While text messaging has quickly become one of the most widely used forms of personal communication, marketers and sales professionals are still trying to figure out how to effectively integrate text messaging into their sales process. Relative to email messages, text messages typically have a higher open and response rate. With some sources citing a 97% open rate for their text messages, this communication channel can be an effective way to supplement email and phone outreach.
But texting should be used with caution. For the same reasons that text messages can be a more effective way to communicate for business purposes, they have the potential to be detrimental to the sales process, if used inappropriately.
Learn how to boost lead conversion and revenue with proven-to-convert text messaging strategies. This new Velocify study, “Text Messaging for Better Sales Conversion,” analyzed the text messaging practices of more than 3.5 million prospect interactions in order to identify the methods and actions that drive best-in-class sales performance.
What you will learn:
- Texting practices that result in the highest win rates
- When not to use texting with a prospect
- Best practices for text message timing and number of texts to send
- Worthy opportunities for sending purposeful text messages