Digital Marketing Strategy for Brighton Ford

1. 04/24/171
Brighton Ford’s Digital Strategy
brightonford

2. 04/24/172
Social Media
 Make Content Relevant to the Platform
 Hype Community Involvement
 Sell the “Brand”

3. 04/24/173
Webpage & Mobile App
 Redesign from Ford Template
 Organic Content
 K.I.S.S. Principle

4. 04/24/174
Outside “The Box”
No Small Print
User Interactive
Accurate and Responsive
Pricing

5. 04/24/175
Virtual Purchase
Virtual Tour-Finance-Driveway
All From Your Couch

6. 04/24/176
Online Advertising
 Paid Sites
 Budget
 Maximize Potential

7. 04/24/177
Inbound Marketing
 Content
 Coupons
 Contests

8. 04/24/178
Objectives
 10% Increase in Whitepaper Downloads
 12% Increase in New & Pre Owned Sales
 60 Day Results

9. 04/24/179
Weekly Results Tracking
 Captured Emails
 “Likes”, “Re Tweets”, “Shares”
 Inbound Calls From Dedicated 800 #
 Referrals
 Live Chat Contacts
 Appointments Set
 Requests for more Information

10. 04/24/1710
Photo Credit:
Ford Motor Company
Brighton Ford LLC
Autotrader
Cars.com
Livingston County Habitat for Humanity
McGregors Corporate
SalesForce