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Filex 2010 rockefeller habits business strategy

An effective model for growing business and doubling profit in tough times. The Rockefeller habits model shows you how to prioritise and deliver sustainable growth no matter what market you are in

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Filex 2010 rockefeller habits business strategy

  1. 1. Rockefeller Habits Filex 2010 by Justin Tamsett and Trent Brown
  2. 2. Introducing Trent Brown
  3. 4. What is it? <ul><li> </li></ul><ul><li>System not just a plan (Habits) </li></ul><ul><li>Routine will set you free </li></ul>First step is a mindset change: Playing to Win or Playing not to lose
  4. 5. Why do you do it? <ul><li>Success of a company is based on the decisions you make </li></ul><ul><ul><li>People </li></ul></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Execution </li></ul></ul><ul><ul><li>Cash </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Priorities - focus and results (iterative gains) </li></ul></ul><ul><ul><li>Metrics - critical number </li></ul></ul><ul><ul><li>Meeting - routine </li></ul></ul>
  5. 6. What is it trying to help you achieve? Right Things Right Model How are your habits? rh_checklist.pdf
  6. 7. The Plan – what is it all about? <ul><li>You know the answers, it’s the questions you don’t know </li></ul>Static Dynamic
  7. 8. What do you need to do to prepare? Member survey (every 6 – 12 months) Staff survey (every 6 – 12 months) SWOT Tip - use: Start, Stop, Keep survey
  8. 9. What do you need to do to prepare? <ul><li>You know the answers, it’s the questions you don’t know </li></ul>
  9. 10. Values Tip: Post it note values
  10. 11. Values
  11. 12. Values
  12. 13. The Why - Purpose <ul><li>Why do you do what you do? </li></ul><ul><li>What is the higher reason for being? </li></ul><ul><li>Usually a single word </li></ul>Innovation Competitiveness Ubiquity Smart returns through customer collections
  13. 14. The Why - BHAG <ul><li>10 – 25 years out </li></ul><ul><li>Audacious but not bragaudacious </li></ul><ul><li>Must align with core purpose </li></ul><ul><li>PROFIT X </li></ul><ul><li>Secret sauce </li></ul><ul><li>How you will multiply profit </li></ul>Kill Adidas (competitive) Software, anytime, anyplace, anywhere (Ubiquity)
  14. 15. The Where – Sandbox <ul><li>This is your niche market </li></ul><ul><li>Must answer 3 questions </li></ul><ul><ul><li>what is your geographic market </li></ul></ul><ul><ul><li>what are your products or services </li></ul></ul><ul><ul><li>What is your customer type </li></ul></ul><ul><li>It is what you want to dominate </li></ul><ul><li>It does not have to encompass everything </li></ul>
  15. 16. The Where – Targets & Thrust <ul><li>Desired Financial outcomes </li></ul><ul><li>Fill in key thrust last </li></ul><ul><li>3 things that will ensure </li></ul><ul><ul><li>- you achieve your financial goals </li></ul></ul><ul><ul><li>dominate your sand box </li></ul></ul><ul><ul><li>deliver on your brand promise </li></ul></ul>
  16. 17. The Where – Brand Promise <ul><li>3 ways you are better than your competitor </li></ul><ul><li>3 ways you matter in the mind of the customer </li></ul><ul><li>Outlawed word: Quality & value </li></ul><ul><li>Not the expectations of customer </li></ul>Speed, consistency Fun for kids Low fares, lots of flights, lots of fun
  17. 18. The What - Goals <ul><li>This is where you get real and things are predictable </li></ul><ul><li>No need one on one mapping but making conscious decision not to work towards 3 – 5 year goals. </li></ul><ul><li>As per column 3 but will assist with 12 months projections </li></ul>
  18. 19. The How - Actions <ul><li>Critical to success </li></ul><ul><li>Balanced – good v evil </li></ul><ul><li>Biggest decisions </li></ul><ul><li>Related to critical numbers </li></ul><ul><li>Driving you one step closer to vision </li></ul><ul><li>Past predicts the future </li></ul><ul><li>Based on key metrics </li></ul><ul><li>Customise for your industry </li></ul>
  19. 20. Theme - Scoreboard, Rewards Celebrate Engage Staff <ul><li>Visual connect </li></ul><ul><li>Decorations </li></ul><ul><li>Scoreboards </li></ul><ul><li>Celebrate success </li></ul><ul><li>WIIFM - what’s in in for me </li></ul><ul><li>Engage Staff – make it fun </li></ul><ul><li>Create excitement </li></ul>
  20. 21. Theme - Scoreboard, Rewards
  21. 22. Theme - Scoreboard, Rewards
  22. 23. Theme - Scoreboard, Rewards
  23. 24. Meeting Rhythm Daily 15 Minutes - key numbers - what’s up - rock Weekly 1Hr progress meeting Monthly 2 – 3 hours to solve problems
  24. 25. Proof is in the Pudding 40% increase in transactions 20% increase in revenue Recognition
  25. 27. Trent Brown [email_address] 1300 762 726 Justin Tamsett B.Ed (Phys & Health Education) For an email copy of the notes email Justin: [email_address] And for more information on Active Management go to: