the whole Wi-Fi environment for available hot spots
SG identifying problem – the hotel case study a sample attack cont’d

10. SG dealing with the problem – the hotel case study a sample attack
cont’d
SpriteGuard automatically takes appropriate security actions
SpriteGuard
now
legitimately
disconnects
the guest
from
connecting
to the spoof
hotspot.

11. Problem solved – the hotel case study a sample attack (cont’d)
The SpriteGuard solution has now carried out a defence of the WiFi environment

12. the SpriteGuard solution
The below describes how SpriteGuard differs from a well known existing offering summarising the problem and solution.
PROBLEM: “Evil Twin” – 80% of all known WiFi Attacks
Scenario 1. “Evil Twin” with the same name:
• Existing Market Solution - Protects “ONLY” the known client (devices)
• SpriteGuard - Protects “ALL” the clients (devices) without previous knowledge
Scenario 2. “Evil Twin” with similar name:
• Existing Market Solution - Does not protect against this attack.
• SpriteGuard - Protects “ALL” clients (devices)
WHY use SpriteGuard?
• Existing Market Solution is an Enterprise offering trying to address a limited security solution
for open access WiFi and requires proprietary equipment.
• SpriteGuard is for open WiFi hotspots, independent of the existing proprietary equipment,
plug & play, no infrastructure change needed.

13. the SpriteGuard solution – diagram (fig 1)
Existing market solution
SpriteGuardTM solution

14. the SpriteGuard solution – diagram (fig 2)
Existing market solution
SpriteGuardTM solution

15. SG – the complete WiFi security solution! – applies to any
environment offering free public WiFi access
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In addition SpriteGuard also …………

16. 2) Analytics

17. SpriteGuardTM Analytics – The Virtual Client
What does the SG-VC do?
The SpriteGuardTM virtual client (SG-VC) enables an
organisation to assess the quality of experience of
clients devices in the Wi-Fi network. Importantly all
measurements are made and reported in real-time,
unlike other approaches that produce estimates of the
Wi-Fi performance based upon the client performing
the test, then sending it to a third party that can be
days or even weeks old, and hence of little use. For
example. www.hotelwifitest.com
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SG-VC operates by providing an on-demand
monitoring of specific access points in the Wi-Fi
infrastructure. All reports are fed to an end user
dashboard providing up-to-date performance and
activity about a customer’s Wi-Fi network. This helps
the organisation to ensure optimal access point
usage, and above all, to proactively ensure their
clients’ Wi-Fi experience is at its optimal best at all
times.
The SG-VC provides a unique solution for remotely testing
a Wi-Fi network by operating alongside the existing Wi-Fi
infrastructure. It can operate independently of the
existing Wi-Fi infrastructure, and so does not incur any
additional costs to the Wi-Fi network. Moreover it does
not store any client data, ensuring complete privacy for
the clients.

18. SpriteGuardTM Analytics – The Virtual Client
What does the SG-VC do?
SG-VC performs tests to evaluate the performance of
the Wi-Fi network. These tests are evaluated using a
range of typical network applications and protocols
such as FTP, TCP, UDP, SSL, HTTP(S), Dropbox sync and
video streaming, to replicate a real WiFi user client.
For every test SG-VC reports to the SpriteGuardTM
management console (SG-MC) information such as:
The average download and upload rates;
The time taken to perform a “ping” to/from the SG-VC
and a remote location, and also between the SG-VC
and the local WiFi AP;
The time taken to complete each of the tests;
The measured signal strength from the WiFi AP to the
SG-VC. The SG-MC can be accessed by the host
organisation via a range of interfaces, e.g. secure web
browsers, tablets and PCs.
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Channel Monitoring
One of the Major contributors to slow WiFi connections is congestion on WiFi Channels. As SpriteGuard is independently
scanning all Access Points in the Local Environment and not just in the network, it can advise in real time ho many Access
Points are connected to each Channel and therefore allow the Provider the ability to Change their Access Points to a less
congested Channel.

19. SpriteGuardTM Analytics – The Virtual Client - benefits
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Benefits of adopting SG-VC
The deployment of such a powerful test and
performance monitoring tool allows the providers of
free/guest Wi-Fi to ensure continuous performance
monitoring of the access point in terms of user
experience. This can be particularly crucial when clients
promote access to WI-FI hotspots (open access
networks) that continually underperform and cause
frustration for users, to such an extent that brand
damage can be incurred and significant loss of business
can ensue.
The SG–VC offering will considerably enhance the
ability to ensure that security, user experience,
retention of clients and increased business revenues
are aligned seamlessly within an all-encompassing
performance testing tool unique to the market. It will
also significantly reduce the number of non-essential
maintenance call-outs to customer’s premises.
The installation of SpriteGuardTM ensures the guest a
safe and quality WiFi experience from as little as $20 per
week!

20. 3) The
Dashboard

21. SpriteGuardTM Analytics – The Dashboard
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The SG Dashboard – a
world of data:
The SG cloud based management
console is the vehicle with which
SpriteGuard delivers all security and
user information to the providers of
the guest / free Wi-Fi.

22. 4) Market
Validation

23. SpriteGuardTM Market validation
Rich data analytics via SpriteGuard Cloud Based
Dashboard
• With an estimated 420 million free WiFi hotspots
becoming available by 2020 it is no longer realistic to
place the responsibility of personal data security
wholly at the feet of the consumer, whilst connected
to open access WiFi within a Hotel, Rail Station,
Airport, Hospital, Coffee shop, Retail spaces, in fact
anywhere were the built space offering free WiFi
connection to the public. In our opinion it is the
providers of guest WiFi access that should be
protecting the whole of the WiFi space, both within
and out of their premises.
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Client increased sales & loyalty
• For businesses such as hotels, restaurants etc.
SpriteGuard helps the consumer facing organization to
increase market share by taking a leading role in
protecting their clients through the deployment of
SpriteGuard in order to protect the WiFi environment
– for example by displaying the “protected by
SpriteGuard” logo they are giving a surety to their
clients that they take the security of guest WiFi
provision seriously and care about guest data
integrity.
• So why the market need – increased customer loyalty,
protection of brand reputation, increased footfall,
compliance with regulatory bodies, and keeping up to
date with the change in data privacy laws
sourcehttp://www.bbc.co.uk/news/business-40857219.

24. SpriteGuardTM Market validation
Consumer Influence
• With an estimated 420 million free WiFi hotspots
becoming available by 2020 it is no longer realistic to
place the responsibility of personal data security
wholly at the feet of the consumer, whilst connected
to open access WiFi within a Hotel, Rail Station,
Airport, Hospital, Coffee shop, Retail spaces, in fact
anywhere were the built space offering free WiFi
connection to the public. In our opinion it is the
providers of guest WiFi access that should be
protecting the whole of the WiFi space, both within
and out of their premises.
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Client increased sales & loyalty
• For businesses such as hotels, restaurants etc.
SpriteGuard helps the consumer facing organization to
increase market share by taking a leading role in
protecting their clients through the deployment of
SpriteGuard in order to protect the WiFi environment
– for example by displaying the “protected by
SpriteGuard” logo they are giving a surety to their
clients that they take the security of guest WiFi
provision seriously and care about guest data
integrity.
• So why the market need – increased customer loyalty,
protection of brand reputation, increased footfall,
compliance with regulatory bodies, and keeping up to
date with the change in data privacy laws
sourcehttp://www.bbc.co.uk/news/business-40857219.

25. 5) The team

26. Experienced Leadership Team – Executive Board
Prof Alan Marshall
CEO
• Head of Department of Electrical Engineering &
Electronics at University of Liverpool
• Previously chair of Telecommunications Engineering &
Networks at Queen’s University Belfast
• Extensive industry experience in Telecommunications
and Defense sectors (e.g. Nortel, STC, Ferranti, QinetiQ)
• Widely published author on wireless network
technologies and wireless security
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Julian Watts
Commercial Director
• Successfully built and exited a previous business noted
in the Sunday Times fast track 100
• Experience in start up strategy and deployment
• Over twenty years within a sales and commercial
environment, taking a start up from zero to over 30
million in revenues.
Valerio Selis
CTO
• Currently completing PhD in Electrical and Electronic
Engineering
• Researcher at Liverpool University into the areas of
wireless network security, wireless LANs, wireless
personal area networks, mobile ad hoc networks
David Ashmore
Director
• A multi-lingual, international Director, currently at
Fourteen IP. Previously an MD having had full P&L
responsibility over 20 years for different engineering
projects and companies, ranging from mechanical and
process companies to hi-tech electronics,
telecommunications and software companies.
• A positive, 'can do' attitude; a Sales and Marketing led
approach in delivering business to business contracts
with better than budgeted results.
• Extensive experience in start-ups and spearheading new
business areas. Wide international experience including
residence in Germany and S Africa. Former research
assistant at Queen’s University Belfast specializing in
Development of protocol stacks/architectures
• Experience in WiMAX MAC layer threat modeling
Jim Doherty
Financial Consultant
• Commercially experienced finance professional having
worked in both small and large organizations.
• Typically working with small undercapitalized
businesses with real growth potential, then bring
commercial and financial skills to the table to model
the business and secure growth capital.
• Specialties: Business modelling, front line funds
negotiating, cash management, strategic financial
planning.

27. Experienced Leadership Team – The developers
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Bob Ham
Senior Embedded Software Developer
• A talented software developer with 15 years industry
experience in areas including lab robot control (GSK),
healthcare monitoring equipment (GE Healthcare)
and automotive entertainment systems (Jaguar Land
Rover).
• Active in the open source and free software
communities.
• MSc from Liverpool John Moores University.
Mark McKinlay
Senior Web Developer/Dev-Ops
• A web Developer with experience working with
Large Multi-national Clients including Virgin Money
London Marathon, Hallmark and Fairfax.
• Experience working on Projects from Simple
Websites to multiple server Systems with
redundancy.
• Specialties: Server Management and deployment,
Python Development, Django/Django-CMS
development.

28. 5) Summary

29. What to Remember!
The Space
• Cyber security – open access guest public Wi-Fi
The Technology
• Cutting edge
• Differentiated
• University developed
• Game changing
• Disruptive
The Business Model
• Recurring revenue licensing model
The Team
• Experts in their fields
• Passionate!
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SpriteGuardTM is the Wi-Fi security solution that prevents hacker attacks, it is also a
full analytics solution for performance measurement of existing Wi-Fi infrastructure,
PCI compliance, Penetration Testing and Virtual Client capabilities

30. 6) Company
information

31. Contact Information
Company: Traffic Observation via Management, Limited
(a.k.a. TOM Ltd.)
Flagship Product: SpriteGuardTM
Address: Suite S15 Liverpool Science Park
Innovation Centre 1
131 Mount Pleasant
Liverpool
L3 5TF
United Kingdom
Contact: Jim Doherty
+44 (0) 151 230 2161 (Direct)
+44 (0) 7469 925948 (UK mobile)
james.Doherty@spriteguard.com
Julian Watts
+44 (0) 151 230 2160 (Direct)
+44 (0) 7442 498752 (UK mobile)
julian.watts@spriteguard.com
Website: www.spriteguard.com
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32. 7) In the news

33. Wi-Fi security issues in the news
https://www.clickorlando.com/news/investigators/travel-warning-do-not-use-public-wifi-in-airports-hotels
https://www.khaleejtimes.com/news/why-you-should-be-careful-using-public-wi-fi
http://www.ibtimes.com/free-wi-fi-spots-people-cant-help-logging-even-if-its-dangerous-2574916
http://www.fox32chicago.com/news/local/269871032-story
https://www.itwire.com/home-it/79174-australians-acting-unsafely-with-public-wi-fi-security-wake-up.html
http://www.moneycontrol.com//news/technology/beware-of-free-wifi-at-coffee-shops-railway-stations-96-people-risk-giving-up-
personal-info-while-using-public-wifi-symantec-2329783.html/news/technology/beware-of-free-wifi-at-coffee-shops-railway-
stations-96-people-risk-giving-up-personal-info-while-using-public-wifi-symantec-2329783.html
http://www.independent.co.uk/life-style/gadgets-and-tech/news/wifi-hotpots-coffee-shop-dangerous-security-risk-report-
a7750091.html
http://www.bbc.co.uk/news/av/uk-40686763/young-children-groomed-on-live-streaming-app-periscope
https://medium.com/matter/heres-why-public-wifi-is-a-public-health-hazard-dd5b8dcb55e6
http://www.ibtimes.co.uk/prisoners-caught-using-wi-fi-oap-neighbours-watch-porn-1632778
http://www.bbc.co.uk/news/technology-26469598
http://www.lawtechnologytoday.org/2016/01/risks-unsecured-wifi-hotspots/
https://www.linkedin.com/in/kivatinos/detail/treasury/summary/?entityUrn=urn%3Ali%3Afs_treasuryMedia%3A(ACoAAADFPykBpgXs3j
R8XjodyunDgsrcV9vqNh8%2C50874442)
http://globalnews.ca/news/3647564/free-wifi-security-canadians/
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