1. Proposed Advertising and
Promotions Plan
October 6, 2012
COLGATE
For BAM 104 Class Requirement SY 2012-2013 1st Sem

2. Situation Analysis
The CBEA College Dean and Department
Chair of Miriam College aspires to achieve
double digit growth of enrollees in SY 2013
– 2014. Current BAM 104 Students were
tasked to use Advertising and Promotions as
tool in achieving such objective thru
presentation of Integrated Marketing
Communications Plan.

3. Target Audience
The target audience

6. A brief background of CBEA
Video presentation of the activities of each
CBEA courses.
Invite a previous CBEA student to talk about
her achievements after she graduated from
Miriam College

7. • Ivonne Chan Profile
SPEAKER

8. Objectives
•
•

9. Cost Estimates

10. Key Performance Index (KPI)
• This will be evaluate through getting the
number of examinees who choose a CBEA
course.

12. FLYER (FRONT)

13. FLYER (BACK)

14. Objectives
•
•
•

15. Cost Estimates

16. Key Performance Index (KPI)
• This will be evaluate through getting the
number of examinees who choose a CBEA
course.

17. Banner (small)

18. Objective
• To inform students about the MCET review
center.

19. Cost Estimates

20. Key Performance Index (KPI)
• Evaluation through the enrollees of the review
• Conduct a FGD to the MCET instructor about
the students feedback.

21. POSTERS

22. Objective
• To attract the attention of the 4th year high
school student who are currently thinking of
their future schools in college.

23. Cost Estimates

24. Key Performance Index (KPI)

25. Internet / Interactive

26. IMC tool 2012 2013
July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. April May June
Event
Talk
Print
Media
Flyer
Banner
Poster
Product
Placement
Fan

27. 2012 2013
July Aug. Sept. Oct. Nov Dec. Jan. Feb. Mar. April. Ma June
. y
Word of
mouth
MCET
Internet/
Interactive
Facebook
Fanpage