Filex 2010 rockefeller habits business strategy

1. Rockefeller Habits Filex 2010 by Justin Tamsett and Trent Brown

2. Introducing Trent Brown

4. What is it? <ul><li>www.gazelles.com </li></ul><ul><li>System not just a plan (Habits) </li></ul><ul><li>Routine will set you free </li></ul>First step is a mindset change: Playing to Win or Playing not to lose

5. Why do you do it? <ul><li>Success of a company is based on the decisions you make </li></ul><ul><ul><li>People </li></ul></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Execution </li></ul></ul><ul><ul><li>Cash </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Priorities - focus and results (iterative gains) </li></ul></ul><ul><ul><li>Metrics - critical number </li></ul></ul><ul><ul><li>Meeting - routine </li></ul></ul>

6. What is it trying to help you achieve? Right Things Right Model How are your habits? rh_checklist.pdf

7. The Plan – what is it all about? <ul><li>You know the answers, it’s the questions you don’t know </li></ul>Static Dynamic

8. What do you need to do to prepare? Member survey (every 6 – 12 months) Staff survey (every 6 – 12 months) SWOT Tip - use: Start, Stop, Keep survey www.zoomerang.com

9. What do you need to do to prepare? <ul><li>You know the answers, it’s the questions you don’t know </li></ul>

10. Values Tip: Post it note values

11. Values

12. Values

13. The Why - Purpose <ul><li>Why do you do what you do? </li></ul><ul><li>What is the higher reason for being? </li></ul><ul><li>Usually a single word </li></ul>Innovation Competitiveness Ubiquity Smart returns through customer collections

14. The Why - BHAG <ul><li>10 – 25 years out </li></ul><ul><li>Audacious but not bragaudacious </li></ul><ul><li>Must align with core purpose </li></ul><ul><li>PROFIT X </li></ul><ul><li>Secret sauce </li></ul><ul><li>How you will multiply profit </li></ul>Kill Adidas (competitive) Software, anytime, anyplace, anywhere (Ubiquity)

15. The Where – Sandbox <ul><li>This is your niche market </li></ul><ul><li>Must answer 3 questions </li></ul><ul><ul><li>what is your geographic market </li></ul></ul><ul><ul><li>what are your products or services </li></ul></ul><ul><ul><li>What is your customer type </li></ul></ul><ul><li>It is what you want to dominate </li></ul><ul><li>It does not have to encompass everything </li></ul>

16. The Where – Targets & Thrust <ul><li>Desired Financial outcomes </li></ul><ul><li>Fill in key thrust last </li></ul><ul><li>3 things that will ensure </li></ul><ul><ul><li>- you achieve your financial goals </li></ul></ul><ul><ul><li>dominate your sand box </li></ul></ul><ul><ul><li>deliver on your brand promise </li></ul></ul>

17. The Where – Brand Promise <ul><li>3 ways you are better than your competitor </li></ul><ul><li>3 ways you matter in the mind of the customer </li></ul><ul><li>Outlawed word: Quality & value </li></ul><ul><li>Not the expectations of customer </li></ul>Speed, consistency Fun for kids Low fares, lots of flights, lots of fun

18. The What - Goals <ul><li>This is where you get real and things are predictable </li></ul><ul><li>No need one on one mapping but making conscious decision not to work towards 3 – 5 year goals. </li></ul><ul><li>As per column 3 but will assist with 12 months projections </li></ul>

19. The How - Actions <ul><li>Critical to success </li></ul><ul><li>Balanced – good v evil </li></ul><ul><li>Biggest decisions </li></ul><ul><li>Related to critical numbers </li></ul><ul><li>Driving you one step closer to vision </li></ul><ul><li>Past predicts the future </li></ul><ul><li>Based on key metrics </li></ul><ul><li>Customise for your industry </li></ul>

20. Theme - Scoreboard, Rewards Celebrate Engage Staff <ul><li>Visual connect </li></ul><ul><li>Decorations </li></ul><ul><li>Scoreboards </li></ul><ul><li>Celebrate success </li></ul><ul><li>WIIFM - what’s in in for me </li></ul><ul><li>Engage Staff – make it fun </li></ul><ul><li>Create excitement </li></ul>

21. Theme - Scoreboard, Rewards

24. Meeting Rhythm Daily 15 Minutes - key numbers - what’s up - rock Weekly 1Hr progress meeting Monthly 2 – 3 hours to solve problems

25. Proof is in the Pudding 40% increase in transactions 20% increase in revenue Recognition

27. Trent Brown [email_address] 1300 762 726 www.ezypay.com.au Justin Tamsett B.Ed (Phys & Health Education) For an email copy of the notes email Justin: [email_address] And for more information on Active Management go to: www.ActiveMgmt.com.au