2. #FierceWomenProject
Overview
FierceWomenTM
is a multimedia
platform which gives busy women
leaders an easy way to Inspire, engage,
and empower young women and girls.
Through this low-cost, low-time,
high-impact framework, women share
their stories, offer advice, and provide
opportunities for young women and girls.
Core Values: 1) Leadership Development 2) Mentorship 3) Men as Allies
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Problem
Many women leaders highly value being able to inspire and
empower young women and girls. However, they are often too
busy to engage as meaningfully as they would like. There isn't
an easy way for them to opt into a low-time, low-cost,
high-impact volunteering opportunity.
4. #FierceWomenProject
Problem
Also...
- Mothers want high-quality activities for their daughters.
- Youth-serving organizations and after-school programs need
high-quality programs which are high-impact but easy to
implement
- Many young women and girls don't have enough women
role models who are accessible and in leadership roles.
5. #FierceWomenProject
Solution
The FierceWomen platform provides an easy-to-schedule, curated,
high-quality volunteer/giving experience where women leaders can
make a powerful impact on girls while also connecting with like-minded
women.
It is a low-time, low-cost, high-impact way for women to give back by
sharing their stories, providing resources, and helping young women
and girls create an expanded vision of what is possible for their futures.
It also provides a solution for parents and organizations.
6. #FierceWomenProject
The FierceWomen Platform is a simple,
elegant framework.
• Youth-serving orgs put available dates
on FierceWomen calendar
• Women leaders log on and pick a time
on the FierceWomen calendar.
• Workshops use the
FierceWomenFramework™
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How It Works
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Workshop Host Package Includes:
• Marketing: branding guide, sample emails, graphics, press release
template
• Instructional video
• VisionBook online training guide
Each woman buys two Vision Books to give to girls in her life, and two
books to donate to girls in our partner mentoring programs.
Women in our target market segment highly value a low-time, low-cost,
high impact volunteer/giving opportunity.
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How It Works
8. #FierceWomenProject
At FierceWomen Workshops, role models
help girls create a vision of their ”future
selves," using the FierceWomen
VisionBookTM
workbook.
Girls discover dynamic women leaders
from diverse fields and learn from their
stories.
They also discover an expanded sense of
what's possible for their own futures.
How It Works
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Market Opportunity
Participants
•14 million U.S. women and girls, aged 11-17 *
•Parents of girls and young women, aged 11-17
•FierceFacilitators
•Mentoring Organizations
•Community Groups & Non-Profits
•After-School Programs
Sponsors
•FierceWomen Portrait Series Sponsors
•Corporate Sponsorships for FierceWomen Events
*Source: https://www.census.gov/prod/cen2010/briefs/c2010br-03.pdf
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10. #FierceWomenProject
Competition
Vision Boards/Books
The only other vision books on the market
right now are “how-to” books from the
self-help or spiritual space, rather than
career-based with an original framework.
And there are no vision books specifically
designed for girls.
Journals
There are journals and diaries that are
geared toward middle and high school girls,
but lack the direct mentor engagement.
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Differentiation
Self-help books lack proprietary
framework with original content, and are
not specifically focused on women
leaders who are mentoring girls.
Diaries and journals don't have the
FierceWomen: Portraits of Possibility
brand and concept of girls being inspired
and helped by diverse women leaders.
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Competitive Advantage
There’s nothing else like it! No one else brings women leaders together to share
their stories and provide inspiration to girls in a simple, multimedia platform while
helping them create a vision for their future selves.
FierceWomen is a unique, fun, soon-to-be patented process for women and girls.
Girls learn about strong women leaders in their community, and get to formulate
questions in advance.
Intimate group settings means direct contact; a chance to shake hands and learn
directly from female leaders in the community.
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13. #FierceWomenProject
Our Vision
Right now, there is not an integrated, streamlined platform for busy women
leaders, mom’s, and youth-serving organizations which brings together strong
women role models who share their stories with young women and girls to inspire
and empower them in a sustained community engagement.
Our vision is to have middle school and high school girls across the country
working on their Vision Books and getting support and inspiration from amazing
women leaders as they craft their “future-self-portraits™” using the
FierceWomen™ platform.
14. #FierceWomenProject
Christina Aldan
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Demeatria Boccella
Marketing/Event Production/Mentoring
15 years creating, marketing, and producing
original fashion/arts/cultural events and
educational programming. Founder of
FashionAFRICANA and the Utopia Project for
empowering youth, Producer for Pittsburgh
Steelers Style events
Arts/Education
17 years creating arts education programs in social
venture settings, Brown University + Harvard Master's
in Education
J.G. Boccella
Entrepreneurship/Tech/Advertising
11 years as consultant, mentor,
award-winning speaker, advocate
for S.T.E.M., women in tech
mentoring, and female
entrepreneurship. Founder of LG
Designs
Team
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Advisors & Mentors
- Christy Uffelman, Partner, Align Leadership
- Terri Alpert, Founder/CEO, Uno Alla Volta
- Danielle Douglas, President, Inspire Enterprises, Inc.
- Leena Roy, Director, Product Strategy, W.W. Granger
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Business Model
Scaling:
Create proprietary algorithm with scheduling and membership functionalities,
expand strategic partnerships. Host workshops with national organizations such
as Girl Scouts, after-school programs, etc. Implement training programs and
licensing for facilitators wanting to produce larger conferences. Expand Vision
Book bulk-sales and FierceWomen Portrait Series. Merchandise and license
FierceWomen signature artwork portraits.
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Past:
Primary revenue has been from portrait sales.
Secondary revenue from book sales of the
FierceWomen VisionBook workbooks which are
available through Amazon.
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Income Verticals
• FierceWomen Portrait Series
• VisionBook Workbook sales
• Membership fees to online/app community
• Ad sales from free Android and iOS App (MVP)
• App sales from the paid Pro Version of the app
• FierceFacilitators Training Program
• FierceWomen Annual Conferences
• Corporate Sponsorships for FierceWomen Libraries in schools
• Licensing & Merchandising Products
• Documentary Screening fees
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Scaling Quickly
1. Secure Intellectual Property
2. Expand Portraiture Series
3. Android and iOS App (MVP)
4. Marketing
5. Scale Partnerships
6. Sponsorship Program
7. Build Online Membership
Website
8. Make Documentary
9. Curricula Design
10. Facilitator Training Program
Development
11. Licensing & Merchandising
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Key Metrics
• Young women and girls participating
• FierceWomen mentors participating
• FierceWomen portraits painted
• FierceWomen Workshops hosted
• FierceFacilitators trained
• FierceWomen Conferences hosted
• Documentaries screened
• Online & App memberships
• VisionBook workbooks sold
• Merchandise sold
• Social influence
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Traction
Portrait sales plus VisionBooks since founded in 2013 is $103,000.
Sponsors: Marshall Gerstein Law Firm, Chicago - video production.
Key Partners: Carnegie-Mellon University, Brown University, Junior
Achievement, Big Brothers Big Sisters, and Girl Scouts. Harvard alumnae
and faculty. Boston/Cambridge. Also, Harvard Medical School using one
of the portraits in publication.
Collateral: FierceWomen Portraits (ongoing), The FierceWomen
VisionBook (April 2016), VisionBook instructional video (April 2017), and
MVP Website
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Needs
$500,000 Raise
• Secure Intellectual Property
• Android and iOS App (MVP)
• Marketing
• Scale Partnerships
• Curricula Design
• Facilitator Training Program Development
• Build Online Membership Website
• Produce Documentary
• Expand Portraiture Series
• Licensing & Merchandising
• Marketing and Sales
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