Lexus won an award for this digital marketing project.

1. With extensive experience in
technologies such as .NET, Java and
open-source environments, their
consortium of consultants deliver
quality solutions to businesses in a
variety of industries. VCG has helped
top firms with applications that span
Customer Relationship Management
(CRM), Sales Force Automation
(SFA), and Enterprise Application
Integration (EAI), as well as custom
solutions to address unique client
requirements.
VENICE CONSULTING GROUP
CASE STUDY
Lexus IS Launch
with TeamOne
Venice Consulting Group (VCG) is a software consulting
and development company, specializing in
time-sensitive and mission-critical system development.
Team One, a division of Saatchi & Saatchi, is an international, full-service
advertising agency whose customers include Proctor & Gamble, The Ritz-Carlton
and Lexus. TeamOne envisioned an innovative approach to viral marketing that
included the use of an interactive photo-mosaic. VCG worked with Team One on
this campaign to support the launch of the new 2006 Lexus IS luxury sports
sedan.
CLIENT SUMMARY AND THE CHALLENGE:

2. visitors went to the Web site during
the campaign and
allowing users to be part of the
experience. They were able to invite
friends to upload more photos,
zoom into the mosaic and locate
their own part of the overall image
of the new Lexus IS.
VCG and Team One collaborated to develop a site specifically for the new
automobile (www.TheNewIS.com) that includes ground-breaking application
of technology to accomplish Lexus’s marketing goals.
Together, VCG and Team One took an automobile advertising campaign to
another dimension altogether – to the world’s largest digital billboard, the
Reuters sign in Times Square. The new IS was displayed as an interactive
photomosaic made up of tens of thousands of user-generated photographs
that were uploaded to the Web site. Individual photos were highlighted, one at
a time, three stories high on the Reuters sign. Using cell phones, street teams
also snapped photos of visitors to Times Square, uploaded the images and
within seconds broadcast them 30 feet tall, in the middle of New York City.
THE SOLUTION
VCG implemented all of backend
systems and took the complete
creative vision to the next level
by developing a complete
Flash-based interface to display
the mosaic, capture user
information through registration
process and workflow,
communicate with the Reuters
board, as well as Web cam and
e-mail aggregation. The overall
project took the Silver Award for
a Complete Campaign at the
2005 International Automotive
Advertising Awards.
SUMMARYTHE RESULTS
More than
500,000 Visitors
VENICE CONSULTING GROUP
For More Information | 855.202.0824 | info@veniceconsulting.com
PHOTOS WERE UPLOADED
OVER 75,000