Marketing Strategy for a Steel Manufacturing Company
McDonald Steel Presentation
1. PRECISION ENGINEERED
HOT ROLLED SPECIAL STEEL SHAPES
An Economical Alternative to Forgings, Castings, Extrusions, Cold Drawings and Machined Products.
2. Why McDonald Steel?
• Customer Service - We pride ourselves on McDonald Steel’s responsiveness to anticipating and satisfying our
customers’ needs.
• Operational Excellence - The McDonald Steel team partners with our customers to provide innovative, industry
leading solutions.
• Quality Products - Our entire team is committed to meeting our customers’ exacting manufacturing specifications
and delivering their product on time every time.
• Near Net Shape Product Development - The McDonald Steel design team partners with our customers to reduce or
eliminate subsequent machining of their parts.
• Made in U.S.A. - McDonald Steel’s centrally located facility in northeast Ohio ensures expedited delivery of our
American-made hot rolled steel profile shapes.
• ISO 9001:2008 Certification - McDonald Steel maintains in-house product design and engineering capabilities.
• Financial Strength and Flexibility - We are constantly reinvesting capital in the advanced technology that will
ensure McDonald Steel remains a world class supplier for years to come.
• Indoor Storage - We offer ready-to-ship warehousing services for our customer’s hot rolled special steel shape
inventory.
5. Examples of Hot Rolled Special Steel Profile Shapes
Produced at McDonald Steel
6.
7. Design your Own Section
Thickness – 3/16” to 2-1/2” (4.8mm to 63.5mm)
Width – 3” to 10-7/8” (76.2mm to 276.2mm)
Weight/ft. – 3.94 to 39.50 lbs./ft. (5.9 kg/m to 58.7 kg/m)
Standard square or rectangular steel billets can be hot rolled with your new tooling on our 14” cross
country bar mill to produce economical near net sections. These hot rolled special shapes compete
successfully with forgings, castings, extrusions, cold drawings and machined products in both price and
precision.
We can help you to design your own near net shape
within our tooling and rolling capabilities. By precisely
determining the exact requirements of your application,
we can develop a unique roll design that can minimize
or eliminate subsequent machining, thereby reducing
your manufacturing costs.
Reference the below shape limits and remember all
corners and internal angles should be rounded and all
potential section configurations must include a positive
taper relief of 5 degrees
