21. CMYK vs RGB
RGB stands for Red / Green / Blue.
CMYK stands for Cyan / Magenta / Yellow / Black.
RGB for Web & desktop applications
CMYK for Print medias
22. TYPOGRAPHY
Serif Typeface vs Sans Serif
Example of a Serif Typeface (Times New Roman)
Example of a Sans Serif Typeface (ARIAL)
26. WARM COLOR vs COOL COLORS
<- orange, yellow, red
sense of happiness,
enthusiasm or energy.
blue, green, purple ->
Cool colors are often
used by businesses
because of this notion
of harmony