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TRAILER 
ANALYSIS
THE BABADOOK 
http://youtu.be/k5WQZzDRVtw 
‘The Babadook’ is a 2014 supernatural horror film directed by Jennifer Kent. It is one of the 
most terrifying and effective horror films of the last decade, and in order to understand and 
draw inspiration from its success, it is necessary to analyse the first feature-length trailer for 
the film. 
The trailer opens with a black screen and a non-diegetic sound being played. Due to the lack 
of action on the screen, this forces the audience to pay attention to the single, low note being 
held, reminiscent of a church organ, and allows viewers to gain a sense of foreboding 
atmosphere before even witnessing any events on screen. This initial omission of any other 
non-diegetic sound is suggestive of an equilibrium of sorts, which indicates the state in which 
the audience finds the characters at the beginning of the film. In accordance with this, the 
black screen then cuts to a high-angle, POV shot of a woman holding a childrens book, 
before cutting to a long shot of her and her son on the bed. It is a seemingly innocent reading 
session that many parents amongst the audience will be familiar with, but various sinister 
cues are made noticeable almost immediately. An example of one such cue is the use of 
lighting and colours – the mother and her child are bathed in the light of a lamp, but 
shadows are very prominent around the edges of the frame, and almost appear to be leaning 
towards the two characters. This indicates an oncoming threat, and is supported by the red 
and black cover of the ‘Mister Babadook’ book itself, as these are colours associated with 
pain, blood, and death – a rapid contrast to the light pastel colours found on most childrens 
books. Furthermore, the combination of diegetic and non-diegetic sound bridging through 
each of the shots generates a certain sense of unease. The mother’s comforting tones and 
change in non-diegetic sound (it now sounds like a slowed-down childlike lullaby) create an 
effect contrapuntal to the sinister nature of the book being read, and the look of fear on the 
child’s face only serves to enforce this. As the mother continues to read, shot-reverse-shot is 
used to demonstrate the effect the book is having on the boy, and the paper drawing of the 
‘Babadook’ intersected with the fearful look in Samuel’s eyes suggests a connection between 
the two characters that serves as a continuing theme throughout the film. 
The single, low note that was being held is cut off abruptly by a non-diegetic growl as the 
scene cuts to a strap displaying the director’s name. As the scene changes, the soundtrack 
becomes more infrequent, with a high-pitched note occasionally being hit. This gives a sense 
of intrigue to the next few scenes, with the break in instrumental melody being implicative of 
something breaking in to this family’s lives – ‘if it’s in a word, or it’s in a look, you can’t get 
rid of the Babadook’. Medium shots are unveiled by the characters as the mother opens 
closet doors and checks under beds in order to reassure her child (through a sound bridge) 
that the creature isn’t real. Furthermore, the fact that she checks these areas and finds 
nothing suggests that she is familiar with the common, conventional locations for hidden 
threats. It also demonstrates how the creature itself differs from the norm and cannot simply 
be classified as a ‘boogeyman’, as it does not hide in plain sight. As Samuel wonders about 
his dead father, these scenes fade into a medium shot of a photograph, before a match-on
-action is used to show Amelia (the mother) frantically grabbing it and clasping it to her 
chest. The deliberate use of an unsteady camera here signifies the strength of her grief, and it 
is this, combined with the darker lighting, that implies that the absence of a father is 
significant throughout the film. Evidently, this inclusion of a backstory allows for reasonable 
judgements to be made regarding Amelia’s sanity, and this will come into question more as 
the trailer progresses. In the next scene, a neighbour is shown offering consoling words, even 
as Sam is shown creating a makeshift weapon in a series of quick, shallow focus, close up 
shots. This fulfils a convention of most horror films in general, as many set within a ‘haunted 
house’ environment often have an outside character sympathetic to the protagonists claims 
and fears – although never truly believing in them. The inclusion of a weapon here is also an 
indication of the dangers to come, as well as allowing the viewer to understand that Amelia is 
not the only troubled character within the narrative. Indeed, this is subsequently enforced by 
Sam’s teachers highlighting his ‘significant behavioural problems’, while staring directly at 
the camera in a shot-reverse-shot with a hapless Amelia. It can be said that, by directly 
addressing the audience in this way, Kent is almost attempting to speak through her 
characters and give hints about the nature of the problem in this film; is it The Babadook 
itself, or the characters themselves? Therefore, throughout these short scenes, Kent has 
weaved a more complex narrative than the target audience may be used to, incorporating 
numerous characters and subplots that urges the viewers to question what they are seeing. 
As the trailer continues to progress, the audience are able to see various shots depicting 
Amelia slumped on the bed, a pop-up paper creature followed by an eyeline match of Amelia 
looking at it, and eventually, her burning the book in the garden. Throughout these, the non-diegetic 
soundtrack escalates in order to include a single, solitary drum, in addition to the 
return of the childlike melody and recurring single, high-pitched note. The fact that all of 
these sounds return simultaneously suggests that the Babadook is closing in, strengthened by 
the urgency of the drumbeat that is almost representative of heavy footsteps. In concordance 
with this, Amelia’s vocal narration becomes more unsure and shaky as she reassures herself 
that it’s ‘just a book’, and it is this doubt that culminates in an uproarious crescendo of non-diegetic 
noise as she eventually burns it. The shots vary in length here – whenever they show 
the book, they are over in the blink of an eye, yet as they tend to linger on the characters 
themselves, one cannot help but deduce that more focus is being placed on their emotional 
states. Again, this seems like a way of insinuating that they brought the horror upon 
themselves. Another noticeable shift in these shots is the levels of lighting available, as natural 
light is immediately shifted to darker, more shadowed lighting, before switching back again. 
In addition to this, the clothing of the two characters shifts between normal outerwear and 
old-fashioned, downtrodden pajamas – and it is these changes that further illustrate how the 
Babadook is slowly affecting the normality of their everyday lives, and how both the mother 
and the son are now aware of its presence. Proceeding on from this, the tone shifts 
dramatically as the scene fades, as all diegetic and non-diegetic sounds are withheld in favour 
of showing several static shots of the house in darkness. This indicates a drastic change in 
narrative – something is different. As these slow shots cut to a zoom in on Amelia, three sharp, 
diegetic knocks are heard, followed by a fearful look on her face as she looks up. From this, 
the darker lighting, and static nature of the shots, it is now evident that the Babadook has 
made contact. 
Furthermore, as the next phase of the trailer begins, the non-diegetic drum returns as a 
continuous beat, and this quicker pace also makes way for an ominous foghorn to be heard.
In conjunction with this, a time-lapse shot of the sky darkening is used as a strap, and 
illustrates how quickly the darkness is approaching alongside the soundtrack. From this, the 
following shots are short, visceral, and intersected with cuts and jump cuts, all placing Amelia 
as the focal point within the frame. One particular sequence of shots displays a long shot of 
her looking in the mirror, followed by a rapid cut to the same scene, but zoomed in 
significantly, with the focus being placed on her terrified facial expression. This apparent 
horror at her reflection cleverly alludes to her damaged mental state, and her proclamation 
that she is ‘just a bit stressed’ strengthens this. Indeed, in the following scene, her physical 
appearance seems to have deteriorated, as she is now wearing darker colours and is covered 
in tears and messy hair. After this, the trailer begins to use horrific imagery in order to fully 
emphasise the genre, as a cockroach-infested hole appears in the kitchen and a shot-reverse-shot 
shows a shadowed figure staring at Amelia through her neighbour’s window. The non-diegetic 
growl that accompanies the latter shot indicates the presence of the Babadook, and is 
one of the only visual depictions of it in the trailer. However, the audience is once again 
forced to question its existence, as Amelia attempts to report it to the police and finds only 
scepticism and concern, due to the blackened state of her hands and frantic disposition. Kent 
has gone to great lengths in order to ensure that Amelia looks as though something is wrong 
with her, and the sporadic combination of fades and jump cuts throughout these scenes is 
emblematic of this deterioration of everything ‘normal’ in her life. A final, quick shot of a 
paper woman and overshadowing figure popping up signifies Amelia and the Babadook, and 
the second crescendo of noise illustrates how close they are – it is taking over her. 
The scene fades into a long shot of a door creaking open in silence, followed by Sam’s non-diegetic 
exclamation of ‘You can’t get rid of the Babadook’. Proceeding this, the horror 
makes itself known at last, as a series of fading shots show a shadowed, clawed figure 
alongside Amelia floating up to the ceiling – allowing viewers to question whether or not she 
is dreaming. Ghostly wails and clockwork sounds are heard, as well as the repeated phrase of 
the Babadook – ‘You can bring me the boy.’ This differs from the usual modern-day 
supernatural horrors in a variety of ways. Usually, supernatural entities are not given a voice, 
and serve only to scream and attack the characters within the film. Evidently, this is not the 
case within The Babadook, as the creature is shown to be capable of interaction, and 
therefore possesses a level of intelligence greater than most otherworldly entities that the 
audience are used to. Both the movement and sounds being experienced also contrast with the 
humanlike movement of most threats in other horrors, as the Babadook appears to glide or 
jerkily move in accordance with wind-up sounds and creaking noises. This is more symbolic 
of old-fashioned horror films where puppets and stop motion were used to create 
supernatural entities, and therefore shows how this film will be old-fashioned in its use of 
scares and will satisfy fans of old, as well as educating the new generation who are more used 
to special effects and prosthetics. In concordance with this, throughout the rest of the trailer, 
strong blues and blacks are the main recurring colours, giving the film a strong expressionist 
feel and firmly rooting it within the supernatural genre (blue being associated with the 
afterlife/ghosts/paranormal activities). After these scenes of the Babadook, Sam’s repeated 
cry of ‘Don’t let it in!’ bridges various fast-paced shots of Amelia slamming, locking, and 
closing doors and windows, further adding to the darkness and creating the frantic sense of 
urgency that the trailer had been building towards. The cry of ‘Don’t let it in!’ resonates 
perfectly in conjunction with the shot of Amelia looking through a peephole, before cutting to 
an eyeline match of an unseen figure spreading its arms in total darkness. At this point, the 
audience becomes more aware than ever of Kent’s decision not to fully show the creature. 
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This may be due to the common belief that ‘fear of the unknown’ is the greatest fear humanity 
is capable of, and it is this determination to ensure that the exact nature of the Babadook is 
unknown that sets this film trailer apart from its peers. 
Throughout the final phase of the trailer, straps are used to provide an additional tease to 
mirror the mystery of the Babadook and break up the action on screen. After the first strap, 
for example, the ambient lighting available begins to flicker before forcing the camera itself to 
do the same, in order to give the impression of jerky, uneven movement on Amelia’s behalf. 
These use of shakes and flickers imply the deteriorating mental state of Amelia, exemplified by 
the shot-reverse-shot of Samuel’s terrified face as she appears to glide towards him. Again, 
even as the Babadook makes his presence known (‘You are trespassing in my house!’) Kent 
keeps the focus firmly on the mother, suggesting this film is unusual in the sense that it is as 
much a character study as it is a horror. It also gives the impression that she may be the cause 
of the problem at hand, which cleverly shifts the tone from the earlier part of the trailer where 
the boy appeared to be the ‘troubled’ one. As another strap stops her in her tracks, the non-diegetic 
noises include low moans, church organ-like drones, and a sound akin to an oncoming 
train – noises commonly associated with pain, funerals, and approaching death. Ultimately, 
this suggests that these characters should be experiencing these at some point within the film – 
yet viewers will already be able to deduce that they already have, in the death of the father. 
Therefore, the fact that these sounds are being utilised again further strengthens the idea that 
the Babadook is a product of their grief, and this is further elevated by Amelia’s admittance 
that she’s ‘sick’ in a shot-reverse-shot of her and Sam in the bath. For the final few shots 
before the title strap, her scream can be heard as a sound bridge while the camera flickers 
more and more rapidly, culminating in a shot of her screaming and covered in scratches, 
staring at something behind the camera. Here, her mental instability is fully highlighted 
through her physical appearance, prompting audiences to question whether she has been 
possessed, or if she has inflicted the pain upon herself. She appears to be bathed in light and 
experiencing a severe gust of wind as she screams, and the fact that this light has suddenly 
appeared amongst so many darkly lit shots suggests an otherworldly entity of great enormity, 
finally revealing itself to her. Subsequently, this then cuts to the title strap of ‘The Babadook’. 
Each strap has utilised a stained white serif font to present the words on the screen, on a 
background of sinister childlike drawings tainted by shadows. This perfectly captures the 
spirit of the film, as the stained white font symbolises the corruption of the innocent nature of 
Sam, and although the stains themselves could represent the Babadook, it is more likely they 
represent the psychological damage inflicted upon him by his father’s death. 
The final scare is significantly different to other trailers within the subgenre as it is not a 
‘jumpscare’, and instead focuses on building dread and fear of what this creature could be. 
The frantic gasping of ‘it isn’t real’, combined with the slightly protruding arm of the 
Babadook moving in the shadows, will play on common fears within the audience. If this 
trailer has disturbed a viewer, then they can convince themselves it isn’t real – much like 
Amelia is doing here. However, even her desperate belief that it isn’t real cannot change the 
fact that it can be seen moving in the corner of her room, and the diegetic, croaking sound of 
its voice growing louder and louder is further proof of the film’s tagline: ‘you can’t get rid of 
the Babadook.’ Shadows are used to great effect here as they mask the source of the voice, and 
tension is built through Amelia slowly pulling down her bedcovers to confront the horror at 
hand – and as soon as she has, the trailer ends. This leaves the audience guessing as to what a 
creature with that kind of voice could look like.
Media2014 trailer analysis

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Media2014 trailer analysis

  • 2. THE BABADOOK http://youtu.be/k5WQZzDRVtw ‘The Babadook’ is a 2014 supernatural horror film directed by Jennifer Kent. It is one of the most terrifying and effective horror films of the last decade, and in order to understand and draw inspiration from its success, it is necessary to analyse the first feature-length trailer for the film. The trailer opens with a black screen and a non-diegetic sound being played. Due to the lack of action on the screen, this forces the audience to pay attention to the single, low note being held, reminiscent of a church organ, and allows viewers to gain a sense of foreboding atmosphere before even witnessing any events on screen. This initial omission of any other non-diegetic sound is suggestive of an equilibrium of sorts, which indicates the state in which the audience finds the characters at the beginning of the film. In accordance with this, the black screen then cuts to a high-angle, POV shot of a woman holding a childrens book, before cutting to a long shot of her and her son on the bed. It is a seemingly innocent reading session that many parents amongst the audience will be familiar with, but various sinister cues are made noticeable almost immediately. An example of one such cue is the use of lighting and colours – the mother and her child are bathed in the light of a lamp, but shadows are very prominent around the edges of the frame, and almost appear to be leaning towards the two characters. This indicates an oncoming threat, and is supported by the red and black cover of the ‘Mister Babadook’ book itself, as these are colours associated with pain, blood, and death – a rapid contrast to the light pastel colours found on most childrens books. Furthermore, the combination of diegetic and non-diegetic sound bridging through each of the shots generates a certain sense of unease. The mother’s comforting tones and change in non-diegetic sound (it now sounds like a slowed-down childlike lullaby) create an effect contrapuntal to the sinister nature of the book being read, and the look of fear on the child’s face only serves to enforce this. As the mother continues to read, shot-reverse-shot is used to demonstrate the effect the book is having on the boy, and the paper drawing of the ‘Babadook’ intersected with the fearful look in Samuel’s eyes suggests a connection between the two characters that serves as a continuing theme throughout the film. The single, low note that was being held is cut off abruptly by a non-diegetic growl as the scene cuts to a strap displaying the director’s name. As the scene changes, the soundtrack becomes more infrequent, with a high-pitched note occasionally being hit. This gives a sense of intrigue to the next few scenes, with the break in instrumental melody being implicative of something breaking in to this family’s lives – ‘if it’s in a word, or it’s in a look, you can’t get rid of the Babadook’. Medium shots are unveiled by the characters as the mother opens closet doors and checks under beds in order to reassure her child (through a sound bridge) that the creature isn’t real. Furthermore, the fact that she checks these areas and finds nothing suggests that she is familiar with the common, conventional locations for hidden threats. It also demonstrates how the creature itself differs from the norm and cannot simply be classified as a ‘boogeyman’, as it does not hide in plain sight. As Samuel wonders about his dead father, these scenes fade into a medium shot of a photograph, before a match-on
  • 3. -action is used to show Amelia (the mother) frantically grabbing it and clasping it to her chest. The deliberate use of an unsteady camera here signifies the strength of her grief, and it is this, combined with the darker lighting, that implies that the absence of a father is significant throughout the film. Evidently, this inclusion of a backstory allows for reasonable judgements to be made regarding Amelia’s sanity, and this will come into question more as the trailer progresses. In the next scene, a neighbour is shown offering consoling words, even as Sam is shown creating a makeshift weapon in a series of quick, shallow focus, close up shots. This fulfils a convention of most horror films in general, as many set within a ‘haunted house’ environment often have an outside character sympathetic to the protagonists claims and fears – although never truly believing in them. The inclusion of a weapon here is also an indication of the dangers to come, as well as allowing the viewer to understand that Amelia is not the only troubled character within the narrative. Indeed, this is subsequently enforced by Sam’s teachers highlighting his ‘significant behavioural problems’, while staring directly at the camera in a shot-reverse-shot with a hapless Amelia. It can be said that, by directly addressing the audience in this way, Kent is almost attempting to speak through her characters and give hints about the nature of the problem in this film; is it The Babadook itself, or the characters themselves? Therefore, throughout these short scenes, Kent has weaved a more complex narrative than the target audience may be used to, incorporating numerous characters and subplots that urges the viewers to question what they are seeing. As the trailer continues to progress, the audience are able to see various shots depicting Amelia slumped on the bed, a pop-up paper creature followed by an eyeline match of Amelia looking at it, and eventually, her burning the book in the garden. Throughout these, the non-diegetic soundtrack escalates in order to include a single, solitary drum, in addition to the return of the childlike melody and recurring single, high-pitched note. The fact that all of these sounds return simultaneously suggests that the Babadook is closing in, strengthened by the urgency of the drumbeat that is almost representative of heavy footsteps. In concordance with this, Amelia’s vocal narration becomes more unsure and shaky as she reassures herself that it’s ‘just a book’, and it is this doubt that culminates in an uproarious crescendo of non-diegetic noise as she eventually burns it. The shots vary in length here – whenever they show the book, they are over in the blink of an eye, yet as they tend to linger on the characters themselves, one cannot help but deduce that more focus is being placed on their emotional states. Again, this seems like a way of insinuating that they brought the horror upon themselves. Another noticeable shift in these shots is the levels of lighting available, as natural light is immediately shifted to darker, more shadowed lighting, before switching back again. In addition to this, the clothing of the two characters shifts between normal outerwear and old-fashioned, downtrodden pajamas – and it is these changes that further illustrate how the Babadook is slowly affecting the normality of their everyday lives, and how both the mother and the son are now aware of its presence. Proceeding on from this, the tone shifts dramatically as the scene fades, as all diegetic and non-diegetic sounds are withheld in favour of showing several static shots of the house in darkness. This indicates a drastic change in narrative – something is different. As these slow shots cut to a zoom in on Amelia, three sharp, diegetic knocks are heard, followed by a fearful look on her face as she looks up. From this, the darker lighting, and static nature of the shots, it is now evident that the Babadook has made contact. Furthermore, as the next phase of the trailer begins, the non-diegetic drum returns as a continuous beat, and this quicker pace also makes way for an ominous foghorn to be heard.
  • 4. In conjunction with this, a time-lapse shot of the sky darkening is used as a strap, and illustrates how quickly the darkness is approaching alongside the soundtrack. From this, the following shots are short, visceral, and intersected with cuts and jump cuts, all placing Amelia as the focal point within the frame. One particular sequence of shots displays a long shot of her looking in the mirror, followed by a rapid cut to the same scene, but zoomed in significantly, with the focus being placed on her terrified facial expression. This apparent horror at her reflection cleverly alludes to her damaged mental state, and her proclamation that she is ‘just a bit stressed’ strengthens this. Indeed, in the following scene, her physical appearance seems to have deteriorated, as she is now wearing darker colours and is covered in tears and messy hair. After this, the trailer begins to use horrific imagery in order to fully emphasise the genre, as a cockroach-infested hole appears in the kitchen and a shot-reverse-shot shows a shadowed figure staring at Amelia through her neighbour’s window. The non-diegetic growl that accompanies the latter shot indicates the presence of the Babadook, and is one of the only visual depictions of it in the trailer. However, the audience is once again forced to question its existence, as Amelia attempts to report it to the police and finds only scepticism and concern, due to the blackened state of her hands and frantic disposition. Kent has gone to great lengths in order to ensure that Amelia looks as though something is wrong with her, and the sporadic combination of fades and jump cuts throughout these scenes is emblematic of this deterioration of everything ‘normal’ in her life. A final, quick shot of a paper woman and overshadowing figure popping up signifies Amelia and the Babadook, and the second crescendo of noise illustrates how close they are – it is taking over her. The scene fades into a long shot of a door creaking open in silence, followed by Sam’s non-diegetic exclamation of ‘You can’t get rid of the Babadook’. Proceeding this, the horror makes itself known at last, as a series of fading shots show a shadowed, clawed figure alongside Amelia floating up to the ceiling – allowing viewers to question whether or not she is dreaming. Ghostly wails and clockwork sounds are heard, as well as the repeated phrase of the Babadook – ‘You can bring me the boy.’ This differs from the usual modern-day supernatural horrors in a variety of ways. Usually, supernatural entities are not given a voice, and serve only to scream and attack the characters within the film. Evidently, this is not the case within The Babadook, as the creature is shown to be capable of interaction, and therefore possesses a level of intelligence greater than most otherworldly entities that the audience are used to. Both the movement and sounds being experienced also contrast with the humanlike movement of most threats in other horrors, as the Babadook appears to glide or jerkily move in accordance with wind-up sounds and creaking noises. This is more symbolic of old-fashioned horror films where puppets and stop motion were used to create supernatural entities, and therefore shows how this film will be old-fashioned in its use of scares and will satisfy fans of old, as well as educating the new generation who are more used to special effects and prosthetics. In concordance with this, throughout the rest of the trailer, strong blues and blacks are the main recurring colours, giving the film a strong expressionist feel and firmly rooting it within the supernatural genre (blue being associated with the afterlife/ghosts/paranormal activities). After these scenes of the Babadook, Sam’s repeated cry of ‘Don’t let it in!’ bridges various fast-paced shots of Amelia slamming, locking, and closing doors and windows, further adding to the darkness and creating the frantic sense of urgency that the trailer had been building towards. The cry of ‘Don’t let it in!’ resonates perfectly in conjunction with the shot of Amelia looking through a peephole, before cutting to an eyeline match of an unseen figure spreading its arms in total darkness. At this point, the audience becomes more aware than ever of Kent’s decision not to fully show the creature. vmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm
  • 5. m This may be due to the common belief that ‘fear of the unknown’ is the greatest fear humanity is capable of, and it is this determination to ensure that the exact nature of the Babadook is unknown that sets this film trailer apart from its peers. Throughout the final phase of the trailer, straps are used to provide an additional tease to mirror the mystery of the Babadook and break up the action on screen. After the first strap, for example, the ambient lighting available begins to flicker before forcing the camera itself to do the same, in order to give the impression of jerky, uneven movement on Amelia’s behalf. These use of shakes and flickers imply the deteriorating mental state of Amelia, exemplified by the shot-reverse-shot of Samuel’s terrified face as she appears to glide towards him. Again, even as the Babadook makes his presence known (‘You are trespassing in my house!’) Kent keeps the focus firmly on the mother, suggesting this film is unusual in the sense that it is as much a character study as it is a horror. It also gives the impression that she may be the cause of the problem at hand, which cleverly shifts the tone from the earlier part of the trailer where the boy appeared to be the ‘troubled’ one. As another strap stops her in her tracks, the non-diegetic noises include low moans, church organ-like drones, and a sound akin to an oncoming train – noises commonly associated with pain, funerals, and approaching death. Ultimately, this suggests that these characters should be experiencing these at some point within the film – yet viewers will already be able to deduce that they already have, in the death of the father. Therefore, the fact that these sounds are being utilised again further strengthens the idea that the Babadook is a product of their grief, and this is further elevated by Amelia’s admittance that she’s ‘sick’ in a shot-reverse-shot of her and Sam in the bath. For the final few shots before the title strap, her scream can be heard as a sound bridge while the camera flickers more and more rapidly, culminating in a shot of her screaming and covered in scratches, staring at something behind the camera. Here, her mental instability is fully highlighted through her physical appearance, prompting audiences to question whether she has been possessed, or if she has inflicted the pain upon herself. She appears to be bathed in light and experiencing a severe gust of wind as she screams, and the fact that this light has suddenly appeared amongst so many darkly lit shots suggests an otherworldly entity of great enormity, finally revealing itself to her. Subsequently, this then cuts to the title strap of ‘The Babadook’. Each strap has utilised a stained white serif font to present the words on the screen, on a background of sinister childlike drawings tainted by shadows. This perfectly captures the spirit of the film, as the stained white font symbolises the corruption of the innocent nature of Sam, and although the stains themselves could represent the Babadook, it is more likely they represent the psychological damage inflicted upon him by his father’s death. The final scare is significantly different to other trailers within the subgenre as it is not a ‘jumpscare’, and instead focuses on building dread and fear of what this creature could be. The frantic gasping of ‘it isn’t real’, combined with the slightly protruding arm of the Babadook moving in the shadows, will play on common fears within the audience. If this trailer has disturbed a viewer, then they can convince themselves it isn’t real – much like Amelia is doing here. However, even her desperate belief that it isn’t real cannot change the fact that it can be seen moving in the corner of her room, and the diegetic, croaking sound of its voice growing louder and louder is further proof of the film’s tagline: ‘you can’t get rid of the Babadook.’ Shadows are used to great effect here as they mask the source of the voice, and tension is built through Amelia slowly pulling down her bedcovers to confront the horror at hand – and as soon as she has, the trailer ends. This leaves the audience guessing as to what a creature with that kind of voice could look like.