Have your Google rankings recently dropped? Do you know why they’ve dropped? In this presentation, we will be discussing reasons why your rankings may have dropped and what you can do to get them back to where they belong! The presentation includes common reasons for rankings to drop and what you can do to gain them back. You can read the full blog article here: http://blog.jdrgroup.co.uk/digital-prosperity-blog/bid/305292/why-have-my-google-rankings-dropped-and-how-do-i-get-them-back FREE Guide: Also, get your hands on a FREE copy of "How To Get Clients Coming To You" - https://www.jdrgroup.co.uk/b2b-guide-on-how-to-get-clients-coming-to-you This FREE Guide contains proven B2B marketing tactics to help you generate more leads, taking away stress and worry. Get In Touch: Phone Us: 01332 343281 Email Us: info@jdrgroup.co.uk Address: JDR Group, 15 Brunel Parkway, Derby, DE24 8HR Who Are JDR? JDR Group are a digital marketing agency that specialises in helping business to business (B2B) companies to get more traffic to their websites, more leads, and more sales. Don't forget to follow us on our blog and Social Media to stay up to date with all the latest industry news, tips and trends to help you stay one step ahead of your competition. The Digital Prosperity Blog: http://blog.jdrgroup.co.uk/digital-prosperity-blog Facebook: https://www.facebook.com/JDRWebsites Twitter: https://twitter.com/jdrgroupderby LinkedIn: http://www.linkedin.com/company/jdr-group Google Plus: https://plus.google.com/101451548902564063320 YouTube: https://www.youtube.com/channel/UCAqOnTPPkmD0rkUUBAQ5nfA Soundcloud: https://soundcloud.com/jdrgroup

1. Why Have My Google
Rankings Dropped And How
Do I Get Them Back?

2. Why Your Google Rankings
Have Dropped
There is usually one of three reasons why your Google rankings will have dropped…

3. 1. Competitors Have Gained An Advantage
You don’t know what time, effort or budget your
competitors are investing in their SEO.
They could be creating more content, engaging
more on Social Media and maybe their website
does a better job at converting visitors.
Either way, if you are not keeping up or getting
ahead, this could be why your Google Rankings
have dropped.

4. 2. Google Algorithm Updates
Google’s algorithm is the program it uses to
evaluate which website should come first, second,
third etc. for any given search query.
If you previously had an advantage, an algorithm
update could take that advantage away and your
rankings then drop.

5. 3. Google Penalties
The Panda and Penguin updates meant, for
the first time, that you could now be penalised
for your SEO effort if you were seen as
creating low quality content and/or spamming
links.
Poor quality links can be a serious danger to
your website.

6. What To Do When Your
Rankings Have Dropped

7. 1. Identify The Cause Of The Drop
If you have suffered a small drop in places but are
still ranking for your keywords, then it’s most likely
that either your competitors are getting ahead of
you or that you have lost a previous advantage
due to an algorithm update.

8. 2. Create Rich, Unique & Compelling Content + A Great User
Experience
Google’s aim is simple - Provide users with the
best possible experience for every search they
do.
Make sure you give people a great experience
when they arrive on your website – you will lose
rankings if not!

9. 3. Diversify Traffic Sources
Don’t just rely on organic search traffic!
Have consistent traffic from:
 Social Media
 Google AdWords
 Display Advertising
 Repeat Visitors
 Referrals
 Offline Sources

10. 4. Get More, High Quality Links
Links are still the biggest driver of SEO despite
the ‘link building is dead’ headlines we’ve seen in
recent months.
Poor quality link building and spam link building
IS dead, however.
To rank higher, you will need more good quality
links from a wide range of sources, and less poor
quality links.

11. 5. Remove Bad Links & Use The Disavow Tool
Some links could actively be damaging your
rankings, and Google has now introduced a tool
to tell them when you ‘disavow’ a link.
In order for Google to dismiss a bad link and lift
any potential penalty, you’ll need to demonstrate
that you have done everything in your power to
remove the link yourself.

12. 6. Keep Calm & Don’t Panic!
As long as you are consistently building good
quality links from a variety of sources and using
ethical techniques, and as long as you are
creating rich, good quality content on your
website then you will be fine in the long run.
SEO is about playing the long game, not just
chasing the algorithm and sometimes you just
need to be patient. If you are doing the right
things, then just ride it out - you’ll win in the end.

13. More Information...
Follow Us
FREE RESOURCE
If your rankings have dropped, read the full
article here - Why Have My Google Rankings
Dropped And How Do I Get Them Back?
Contact Details:
JDR Group
15 Brunel Parkway,
Derby,
DE24 8HR
01332 343281
info@jdrgroup.co.uk
www.jdrgroup.co.uk