Manejo de mercados

1. para el cumplimiento de las disposiciones de la
NormaOficialMexicanaNOM-035-stps-2018
Podcast:
Maestría en Emprendimiento de Entidades en Salud
MODELOS DE EMPRENDIMIENTO E INNOVACIÓN

2. SISTEMA DE GESTIÓN DE CALIDAD
Misión
Contribuir al desarrollo de las organizaciones, con tecnología de salud mental, asequible
y con excelente respaldo. Que facilite y mejore la calidad de vida de todos nuestros clientes,
y los conecte con sus allegados.
Visión
Para 2022 ser la empresa líder en capacitación, manejo de emociones, y estar
posicionados a nivel Valle de Toluca, cumpliendo con los más altos estándares de calidad y
servicio
Valores corporativos
Gamez Academy.; es una empresa que trabaja en equipo con responsabilidad y compromiso; con
el fin de dar a todos nuestros clientes un cumplimiento al ciento veinte por ciento, brindando
siempre lo mejor de nuestros productos salud mental y manejo de emociones

3. ANÁLISIS DE INVOLUCRADOS
Las causas y los efectos del problema central , los describimos como lo ilustra la figura 1.
Figura. 1
Fuente: Elaboración propia
Una vez definidos y agrupados los involucrados de acuerdo con sus intereses y expectativas, nos da como resultado
el análisis que muestra la figura. 1
Fuente: Elaboración propia

4. DAFO

5. Las 5 Fuerzas de Porter. Rivalidad entre competidores.
 Empresas Productoras de Podcast, en el mercado Mexiquense.
 Las radiofusoras lidera el mercado con un 60%. Sus distintos productos son habituales y preferidos por
los amantes al podcast.
 IMER Instituto Mexica de la Radio, tiene una participación del 25% de participación dentro del mercado
nacional, en los últimos años incursiono en la difusión del podcast con su principal producto varios temas
 Radio Centro, cuenta con productos reconocidos y tradicionales como varis temas de podcast.

6. Árbol de problemas
figura 2
Las causas y los efectos del problema central, los diagramamos como lo ilustra la
Figura 3.
Al cambiar las condiciones negativas del árbol de problemas por condiciones positivas,
obtenemos el árbol de objetivos como lo muestra la figura 7.
Árbol de Objetivos
Figura 7 Árbol de objetivos
Figura 6 Árbol de problemas

7. Perfil del consumidor
Fuente: Encuesta aplicada a los clientes por Google forms 2022
Del 100% de encuestados el 12.50% manifiesta que tiene 38 años, el 10.71 % manifiesta que tiene 45 años, y el 8.04%
manifiesta que tiene 45 a más años. Se concluye que casi la mitad de los participantes oscilan entre 18 a 30 años.
.

8. Matriz de marco lógico del Programa de Salud
Mental para las Zonas industriales del Valle de
Toluca y Municipios
Resumen narrativo Indicador planteado Medios de verificación Supuestos importantes
Propósito
Salud mental y
prevención de la
depresión
20.000 personas
atendidas.
Verificación de todos los
componentes.
Personas participando
en los procesos de
promoción de salud
mental y prevenciónde
las adicciones.
Componente1
Respuesta inmediata en
las zonas más
vulnerables del Valle de
Toluca y municipios en
capacitación, accesoria
de salud mental y
mitigación en consumo
de psicoactivo (Centros
de Escucha auto ayuda)
1. Instalación de atención
Psicológica a las comunidades de
la zona 3,6, 7, ,8 y 9 de los
Municipios.
Informes del operador
implementadoel contrato.
La comunidad de la
zonas 3, 6, 7, 8,9 tienen
acceso a charlas sobre
prevención de salud
mental y construcción de
redes sociales de
apoyo.
2. Disminución de la prevalencia
de vida para elconsumo de
marihuana endos puntos.
Línea base.
En el 2019 la
prevalencia de vidade
los para consumo de
marihuana es de
25.1

9. CANVAS

10. Sistemadegestióndecalidad
Misión.
Contribuir al desarrollo de las organizaciones, con tecnología de salud mental,
asequible y con excelente respaldo. Que facilite y mejore la calidad de vida de
todos nuestros clientes, y los conecte con sus allegados.
Visión.
Para 2022 ser la empresa líder en capacitación, manejo de emociones, y
estar posicionados a nivel Valle de Toluca, cumpliendo con los más altos
estándares de calidad y servicio.
Valores corporativos.
Gamez Academy.; es una empresa que trabaja en equipo con
responsabilidad y compromiso; con el fin de dar a todos nuestros clientes un
cumplimiento al ciento veinte por ciento, brindando siempre lo mejor de
nuestros productos salud mental y manejo de emociones.

11. ventajacompetitiva
PROBLEM SOLUTION

12. Trescapacidades personalesquetedanuna

14. tableofcontents
BUSINESSOVERVIEW
You can describe the topic
of the section here
MARKETANALYSIS
You can describe the topic
of the section here
MANAGEMENTPLAN
You can describe the topic
of the section here
OPERATINGPLAN
You can describe the topic
of the section here
MARKETINGPLAN
You can describe the topic
of the section here
FINANCIALPLAN
You can describe the topic
of the section here
01 02 03
04 05 06

15. —SOMEONEFAMOUS
“This is a quote, words full of wisdom that
someone important said and can make
the reader get inspired.”

16. MARKETTRENDS
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
mercury
Mercury is a
small planet
NEPTUNE
Neptune is the
farthest planet
4,498,300,000
60% 40%

17. COMPETITORS
MERCURY
It’s the closest planet to
the Sun and the smallest
in the Solar System
VENUS
Venus has a beautiful
name and is the second
planet from the Sun MARS
Despite being red, Mars is
actually a cold place. It’s
full of iron oxide dust

18. THEMVS.US
THEM
US
Venus has a beautiful name and is the
second planet from the Sun. It’s terribly
hot, even hotter than Mercury
It’s the closest planet to the Sun and the
smallest one in the Solar System—it’s
only a bit larger than the Moon

19. TARGET
GENDER
60% 80%
AGE
26-35
36-45
PROFESSION
Mercury
Neptune
Mars
Average spend per customer
$1,500/year
46-55

20. MARKETSIZE
VENUS
Venus has a
beautiful name
NEPTUNE
Neptune is the
farthest planet
SATURN
Saturn is the
ringed one
MERCURY
Mercury is a
small planet
20%
30%
40%
60%

21. MARKETSHARE
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
2010
Saturn is the
ringed one
2020
Mercury is a
small planet
2005
Venus has a
beautiful name
2015
Neptune is the
farthest planet

22. COMPETITIONANALYSIS
description jupiter saturn
Competitora
Venus has a
beautiful name
Competitorb
Neptune is the
farthest planet
Competitorc
Mercury is the
smallest planet

23. SALESAND
03 You can enter a subtitle
here if you need it

24. Despite being red, Mars
is actually a cold place
Neptune is the farthest
planet from the Sun
mars
NEPTUNE
OURSERVICES
mercury
Mercury is the closest
planet to the Sun
venus
It has a beautiful name,
but it’s terribly hot
jupiter
Jupiter is the biggest
planet of them all
saturn
It’s composed of
hydrogen and helium

25. BREAK-EVEN POINT
BREAK-EVENANALYSIS
BIGLOSS
Mercury is the
smallest planet
LOSS
Neptune is the
farthest planet
PROFIT
Mars is actually a
very cold place
HIGHPROFIT
Jupiter is the
biggest planet

26. OURPLANS
$20
You can explain here your
product or your service
● Characteristic
● Characteristic
BASIC
$60
You can explain here your
product or your service
● Characteristic
● Characteristic
PRO
$80
You can explain here your
product or your service
● Characteristic
● Characteristic
PREMIUM

27. AWESOME

28. SALESANDDISTRIBUTION
Despite being red,
Mars is a cold place
CHANNEL 1
Venus is the second
planet from the Sun
CHANNEL 2
It’s the biggest planet
in the Solar System
CHANNEL 3 CHANNEL 4
Saturn is a gas giant
and has several rings

29. ADVERTISINGANDPROMOTION
ADVERTISING
It’s the closest planet to
the Sun and the smallest
in the Solar System
PR
Venus has a beautiful
name and is the second
planet from the Sun ONLINE
Despite being red, Mars is
actually a cold place. It’s
full of iron oxide dust

30. MANAGEMENT
04
You can enter a subtitle here if you need it

31. OURTEAM
TIMMYJIMMY
You can talk a bit about
this person here
JENNA DOE
You can talk a bit about
this person here
SARAH BONES
You can talk a bit about
this person here

32. APICTUREISWORTHATHOUSANDWORDS

33. ORGANIZATIONALCHART
CEO
TEAM2
TEAM1
Mercury is a
small planet
Neptune is the
farthest planet
Mars is a very
cold place
Jupiter is the
biggest planet

34. OURPARTNERS
Do you know what helps you make your point
clear?
Lists like this one:
1. They’re simple
2. You can organize your ideas clearly
3. You’ll never forget to buy milk!
And the most important thing: the audience won’t
miss the point of your presentation

35. OPERATING
05 You can enter a subtitle
here if you need it

36. OURPROCESS
DAY1
Mercury is the
smallest planet
Jupiter is the
biggest planet
DAY2
DAY3
Mars is actually a
cold place
Venus has a
beautiful name
DAY4
DAY5
Neptune is the
farthest planet

37. 150,000,000
Big numbers catch your audience’s attention

38. FINANCIAL
06
You can enter a subtitle
here if you need it

39. PREDICTEDGROWTH
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Despite being red,
Mars is a cold place
+250,000
Venus is the second
planet from the Sun
+510,000

40. 1m
Mercury is the
smallest planet
300k
Mars is a cold
place, not hot
700k
Neptune is the
farthest planet
BALANCESHEET
ASSETS LIABILITIES EQUITY

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