“Big Ideas. Brand Strategy. Business Longevity.” is a presentation to help expose young aspiring and future entrepreneurs to approach turning their hobbies and passions into income and businesses. The presentation also identifies some young people of color, African-American entrepreneurs, that have had success stories over the years. No matter your age or whether you are new to being an entrepreneur or have been doing it for a while, there are a few tips to help you evaluate and identify areas of improvement. Board games are referenced throughout as a fun way to help make each of the key points memorable. This presentation was presented at the Delta Sigma Theta MRAC Economic Development Committee - Youth Entrepreneur Summit.

1. Big Ideas.
Brand Strategy.
Business Longevity.
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Presented by Jacqueline Sanders-Blackman
Author, Advocate, Speaker, Software Engineer,
Brand/Business Owner
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2. Strategy - Why and What
❏ Workshop & Teaching (2015)
❏ Book (2017)
❏ Book Series (2018)
❏ Book Signings & Vendor Tables
(2018 - 2020)
❏ Book Related Accessories (2019)
❏ Book Curriculum (2020)
❏ Online Stores(2020 - 2021)
❏ Bookstore (2023)
❏ Book Franchise (Stretch Goals)
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3. (Ideal) Entrepreneur Definition
❏ Entrepreneurs take their career (source of income) into their hands.
❏ Entrepreneurs proactively direct their career in the direction of their choice.
❏ Entrepreneurship is about building a life on your own terms.
❏ No bosses (This is a trap! Beware. Caution. Warning!)
❏ No restricting schedules
❏ No one holding you back
❏ Entrepreneurs are able to take the steps toward making the world a better place—for
everyone in it, not just for themselves.
❏ Entrepreneurs create jobs.
❏ Entrepreneurs innovate.
❏ Entrepreneurs create change.
❏ Entrepreneurs give back to society.
❏ Entrepreneurs are Bosses but not bossy.
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4. Big Ideas.
Brand Strategy.
Business Longevity.
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Who & What
Why & When
How

5. Big Ideas
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6. Big Ideas - Who and What
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7. What’s the Big Idea?
There Can Be More Than One!
1. Focus on What’s Important
2. Eliminate Distractions
3. Devise Creative Solutions
4. Plan 2 - 3 Steps Ahead
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8. Understanding the Customer and
Their Money
1. Who are your buyers
2. Why do they buy
3. Why should they buy from you?
4. How often do they buy what you’re selling?
5. How much are they willing to pay?
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9. Brand Strategy
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10. 1. Credibility
2. Trust
3. Reliability
4. Honesty
5. Service
6. Satisfaction
7. Feedback
8. Responsiveness
9. Feeling
10. Purpose
Branding More than a Logo
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11. Longevity - Making the Pieces Fit Together
Brand - Customer - Strategy
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12. Longevity
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13. Connecting the Dollars & Dots - Problem Solving
1. Inspiration - Why
2. Empathy - Who
3. No Bad Ideas - Why Not
4. Prototyping - How (the Idea)
5. Quality - What
6. Execution & Sourcing (Feasibility) - How
7. Distribution - When & Where
8. Make Some Mistakes - What Did You Learn
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14. Planning - Twist and Turns
● Pivot. Be Flexible.
● Observe People & Current
Events
● A Good Memory
● Make Decisions Real Time
● Perseverance
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15. Perseverance
1. Zappos started at age 24 by Nick
Swinmurn
2. Mashable started at age 20 by Pete
Cashmore
3. Brick Stix started at age 9 by Greyson
MacLean
4. Facebook started at age 19 by Mark
Zuckerberg
5. Firefox (Operating System) started at
age 19 by Blake Ross
6. MyYearBook.com started at age 19 by
Catherine Cook
7. Tumblr started at age 20 by David Karp
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16. 16
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jsb@expressobookstore.com
404-478-7870
linkedin.com/in/jacqueline007
@Jacqueline007
Stay in Touch
www.expressobookstore.com
www.instagram.com/expressokidsluvstem/

17. Homework
They Did It & You Can Do It!
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18. 18
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Lil Dee and Brown Boy Joy Dolls

19. Mo’s Bows
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20. Moxie
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21. 21
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Kordell Baker 2.0

22. Mr. Cory and Mikaila Ulmer
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23. The Yummy Brothers
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24. 24
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Cedric Brown - Wearable Art

25. 25
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Christopher Gray and Scholly App

26. 26
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Jewel Burks Solomon & Part Pic

27. 27
copyright 2023@ techexpressoconsulting.com
jsb@expressobookstore.com
404-478-7870
linkedin.com/in/jacqueline007
@Jacqueline007
Stay in Touch
www.expressobookstore.com
www.instagram.com/expressokidsluvstem/