CCS Tips to Convert Quotes Into Sales 2

“Tips To Convert Quotes
Into Sales Faster”
“Igniting Words, Marketing & Personal Brands Into Money For Businesses With A Love Your Sales Copy
Guarantee Since 2003”
• Ph. 0412 288 339 • www.creativecopywriting.com.au • creativesolutions2@mac.com •
“Eddie is a creative thinker who has the potential to bring great benefits to many
businesses in the SME sector.” Scott Jones, IT Leaders
Brought to you with passion and purpose by Jaffaman Eddie and powered by

#1. Templates. I know this is no brainer but you
would be surprised how many people do not
have a quote or proposal template for their
business.
“Eddie is always full of energy and has done some great work for some of our
website clients and they have been very happy with the results. Would recommend
Eddie for any copywriting work you need… and I do recommend him!”
Lee Anne Bartlett, Bloomtools

#2. They’re the most important person on earth –
Feature you and your prospects logo on your quotes.
Customers love seeing their logo alongside yours
and it’s one of those little things in business that
make a big difference.
"I like it...Eddie is a great copywriter and I would not hesitate to tell anyone about
the terrific service!! Not to mention, Eddie is a great Marketer!”
Kassandra Duvall, Gold Key Realty

#3. Credibility - Make sure your quote has at
least one testimonial on it. This helps build
credibility, trust & confidence.
"Eddie's work is fast and efficient. He keeps to agreed deadlines with a good result.
These are important to me! Eddie, I want to thank you for going the extra mile (or two)
you went to writing the content of the corporate flyer. I worked you pretty hard on that
one and as usual you came up with the goods. Well done and great work.”
Kerry King, Global Business Mentoring Ph.: 1800 THE MENTOR

#4. Standard V.S. Deluxe - Subject to what
the quote is for and the service/s you provide
try and include a standard and deluxe offer.
Of course the deluxe will cost more but you can only get
the added bonus in the deluxe whatever that may be.
About 84% of people will buy the deluxe which in turn
increases your average dollar order.
Just make sure your deluxe offer is no more than 50%
extra in price than your standard offer.

#5. Guarantee - If you have a guarantee
feature it on your proposal or quote.
This means you stand behind what you
provide and helps reduce buyer’s risk.
In 13 years of business I’ve refunded 3 clients their money in full. Not bad. Do not
fear the guarantee and if you do not have a guarantee, get one or reach out to me
and I’ll help you.

#6. Inclusions section - State the services
or products they are getting for their money
in the inclusions section
“What I like most about Eddie and his Copywriting, Content & Marketing
Centre is Eddie’s excellent knowledge and mindset in the acquisition (lead
generation) and the back-end (follow up and upsell) marketing.
“After tweaking some website copy, writing two reactivation phone scripts, new
catalogue copy and creating an email follow up series for us, ECMC adds
MASSIVE value like no-one other business I have ever done business with
before.
Damian Kennedy, Director Mad Keen

#7. Exclusions section – If you write
website copy for example like I do, it pays to
state what is not included in the service.
An example in my case would be something in the
exclusions that says “Excludes loading up and laying out
new website content on website.”
"Eddie did a fabulous job in designing and writing a letter for me. He
really understood where I was coming from. I would highly recommend him to
anyone who needs help with lead generation copywriting.”
Karen Schmidt CSP, Re-engagement expert. Lets Grow

#8. Turnaround time – Chances are you’ve
already discussed an estimated turnaround
or timeframe for the project or services to be
delivered.
However state the estimated turnaround on
your quote. People are busy and forget
things
Quick tip – Always give yourself a few days buffer. Things pop up in life and
business. Add an additional day or two in turnaround time but plan on delivering
early. This helps create “WOW”

“Igniting Words, Marketing & Personal Brands Into Money For Businesses With A Love Your
Sales Copy Guarantee Since 2003”
#9. Time Sensitive Pricing - From time to
time I will include a special proceed within 48
hours pricing. This is a special price that
expires in 48 hours from the time I send the
proposal or quote.
• This helps motivate and separate the people who are ready to
proceed from those who utter those immortal words “Let me
think about it.”
"Eddie writes great copy. As someone who has a love of copywriting in all its
facets, I was pleasantly surprised with the angle he took on a piece he was
writing for me.
"It was well done and took a well targeted approach. I would recommend Eddie
and his team for any work you need done to increase your online conversions
and offline direct mail marketing.” Brad Hauck, Mr. Web Marketing

#10. Include payment details on your
quote - This makes it easy for person to
make payment when they want rather than
getting their go ahead you emailing invoice
and you all start playing phone and email tag
all over again.
Then if they do you pay, you can just invoice them with a $0 (zero balance) or a
balance that is owed

#11. How their project comes to life –
Even if you have spoke with them over the
phone always include a section on how their
project comes to life so everyone knows how
it works.

#13. What to do next? Always, always,
always tell people what they have to do next.
If you have a special 48-hour pricing offer on
their quote let them know that.
“There are many components to making your marketing campaign a success. Based
on our experience a crucial component often overlooked by business owners and
entrepreneurs is having a marketing message and offer that attracts and targets a
certain type of person that also cuts you through the marketing noise and clutter.
In this case we recommend you speak with our “A-List” copywriter and marketer,
Eddie Bryant of Eddies Copywriting & Marketing Centre. Eddie is in partnership and
connection with small businesses service professionals, Entrepreneurs and others
hungry to multiply new and repeat sales online & offline using direct response
copywriting, marketing and personal branding.”
Laird Marshall, President Southport Chamber of Commerce,
Accountable List Brokers

#14. The golden rule – Always follow up so
you have a convert quote to client follow up
system in place.
“The Fortune is in the Follow Through!”
"Eddie's content, copywriting & marketing expertise has
increased the leads and profits for our business better
that we ever have ourselves."
Debbie Holland, MD,
Cleaning Support Services

About The Author, Jaffaman Eddie
Jaffaman Eddie is an “A-List” copywriter and
visionary marketer creating marketing assets
for businesses that keep delivering cash in
the bank results long after the original investment.
He and the businesses under the “Eddie” brand are in
partnership and connection with small businesses service
professionals, Entrepreneurs, retail services and others
hungry to multiply new and repeat sales online & offline.

• Our core services are content writing, direct
response copywriting, marketing and personal
branding while also teaching people in business how
to reduce their marketing waste.
• Eddie’s unconventional copywriting, branding and
marketing strategies have been published in the
Australian Entrepreneur’s book and many other online
and offline publications.
• He’s also been nominated for a Telstra Business
award and since 2003 has been “Igniting Words Into
Money With A Love Your Sales Copy Guarantee”
under the Eddie brand.

Prior to starting out 13 years ago he was Creative Director
with Global Players Network with a team of 25 people
under his direction.
From 1988 – 1999 he was employed with Terry Morris
Founder of Morris International, Sirromett Wines, Carrara
Markets and other associated businesses.
For more information about Jaffaman Eddie or to connect
phone him on 0412 288 339 or email him at
creativesolutions2@mac.com

CCS Tips to Convert Quotes Into Sales 2

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