This document outlines a strategy for Notre Dame College to connect with and support at-risk first-year students. It proposes sending a Cleveland map brochure to students over the summer to familiarize them with campus and city resources and encourage exploration. The map would feature local attractions in categories like sightseeing, sports, entertainment, shopping and nightlife. It aims to strengthen students' bond with the college community during a vulnerable time and facilitate career networking over the summer in Cleveland.

1. Notre Dame College
Jake Allen

2. Objectives:
 Reminding targeted students of personal attention
 Encouraging them to connect to the College
 Informing them of and streamlining access to
resources to assist with identified issues

3. Audiences:
 Full-time first-year traditional undergraduate students
at their most at-risk times as indicated by the College’s
committee:
 After they are accepted but before they have enrolled
(still high school students)
 Their first few months on campus
 During the spring semester of their first year
 At the point they become rising sophomores

4. Strategy:
 A yearlong series of touch points with first-year students
 Audience-specific, fiscally responsible outreach
 Tangible communications for impact and to convey
students are valued by the College
 Personalized to the extent possible
 Target delivery at times of stress and homesickness
 All printed pieces to be supported with online components:
Web “ad” and landing page of resources, with social media
to be determined

5. Concept: Cleveland Map Brochure
 Individual, personalized mailing at most at-risk point
in time
 Connect to Cleveland as well as College community
 Interactive, see other attractions, other students’ trips
and create personal agenda online
 Keep engaged with College during summer
 Start to make internship and career connections with
area institutions

6.  The Cleveland Map is a way for NDC to get the
students connected with its city. Once these students
see what great things Cleveland has to offer they will
be intrigued to attend events at these great venues.
Since 80% of the students at NDC are from the state of
Ohio, they are likely to explore Cleveland in the
summer along with planning events for the fall.
 The map provides activities for everyone including:
Sight Seeing, Sports, Entertainment, Shopping, and
Nightlife.

7. Inside Option 1

8. Inside Options 2-3

9. Inside Option 4

10. Outside Options 1-2

11. Featured on the Map
 Notre Dame College
 Sight Seeing
 Cleveland Metroparks Zoo
 Cleveland Museum of Art
 Great Lakes Science Center
 Greater Cleveland Aquarium
 Museum of Contemporary Art Cleveland
 Playhouse Square
 Rock and Roll Hall of Fame and Museum

12. Featured on the Map
Sports/Entertainment
First Energy Stadium/
Browns Stadium
Progressive Field/ Indians
Stadium
Quicken Loans Arena

13. Featured on the Map
Shopping
Beachwood Place
Legacy Village
Tower City Center

14. Featured on the Map
Nightlife
Coventry
Ohio City
The Flats
West 6TH/ Warehouse District