21. WHAT YOU
LOVE TO DO
WHAT
YOU ARE
GOOD AT
WHAT OTHER
PEOPLE
WANT
LOVE
STORY
Unfulfilled
+ Rich
22. BRAND FEATURE (Rational) BENEFIT (Emotional)
V6 Ranch Horse rides and
campfires
Stay with us and
become a cowboy
Higher Ground Yoga Private yoga classes
for busy women
Relax and prepare
for the day through
a personalized
guided practice
Megan Hunt Wedding dresses
and accessories
Feel special on your
big day
Steamy Kitchen Recipes and food
stories
Spend quality time
with your family
Anonymous
Restaurant
Food an drinks Relax and let us take
care of you at the
end of a busy week
Source: Chris Guillebeau - The $100 Startup
23. MORE LESS
Love Stress
Money Conflict
Acceptance Hassle
Free Time Uncertainty
… …
Source: Chris Guillebeau - The $100 Startup
30. GENERAL VISUAL AUDIAL SENSUAL
I understand. I can see your
viewpoint.
I hear you. I am following
you.
I want to say
something to
you.
I want to see it
with you.
I want to explain
it clearly to you.
I want you to
understand it.
Do you
understand what
I am trying to tell
you?
Do you see it
clearly?
Does it sound
good?
Do you know
how to make it?
I dont like what
you do.
I dont see it that
way.
Seems like you
did not listen.
I feel what you
do is wrong.
STORY