This document describes a camp called "Space'd Camp" that aims to allow campers to take a break from their busy lives and enjoy themselves. It targets three audiences: full-time workers who want more adventure but still job stability; recent college graduates looking for fun before the real world; and social media influencers wanting a tech break. The camp's mission is to give people space to take a moment and have fun through exploration and refreshing activities away from daily stresses.

2. OVERWHEMLED & STRESSED

3. Scenario
HAVE FUN

4. EXPLORE

5. REFRESH

6. SPACE’D CAMP
BRAND NAME

8. YOU
DO
YOU
We want to allow our campers to
take a moment in time to enjoy
themselves and whatever it is
they’re doing.
MISSION

9. GET SOME SPACE

11. TO TAKING A MOMENT AND BEYOND
BIG IDEA

12. TARGET AUDIENCE
The Full-Timer
You can find her behind her desk working a 9-5 job. She is a
girl that wants more out of life, wants to explore, meet new
people, and just have fun. She is caring, dedicated, and
optimistic. She doesn’t want to live the same day everyday.
She wants to switch it up a little but still have the consistency
of her full-time job.
TARGET AUDIENCE

13. COLLEGE GRADUATE
TARGET AUDIENCE
Just recently graduated from college and is wanting to take a
moment before he has to dive into the “real world”. He is
wanting to have a fun time, and make new connections. He is
confident, calm, and eager. You can find him going for hikes
with his friends and hanging out with family.

14. THE INFLUENCER
TARGET AUDIENCE
You can find her on social media posting lots of pictures of
the places she’s been and her daily life. Already does a lot of
traveling and exploring but is wanting to take a break from
technology and working. She is bold, kind, and spontaneous.

15. Camp Throwback

19. Camp No Counselors

20. Key Competitor

25. Attributes
INVITING

27. UNIQUE

29. FUN

31. Inspiration
INSPIRATION

32. Inspiration

36. GOAL