1. Revised Thesis Statement
Visual media is a communicative medium that relies on an
investigative methodology to achieve solutions that trans-
mit cultural information. This practice is often pursued
with a commodified end result in mind.
2. Revised Thesis Statement
However, visual media is an important component of
social discourse that relies on the objective exploration
of its practitioners in order to retain an authentic voice.
3. Revised Thesis Statement
For this reason, new paradigms for visual investiga-
tion that treat art and design practice as a social science
should be pursued in order to maintain a healthy society.
4. Research Outline
I. History of Visual Media
A) Cave paintings
B) Early books
C) Traditional Art
1) The church as patron
2) Enter Secular Patronage
D) Commercial Art
E) Contemporary Art
F) Contemporary Design
5. Research Outline
II. Importance of History
A) Psychological Answer: society as entity
1) Repression versus acceptance
–Nathanial Branden
2) Collective Consciousness
–Jung
B) Pragmatic Answer
1) Building on Knowledge—
no reinventing the wheel
6. Research Outline
III. Modern Psychological Impact: Visceral Connections
(sensory perception, memory)
A) Marshal McLuhan
B) Communication as Culture
7. Research Outline
IV. Commodity and Production
A) Current Economic Models
1) Art
a) Recent entry of the “branded” artist
b) Art collecting as investment strategy
2) Design
B) How They Relate
C) Critics: Design Model
8. Research Outline
VI. New Paradigms: Case Studies
A) Collaboration: Community Advocacy
B) Educational: Multidisciplinary
VII. New New Paradigm:
Social Scientific Visual Investigations
A) Art Methodology
B) Design Methodology
