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J A M I E B A B Y F A C E P E N D L E T O N
2 4 8 0 5 E L I B E R T Y C R E E K R O A D , W A 9 9 2 1 7
J P E N D L E T O N @ 1 0 4 5 J A M Z . C O M H 5 0 9 - 5 8 9 - 1 0 4 5 C 2 0 8 - 9 1 8 - 1 0 4 5
In search of a Multi-Task Web Ready - On Air - On The Streets – Talent?
What will Jamie Babyface Pendleton will bring to your company?
• 22 Years Radio Experience (16 yrs on Air. 6+ yrs Promotions)
• Good understanding of the fundamentals of winning radio
• Desire to win and have fun
• Multi-format experience
• Excellent gut instincts
What is my format experience?
My format experience is well rounded. My strengths are Chr Rhythmic, Urban, & Chr
PENDLETON BROADCASTING #91– SPOKANE, WA
KGZG-FM 104.5 JAMZ HITS & HIP HOP
OWNER – PD/MD 2010- PRESENT
(KGZG-FM NEW STARTUP STATION LAUNCHED 6-1-2010 1ST)
KGZG FM 6AM – MID / M-SU FA 2012 (Ranked #12 P18-34)
PENDLETON BROADCASTING #220 – CHAMPAIGN ILLINOIS
WUIL 1079 JAMZ HITS & HIP HOP
OWNER – PD/MD 2008 - 2010
WUIL FM 6AM – MID / M-SU SP 09 10.6 (Ranked #1 P12+)
WUIL FM 6AM – MID / M-SU SP 09 26.1 (Ranked #1 P18-34)
WUIL FM 6AM – MID / M-SU SP 09 15.7 (Ranked #1 P18-49)
WUIL FM 6AM – MID / M-SU SP 09 10.5 (Ranked #1 P25-54)
PAMAL/SUNSHINE BROADCASTING #83 – GAINESVILLE – OCALA FLORIDA
WTMG MAGIC 101.3 FM - WTMN GOSPEL 1430 AM
PD MD AFTERNOONS (WTMG) PD (WTMN) 2006 - 2009
WTMG FM 6AM – MID / M-SU 08 5.5 (Ranked #3 P12+)
WTMG FM 6AM – MID / M-SU 07 11.6 (Ranked #1 P18-34)
Magic Drive Home 2PM-7PM M-F 10.2 (Ranked #1 P18-34)
WTMG CONSITANT TOP 5 P12+ FALL 06 – SRPING 09
NEXTMEDIA/CHAMPAIGN IL#220 –DECATUR IL #279 HOT 105.5
WCZQ PD/MD/AFTERNOONS 2004 – 2006
WDZ PD 2005-2006
WCZQ FM 6AM – MID / M-SU 06 6.1 SP(Ranked #2 P18-34)
WCZQ SPRING 06 13.1 (Ranked #2 P18-34)
HOT DRIVE HOME AFTERNOON SHOW HOST 2PM – 7PM
WCZQ SPRING 2006 7.1 (Ranked #2 P12+)
WCZQ SPRING 2006 11.1 (Ranked #2 P18-34)
JAMIE BABYFACE PENDLETON
RADIO AND PROMOTIONS EXPERIENCE
2008– Present Pendleton Broadcasting
Owner/PD (LMA)-Operator-Consultant (Chr-Rhy –Urban- Formats)
WUIL-FM 1079 JAMZ FM Champaign-IL Owner-Operator (2009-2010)
KGZG-FM 104.5 JAMZ FM Spokane-WA Owner-Operator (2010-Present)
2006– 2009 Sunshine Broadcasting / Pamal Broadcasting
(Magic 101.3 Blazin Hip Hop & R&B (WTMG)
PD/MD, Afternoons, Fill-In, Mixing, Production, Webmaster & Imaging
(Gospel 1430 Gainesville’s Inspiration station (WTMN)
PD/MD, Production-Imaging Director
2004 – 2006 NextMedia Radio
(Hot 105.5 Blazin Hip Hop & R&B (WCZQ)
PD/MD, Afternoons, Fill-In, Mixing, Webmaster, Production, & Imaging
(Magic 1050 Decatur’s R&B Hits & Oldies (WDZ-AM)
Production-Imaging Director
2003 – 2004 Clear Channel Worldwide
(Wild 96.1 The Basin’s Number 1 For Hip Hop & R&B (KMRK)
PD/MD, Mornings, Afternoons, Fill-In, Mixing, Production, Imaging, Webmaster
2000 – 2003 Hispanic Broadcasting Corporation (Univision)
(KPTY Party 104.9 All Hip Hop All The Time)
Late Nights, Overnights, Weekends, Fill-In, Mixing Production & Imaging
1999 – Present Vogue Promotions
(Owner)
Marketing & Promotions /Street Level, Retail, Radio and Club Marketing,
Promotion & Consultation. Indoor & Outdoor Events
1999 – 2003 Infinity Broadcasting, CBS RADIO
(Business Radio 650 KIKK AM)
Board Operator/Producer/Webmaster
2000 – 2001 Eldorado Communications (KQQK KXTJ)
Promotions Assistant/ Webmaster / On Air Personality
General Market Promotions Assistant
Webmaster for www.kqqk.com
1998 – 2000 Virgin Records America
Houston Artist Development Manager (Vogue Promotions)
Retail, Radio, & Street Promotion
Merchandising & Representation of Various Virgin Recording Artists
1997 – 1999 Field Source / PepsiCo / Source Magazine Dallas, TX
Houston/Galveston/Beaumont Area Supervisor (Vogue Promotions)
Merchandising, Marketing, & Sampling brands "Mountain Dew" (Cola) & "The
Source Magazine Mobile Tour Manager (Black & Latino Market), Staff Hiring & Training,
Data Gathering, Event Scheduling & Auditing, Budget Management, and Client Liaison
1991 – 1994 Cook –Inlet / Noble Broadcasting / Clear Channel Radio
Air Personality "DJ Babyface" (KBXX 91-92, KMJQ, KYOK 93-94)
On and Off Air Production (KBXX 91-92, KMJQ, KYOK 93-94)
Mixer (KBXX 91-92) Mix Show Director (KMJQ KYOK 93-94)
Assistant Promotions Coordinator (KBXX 91) Music Director (KYOY 1590 Raps 93-94)
JAMIE BABYFACE PENDLETON
REFERENCE CONTACTS
AVAILABLE UPON REQUEST
Don Parker
(OM Clear Channel KMEL-FM - Former NextMedia VP of Programming)
Ben Hill
(Former Sunshine Broadcasting / Pamal Broadcasting VP Of Programming)
(Former WPGC CBS RADIO/COOK INLET GM/OM)
Steve Davis
(Zapolean Media VP – Former NextMedia VP of Programming)
Robert Scorpio
(Former KBXX PD, KKBT PD)
Jeff S. Dinetz
(NextMedia EVP/CO-COO)
Don Cody
(Owner Moses Media)
Marvyn Mack
(Independent West Coast Regional Rep)
Deron Sams
(FOX Telivision Houston Sales Manager Former KPTY Univision Account Manager))
Houston, Texas
Charles Pilbilski
(Owner HOTJJO.NET Former KMJQ APD/KYOK PD)
Richard Esparza
(KTXC FM La Ley – KWES News West 9/Telumundo Station Manager)
Midland/Odessa, Texas
JAMIE BABYFACE PENDLETON
SYNOPSIS OF PROGRAMMING
PHILOSOPHIES
A. Management of people. All staff members should be given ample opportunities to contribute. Staff members desire and deserve
specific goals and direction and every effort needs to be made to insure clarity, good communication, and to provide constant
feedback. One on one, face to face communication with the entire staff on a regular basis is essential.
B. Fundamentals. All great radio stations do the x’s and o’s of radio well. I have an excellent understanding of these fundamentals,
especially how they are important when it comes to Arbitron and enhancing a diary keeper’s recall. Some of these critical basics
include 40-60 station ID’s per hour, frequent time mentions, proper structuring of live breaks, etc.
C. Branding. Branding of your product is essential for success. Listeners should know what they are “buying” every time they tune in
a station. Good branding is accomplished in many ways including consistent delivery of the station calls and slogan, frequent on and
off air marketing messages explaining what one can expect when they listen, and a sustaining effort to deliver a consistent on air
product.
D. On air marketing. Consistent and frequent on air promos sustaining the image of the station and selling listener benefits help
insure a station’s success. Music image promos defining the type of music the station plays should air frequently. It’s important not
dilute your on air marketing with promoting too many things with too many messages. Pick your strengths and hammer those homes,
with no more than three different versions of the same promo or message.
E. Listener benefits. One of the best ways to keep listeners coming back or listening longer is to constantly tell them the specifics
benefits of listening to the station. This is accomplished in many ways including live jock teases, vertical and horizontal station
promos, off-air marketing, and more.
F. Airchecking. Constant and consistent feedback and direction is something every jock wants and deserves. Airchecks should be a
positive experience for the talent. Whether they are done formally on a regular basis or informally, it’s vital that a talent gets very clear
direction. It’s ideal when the talent is able to do the listening and offer up ways that they can improve, rather than the PD doing the
suggesting.
G. Music scheduling. Being consistent from music sweep to music sweep, from hour to hour, and from day to day is very important.
Listeners don’t like surprises and it’s important to provide them a product that’s reliable and consistent. More often than not, small
playlists with tight rotations is the best strategy. Familiar songs, by familiar artists (the format’s superstars) should appear consistently
and frequently in music scheduling.
H. Website. A station’s website is an excellent tool to further sustain the brand of a station. Websites should be quick loading, easy
to navigate, should be kept fresh looking, and updated on a daily basis. Good local information is essential on a station’s site. The
cross promotional opportunities from the site to on air and on air to the site should always be used. Websites are also a great tool to
further expand on and explain station promotions, etc. Every effort should be made to stream audio.
I. Promotions. Station promotions fall into three different categories: self-serving, community based, or client oriented. Balancing
these promotions on-air and not comprising the station’s image and integrity should be of constant concern.
J. Arbriton. The first thing to understand is that Arbitron is not a true reflection of actual listening. It’s a measurement of a diary
keeper’s recall of what station they think they listened to in a given period of time. Knowing how to influence this recall is essential.
Keeping the station’s name and brand top of mind through effective on and off air marketing should always be a high priority. There
should never be any question or confusion to the name or brand of a radio station. It should be understood that getting listeners to
spend more days with a station, making listening to the station habitual, is the best way to increase AQH shares. On air marketing
should include very specific reasons and benefits to why listeners should tune in tomorrow. Also, having listeners make “special
appointments” throughout the same day or the next day to listen (when they normally wouldn’t listen to the radio) is an excellent way
to increase TSL
K. PPM. Fighting for 1st base station is really, really important. When people turn on the radio, they need to start with you first. It’s
up to you not to lose them.” Interesting is that even when people do tune out, it’s not a problem – as long as they come back often
enough. A shorter Time Spent Listening may be compensated by many different tune in moments. Therefore in a PPM world it’s about
creating occasions (listener instances) to keep people coming back. This teasing can be done on-air, and off-air; through Twitter and
Facebook The three keys to programing success in a PPM environment 1. Remove Bad Content 2. Make Seamless Transitions
3. Create Listening Addiction.
JAMIE BABYFACE PENDLETON
STATION WORK SUPPORT DATA
104.5 JAMZ HITS & HIP HOP (www.1045jamz.com) CHR-Rhythmic
KGZG-FM SPOKANE, WA
Current Playlist Page 7-8
Ratings Data Page 9
107.9 JAMZ HITS & HIP HOP CHR-Rhythmic
WUIL-FM CHAMPAIGN, IL
Radio Ink Magazine Profile Page 10-12
Ratings Data Page 13-20
Playlist Snapshot Page 21-23
MAGIC 101.3 CHR-Rhythmic / GOSPEL 1430
WTMG FM / WTMN AM GAINESVILLE FLORIDA
Station Summary One Sheet Page 24
Ratings Data Page 25-28
HOT 105.5 CHR-Rhythmic
WCZQ-FM DECATUR/CHAMPAIGN, IL
Station Summary One Sheet Page 38
Ratings Data Page 29-31
VARIOUS ARTICLES/WORK IN RADIO
PAGE 32-52
PENDLETON BROADCASTING
104.5 JAMZ HITS & HIP HOP! SPOKANE, WA - MARKET #93
WWW.1045JAMZ.COM FACEBOOK.COM/1045JAMZ WWW.1045JAMZ.FM
Home Charts
Custom
Reports
Song
View
Station
View
Spin
History
Power
Adds
Big
Movers
Real
Time
SoundScan
Listening
Room
Streaming
My
Research
Top
10s
Song
Services
Chart with Six Weeks for KGZG Spokane / Wed Jan 9 - Tue Jan 15
"104.5 Jamz" / Metro 93
Jamie 'Babyface' Pendleton, GM/PD / Radio Station KMJY, LLC
D y n a m i c R e p o r t F i l t e r
Songs
Spins
Currents
23.2%
73.1%
Recurrents
9.9%
12.1%
Gold
66.9%
14.8%
Reload Learn More
CRG TW LW PlayAddDMDSArtist Title Label UpDn TW LW 3W 4W 5W 6W
Mkt
Shr
1st Spin
Mkt
Spins
C 1 3 2 Chainz
I'm
Different
Def Jam/ID... +45 123 78 77 17 0 0 100%12/19/12 123
C 2 5 Rihanna Pour It Up SRP/Def Ja... +42 114 72 0 0 0 0 100% 1/3/13 114
C 3 6
Skylar Grey
Feat. Em...
C'mon Let
Me Ride
KIDindaKOR... +33 105 72 0 0 0 0 84% 1/3/13 125
C 4 2
Game Feat.
Lil Wayne...
All That
(Lady)
Rezervoir/... +12 90 78 0 0 0 0 100% 1/3/13 90
C 5 18
Macklemore
& Ryan Le...
Thrift Shop Macklemore... +40 76 36 55 72 44 73 34% 11/25/12 226
C 6 21
Juicy J Feat.
Lil Wa...
Bandz A
Make Her
Dan...
Kemosabe/C... +31 65 34 76 89 103 120 100%11/25/12 65
C 7 19
Pitbull Feat.
TJR
Don't Stop
The Party
Mr. 305/Po... +29 65 36 66 60 27 11 29% 9/30/12 228
C 8 11
Slip Goodye
Feat. DJ...
Can't Turn
Down
A1 +2 64 62 67 38 45 4 100%12/11/12 64
C 9 31
A$AP Rocky
Feat. Dra...
F**kin
Problems
A$AP World... +36 55 19 16 6 8 12 100%11/25/12 55
C 10 7
Bieber,
Justin
Feat....
Beauty And
A Beat
SchoolBoy/... -12 54 66 49 29 32 66 15% 11/17/12 372
C 11 9
T.I. Feat. Lil
Wayne
Ball Grand Hust... -12 51 63 52 42 61 51 100%11/25/12 51
C 12 8 Major Money I Get It In Nu Money -14 51 65 65 36 27 0 100% 1/27/12 51
C 13 4 Keys, Alicia Girl On Fire RCA -25 50 75 8 6 8 6 32% 9/16/12 157
C 14 46
Trinidad
James
All Gold
Everything
Thinkitsag... +43 44 1 0 0 0 0 64% 1/8/13 69
C 15 1
Ocean,
Frank
Thinkin
Bout You
Def Jam/ID... -42 44 86 107 60 19 0 31% 12/15/12 143
C 16 12
Ludacris
Feat.
Usher...
Rest Of My
Life
DTP/Def Ja... -18 42 60 32 23 29 24 30% 11/25/12 142
C 17 10
DJ
Kazzanova
Feat. F...
Gangnam
Style
Party...
Not Listed -23 40 63 83 0 0 0 100%12/27/12 40
Print Friendly Spreadsheet
Page 1 of 4Chart
1/16/2013http://bdsradio.com/pdweb/pdweb.dll/chart?stationid=7622&startdate=1/9/2013&enddate=...
C 18 28
West,
Kanye, Jay-
Z,...
Clique G.O.O.D./D... +9 38 29 20 7 11 12 42% 9/7/12 91
C 19 25 Girl Squad Girls Night Treasure C... 0 32 32 28 20 29 23 100% 12/2/12 32
C 20 45
Sophia & A-
Lo
Superhero Prodigy +30 31 1 0 0 0 0 100% 1/8/13 31
C 21 20
Hart, Jonn
Feat. iam...
Who Booty Cool Kid C... -3 31 34 33 27 19 28 36% 8/23/12 86
C 22 15 Nima Body Shots Not Listed -9 31 40 27 22 30 23 100%11/17/12 31
C 23 23
Universe,
Eva
Why Is It Big H -2 30 32 21 0 0 0 100%12/27/12 30
C 24 26
D-Lo Feat.
Tyga
Get Her
Tho
Rude Boy -3 29 32 32 26 26 13 100% 12/7/12 29
C 25 76
Lil Wayne
Feat.
Futu...
Love Me
Young
Mone...
+28 28 0 0 0 0 0 100% 1/9/13 28
CRG TW LW PlayAddDMDSArtist Title Label UpDn TW LW 3W 4W 5W 6W
Mkt
Shr
1st Spin
Mkt
Spins
C 26 24 Wordsmith On My Job Nu Revolut... -4 28 32 25 4 0 0 100%12/21/12 28
C 27 17 Ne-Yo
Let Me
Love You
(Unt...
Motown/IDJ... -9 28 37 43 74 69 61 27% 9/19/12 104
C 28 33 336 Boyz
Heart
Break And
Tequ...
Othaz/B.O.... +14 27 13 0 0 0 0 100% 3/13/12 27
C 29 32
Monday
Justice
Feat....
Luv You
Tonite
House Of J... +10 27 17 0 0 0 0 100% 1/4/13 27
C 30 14 Future Neva End A-1/Freeba... -15 27 42 27 12 10 0 100%12/15/12 27
C 31 16 Miguel Adorn ByStorm/Bl... -22 15 37 37 55 41 38 33% 7/16/12 46 1
C 32 41 Ke$ha Die Young Kemosabe/R... +7 14 7 11 26 42 86 6% 10/7/12 249
C 33 42
Kingston,
Sean Feat....
Rum And
Raybans
Beluga Hei... +6 13 7 11 15 32 43 100%11/11/12 13
C 34 38 Rihanna Diamonds SRP/Def Ja... +5 13 8 11 28 41 41 6% 10/7/12 229
C 35 37 V.I.C. Wobble Young Mogu... +4 13 9 9 9 11 10 100% 10/8/12 13
C 36 13
Lamar,
Kendrick
Swimming
Pools
(Dran...
Top Dawg/A... -34 13 47 22 9 7 5 34% 10/8/12 38
C 37 43
Glasses
Malone
Feat....
That Good Cash Money +5 12 7 62 72 130 56 100% 12/7/12 12
C 38 40 Freddy Cash My Waist Not Listed +5 12 7 10 9 6 8 100% 9/26/12 12
C 39 44 V.I.C. Twerk It Big H +5 11 6 8 7 9 7 100% 5/7/12 11 1
C 40 22
Wiz Khalifa
Feat. We...
Remember
You
Rostrum/At... -23 11 34 111 63 47 24 35% 10/28/12 31
C 41 35
Maynard,
Conor
Feat....
Turn
Around
Capitol -1 10 11 30 40 50 86 22% 11/17/12 46
C 42 27 Camryn
Now Or
Never
5280 -21 10 31 41 52 78 106 100%10/30/12 10
C 43 39
LoveRance
Feat. Tyga...
AKUP Interscope +2 9 7 8 8 11 27 100% 9/30/12 9
C 44 36 Sean, Big Guap G.O.O.D./D... 0 9 9 7 8 6 19 100%11/11/12 9
C 45 34 Kafani
Knock Em
Down
Ice King -3 9 12 25 32 41 39 100% 11/9/12 9
C 46 30 Reyne
So
Beautiful
GoGetta/JB... -12 9 21 37 20 32 81 100%11/17/12 9
C 47 29
Lamar,
Kendrick
Bitch, Don't
Kill My...
Top Dawg/A... -19 8 27 35 29 32 37 100%11/21/12 8
C 48 75 Malik, Prince So Bad Prince Mal... +4 4 0 0 0 0 0 100% 8/24/12 4
Page 2 of 4Chart
1/16/2013http://bdsradio.com/pdweb/pdweb.dll/chart?stationid=7622&startdate=1/9/2013&enddate=...
Listener Estimates, LE-12 of 199
Target Listener Trends
AQH
(00)
Cume
(00)
AQH
Rtg
AQH
Shr
AQH
(00)
Cume
(00)
AQH
Rtg
AQH
Shr
AQH
(00)
Cume
(00)
AQH
Rtg
AQH
Shr
AQH
(00)
Cume
(00)
AQH
Rtg
AQH
Shr
AQH
(00)
Cume
(00)
AQH
Rtg
AQH
Shr
Avg. of current and previous 3 surveys.
Avg. of most recent 2 surveys.
4-Book:
2-Book:
+ Station(s) changed call
letters – see “Special Notices.”
* Listener estimates adjusted for
reported broadcast schedule.
** Station(s) not
reported this survey.
Persons 18-34
Monday-Sunday
6AM-MID
Monday-Friday
6AM-10AM
Monday-Friday
10AM-3PM
Monday-Friday
3PM-7PM
Monday-Friday
7PM-MID
Radio Market Report
Fall 2012
Spokane
The estimates and data contained in this printed report have been obtained from Arbitron’s electronic Radio Market Report (“Arbitron eBook”) and are for the exclusive use of
Arbitron subscribers pursuant to a written license agreement. See the Arbitron eBook for further information on limitations and restrictions on use.
© 2013 Arbitron Inc.
KEZE-FM
13 397 0.9 8.6 13 206 0.9 7.7 17 196 1.1 8.1 24 251 1.6 11.4 4 104 0.3 4.6FA '12
12 352 0.8 7.0 12 147 0.8 6.3 15 230 1.0 5.6 13 168 0.9 6.2 5 93 0.3 5.9SU '12
13 287 0.9 8.8 11 143 0.7 5.7 15 154 1.0 6.8 21 172 1.4 10.8 13 107 0.9 15.7SP '12
13 304 0.9 8.6 15 162 1.0 7.7 16 191 1.1 7.4 19 195 1.3 9.1 5 109 0.3 7.9WI '12
13 335 0.9 8.3 13 165 0.9 6.9 16 193 1.1 7.0 19 197 1.3 9.4 7 103 0.5 8.54-Book
10 282 0.7 6.8 9 118 0.6 4.8 13 194 0.9 5.9 11 164 0.7 5.6 5 95 0.3 7.0FA '11
KGA-AM
1 28 0.1 0.7 3 8 0.2 1.8 4 13 0.3 1.9 8FA '12
5 5SU '12
** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** **SP '12
1 67 0.1 0.7 1 7 0.1 0.5 1 12 0.1 0.5 10WI '12
** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** **4-Book
6 6FA '11
KGZG-FM
3 145 0.2 2.0 4 76 0.3 2.4 6 85 0.4 2.9 3 73 0.2 1.4 1 31 0.1 1.1FA '12
4 132 0.3 2.3 2 36 0.1 1.1 5 72 0.3 1.9 7 79 0.5 3.3 5 40 0.3 5.9SU '12
3 96 0.2 2.0 3 53 0.2 1.6 5 52 0.3 2.3 4 51 0.3 2.1 1 23 0.1 1.2SP '12
3 67 0.2 2.0 1 17 0.1 0.5 6 37 0.4 2.8 3 32 0.2 1.4 2 19 0.1 3.2WI '12
3 110 0.2 2.1 3 46 0.2 1.4 6 62 0.4 2.5 4 59 0.3 2.1 2 28 0.2 2.94-Book
3 100 0.2 2.0 3 23 0.2 1.6 3 70 0.2 1.4 3 49 0.2 1.5 1 28 0.1 1.4FA '11
KHTQ-FM
16 308 1.1 10.6 10 106 0.7 6.0 26 150 1.8 12.4 22 151 1.5 10.4 8 84 0.5 9.2FA '12
13 248 0.9 7.6 13 114 0.9 6.8 15 105 1.0 5.6 13 137 0.9 6.2 6 63 0.4 7.1SU '12
15 319 1.0 10.1 20 158 1.3 10.4 23 196 1.5 10.4 19 188 1.3 9.7 9 112 0.6 10.8SP '12
10 223 0.7 6.6 9 100 0.6 4.6 18 124 1.2 8.3 15 145 1.0 7.2 4 46 0.3 6.3WI '12
14 275 0.9 8.7 13 120 0.9 7.0 21 144 1.4 9.2 17 155 1.2 8.4 7 76 0.5 8.44-Book
18 361 1.2 12.2 22 147 1.5 11.8 32 236 2.2 14.4 20 210 1.4 10.1 12 147 0.8 16.9FA '11
KICR-FM
3 63 0.2 2.0 5 25 0.3 3.0 3 34 0.2 1.4 3 35 0.2 1.4 2 26 0.1 2.3FA '12
6 89 0.4 3.5 6 40 0.4 3.2 15 57 1.0 5.6 8 51 0.5 3.8 3 41 0.2 3.5SU '12
2 63 0.1 1.4 2 29 0.1 1.0 3 35 0.2 1.4 2 35 0.1 1.0 2 20 0.1 2.4SP '12
6 53 0.4 4.0 7 40 0.5 3.6 10 43 0.7 4.6 5 30 0.3 2.4 1 16 0.1 1.6WI '12
4 67 0.3 2.7 5 34 0.3 2.7 8 42 0.5 3.3 5 38 0.3 2.2 2 26 0.1 2.54-Book
2 55 0.1 1.4 4 20 0.3 2.1 2 27 0.1 0.9 4 33 0.3 2.0 1 21 0.1 1.4FA '11
KGZG-FM
FA '12 3 145 0.2 2.0 4 76 0.3 2.4 6 85 0.4 2.9 3 73 0.2 1.4 1 31 0.1 1.1
INTHEISSUE
March 8, 2010 I Volume XXV, No, 5
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06 PUBU$HER'$ LErrER 14 SPAMFILTER
Falhng In Love With Radio Aga n By GotcIoll Botrel
Lean FOfWard, And SIlow Me The Money
08 ONAIR
15 MOST INFLUENT1AL AFRICAN
,. THE WIZARD OF ADS AMERICANS IN RADIO
By Roy WillllIms
The Power Of Labels 22 ONES TO WATCH
11 DIALOGUE 24 COVER INTERVIEW
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12 STAnOH PROFILE 3. TRIBUTE
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Maximi$er V10.4 MultiRanker Report Demographic Page 1
CHAMPAIGN, IL (Radio) - Fall 2009, Spring 2009
Demos: P 12+ Pop: 166700 Intab: 1638
Qualitative Selection: none
Geo Area: CHAMPAIGN, IL METRO - Std
Stations: Home to the Metro
# Dayparts: 1
Ranked By: P 12+ - AQH Share (All Selected Stations)
P 12+ P 12+ P 12+ P 12+ P 12+
AQH AQH AQH Cume Cume
Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00)
-------- -------------------------- ------------------------------------ -------------------------------------- ---------- --------- --------- ------------- --------- -------------
1 WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 1.1 10.3 19 16.6 276
2 WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.0 9.2 17 20.1 335
3 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.9 8.1 15 12.9 215
4 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.8 7.0 13 14.6 243
5 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.7 5.9 11 16.4 273
6 WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.5 4.9 9 9.7 162
7 WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 3.8 7 8.4 140
8 WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.4 3.2 6 10.3 172
9 WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.3 2.7 5 13.7 228
10 WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.2 2.2 4 9.7 161
11t WLFH-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.2 1.6 3 6.4 106
11t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.2 1.6 3 7.4 124
13 WBCP-AM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.1 1.1 2 2.0 34
14 WEBX-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.1 0.5 1 3.4 57
ANALYSIS TOTAL M-Su 6:00AM - 12:00M 1 - 12 7.0 62.7 116 74.6 1243
MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 11.1 100.0 185 90.1 1502
© 1996-2010 Arbitron Inc.
= Sort column
Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes.
Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 1 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period.
Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology,
the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council
(MRC) accredits this service.
Maximi$er V10.4 MultiRanker Report Demographic Page 1
CHAMPAIGN, IL (Radio) - Fall 2009, Spring 2009
Demos: P 18-34 Pop: 72100 Intab: 377
Qualitative Selection: none
Geo Area: CHAMPAIGN, IL METRO - Std
Stations: Home to the Metro
# Dayparts: 1
Ranked By: P 18-34 - AQH Share (All Selected Stations)
P 18-34 P 18-34 P 18-34 P 18-34 P 18-34
AQH AQH AQH Cume Cume
Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00)
-------- -------------------------- ------------------------------------ -------------------------------------- ---------- ----------- ----------- ------------- ----------- -------------
1 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.7 19.0 12 21.8 157
2 WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.0 11.1 7 20.4 147
3 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.7 7.9 5 20.4 147
4t WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.6 6.3 4 13.7 99
4t WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.6 6.3 4 22.2 160
6t WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.4 4.8 3 10.1 73
6t WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 4.8 3 9.3 67
8t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.3 3.2 2 5.5 40
8t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.3 3.2 2 11.8 85
8t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.3 3.2 2 12.3 89
11t WBCP-AM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.1 1.6 1 1.9 14
11t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.1 1.6 1 9.0 65
11t WEBX-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.1 1.6 1 5.5 40
11t WLFH-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.1 1.6 1 7.4 53
ANALYSIS TOTAL M-Su 6:00AM - 12:00M 1 - 12 6.7 76.2 48 76.8 554
MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 8.7 100.0 63 87.4 630
© 1996-2010 Arbitron Inc.
= Sort column
Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes.
Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 1 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period.
Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology,
the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council
(MRC) accredits this service.
Maximi$er V10.4 MultiRanker Report Demographic Page 1
CHAMPAIGN, IL (Radio) - Fall 2009, Spring 2009
Demos: P 18-49 Pop: 106300 Intab: 747
Qualitative Selection: none
Geo Area: CHAMPAIGN, IL METRO - Std
Stations: Home to the Metro
# Dayparts: 1
Ranked By: P 18-49 - AQH Share (All Selected Stations)
P 18-49 P 18-49 P 18-49 P 18-49 P 18-49
AQH AQH AQH Cume Cume
Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00)
-------- -------------------------- ------------------------------------ -------------------------------------- ---------- ----------- ----------- ------------- ----------- -------------
1 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.2 11.9 13 16.5 175
2 WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.9 9.2 10 20.0 213
3 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.8 8.3 9 20.2 215
4 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.7 6.4 7 13.2 140
5 WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.6 5.5 6 11.2 119
6 WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.5 4.6 5 11.3 120
7t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.4 3.7 4 11.2 119
7t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.4 3.7 4 9.4 100
7t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 3.7 4 12.4 132
7t WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.4 3.7 4 17.6 187
11 WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.3 2.8 3 10.7 114
12 WLFH-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.2 1.8 2 7.4 79
13t WBCP-AM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.1 0.9 1 1.9 20
13t WEBX-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.1 0.9 1 4.9 52
ANALYSIS TOTAL M-Su 6:00AM - 12:00M 1 - 12 6.9 67.0 73 75.9 807
MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 10.3 100.0 109 89.7 954
© 1996-2010 Arbitron Inc.
= Sort column
Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes.
Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 1 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period.
Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology,
the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council
(MRC) accredits this service.
Maximi$er V10.4 MultiRanker Report Demographic Page 1
CHAMPAIGN, IL (Radio) - Fall 2009, Spring 2009
Demos: P 25-54 Pop: 75500 Intab: 739
Qualitative Selection: none
Geo Area: CHAMPAIGN, IL METRO - Std
Stations: Home to the Metro
# Dayparts: 1
Ranked By: P 25-54 - AQH Share (All Selected Stations)
P 25-54 P 25-54 P 25-54 P 25-54 P 25-54
AQH AQH AQH Cume Cume
Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00)
-------- -------------------------- ------------------------------------ -------------------------------------- ---------- ----------- ----------- ------------- ----------- -------------
1 WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.2 9.7 9 21.1 159
2 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 1.1 8.6 8 16.7 126
3 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.9 7.5 7 19.2 145
4 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.8 6.5 6 9.5 72
5t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.7 5.4 5 13.9 105
5t WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.7 5.4 5 12.8 97
7t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.5 4.3 4 12.7 96
7t WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.5 4.3 4 7.5 57
9 WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 3.2 3 11.9 90
10t WLFH-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.3 2.2 2 7.3 55
10t WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.3 2.2 2 10.5 79
12t WBCP-AM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.1 1.1 1 2.6 20
12t WEBX-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.1 1.1 1 4.9 37
12t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.1 1.1 1 7.4 56
ANALYSIS TOTAL M-Su 6:00AM - 12:00M 1 - 12 7.8 63.4 59 75.6 571
MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 12.3 100.0 93 93.6 707
© 1996-2010 Arbitron Inc.
= Sort column
Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes.
Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 1 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period.
Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology,
the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council
(MRC) accredits this service.
Maximi$er V10.4 MultiRanker Report Demographic Page 1
CHAMPAIGN, IL (Radio) - Spring 2009 (less than 1 year standard)
Demos: P 12+ Pop: 165549 Intab: 781
Qualitative Selection: none
Geo Area: CHAMPAIGN, IL METRO - Std
Stations: RMR Metro Qualified
# Dayparts: 1
Ranked By: P 12+ - AQH Pers (00) (Top 10 stations)
P 12+ P 12+ P 12+ P 12+ P 12+
AQH AQH AQH Cume Cume
Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00)
-------- ------------------------ ------------------------------------ -------------------------------------- ---------- --------- --------- ------------- --------- -------------
1 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.3 10.6 21 12.7 211
2t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 1.1 9.1 18 16.3 269
2t WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.1 9.1 18 20.5 339
4 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.8 7.1 14 13.8 229
5 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.8 6.6 13 17.8 294
6 WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.7 5.6 11 8.3 138
7 WLS -AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.6 5.1 10 6.4 106
8 WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.5 4.5 9 9.7 161
9t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.3 2.5 5 9.6 159
9t WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.3 2.5 5 7.1 118
MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 12.0 100.0 198 89.0 1473
© 1996-2009 Arbitron Inc.
= Sort column
Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes.
Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 1 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period.
Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology,
the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council
(MRC) accredits this service.
Maximi$er V10.4 MultiRanker Report Demographic Page 1
CHAMPAIGN, IL (Radio) - Spring 2009 (less than 1 year standard)
Demos: P 18-34 Pop: 71374 Intab: 186
Qualitative Selection: none
Geo Area: CHAMPAIGN, IL METRO - Std
Stations: RMR Metro Qualified
# Dayparts: 1
Ranked By: P 18-34 - AQH Pers (00) (Top 10 stations)
P 18-34 P 18-34 P 18-34 P 18-34 P 18-34
AQH AQH AQH Cume Cume
Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00)
-------- ------------------------ ------------------------------------ -------------------------------------- ---------- ----------- ----------- ------------- ----------- -------------
1 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 2.5 26.1 18 22.5 161
2 WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.1 11.6 8 20.0 143
3 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.7 7.2 5 22.5 161
4 WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.6 5.8 4 11.2 80
5t WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.4 4.3 3 8.4 60
5t WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.4 4.3 3 19.6 140
5t WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 4.3 3 7.1 51
8t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.3 2.9 2 12.3 88
8t WLFH-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.3 2.9 2 7.7 55
8t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.3 2.9 2 15.1 108
MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 9.7 100.0 69 84.9 606
© 1996-2009 Arbitron Inc.
= Sort column
Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes.
Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 1 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period.
Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology,
the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council
(MRC) accredits this service.
Maximi$er V10.4 MultiRanker Report Demographic Page 1
CHAMPAIGN, IL (Radio) - Spring 2009 (less than 1 year standard)
Demos: P 18-49 Pop: 105501 Intab: 350
Qualitative Selection: none
Geo Area: CHAMPAIGN, IL METRO - Std
Stations: RMR Metro Qualified
# Dayparts: 1
Ranked By: P 18-49 - AQH Pers (00) (Top 10 stations)
P 18-49 P 18-49 P 18-49 P 18-49 P 18-49
AQH AQH AQH Cume Cume
Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00)
-------- ------------------------ ------------------------------------ -------------------------------------- ---------- ----------- ----------- ------------- ----------- -------------
1 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.8 15.7 19 16.6 175
2t WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.0 9.1 11 20.9 220
2t WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 1.0 9.1 11 22.2 234
4 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.7 5.8 7 11.8 125
5 WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.6 5.0 6 9.3 98
6t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.5 4.1 5 9.3 98
6t WLS -AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.5 4.1 5 4.2 44
8t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.4 3.3 4 10.0 106
8t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 3.3 4 12.6 133
8t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.4 3.3 4 12.5 132
8t WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.4 3.3 4 15.3 161
8t WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 3.3 4 9.0 95
MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 11.5 100.0 121 88.4 933
© 1996-2009 Arbitron Inc.
= Sort column
Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes.
Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 1 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period.
Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology,
the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council
(MRC) accredits this service.
Maximi$er V10.4 MultiRanker Report Demographic Page 1
CHAMPAIGN, IL (Radio) - Spring 2009 (less than 1 year standard)
Demos: P 25-54 Pop: 75299 Intab: 358
Qualitative Selection: none
Geo Area: CHAMPAIGN, IL METRO - Std
Stations: RMR Metro Qualified
# Dayparts: 1
Ranked By: P 25-54 - AQH Pers (00) (Top 10 stations)
P 25-54 P 25-54 P 25-54 P 25-54 P 25-54
AQH AQH AQH Cume Cume
Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00)
-------- ------------------------ ------------------------------------ -------------------------------------- ---------- ----------- ----------- ------------- ----------- -------------
1 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.5 10.5 11 12.5 94
2t WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.3 9.5 10 21.1 159
2t WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 1.3 9.5 10 22.2 167
4 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 1.2 8.6 9 16.1 121
5t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.8 5.7 6 11.8 89
5t WLS -AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.8 5.7 6 8.1 61
7t WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.7 4.8 5 8.2 62
7t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.7 4.8 5 13.3 100
9t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 2.9 3 10.9 82
9t WLFH-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.4 2.9 3 8.1 61
9t WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 2.9 3 10.0 75
MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 13.9 100.0 105 93.9 707
© 1996-2009 Arbitron Inc.
= Sort column
Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes.
Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 1 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period.
Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology,
the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council
(MRC) accredits this service.
WUIL-FM / Champaign, IL (UCR) UCR is closed WEEK OF : October 19, 2009
Reported on 10/20/2009 11:56:13 AM Track(s) Listed: 40
Plays Add Artist Song Title Label
97 Beyonce Video Phone Music World/Columbia
96 Chamillionaire Good Morning Chamillitary/Universal Republic
96 David Guetta Feat. Akon Sexy Chick Astralwerks/Capitol
96 Omarion I Get It In Starworld/Musicworks/T.U.G./Capitol
92 Ke$ha TiK ToK Kasz Money/RCA/RMG
84 LeToya Feat. Ludacris Regret Capitol
84 LMFAO Feat. Lil Jon Shots
Party
Rock/will.i.am/Cherrytree/Interscope
82 Sean Kingston Face Drop Beluga Heights/Epic
72 Ester Dean Feat. Chris Brown Drop It Low
Harvey Mason/Zone
4/Streamline/Interscope
69 Lady GaGa Paparazzi Streamline/KonLive/Cherrytree/Interscope
68
Drake Feat. Trey Songz & Lil
Wayne
Successful
Young Money/Cash Money/Universal
Motown
64 Lil Jon Feat. Kee Give It All U Got BME/Universal Republic
59 Jason Derulo Whatcha Say Beluga Heights/Warner Bros.
57 Mariah Carey I Want To Know What Love Is Island/IDJMG
57 Ron Browz 20 Dollaz Universal Motown
56 N*E*R*D Spazz StarTrak/Interscope
54 Deuce Poppi White Friends Slip-N-Slide
40 Britney Spears 3 Jive/JLG
40 Jay Sean Feat. Lil Wayne Down Cash Money/Universal Republic
38 Justin Bieber One Time Island/IDJMG
38
Trey Songz Feat. Gucci Mane &
Soulja Boy Tell'em
LOL :-) Songbook/Atlantic
35 Miley Cyrus Party In The U.S.A. Hollywood
34 Tino Cochino Feat. DJ Felli Fel Diamonds & Patron Encore
33 Taylor Swift You Belong With Me Big Machine
28 Dirty Money Love Come Down Bad Boy/Interscope
26
Cobra Starship Feat. Leighton
Meester
Good Girls Go Bad Fueled By Ramen/Atlantic/RRP
25 Ace Hood Loco Wit The Cake Def Jam/IDJMG
25
Honorebel Feat. Pitbull & Jump
Smokers
Now You See It (Shake That Ass) Ultra
23 Alicia Keys Doesn't Mean Anything MBK/J/RMG
21 Leona Lewis Happy SYCO/J/RMG
21 Mario Thinkin' About You J/RMG
18 Robin Thicke Sex Therapy Star Trak/Interscope
17 Verse Simmonds Buy You A Round (Up And Down) Interscope
 
Main Identity
From: <RRIndicator@radioandrecords.com>
To: "Jamie DJ Babyface Pendleton" <babyface@1079jamz.fm>
Cc: <RRIndicator@radioandrecords.com>
Sent: Monday, January 04, 2010 5:12 PM
Subject: WUIL-FM (UCR) playlist is in for issue 1848
Page 1 of 2
1/7/2010
WUIL-FM (UCR)
1)
Timbaland Feat. Miley
Cyrus
We Belong To
The Music
Mosley/Interscope 111 0
2) Black Eyed Peas Imma Be Interscope 96 33
3) Timbaland Feat. Drake Say Something Mosley/Blackground/Interscope 96 0
4)
Snoop Dogg Feat. The-
Dream
Gangsta Luv Doggystyle/Priority/Capitol 93 0
5) Dj Solo
Chicken
Waang!!!
Connected 83 69
6)
Rihanna Feat. Young
Jeezy
Hard SRP/Def Jam/IDJMG 82 0
7) Ludacris How Low DTP/Def Jam/IDJMG 78 84
8)
Timbaland Feat. Justin
Timberlake
Carry Out Mosley/Blackground/Interscope 72 86
9) Yo Gotti Feat. Lil Wayne
Women Lie, Men
Lie
Inevitable/Polo Grounds/J/RMG 72 49
10)
Jagged Edge Feat. Trina &
Gucci Mane
Tip Of My
Tongue
Slip-N-Slide 68 62
11) Justin Bieber
One Less
Lonely Girl
Island/IDJMG 67 51
12) Robin Thicke Sex Therapy Star Trak/Interscope 59 24
13) Plies Awesome Big Gates/Slip-N-Slide/Atlantic 52 0
14) Lloyd Feat. J. Holiday Take It Off White Label 50 24
15) Iyaz Replay Time Is Money/Beluga Heights/Reprise 46 85
16)
Chris Brown Feat. Lil
Wayne & Swizz Beatz
I Can Transform
Ya
Jive/JLG 39 27
17) David Guetta Feat. Akon Sexy Chick Astralwerks/Capitol 38 32
18) Cascada
Evacuate The
Dancefloor
Robbins 37 83
19) Ke$ha TiK ToK Kasz Money/RCA/RMG 37 31
20) Britney Spears 3 Jive/JLG 36 34
21)
Jay Sean Feat. Sean Paul
& Lil Jon
Do You
Remember
Cash Money/Universal Republic 36 71
22)
Drake, Kanye West, Lil
Wayne & Eminem
Forever
Harvey Mason/Zone
4/Streamline/Interscope
34 93
23) Beyonce Video Phone Music World/Columbia 33 84
24) Deuce Poppi
My White
Friends
Slip-N-Slide 33 74
25) Omarion I Get It In Starworld/Musicworks/T.U.G./Capitol 31 59
26) Kim Zolciak
Tardy For The
Party
Not Listed 31 0
27) Nicki Minaj Feat. Lil Wayne I Get Crazy Young Money 30 39
28) Rihanna Feat. will.i.am Photographs Def Jam/IDJMG 30 69
29)
Fatman Scoop, DJ Class &
Disco Fries
New Years
Anthem
Not Listed 27 0
30) Rihanna
Russian
Roulette
SRP/Def Jam/IDJMG 23 30
31) Young Money Feat. Lloyd Bedrock Cash Money/Universal Motown/UMRG 21 0
32)
Snoop Dogg Feat. Brandy
And Pharrell
Special Doggystyle/Priority/Capitol 16 0
33) IG & Lil DP
I Loved You
Once
Eternity 15 32
34) Tionne Unfreeze Wil & Sto 15 33
35) Chamillionaire Good Morning Chamillitary/Universal Republic 0 30
36)
DJ Khaled Feat. Usher,
Young Jeezy, Rick Ross &
Drake
Fed Up We The Best/E1 0 15
37) Drake November 18th
Young Money/Cash Money/Universal
Motown
0 44
38) Justin Bieber One Time Island/IDJMG 0 32
39) Shakira Feat. Lil Wayne Give It Up To Me Epic 0 75
Page 2 of 2
1/7/2010
www.magic1013.com
WTMG MAGIC 101.3
GAINESVILLE-OCALA FLORIDA
PD/MD AFTERNOONS 2PM-7PM
3:00 Throwback
Magic Drive At 5PM
Grown & Sexy Song Of The Day
SHOW STREAMING LIVE 2PM-7PM EASTERN
Maximi$er V10.3 MultiRanker Report Demographic Page 1
GAINESVILLE-OCALA (Radio) - Winter 2008
Demos: P 18-34 Pop: 162894 Intab: 204
Qualitative Selection: none
Geo Area: GAINESVILLE-OCALA METRO - Std
Stations: RMR Metro Qualified
# Dayparts: 1
Ranked By: P 18-34 - AQH Pers (00) (All Selected Stations)
P 18-34 P 18-34 P 18-34 P 18-34 P 18-34
AQH AQH AQH Cume Cume
Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00)
-------- ----------------- ------------------------------------ --------------------------------------- ---------- ----------- ----------- ------------- ----------- -------------
1 WTMG-FM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 1.6 11.6 26 20.2 329
2 WJHM-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.0 7.1 16 19.2 313
3 WYKS-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.9 6.7 15 24.1 393
4 WOGK-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.9 6.2 14 15.2 248
5 WNDD-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.7 4.9 11 14.5 237
6 WRUF-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.6 4.4 10 18.6 303
7t WTMN-AM M-Su 6:00AM - 12:00M Gospel 1 - 12 0.6 4.0 9 3.7 60
7t WTRS-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.6 4.0 9 10.3 167
9t WHHZ-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.5 3.6 8 9.0 147
9t WKTK-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.5 3.6 8 14.5 237
9t WRUM-FM M-Su 6:00AM - 12:00M Spanish Tropical 1 - 12 0.5 3.6 8 4.4 71
12t WKZY-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.4 2.7 6 12.4 202
12t WXXL-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.4 2.7 6 14.2 232
14t WCFB-FM M-Su 6:00AM - 12:00M Urban Adult Contemporary 1 - 12 0.3 2.2 5 5.3 87
14t WJRR-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.3 2.2 5 5.0 81
16 WSKY-FM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.2 1.8 4 6.6 107
17t WAPE-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.2 1.3 3 6.8 110
17t WMFQ-FM M-Su 6:00AM - 12:00M Oldies 1 - 12 0.2 1.3 3 2.3 38
19t WOCL-FM M-Su 6:00AM - 12:00M Classic Hits 1 - 12 0.1 0.9 2 3.9 64
19t WTKS-FM M-Su 6:00AM - 12:00M Talk/Personality 1 - 12 0.1 0.9 2 2.5 41
21t WOMX-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.1 0.4 1 1.9 31
21t WRUF-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.1 0.4 1 2.3 38
21t WXJZ-FM M-Su 6:00AM - 12:00M New AC (NAC)/Smooth Jazz 1 - 12 0.1 0.4 1 2.9 47
24t WBXY-FM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.0 0.0 0 1.5 24
24t WDUV-FM M-Su 6:00AM - 12:00M Soft Adult Contemporary 1 - 12 0.0 0.0 0 0.0 0
24t WDVH-AM M-Su 6:00AM - 12:00M Classic Country 1 - 12 0.0 0.0 0 2.0 33
24t WMGF-FM M-Su 6:00AM - 12:00M Soft Adult Contemporary 1 - 12 0.0 0.0 0 2.2 36
24t >WOCA-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.0 0.0 0 0.0 0
24t WRZN-AM M-Su 6:00AM - 12:00M Adult Standards/MOR 1 - 12 0.0 0.0 0 0.0 0
24t WVLG-AM M-Su 6:00AM - 12:00M Variety 1 - 12 0.0 0.0 0 0.0 0
© 1996-2008 Arbitron Inc.
= Sort column
> Audience estimates adjusted for actual broadcast schedule:
WOCA-AM in Winter 2008.
Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller
sample sizes.
Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 10 in-tab diaries in the survey area, Monday-Sunday
Midnight-Midnight, during the survey period.
Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these
limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or
definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council (MRC) accredits this service.
Maximi$er V10.3 MultiRanker Report Demographic Page 1
GAINESVILLE-OCALA (Radio) - Winter 2008
Demos: P 18-34 Pop: 162894 Intab: 204
Qualitative Selection: none
Geo Area: GAINESVILLE-OCALA METRO - Std
Stations: RMR Metro Qualified
# Dayparts: 1
Ranked By: P 18-34 - AQH Pers (00) (All Selected Stations)
P 18-34 P 18-34 P 18-34 P 18-34 P 18-34
AQH AQH AQH Cume Cume
Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00)
-------- ---------------- ----------------------------------- --------------------------------------- ---------- ----------- ----------- ------------- ----------- -------------
1 WTMG-FM M-F 2:00PM - 7:00PM Urban Contemporary 1 - 12 1.8 10.2 29 13.9 226
2 WYKS-FM M-F 2:00PM - 7:00PM Pop Contemporary Hit Radi 1 - 12 1.2 6.7 19 16.7 272
3 WJHM-FM M-F 2:00PM - 7:00PM Rhythmic Contemporary Hit 1 - 12 1.1 6.3 18 10.5 171
4 WTMN-AM M-F 2:00PM - 7:00PM Gospel 1 - 12 1.0 5.6 16 2.9 48
5t WOGK-FM M-F 2:00PM - 7:00PM Country 1 - 12 0.9 5.3 15 9.2 150
5t WTRS-FM M-F 2:00PM - 7:00PM Country 1 - 12 0.9 5.3 15 8.2 134
7 WRUF-FM M-F 2:00PM - 7:00PM Active Rock 1 - 12 0.9 4.9 14 13.8 225
8 WNDD-FM M-F 2:00PM - 7:00PM Classic Rock 1 - 12 0.8 4.6 13 8.3 135
9 WRUM-FM M-F 2:00PM - 7:00PM Spanish Tropical 1 - 12 0.7 3.9 11 3.7 61
10 WKTK-FM M-F 2:00PM - 7:00PM Adult Contemporary 1 - 12 0.6 3.5 10 6.6 108
11t WHHZ-FM M-F 2:00PM - 7:00PM Active Rock 1 - 12 0.5 2.8 8 4.0 65
11t WKZY-FM M-F 2:00PM - 7:00PM Hot Adult Contemporary 1 - 12 0.5 2.8 8 7.2 117
11t WXXL-FM M-F 2:00PM - 7:00PM Pop Contemporary Hit Radi 1 - 12 0.5 2.8 8 8.7 142
14 WJRR-FM M-F 2:00PM - 7:00PM Alternative 1 - 12 0.4 2.5 7 2.2 36
15 WTKS-FM M-F 2:00PM - 7:00PM Talk/Personality 1 - 12 0.4 2.1 6 2.1 35
16 WSKY-FM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.3 1.8 5 3.6 59
17 WAPE-FM M-F 2:00PM - 7:00PM Pop Contemporary Hit Radi 1 - 12 0.2 1.4 4 4.8 79
18t WCFB-FM M-F 2:00PM - 7:00PM Urban Adult Contemporary 1 - 12 0.2 1.1 3 2.7 44
18t WMFQ-FM M-F 2:00PM - 7:00PM Oldies 1 - 12 0.2 1.1 3 1.8 30
18t WOCL-FM M-F 2:00PM - 7:00PM Classic Hits 1 - 12 0.2 1.1 3 2.2 36
21 WRUF-AM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.1 0.7 2 1.4 23
22t WDVH-AM M-F 2:00PM - 7:00PM Classic Country 1 - 12 0.1 0.4 1 0.9 15
22t WXJZ-FM M-F 2:00PM - 7:00PM New AC (NAC)/Smooth Jazz 1 - 12 0.1 0.4 1 2.1 34
24t WBXY-FM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.0 0.0 0 0.4 7
24t WDUV-FM M-F 2:00PM - 7:00PM Soft Adult Contemporary 1 - 12 0.0 0.0 0 0.0 0
24t WMGF-FM M-F 2:00PM - 7:00PM Soft Adult Contemporary 1 - 12 0.0 0.0 0 0.0 0
24t WOCA-AM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.0 0.0 0 0.0 0
24t WOMX-FM M-F 2:00PM - 7:00PM Hot Adult Contemporary 1 - 12 0.0 0.0 0 0.4 6
24t WRZN-AM M-F 2:00PM - 7:00PM Adult Standards/MOR 1 - 12 0.0 0.0 0 0.0 0
24t WVLG-AM M-F 2:00PM - 7:00PM Variety 1 - 12 0.0 0.0 0 0.0 0
© 1996-2008 Arbitron Inc.
= Sort column
Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller
sample sizes.
Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 10 in-tab diaries in the survey area, Monday-Sunday
Midnight-Midnight, during the survey period.
Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these
limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or
definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council (MRC) accredits this service.
Maximi$er V10.3 MultiRanker Report Demographic Page 1
GAINESVILLE-OCALA (Radio) - Winter 2008
Demos: P 12+ Pop: 540940 Intab: 1200
Qualitative Selection: none
Geo Area: GAINESVILLE-OCALA METRO - Std
Stations: RMR Metro Qualified
# Dayparts: 1
Ranked By: P 12+ - AQH Pers (00) (All Selected Stations)
P 12+ P 12+ P 12+ P 12+ P 12+
AQH AQH AQH Cume Cume
Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00)
-------- ----------------- ------------------------------------ --------------------------------------- ---------- --------- --------- ------------- --------- -------------
1 WOGK-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.4 10.1 75 17.9 968
2 WNDD-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.8 5.8 43 14.0 756
3 WTMG-FM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.8 5.5 41 10.4 565
4 WSKY-FM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.7 5.2 39 12.8 693
5 WKTK-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.6 4.6 34 12.4 673
6 WTRS-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.6 4.2 31 9.7 524
7 WRUF-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.5 3.9 29 12.4 672
8t WCFB-FM M-Su 6:00AM - 12:00M Urban Adult Contemporary 1 - 12 0.5 3.6 27 5.5 300
8t WYKS-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.5 3.6 27 10.9 588
10 WMFQ-FM M-Su 6:00AM - 12:00M Oldies 1 - 12 0.5 3.4 25 7.0 378
11 WJHM-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.4 2.5 19 8.8 478
12 WXXL-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.3 2.1 16 6.7 362
13t WRUM-FM M-Su 6:00AM - 12:00M Spanish Tropical 1 - 12 0.3 1.9 14 2.8 154
13t WXJZ-FM M-Su 6:00AM - 12:00M New AC (NAC)/Smooth Jazz 1 - 12 0.3 1.9 14 5.7 307
15 WRZN-AM M-Su 6:00AM - 12:00M Adult Standards/MOR 1 - 12 0.2 1.7 13 3.2 174
16 WTKS-FM M-Su 6:00AM - 12:00M Talk/Personality 1 - 12 0.2 1.6 12 2.1 115
17 WTMN-AM M-Su 6:00AM - 12:00M Gospel 1 - 12 0.2 1.5 11 2.0 108
18t WDVH-AM M-Su 6:00AM - 12:00M Classic Country 1 - 12 0.2 1.3 10 3.3 176
18t WHHZ-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.2 1.3 10 3.3 176
18t WJRR-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.2 1.3 10 2.1 113
18t WKZY-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.2 1.3 10 5.7 308
22 WVLG-AM M-Su 6:00AM - 12:00M Variety 1 - 12 0.2 1.2 9 2.4 131
23t WAPE-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.1 0.8 6 2.9 156
23t WBXY-FM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.1 0.8 6 2.7 144
23t WMGF-FM M-Su 6:00AM - 12:00M Soft Adult Contemporary 1 - 12 0.1 0.8 6 3.9 212
23t WRUF-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.1 0.8 6 3.7 198
27 WOCL-FM M-Su 6:00AM - 12:00M Classic Hits 1 - 12 0.1 0.7 5 3.3 179
© 1996-2008 Arbitron Inc.
= Sort column
Maximi$er V10.3 MultiRanker Report Demographic Page 1
GAINESVILLE-OCALA (Radio) - Winter 2008
Demos: P 12+ Pop: 540940 Intab: 1200
Qualitative Selection: none
Geo Area: GAINESVILLE-OCALA METRO - Std
Stations: RMR Metro Qualified
# Dayparts: 1
Ranked By: P 12+ - AQH Pers (00) (All Selected Stations)
P 12+ P 12+ P 12+ P 12+ P 12+
AQH AQH AQH Cume Cume
Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00)
-------- ---------------- ----------------------------------- --------------------------------------- ---------- --------- --------- ------------- --------- -------------
1 WOGK-FM M-F 2:00PM - 7:00PM Country 1 - 12 1.5 8.7 82 10.9 590
2 WNDD-FM M-F 2:00PM - 7:00PM Classic Rock 1 - 12 1.0 5.9 56 8.8 474
3 WSKY-FM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 1.0 5.6 53 7.7 416
4 WTMG-FM M-F 2:00PM - 7:00PM Urban Contemporary 1 - 12 0.9 4.9 46 6.7 360
5 WTRS-FM M-F 2:00PM - 7:00PM Country 1 - 12 0.8 4.8 45 6.1 330
6 WKTK-FM M-F 2:00PM - 7:00PM Adult Contemporary 1 - 12 0.8 4.3 41 7.5 405
7 WCFB-FM M-F 2:00PM - 7:00PM Urban Adult Contemporary 1 - 12 0.7 4.2 40 4.2 228
8t WRUF-FM M-F 2:00PM - 7:00PM Active Rock 1 - 12 0.6 3.7 35 7.2 388
8t WYKS-FM M-F 2:00PM - 7:00PM Pop Contemporary Hit Radi 1 - 12 0.6 3.7 35 7.2 387
10 WMFQ-FM M-F 2:00PM - 7:00PM Oldies 1 - 12 0.5 2.9 27 4.4 239
11 WTKS-FM M-F 2:00PM - 7:00PM Talk/Personality 1 - 12 0.5 2.6 25 1.6 87
12 WJHM-FM M-F 2:00PM - 7:00PM Rhythmic Contemporary Hit 1 - 12 0.4 2.4 23 4.8 260
13 WXXL-FM M-F 2:00PM - 7:00PM Pop Contemporary Hit Radi 1 - 12 0.4 2.1 20 4.3 232
14 WXJZ-FM M-F 2:00PM - 7:00PM New AC (NAC)/Smooth Jazz 1 - 12 0.4 2.0 19 3.4 185
15 WRUM-FM M-F 2:00PM - 7:00PM Spanish Tropical 1 - 12 0.3 1.9 18 2.3 124
16 WTMN-AM M-F 2:00PM - 7:00PM Gospel 1 - 12 0.3 1.8 17 1.2 63
17 WRZN-AM M-F 2:00PM - 7:00PM Adult Standards/MOR 1 - 12 0.3 1.6 15 2.3 125
18t WHHZ-FM M-F 2:00PM - 7:00PM Active Rock 1 - 12 0.3 1.5 14 1.7 90
18t WKZY-FM M-F 2:00PM - 7:00PM Hot Adult Contemporary 1 - 12 0.3 1.5 14 3.4 183
20 WJRR-FM M-F 2:00PM - 7:00PM Alternative 1 - 12 0.2 1.4 13 1.2 64
21 WDVH-AM M-F 2:00PM - 7:00PM Classic Country 1 - 12 0.2 1.3 12 2.1 112
22 WBXY-FM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.2 1.2 11 2.0 109
23 WOCL-FM M-F 2:00PM - 7:00PM Classic Hits 1 - 12 0.2 1.0 9 2.0 106
24t WMGF-FM M-F 2:00PM - 7:00PM Soft Adult Contemporary 1 - 12 0.1 0.8 8 1.9 102
24t WOCA-AM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.1 0.8 8 0.8 42
24t WVLG-AM M-F 2:00PM - 7:00PM Variety 1 - 12 0.1 0.8 8 1.5 79
27 WAPE-FM M-F 2:00PM - 7:00PM Pop Contemporary Hit Radi 1 - 12 0.1 0.7 7 2.2 120
© 1996-2008 Arbitron Inc.
= Sort column
When Babyface Arrived at Nextmedia's WCZQ HOT
105.5 This Is All That He Had to Work With:
DURING ANY CRISIS, TWO POSSIBILITIES EXIST:
THE DANGER.... AND..... THE OPPORTUNITY
Babyface Goal.... Take Over A College Town, With A Station That Has No
Station Vehicle, No Identity Or Visibility On The Streets, No Website, A 3000
Watt Rim Shot Signal, Top it off with a Play School Logo!
In Less Than A Year, Hot 105.5 Is Now The Most Visible & Vibrant Station In
Champaign, Il....When there was no budget for a station vehicle, Babyface took
the financial burden and risk... Babyface went even further by creating a
marketable logo for Hot 105.5, took it a step further and created a website.
These vital tools alongside his programing skills has lead NextMedia's Hot
105.5 From Number 7 12+ to #2 12+ and #1 18-34 In The Champaign, IL Market
For The Very First Time!!
DEDICATION + HARD WORK = RESULTS
Maximi$er V10.1 MultiRanker Report Demographic Page 1
CHAMPAIGN, IL (Radio) - Fall 2005, Spring 2005
Demos: P 18-34 Pop: 68900 Intab: 394
Qualitative Selection: none
Geo Area: CHAMPAIGN, IL METRO - Std
Stations: User Selected
# Dayparts: 1
Ranked By: P 18-34 - AQH Share (All Selected Stations)
P 18-34 P 18-34 P 18-34 P 18-34 P 18-34
AQH AQH AQH Cume Cume
Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00)
-------- ---------------- ------------------------------------ -------------------------------------- ---------- ----------- ----------- ------------- ----------- -------------
1t WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.3 12.0 9 16.5 114
1t WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.3 12.0 9 19.9 137
3t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.7 6.7 5 12.6 87
3t WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.7 6.7 5 21.0 145
5t WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.6 5.3 4 13.2 91
5t WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.6 5.3 4 19.6 135
7t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.4 4.0 3 13.2 91
7t WEVX-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.4 4.0 3 7.7 53
7t WXTT-FM M-Su 6:00AM - 12:00M Classic Hits 1 - 12 0.4 4.0 3 11.6 80
10t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.3 2.7 2 5.8 40
10t WEBX-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.3 2.7 2 7.5 52
10t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.3 2.7 2 18.9 130
13 WBCP-AM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.1 1.3 1 2.2 15
14 WJCI-AM M-Su 6:00AM - 12:00M All Sports 1 - 12 0.0 0.0 0 1.5 10
© 1996-2006 Arbitron Inc.
= Sort column
Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes.
Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 1 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period
Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology,
the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council
(MRC) accredits this service.
Maximi$er V10.0 MultiRanker Report Demographic Page 1
CHAMPAIGN, IL (Radio) - Spring 2005
Demos: P 18-34 Pop: 69771 Intab: 215
Qualitative Selection: none
Geo Area: CHAMPAIGN, IL METRO - Std
Stations: User Selected
# Dayparts: 2
Ranked By: P 18-34 - AQH Pers (00) (All Selected Stations)
P 18-34 P 18-34 P 18-34 P 18-34 P 18-34
AQH AQH AQH Cume Cume
Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00)
-------- ---------------- ------------------------------------ -------------------------------------- ---------- ----------- ----------- ------------- ----------- -------------
1 WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.6 13.1 11 16.2 113
2 WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.4 11.9 10 21.5 150
3 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 1.0 8.3 7 23.6 165
4t WEVX-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.7 6.0 5 6.7 47
4t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.7 6.0 5 12.8 89
4t WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.7 6.0 5 22.1 154
7 WEBX-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.6 4.8 4 11.2 78
8t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.4 3.6 3 13.6 95
8t WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.4 3.6 3 10.6 74
10t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.3 2.4 2 18.2 127
10t WXTT-FM M-Su 6:00AM - 12:00M Classic Hits 1 - 12 0.3 2.4 2 10.7 75
12t WBCP-AM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.1 1.2 1 2.0 14
12t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.1 1.2 1 4.6 32
1 WCZQ-FM M-F 2:00PM - 7:00PM Rhythmic Contemporary Hit 1 - 12 2.4 15.0 17 11.2 78
2 WIXY-FM M-F 2:00PM - 7:00PM Country 1 - 12 1.9 11.5 13 13.8 96
3t WEVX-FM M-F 2:00PM - 7:00PM Active Rock 1 - 12 1.1 7.1 8 6.3 44
3t WGKC-FM M-F 2:00PM - 7:00PM Classic Rock 1 - 12 1.1 7.1 8 7.7 54
5 WLRW-FM M-F 2:00PM - 7:00PM Hot Adult Contemporary 1 - 12 1.0 6.2 7 13.5 94
6 WEBX-FM M-F 2:00PM - 7:00PM Active Rock 1 - 12 0.7 4.4 5 6.6 46
7t WQQB-FM M-F 2:00PM - 7:00PM Pop Contemporary Hit Radi 1 - 12 0.6 3.5 4 12.8 89
7t WXTT-FM M-F 2:00PM - 7:00PM Classic Hits 1 - 12 0.6 3.5 4 6.3 44
9t WCFF-FM M-F 2:00PM - 7:00PM Adult Hits 1 - 12 0.4 2.7 3 5.3 37
9t WPGU-FM M-F 2:00PM - 7:00PM Alternative 1 - 12 0.4 2.7 3 6.6 46
11t WBCP-AM M-F 2:00PM - 7:00PM Urban Contemporary 1 - 12 0.3 1.8 2 0.9 6
11t WHMS-FM M-F 2:00PM - 7:00PM Adult Contemporary 1 - 12 0.3 1.8 2 5.2 36
13 WDWS-AM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.0 0.0 0 1.0 7
© 1996-2005 Arbitron Inc.
= Sort column
Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes.
Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 10 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period
Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology,
the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council
(MRC) accredits this service.
Maximi$er V10.0 MultiRanker Report Demographic Page 1
CHAMPAIGN, IL (Radio) - Spring 2005
Demos: P 12+ Pop: 163483 Intab: 827
Qualitative Selection: none
Geo Area: CHAMPAIGN, IL METRO - Std
Stations: User Selected
# Dayparts: 2
Ranked By: P 12+ - AQH Pers (00) (All Selected Stations)
P 12+ P 12+ P 12+ P 12+ P 12+
AQH AQH AQH Cume Cume
Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00)
-------- ---------------- ------------------------------------ -------------------------------------- ---------- --------- --------- ------------- --------- -------------
1 WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.6 13.0 26 22.4 367
2t WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.9 7.0 14 11.1 181
2t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.9 7.0 14 13.9 227
4 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.8 6.5 13 14.4 236
5t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.7 6.0 12 14.5 237
5t WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.7 6.0 12 17.7 289
7 WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.7 5.5 11 11.8 193
8 WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.6 4.5 9 14.7 241
9t WEVX-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.4 3.0 6 5.1 84
9t WXTT-FM M-Su 6:00AM - 12:00M Classic Hits 1 - 12 0.4 3.0 6 11.8 193
11 WEBX-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.2 2.0 4 5.8 95
12t WBCP-AM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.2 1.5 3 2.8 45
12t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.2 1.5 3 9.5 155
1 WIXY-FM M-F 2:00PM - 7:00PM Country 1 - 12 1.9 12.9 31 14.3 234
2 WCZQ-FM M-F 2:00PM - 7:00PM Rhythmic Contemporary Hit 1 - 12 1.2 7.9 19 7.4 121
3 WGKC-FM M-F 2:00PM - 7:00PM Classic Rock 1 - 12 1.0 7.1 17 7.4 121
4 WHMS-FM M-F 2:00PM - 7:00PM Adult Contemporary 1 - 12 0.9 5.8 14 7.8 127
5 WCFF-FM M-F 2:00PM - 7:00PM Adult Hits 1 - 12 0.8 5.4 13 7.8 127
6 WLRW-FM M-F 2:00PM - 7:00PM Hot Adult Contemporary 1 - 12 0.7 5.0 12 9.8 161
7 WEVX-FM M-F 2:00PM - 7:00PM Active Rock 1 - 12 0.6 4.2 10 3.8 62
8t WDWS-AM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.6 3.8 9 5.9 97
8t WXTT-FM M-F 2:00PM - 7:00PM Classic Hits 1 - 12 0.6 3.8 9 7.5 122
10 WQQB-FM M-F 2:00PM - 7:00PM Pop Contemporary Hit Radi 1 - 12 0.5 3.3 8 8.7 143
11 WEBX-FM M-F 2:00PM - 7:00PM Active Rock 1 - 12 0.3 2.1 5 3.2 53
12t WBCP-AM M-F 2:00PM - 7:00PM Urban Contemporary 1 - 12 0.2 1.7 4 1.1 18
12t WPGU-FM M-F 2:00PM - 7:00PM Alternative 1 - 12 0.2 1.7 4 3.8 62
© 1996-2005 Arbitron Inc.
= Sort column
Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes.
Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 10 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period
Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology,
the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council
(MRC) accredits this service.
www.wildwakeupshow.com
KMRK Wild 96.1 03'
Clear Channel Radio Midland/Odessa Tx
Sping 8.6 (12+ #1) Fall 7.6 (12+ #2)
Wild Morning Show Fall 6.7 (18-34 #4)
Jamie Babyface Pendleton has over 12 years of experience in
Marketing and Promotions, Including Clubs, Retail, (Sun & Ski
Mobile One, Just For Feet, PJ TIght, Mcdonalds) Music (Virgin
Records, MCA Records) , & Radio (KBXX, KMJQ, KYOK, KTHT
KQQK, KPTY, KMRK, WCZQ) General And Latino Markets. A
business thinker that can assist the sales department with
quarterly sales proposals!
Live Broadcast From
Foleys Back To School
Mall Promotion
Miller Lite Live
Broadcast From
Galveston Beach
Texas Freaknik!
Sprint Broadcast From
Maket Place Mall
T-Mobile Outlet Mall
Broadcast
Noteworthy Broadcasting
Hot 105.5 Program Director Jamie Babyface Pendleton Spotlighted recently in Herald Review
Babyface brings sound of youth to the city!
Radio figure boosts stations’ presence in the
community
GREG FIELDS
H&R Staff Writer
DECATUR — Jamie “Babyface” Pendleton is here to make you notice him. “My
whole technique is to attack the streets,” said Pendleton, program director for Hot
105.5 in Champaign and production director for Magic 1050 in Decatur.
Pendleton, who came to the area in July, has caused major changes to the two
urban stations. He has changed the station’s logos, gone to a more live format,
added radio personalities Lady LaVeck and White Boy, put signage on company
vehicles, created community calendars, brought the popular syndicated hip-hop
Baka Boyz show to the Friday night rotation and increased both stations’
visibility. He is on the air from 2 to 7 p.m. weekdays on 105.5.
For a recent concert in Champaign by rapper Nelly, Pendleton even brought the
station closer to its listeners, broadcasting live in front of Assembly Hall, counting
down until the concert. The station also hosted an afterparty at the Canopy Club.
His goal is to increase the stations’ presence in the community.
“We’re hip-hop and R&B,” Pendleton said. “Our core artists are Anthony
Hamilton, 50 Cent, The Game, Alicia Keys. We’re more of a mixture of BET and
MTV. Our concentration is the younger audience, the 12to 24-year-olds.”
Pendleton was a program director for Clear Channel in Midland/
Odessa, Texas, before coming to Central Illinois. He has been the program
director for Hot 105.5 since July and took over production director duties for
Magic 1050 in January.
Babyface brings sound of youth to the city!
Radio figure boosts stations’ presence in the
community (cont)
Pendleton has a long history with music and radio. He was born in Gary, Ind.,
according to his Web site at www.djbabyface.com. He moved to Houston in
1987, where he worked at several urban radio stations. He was a DJ on the club
circuit before landing a job at the hip-hop station Club Party 104.9. His success
there led to his program director/music director post at 96.1 in Midland/
Odessa.
Joel Fletcher, general manager and vice president of NextMedia Group, heard
about Pendleton through a corporate program director and called him on a
Saturday morning. He ended up talking to him for 45 minutes before hiring him.
“First and foremost, he has passion. And he absolutely knows the format inside
and out,” Fletcher said. “The other thing is I was really impressed with his
commitment to serving the community. He cleaned (105.5) up. It sounds like a
big-time station.”
Pendleton’s expertise is imaging, promos, commercial production and community
involvement. As a former club DJ and current radio personality, he also knows a
lot about mixing, hot artists and the flow of a radio show.
The numbers support Pendleton’s actions. Most of his DJs are No. 1 in the
Arbitron ratings when it comes to his target audience of 12to 24-year-olds,
Pendleton said. His stations are No. 3 and No. 6 in the Decatur and Champaign
markets overall respectively, which are better showings than previous years,
Pendleton said.
Babyface brings sound of youth to the city!
Radio figure boosts stations’ presence in the
community (cont)
All of his radio personalities — Lady LaVeck, D-Nic, White Boy, even himself —
are No. 1 in the teen brackets. Arbitron measures which radio stations are ranked
in their market by tracking who listens to what and when they listen. They also
track the age groups of listeners.
Pendleton admits his stations have work to do with older listeners, where their
numbers aren’t nearly as encouraging. Pendleton goals are bigger than numbers,
though.
“I want to bring people together and break any divides, whether it’s racial or
whatever,” Pendleton said.
Greg Fields can be reached at gfields@herald-review.com or 421-6986.
Herald & Review/ Kelly J. Huff
Marketing your business is all about targeting an
audience of buyers!
No Advertising = No Results
Before……..
After……..
HOT 105.5 Jackson Ribs & Tips NCAA Championship Party 4/4 (Champaign, IL)
Visibility goes beyond the airwaves…
Hot 105.5 reaches out to the audience’s community and leisure events:
Hot 105.5 Nelly after Party – Canopy Club – Champaign. Il
THE TOTAL PACKAGE
Remote Packages & Sponsorships Include Station Broadcasts
Hot 105.5 Honda Element Remote Vehicle
THE TOTAL PACKAGE
Remote Packages & Sponsorships Include Station Broadcasts
Full Service Remote Broadcast Setups – Champaign, Urbana, Decatur
• FORMAT: Rhythmic CHR (Rhythmic Contemporary)
• DEMO: Adults 18-34
• PROGRAM DIRECTOR: Jamie Pendleton
• CITY OF LICENSE: Monticello/Champaign
• POWER: 3,000 Watts
• HOW LONG IN FORMAT: 2 year
• DAILY LINE-UP MONDAY-THURSDAY
• 5A-9A The Russ Parr Morning Show
• 9A-2P Blazin Hot Lunch Party Buffet
• 2P-7P Hot Drive Home w/ DJ Babyface
• 7P-MID White Boy
• FRIDAY
• 5A-9A The Russ Parr Morning Show
• 9A-2P Blazin Hot Lunch Party Buffet
• 2P-7P Hot Drive Home w/ DJ Babyface
• 7P-MID Baka Brothers
• Saturday
• 8A-10A MTV’s TRL
• 10A-2P Lady LeVeck
• 2P-7P White Boy
• 7P-MID D-Nic’S Hot S.N.L. ( Mix Show )
• SUNDAY
• 11A-NOON Church Service
• 12P-2P Big Tigger
• 2P-7P DJ Babyface
• FEATURES
MTV Music News M-TH 11:05A, 3:05P BET Music News M-TH 10:05A, 4:05P
Hot Drive at Five Mix Show M-TH 5P Mix Show M-F NOON
WCZQ-FM
* Monitored airplay data provided by Mediabase Research, A division of Premiere Radio Networks.
Monitored stations are selected from Arbitron markets 1-140. Indicator airplay data is assembled with non-monitored reporters in
Arbitron markets 141 and below.
MARKET #215 ©2005 R&R Inc.*
WCZQ-FM/Champaign, IL (Rhy)
NextMedia
PD: Jamie Pendleton
MD: Jamie Pendleton
Close Window
Data Reflects Airplay Period Ending 7/30/2005 - Updated Every Wednesday at 4:00PM (PST)
Plays
ARTIST TITLE (LABEL)
TA
(00) Add DateLW TW
76 74 Jermaine Dupri Gotta Getcha (So So Def/Virgin) 962 05/22/2005
70 70 Noah Dat Boy Chevy (Jive/Zomba Label Group) 910 06/19/2005
69 69 Destiny's Child Cater 2 U (Columbia) 897 06/12/2005
36 63 Boyz In Da Hood Dem Boyz (Bad Boy/Atlantic) 819 06/12/2005
33 59 Young Jeezy And Then What (Def Jam/IDJMG) 767 07/17/2005
52 54 Bow Wow f/Omarion Let Me Hold You (Columbia) 702 06/26/2005
54 52 Mariah Carey We Belong Together (Island/IDJMG) 676 03/13/2005
52 51 Pretty Ricky Grind With Me (Atlantic) 663 05/01/2005
51 47 Webbie f/Bun B Give Me That (Asylum/Trill) 611 04/17/2005
49 47 Fat Joe f/Nelly Get It Poppin' (Atlantic) 611 06/05/2005
59 46 Game Dreams (Aftermath/G-Unit/Interscope) 598 06/19/2005
50 46 Mike Jones Back Then (SwishaHouse/Asylum/Warner Bros.) 598 05/15/2005
48 46 50 Cent Just A Lil' Bit (Shady/Aftermath/Interscope) 598 05/08/2005
46 46 R. Kelly Trapped In The Closet (Jive/Zomba Label Group) 598 05/01/2005
28 46 Ludacris Pimpin' All Over The World (Def Jam South/IDJMG) 598 06/05/2005
45 45 Ying Yang Twins Wait (The Whisper Song) (TVT) 585 03/13/2005
45 45 Ciara f/Ludacris Oh (LaFace/Zomba Label Group) 585 02/20/2005
20 43 David Banner Play (SRC/Universal) 559 07/17/2005
- 43 Twista f/Trey Songz Girl Tonight (Atlantic) 559 07/31/2005
68 42 R. Kelly f/Game Playa's Only (Jive/Zomba Label Group) 546 07/17/2005
34 31 Teairra Mari Make Her Feel Good (Roc-A-Fella/IDJMG) 403 07/03/2005
32 29 Natalie Energy (Latium/Universal) 377 07/17/2005
28 28 Mario How Could You (J/RMG) 364 03/27/2005
15 28 T.I. ASAP (Grand Hustle/Atlantic) 364 07/24/2005
29 24 Mariah Carey Shake It Off (Island/IDJMG) 312 06/19/2005
21 22 Bobby Valentino Tell Me (DTP/Def Jam/IDJMG) 286 07/17/2005
10 21 Damian "Jr. Gong" Marley Welcome To Jamrock (Tuff Gong/Universal) 273 07/24/2005
15 15 Bow Wow f/Ciara Like You (Sum/Columbia) 195 07/24/2005
- 14 Marques Houston Naked (T.U.G./Universal) 182 07/31/2005
13 13 Nova Kane Town (Da Coast) 169 07/17/2005
Page 1 of 1WCZQ-FM/Champaign, IL (Rhy)
8/8/2005http://www.radioandrecords.com/Playlists/GetStationPlaylist.asp?Company=1018874&For...

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JAMIE BABYFACE PENDLETON 208-918-1045 RADIO RESUME(REDUCED SIZE)

  • 1. J A M I E B A B Y F A C E P E N D L E T O N 2 4 8 0 5 E L I B E R T Y C R E E K R O A D , W A 9 9 2 1 7 J P E N D L E T O N @ 1 0 4 5 J A M Z . C O M H 5 0 9 - 5 8 9 - 1 0 4 5 C 2 0 8 - 9 1 8 - 1 0 4 5 In search of a Multi-Task Web Ready - On Air - On The Streets – Talent? What will Jamie Babyface Pendleton will bring to your company? • 22 Years Radio Experience (16 yrs on Air. 6+ yrs Promotions) • Good understanding of the fundamentals of winning radio • Desire to win and have fun • Multi-format experience • Excellent gut instincts What is my format experience? My format experience is well rounded. My strengths are Chr Rhythmic, Urban, & Chr PENDLETON BROADCASTING #91– SPOKANE, WA KGZG-FM 104.5 JAMZ HITS & HIP HOP OWNER – PD/MD 2010- PRESENT (KGZG-FM NEW STARTUP STATION LAUNCHED 6-1-2010 1ST) KGZG FM 6AM – MID / M-SU FA 2012 (Ranked #12 P18-34) PENDLETON BROADCASTING #220 – CHAMPAIGN ILLINOIS WUIL 1079 JAMZ HITS & HIP HOP OWNER – PD/MD 2008 - 2010 WUIL FM 6AM – MID / M-SU SP 09 10.6 (Ranked #1 P12+) WUIL FM 6AM – MID / M-SU SP 09 26.1 (Ranked #1 P18-34) WUIL FM 6AM – MID / M-SU SP 09 15.7 (Ranked #1 P18-49) WUIL FM 6AM – MID / M-SU SP 09 10.5 (Ranked #1 P25-54) PAMAL/SUNSHINE BROADCASTING #83 – GAINESVILLE – OCALA FLORIDA WTMG MAGIC 101.3 FM - WTMN GOSPEL 1430 AM PD MD AFTERNOONS (WTMG) PD (WTMN) 2006 - 2009 WTMG FM 6AM – MID / M-SU 08 5.5 (Ranked #3 P12+) WTMG FM 6AM – MID / M-SU 07 11.6 (Ranked #1 P18-34) Magic Drive Home 2PM-7PM M-F 10.2 (Ranked #1 P18-34) WTMG CONSITANT TOP 5 P12+ FALL 06 – SRPING 09 NEXTMEDIA/CHAMPAIGN IL#220 –DECATUR IL #279 HOT 105.5 WCZQ PD/MD/AFTERNOONS 2004 – 2006 WDZ PD 2005-2006 WCZQ FM 6AM – MID / M-SU 06 6.1 SP(Ranked #2 P18-34) WCZQ SPRING 06 13.1 (Ranked #2 P18-34) HOT DRIVE HOME AFTERNOON SHOW HOST 2PM – 7PM WCZQ SPRING 2006 7.1 (Ranked #2 P12+) WCZQ SPRING 2006 11.1 (Ranked #2 P18-34)
  • 2. JAMIE BABYFACE PENDLETON RADIO AND PROMOTIONS EXPERIENCE 2008– Present Pendleton Broadcasting Owner/PD (LMA)-Operator-Consultant (Chr-Rhy –Urban- Formats) WUIL-FM 1079 JAMZ FM Champaign-IL Owner-Operator (2009-2010) KGZG-FM 104.5 JAMZ FM Spokane-WA Owner-Operator (2010-Present) 2006– 2009 Sunshine Broadcasting / Pamal Broadcasting (Magic 101.3 Blazin Hip Hop & R&B (WTMG) PD/MD, Afternoons, Fill-In, Mixing, Production, Webmaster & Imaging (Gospel 1430 Gainesville’s Inspiration station (WTMN) PD/MD, Production-Imaging Director 2004 – 2006 NextMedia Radio (Hot 105.5 Blazin Hip Hop & R&B (WCZQ) PD/MD, Afternoons, Fill-In, Mixing, Webmaster, Production, & Imaging (Magic 1050 Decatur’s R&B Hits & Oldies (WDZ-AM) Production-Imaging Director 2003 – 2004 Clear Channel Worldwide (Wild 96.1 The Basin’s Number 1 For Hip Hop & R&B (KMRK) PD/MD, Mornings, Afternoons, Fill-In, Mixing, Production, Imaging, Webmaster 2000 – 2003 Hispanic Broadcasting Corporation (Univision) (KPTY Party 104.9 All Hip Hop All The Time) Late Nights, Overnights, Weekends, Fill-In, Mixing Production & Imaging 1999 – Present Vogue Promotions (Owner) Marketing & Promotions /Street Level, Retail, Radio and Club Marketing, Promotion & Consultation. Indoor & Outdoor Events 1999 – 2003 Infinity Broadcasting, CBS RADIO (Business Radio 650 KIKK AM) Board Operator/Producer/Webmaster 2000 – 2001 Eldorado Communications (KQQK KXTJ) Promotions Assistant/ Webmaster / On Air Personality General Market Promotions Assistant Webmaster for www.kqqk.com 1998 – 2000 Virgin Records America Houston Artist Development Manager (Vogue Promotions) Retail, Radio, & Street Promotion Merchandising & Representation of Various Virgin Recording Artists 1997 – 1999 Field Source / PepsiCo / Source Magazine Dallas, TX Houston/Galveston/Beaumont Area Supervisor (Vogue Promotions) Merchandising, Marketing, & Sampling brands "Mountain Dew" (Cola) & "The Source Magazine Mobile Tour Manager (Black & Latino Market), Staff Hiring & Training, Data Gathering, Event Scheduling & Auditing, Budget Management, and Client Liaison 1991 – 1994 Cook –Inlet / Noble Broadcasting / Clear Channel Radio Air Personality "DJ Babyface" (KBXX 91-92, KMJQ, KYOK 93-94) On and Off Air Production (KBXX 91-92, KMJQ, KYOK 93-94) Mixer (KBXX 91-92) Mix Show Director (KMJQ KYOK 93-94) Assistant Promotions Coordinator (KBXX 91) Music Director (KYOY 1590 Raps 93-94)
  • 3. JAMIE BABYFACE PENDLETON REFERENCE CONTACTS AVAILABLE UPON REQUEST Don Parker (OM Clear Channel KMEL-FM - Former NextMedia VP of Programming) Ben Hill (Former Sunshine Broadcasting / Pamal Broadcasting VP Of Programming) (Former WPGC CBS RADIO/COOK INLET GM/OM) Steve Davis (Zapolean Media VP – Former NextMedia VP of Programming) Robert Scorpio (Former KBXX PD, KKBT PD) Jeff S. Dinetz (NextMedia EVP/CO-COO) Don Cody (Owner Moses Media) Marvyn Mack (Independent West Coast Regional Rep) Deron Sams (FOX Telivision Houston Sales Manager Former KPTY Univision Account Manager)) Houston, Texas Charles Pilbilski (Owner HOTJJO.NET Former KMJQ APD/KYOK PD) Richard Esparza (KTXC FM La Ley – KWES News West 9/Telumundo Station Manager) Midland/Odessa, Texas
  • 4. JAMIE BABYFACE PENDLETON SYNOPSIS OF PROGRAMMING PHILOSOPHIES A. Management of people. All staff members should be given ample opportunities to contribute. Staff members desire and deserve specific goals and direction and every effort needs to be made to insure clarity, good communication, and to provide constant feedback. One on one, face to face communication with the entire staff on a regular basis is essential. B. Fundamentals. All great radio stations do the x’s and o’s of radio well. I have an excellent understanding of these fundamentals, especially how they are important when it comes to Arbitron and enhancing a diary keeper’s recall. Some of these critical basics include 40-60 station ID’s per hour, frequent time mentions, proper structuring of live breaks, etc. C. Branding. Branding of your product is essential for success. Listeners should know what they are “buying” every time they tune in a station. Good branding is accomplished in many ways including consistent delivery of the station calls and slogan, frequent on and off air marketing messages explaining what one can expect when they listen, and a sustaining effort to deliver a consistent on air product. D. On air marketing. Consistent and frequent on air promos sustaining the image of the station and selling listener benefits help insure a station’s success. Music image promos defining the type of music the station plays should air frequently. It’s important not dilute your on air marketing with promoting too many things with too many messages. Pick your strengths and hammer those homes, with no more than three different versions of the same promo or message. E. Listener benefits. One of the best ways to keep listeners coming back or listening longer is to constantly tell them the specifics benefits of listening to the station. This is accomplished in many ways including live jock teases, vertical and horizontal station promos, off-air marketing, and more. F. Airchecking. Constant and consistent feedback and direction is something every jock wants and deserves. Airchecks should be a positive experience for the talent. Whether they are done formally on a regular basis or informally, it’s vital that a talent gets very clear direction. It’s ideal when the talent is able to do the listening and offer up ways that they can improve, rather than the PD doing the suggesting. G. Music scheduling. Being consistent from music sweep to music sweep, from hour to hour, and from day to day is very important. Listeners don’t like surprises and it’s important to provide them a product that’s reliable and consistent. More often than not, small playlists with tight rotations is the best strategy. Familiar songs, by familiar artists (the format’s superstars) should appear consistently and frequently in music scheduling. H. Website. A station’s website is an excellent tool to further sustain the brand of a station. Websites should be quick loading, easy to navigate, should be kept fresh looking, and updated on a daily basis. Good local information is essential on a station’s site. The cross promotional opportunities from the site to on air and on air to the site should always be used. Websites are also a great tool to further expand on and explain station promotions, etc. Every effort should be made to stream audio. I. Promotions. Station promotions fall into three different categories: self-serving, community based, or client oriented. Balancing these promotions on-air and not comprising the station’s image and integrity should be of constant concern. J. Arbriton. The first thing to understand is that Arbitron is not a true reflection of actual listening. It’s a measurement of a diary keeper’s recall of what station they think they listened to in a given period of time. Knowing how to influence this recall is essential. Keeping the station’s name and brand top of mind through effective on and off air marketing should always be a high priority. There should never be any question or confusion to the name or brand of a radio station. It should be understood that getting listeners to spend more days with a station, making listening to the station habitual, is the best way to increase AQH shares. On air marketing should include very specific reasons and benefits to why listeners should tune in tomorrow. Also, having listeners make “special appointments” throughout the same day or the next day to listen (when they normally wouldn’t listen to the radio) is an excellent way to increase TSL K. PPM. Fighting for 1st base station is really, really important. When people turn on the radio, they need to start with you first. It’s up to you not to lose them.” Interesting is that even when people do tune out, it’s not a problem – as long as they come back often enough. A shorter Time Spent Listening may be compensated by many different tune in moments. Therefore in a PPM world it’s about creating occasions (listener instances) to keep people coming back. This teasing can be done on-air, and off-air; through Twitter and Facebook The three keys to programing success in a PPM environment 1. Remove Bad Content 2. Make Seamless Transitions 3. Create Listening Addiction.
  • 5. JAMIE BABYFACE PENDLETON STATION WORK SUPPORT DATA 104.5 JAMZ HITS & HIP HOP (www.1045jamz.com) CHR-Rhythmic KGZG-FM SPOKANE, WA Current Playlist Page 7-8 Ratings Data Page 9 107.9 JAMZ HITS & HIP HOP CHR-Rhythmic WUIL-FM CHAMPAIGN, IL Radio Ink Magazine Profile Page 10-12 Ratings Data Page 13-20 Playlist Snapshot Page 21-23 MAGIC 101.3 CHR-Rhythmic / GOSPEL 1430 WTMG FM / WTMN AM GAINESVILLE FLORIDA Station Summary One Sheet Page 24 Ratings Data Page 25-28 HOT 105.5 CHR-Rhythmic WCZQ-FM DECATUR/CHAMPAIGN, IL Station Summary One Sheet Page 38 Ratings Data Page 29-31 VARIOUS ARTICLES/WORK IN RADIO PAGE 32-52
  • 6. PENDLETON BROADCASTING 104.5 JAMZ HITS & HIP HOP! SPOKANE, WA - MARKET #93 WWW.1045JAMZ.COM FACEBOOK.COM/1045JAMZ WWW.1045JAMZ.FM
  • 7. Home Charts Custom Reports Song View Station View Spin History Power Adds Big Movers Real Time SoundScan Listening Room Streaming My Research Top 10s Song Services Chart with Six Weeks for KGZG Spokane / Wed Jan 9 - Tue Jan 15 "104.5 Jamz" / Metro 93 Jamie 'Babyface' Pendleton, GM/PD / Radio Station KMJY, LLC D y n a m i c R e p o r t F i l t e r Songs Spins Currents 23.2% 73.1% Recurrents 9.9% 12.1% Gold 66.9% 14.8% Reload Learn More CRG TW LW PlayAddDMDSArtist Title Label UpDn TW LW 3W 4W 5W 6W Mkt Shr 1st Spin Mkt Spins C 1 3 2 Chainz I'm Different Def Jam/ID... +45 123 78 77 17 0 0 100%12/19/12 123 C 2 5 Rihanna Pour It Up SRP/Def Ja... +42 114 72 0 0 0 0 100% 1/3/13 114 C 3 6 Skylar Grey Feat. Em... C'mon Let Me Ride KIDindaKOR... +33 105 72 0 0 0 0 84% 1/3/13 125 C 4 2 Game Feat. Lil Wayne... All That (Lady) Rezervoir/... +12 90 78 0 0 0 0 100% 1/3/13 90 C 5 18 Macklemore & Ryan Le... Thrift Shop Macklemore... +40 76 36 55 72 44 73 34% 11/25/12 226 C 6 21 Juicy J Feat. Lil Wa... Bandz A Make Her Dan... Kemosabe/C... +31 65 34 76 89 103 120 100%11/25/12 65 C 7 19 Pitbull Feat. TJR Don't Stop The Party Mr. 305/Po... +29 65 36 66 60 27 11 29% 9/30/12 228 C 8 11 Slip Goodye Feat. DJ... Can't Turn Down A1 +2 64 62 67 38 45 4 100%12/11/12 64 C 9 31 A$AP Rocky Feat. Dra... F**kin Problems A$AP World... +36 55 19 16 6 8 12 100%11/25/12 55 C 10 7 Bieber, Justin Feat.... Beauty And A Beat SchoolBoy/... -12 54 66 49 29 32 66 15% 11/17/12 372 C 11 9 T.I. Feat. Lil Wayne Ball Grand Hust... -12 51 63 52 42 61 51 100%11/25/12 51 C 12 8 Major Money I Get It In Nu Money -14 51 65 65 36 27 0 100% 1/27/12 51 C 13 4 Keys, Alicia Girl On Fire RCA -25 50 75 8 6 8 6 32% 9/16/12 157 C 14 46 Trinidad James All Gold Everything Thinkitsag... +43 44 1 0 0 0 0 64% 1/8/13 69 C 15 1 Ocean, Frank Thinkin Bout You Def Jam/ID... -42 44 86 107 60 19 0 31% 12/15/12 143 C 16 12 Ludacris Feat. Usher... Rest Of My Life DTP/Def Ja... -18 42 60 32 23 29 24 30% 11/25/12 142 C 17 10 DJ Kazzanova Feat. F... Gangnam Style Party... Not Listed -23 40 63 83 0 0 0 100%12/27/12 40 Print Friendly Spreadsheet Page 1 of 4Chart 1/16/2013http://bdsradio.com/pdweb/pdweb.dll/chart?stationid=7622&startdate=1/9/2013&enddate=...
  • 8. C 18 28 West, Kanye, Jay- Z,... Clique G.O.O.D./D... +9 38 29 20 7 11 12 42% 9/7/12 91 C 19 25 Girl Squad Girls Night Treasure C... 0 32 32 28 20 29 23 100% 12/2/12 32 C 20 45 Sophia & A- Lo Superhero Prodigy +30 31 1 0 0 0 0 100% 1/8/13 31 C 21 20 Hart, Jonn Feat. iam... Who Booty Cool Kid C... -3 31 34 33 27 19 28 36% 8/23/12 86 C 22 15 Nima Body Shots Not Listed -9 31 40 27 22 30 23 100%11/17/12 31 C 23 23 Universe, Eva Why Is It Big H -2 30 32 21 0 0 0 100%12/27/12 30 C 24 26 D-Lo Feat. Tyga Get Her Tho Rude Boy -3 29 32 32 26 26 13 100% 12/7/12 29 C 25 76 Lil Wayne Feat. Futu... Love Me Young Mone... +28 28 0 0 0 0 0 100% 1/9/13 28 CRG TW LW PlayAddDMDSArtist Title Label UpDn TW LW 3W 4W 5W 6W Mkt Shr 1st Spin Mkt Spins C 26 24 Wordsmith On My Job Nu Revolut... -4 28 32 25 4 0 0 100%12/21/12 28 C 27 17 Ne-Yo Let Me Love You (Unt... Motown/IDJ... -9 28 37 43 74 69 61 27% 9/19/12 104 C 28 33 336 Boyz Heart Break And Tequ... Othaz/B.O.... +14 27 13 0 0 0 0 100% 3/13/12 27 C 29 32 Monday Justice Feat.... Luv You Tonite House Of J... +10 27 17 0 0 0 0 100% 1/4/13 27 C 30 14 Future Neva End A-1/Freeba... -15 27 42 27 12 10 0 100%12/15/12 27 C 31 16 Miguel Adorn ByStorm/Bl... -22 15 37 37 55 41 38 33% 7/16/12 46 1 C 32 41 Ke$ha Die Young Kemosabe/R... +7 14 7 11 26 42 86 6% 10/7/12 249 C 33 42 Kingston, Sean Feat.... Rum And Raybans Beluga Hei... +6 13 7 11 15 32 43 100%11/11/12 13 C 34 38 Rihanna Diamonds SRP/Def Ja... +5 13 8 11 28 41 41 6% 10/7/12 229 C 35 37 V.I.C. Wobble Young Mogu... +4 13 9 9 9 11 10 100% 10/8/12 13 C 36 13 Lamar, Kendrick Swimming Pools (Dran... Top Dawg/A... -34 13 47 22 9 7 5 34% 10/8/12 38 C 37 43 Glasses Malone Feat.... That Good Cash Money +5 12 7 62 72 130 56 100% 12/7/12 12 C 38 40 Freddy Cash My Waist Not Listed +5 12 7 10 9 6 8 100% 9/26/12 12 C 39 44 V.I.C. Twerk It Big H +5 11 6 8 7 9 7 100% 5/7/12 11 1 C 40 22 Wiz Khalifa Feat. We... Remember You Rostrum/At... -23 11 34 111 63 47 24 35% 10/28/12 31 C 41 35 Maynard, Conor Feat.... Turn Around Capitol -1 10 11 30 40 50 86 22% 11/17/12 46 C 42 27 Camryn Now Or Never 5280 -21 10 31 41 52 78 106 100%10/30/12 10 C 43 39 LoveRance Feat. Tyga... AKUP Interscope +2 9 7 8 8 11 27 100% 9/30/12 9 C 44 36 Sean, Big Guap G.O.O.D./D... 0 9 9 7 8 6 19 100%11/11/12 9 C 45 34 Kafani Knock Em Down Ice King -3 9 12 25 32 41 39 100% 11/9/12 9 C 46 30 Reyne So Beautiful GoGetta/JB... -12 9 21 37 20 32 81 100%11/17/12 9 C 47 29 Lamar, Kendrick Bitch, Don't Kill My... Top Dawg/A... -19 8 27 35 29 32 37 100%11/21/12 8 C 48 75 Malik, Prince So Bad Prince Mal... +4 4 0 0 0 0 0 100% 8/24/12 4 Page 2 of 4Chart 1/16/2013http://bdsradio.com/pdweb/pdweb.dll/chart?stationid=7622&startdate=1/9/2013&enddate=...
  • 9. Listener Estimates, LE-12 of 199 Target Listener Trends AQH (00) Cume (00) AQH Rtg AQH Shr AQH (00) Cume (00) AQH Rtg AQH Shr AQH (00) Cume (00) AQH Rtg AQH Shr AQH (00) Cume (00) AQH Rtg AQH Shr AQH (00) Cume (00) AQH Rtg AQH Shr Avg. of current and previous 3 surveys. Avg. of most recent 2 surveys. 4-Book: 2-Book: + Station(s) changed call letters – see “Special Notices.” * Listener estimates adjusted for reported broadcast schedule. ** Station(s) not reported this survey. Persons 18-34 Monday-Sunday 6AM-MID Monday-Friday 6AM-10AM Monday-Friday 10AM-3PM Monday-Friday 3PM-7PM Monday-Friday 7PM-MID Radio Market Report Fall 2012 Spokane The estimates and data contained in this printed report have been obtained from Arbitron’s electronic Radio Market Report (“Arbitron eBook”) and are for the exclusive use of Arbitron subscribers pursuant to a written license agreement. See the Arbitron eBook for further information on limitations and restrictions on use. © 2013 Arbitron Inc. KEZE-FM 13 397 0.9 8.6 13 206 0.9 7.7 17 196 1.1 8.1 24 251 1.6 11.4 4 104 0.3 4.6FA '12 12 352 0.8 7.0 12 147 0.8 6.3 15 230 1.0 5.6 13 168 0.9 6.2 5 93 0.3 5.9SU '12 13 287 0.9 8.8 11 143 0.7 5.7 15 154 1.0 6.8 21 172 1.4 10.8 13 107 0.9 15.7SP '12 13 304 0.9 8.6 15 162 1.0 7.7 16 191 1.1 7.4 19 195 1.3 9.1 5 109 0.3 7.9WI '12 13 335 0.9 8.3 13 165 0.9 6.9 16 193 1.1 7.0 19 197 1.3 9.4 7 103 0.5 8.54-Book 10 282 0.7 6.8 9 118 0.6 4.8 13 194 0.9 5.9 11 164 0.7 5.6 5 95 0.3 7.0FA '11 KGA-AM 1 28 0.1 0.7 3 8 0.2 1.8 4 13 0.3 1.9 8FA '12 5 5SU '12 ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** **SP '12 1 67 0.1 0.7 1 7 0.1 0.5 1 12 0.1 0.5 10WI '12 ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** **4-Book 6 6FA '11 KGZG-FM 3 145 0.2 2.0 4 76 0.3 2.4 6 85 0.4 2.9 3 73 0.2 1.4 1 31 0.1 1.1FA '12 4 132 0.3 2.3 2 36 0.1 1.1 5 72 0.3 1.9 7 79 0.5 3.3 5 40 0.3 5.9SU '12 3 96 0.2 2.0 3 53 0.2 1.6 5 52 0.3 2.3 4 51 0.3 2.1 1 23 0.1 1.2SP '12 3 67 0.2 2.0 1 17 0.1 0.5 6 37 0.4 2.8 3 32 0.2 1.4 2 19 0.1 3.2WI '12 3 110 0.2 2.1 3 46 0.2 1.4 6 62 0.4 2.5 4 59 0.3 2.1 2 28 0.2 2.94-Book 3 100 0.2 2.0 3 23 0.2 1.6 3 70 0.2 1.4 3 49 0.2 1.5 1 28 0.1 1.4FA '11 KHTQ-FM 16 308 1.1 10.6 10 106 0.7 6.0 26 150 1.8 12.4 22 151 1.5 10.4 8 84 0.5 9.2FA '12 13 248 0.9 7.6 13 114 0.9 6.8 15 105 1.0 5.6 13 137 0.9 6.2 6 63 0.4 7.1SU '12 15 319 1.0 10.1 20 158 1.3 10.4 23 196 1.5 10.4 19 188 1.3 9.7 9 112 0.6 10.8SP '12 10 223 0.7 6.6 9 100 0.6 4.6 18 124 1.2 8.3 15 145 1.0 7.2 4 46 0.3 6.3WI '12 14 275 0.9 8.7 13 120 0.9 7.0 21 144 1.4 9.2 17 155 1.2 8.4 7 76 0.5 8.44-Book 18 361 1.2 12.2 22 147 1.5 11.8 32 236 2.2 14.4 20 210 1.4 10.1 12 147 0.8 16.9FA '11 KICR-FM 3 63 0.2 2.0 5 25 0.3 3.0 3 34 0.2 1.4 3 35 0.2 1.4 2 26 0.1 2.3FA '12 6 89 0.4 3.5 6 40 0.4 3.2 15 57 1.0 5.6 8 51 0.5 3.8 3 41 0.2 3.5SU '12 2 63 0.1 1.4 2 29 0.1 1.0 3 35 0.2 1.4 2 35 0.1 1.0 2 20 0.1 2.4SP '12 6 53 0.4 4.0 7 40 0.5 3.6 10 43 0.7 4.6 5 30 0.3 2.4 1 16 0.1 1.6WI '12 4 67 0.3 2.7 5 34 0.3 2.7 8 42 0.5 3.3 5 38 0.3 2.2 2 26 0.1 2.54-Book 2 55 0.1 1.4 4 20 0.3 2.1 2 27 0.1 0.9 4 33 0.3 2.0 1 21 0.1 1.4FA '11 KGZG-FM FA '12 3 145 0.2 2.0 4 76 0.3 2.4 6 85 0.4 2.9 3 73 0.2 1.4 1 31 0.1 1.1
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  • 11.
  • 12. INTHEISSUE March 8, 2010 I Volume XXV, No, 5 EIIfTOI-.-QIEf BndaConnolr boda8__ ""'-' 1I.lllA&l1& BltOl --~ CIl£lTM 00lEtTllll K-.elI>_1nOly ~ PRlIOlICTIOI COORlIUTlIl -- -.......-..n'llSSllCllTE I'UIUSHEI: Sil-351-1Q1 l.ooIAnn~an Ioo~ Subscription Infotmation: Phone 104H1G-Snl • Fn: 561~6164 EIII1IIIll ..... '<'C81 """" Iloodl ~ Ik' s..:m ........ ~ Ib:IR. l3Q ~SlIl~·F.SlIl~l6' E-Wool ...... u.- EJ.EWT1¥E EDITOR EMERlT1ISIUlS AII6ElfS D..""e- W&$HIII6TOII. OC. CIltlllSEL ..10M Wells K"'lI G.vey, Sdmbert & s.~ '....Rl(EfII16 COIISlllTOO 64&-D«ill5 R_C.s$Os ~nI<.com V..IOPERATIONS Tom ELono CHAIRMAN!PIlBUSHER e.. Ene Rh<.w!o e<>c@mdiorl<.rom tw!ltcr.com!ericrl"adI. fa<;ebook.ccmI~sIOOl90647S eSTREAMLINE, , I " , ......,. --"r._..~ .._...., ---....--_..11_••_. . . - _ 06 PUBU$HER'$ LErrER 14 SPAMFILTER Falhng In Love With Radio Aga n By GotcIoll Botrel Lean FOfWard, And SIlow Me The Money 08 ONAIR 15 MOST INFLUENT1AL AFRICAN ,. THE WIZARD OF ADS AMERICANS IN RADIO By Roy WillllIms The Power Of Labels 22 ONES TO WATCH 11 DIALOGUE 24 COVER INTERVIEW By VPIGM Deborlt~ Pa/enli By S/ida Connolly Top DoWtl To Parity KPRSCelebrales 60 Years 12 STAnOH PROFILE 3. TRIBUTE Pernik/OIl Broadcast,ny, Champatgn.IL Percy Sutton: Pioneer, Entrepreneur, Leadef WUIL-FM: Jockless. Local, And Interrlet- ","<l 31 BLAST FROM THE PAST " ~ ~O:lCIOII_-"'~"'_"_~.IiI ··_""',-","__",,,_-, __~ __'-"_Dl_""_,'lDIJI._"..__, , _ - , ~ _ c . . . r ~..._ ---,,-"---"' -_ _"-.._._ ,_......I'':,.-.-oxa_.-. IL --...IIot__ _ O"...I'*e.-... ~_l;~.._ ..............._ ... _ ............e--..__...'JlIIe _ _ e.- __m 13OJtCOJlo'l_..._ ..._ . _ ...te _ _. _ ... ... ~ ~ _... ..h..- _ .._ ,.~Il· ....._ ..~.'-fIl 411Wl1O INK IMlrd>8. 21)10
  • 13. Maximi$er V10.4 MultiRanker Report Demographic Page 1 CHAMPAIGN, IL (Radio) - Fall 2009, Spring 2009 Demos: P 12+ Pop: 166700 Intab: 1638 Qualitative Selection: none Geo Area: CHAMPAIGN, IL METRO - Std Stations: Home to the Metro # Dayparts: 1 Ranked By: P 12+ - AQH Share (All Selected Stations) P 12+ P 12+ P 12+ P 12+ P 12+ AQH AQH AQH Cume Cume Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00) -------- -------------------------- ------------------------------------ -------------------------------------- ---------- --------- --------- ------------- --------- ------------- 1 WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 1.1 10.3 19 16.6 276 2 WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.0 9.2 17 20.1 335 3 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.9 8.1 15 12.9 215 4 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.8 7.0 13 14.6 243 5 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.7 5.9 11 16.4 273 6 WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.5 4.9 9 9.7 162 7 WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 3.8 7 8.4 140 8 WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.4 3.2 6 10.3 172 9 WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.3 2.7 5 13.7 228 10 WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.2 2.2 4 9.7 161 11t WLFH-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.2 1.6 3 6.4 106 11t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.2 1.6 3 7.4 124 13 WBCP-AM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.1 1.1 2 2.0 34 14 WEBX-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.1 0.5 1 3.4 57 ANALYSIS TOTAL M-Su 6:00AM - 12:00M 1 - 12 7.0 62.7 116 74.6 1243 MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 11.1 100.0 185 90.1 1502 © 1996-2010 Arbitron Inc. = Sort column Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes. Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 1 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period. Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council (MRC) accredits this service.
  • 14. Maximi$er V10.4 MultiRanker Report Demographic Page 1 CHAMPAIGN, IL (Radio) - Fall 2009, Spring 2009 Demos: P 18-34 Pop: 72100 Intab: 377 Qualitative Selection: none Geo Area: CHAMPAIGN, IL METRO - Std Stations: Home to the Metro # Dayparts: 1 Ranked By: P 18-34 - AQH Share (All Selected Stations) P 18-34 P 18-34 P 18-34 P 18-34 P 18-34 AQH AQH AQH Cume Cume Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00) -------- -------------------------- ------------------------------------ -------------------------------------- ---------- ----------- ----------- ------------- ----------- ------------- 1 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.7 19.0 12 21.8 157 2 WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.0 11.1 7 20.4 147 3 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.7 7.9 5 20.4 147 4t WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.6 6.3 4 13.7 99 4t WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.6 6.3 4 22.2 160 6t WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.4 4.8 3 10.1 73 6t WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 4.8 3 9.3 67 8t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.3 3.2 2 5.5 40 8t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.3 3.2 2 11.8 85 8t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.3 3.2 2 12.3 89 11t WBCP-AM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.1 1.6 1 1.9 14 11t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.1 1.6 1 9.0 65 11t WEBX-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.1 1.6 1 5.5 40 11t WLFH-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.1 1.6 1 7.4 53 ANALYSIS TOTAL M-Su 6:00AM - 12:00M 1 - 12 6.7 76.2 48 76.8 554 MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 8.7 100.0 63 87.4 630 © 1996-2010 Arbitron Inc. = Sort column Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes. Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 1 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period. Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council (MRC) accredits this service.
  • 15. Maximi$er V10.4 MultiRanker Report Demographic Page 1 CHAMPAIGN, IL (Radio) - Fall 2009, Spring 2009 Demos: P 18-49 Pop: 106300 Intab: 747 Qualitative Selection: none Geo Area: CHAMPAIGN, IL METRO - Std Stations: Home to the Metro # Dayparts: 1 Ranked By: P 18-49 - AQH Share (All Selected Stations) P 18-49 P 18-49 P 18-49 P 18-49 P 18-49 AQH AQH AQH Cume Cume Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00) -------- -------------------------- ------------------------------------ -------------------------------------- ---------- ----------- ----------- ------------- ----------- ------------- 1 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.2 11.9 13 16.5 175 2 WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.9 9.2 10 20.0 213 3 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.8 8.3 9 20.2 215 4 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.7 6.4 7 13.2 140 5 WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.6 5.5 6 11.2 119 6 WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.5 4.6 5 11.3 120 7t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.4 3.7 4 11.2 119 7t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.4 3.7 4 9.4 100 7t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 3.7 4 12.4 132 7t WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.4 3.7 4 17.6 187 11 WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.3 2.8 3 10.7 114 12 WLFH-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.2 1.8 2 7.4 79 13t WBCP-AM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.1 0.9 1 1.9 20 13t WEBX-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.1 0.9 1 4.9 52 ANALYSIS TOTAL M-Su 6:00AM - 12:00M 1 - 12 6.9 67.0 73 75.9 807 MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 10.3 100.0 109 89.7 954 © 1996-2010 Arbitron Inc. = Sort column Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes. Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 1 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period. Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council (MRC) accredits this service.
  • 16. Maximi$er V10.4 MultiRanker Report Demographic Page 1 CHAMPAIGN, IL (Radio) - Fall 2009, Spring 2009 Demos: P 25-54 Pop: 75500 Intab: 739 Qualitative Selection: none Geo Area: CHAMPAIGN, IL METRO - Std Stations: Home to the Metro # Dayparts: 1 Ranked By: P 25-54 - AQH Share (All Selected Stations) P 25-54 P 25-54 P 25-54 P 25-54 P 25-54 AQH AQH AQH Cume Cume Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00) -------- -------------------------- ------------------------------------ -------------------------------------- ---------- ----------- ----------- ------------- ----------- ------------- 1 WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.2 9.7 9 21.1 159 2 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 1.1 8.6 8 16.7 126 3 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.9 7.5 7 19.2 145 4 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.8 6.5 6 9.5 72 5t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.7 5.4 5 13.9 105 5t WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.7 5.4 5 12.8 97 7t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.5 4.3 4 12.7 96 7t WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.5 4.3 4 7.5 57 9 WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 3.2 3 11.9 90 10t WLFH-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.3 2.2 2 7.3 55 10t WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.3 2.2 2 10.5 79 12t WBCP-AM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.1 1.1 1 2.6 20 12t WEBX-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.1 1.1 1 4.9 37 12t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.1 1.1 1 7.4 56 ANALYSIS TOTAL M-Su 6:00AM - 12:00M 1 - 12 7.8 63.4 59 75.6 571 MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 12.3 100.0 93 93.6 707 © 1996-2010 Arbitron Inc. = Sort column Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes. Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 1 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period. Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council (MRC) accredits this service.
  • 17. Maximi$er V10.4 MultiRanker Report Demographic Page 1 CHAMPAIGN, IL (Radio) - Spring 2009 (less than 1 year standard) Demos: P 12+ Pop: 165549 Intab: 781 Qualitative Selection: none Geo Area: CHAMPAIGN, IL METRO - Std Stations: RMR Metro Qualified # Dayparts: 1 Ranked By: P 12+ - AQH Pers (00) (Top 10 stations) P 12+ P 12+ P 12+ P 12+ P 12+ AQH AQH AQH Cume Cume Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00) -------- ------------------------ ------------------------------------ -------------------------------------- ---------- --------- --------- ------------- --------- ------------- 1 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.3 10.6 21 12.7 211 2t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 1.1 9.1 18 16.3 269 2t WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.1 9.1 18 20.5 339 4 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.8 7.1 14 13.8 229 5 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.8 6.6 13 17.8 294 6 WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.7 5.6 11 8.3 138 7 WLS -AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.6 5.1 10 6.4 106 8 WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.5 4.5 9 9.7 161 9t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.3 2.5 5 9.6 159 9t WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.3 2.5 5 7.1 118 MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 12.0 100.0 198 89.0 1473 © 1996-2009 Arbitron Inc. = Sort column Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes. Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 1 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period. Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council (MRC) accredits this service.
  • 18. Maximi$er V10.4 MultiRanker Report Demographic Page 1 CHAMPAIGN, IL (Radio) - Spring 2009 (less than 1 year standard) Demos: P 18-34 Pop: 71374 Intab: 186 Qualitative Selection: none Geo Area: CHAMPAIGN, IL METRO - Std Stations: RMR Metro Qualified # Dayparts: 1 Ranked By: P 18-34 - AQH Pers (00) (Top 10 stations) P 18-34 P 18-34 P 18-34 P 18-34 P 18-34 AQH AQH AQH Cume Cume Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00) -------- ------------------------ ------------------------------------ -------------------------------------- ---------- ----------- ----------- ------------- ----------- ------------- 1 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 2.5 26.1 18 22.5 161 2 WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.1 11.6 8 20.0 143 3 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.7 7.2 5 22.5 161 4 WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.6 5.8 4 11.2 80 5t WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.4 4.3 3 8.4 60 5t WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.4 4.3 3 19.6 140 5t WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 4.3 3 7.1 51 8t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.3 2.9 2 12.3 88 8t WLFH-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.3 2.9 2 7.7 55 8t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.3 2.9 2 15.1 108 MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 9.7 100.0 69 84.9 606 © 1996-2009 Arbitron Inc. = Sort column Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes. Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 1 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period. Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council (MRC) accredits this service.
  • 19. Maximi$er V10.4 MultiRanker Report Demographic Page 1 CHAMPAIGN, IL (Radio) - Spring 2009 (less than 1 year standard) Demos: P 18-49 Pop: 105501 Intab: 350 Qualitative Selection: none Geo Area: CHAMPAIGN, IL METRO - Std Stations: RMR Metro Qualified # Dayparts: 1 Ranked By: P 18-49 - AQH Pers (00) (Top 10 stations) P 18-49 P 18-49 P 18-49 P 18-49 P 18-49 AQH AQH AQH Cume Cume Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00) -------- ------------------------ ------------------------------------ -------------------------------------- ---------- ----------- ----------- ------------- ----------- ------------- 1 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.8 15.7 19 16.6 175 2t WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.0 9.1 11 20.9 220 2t WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 1.0 9.1 11 22.2 234 4 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.7 5.8 7 11.8 125 5 WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.6 5.0 6 9.3 98 6t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.5 4.1 5 9.3 98 6t WLS -AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.5 4.1 5 4.2 44 8t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.4 3.3 4 10.0 106 8t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 3.3 4 12.6 133 8t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.4 3.3 4 12.5 132 8t WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.4 3.3 4 15.3 161 8t WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 3.3 4 9.0 95 MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 11.5 100.0 121 88.4 933 © 1996-2009 Arbitron Inc. = Sort column Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes. Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 1 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period. Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council (MRC) accredits this service.
  • 20. Maximi$er V10.4 MultiRanker Report Demographic Page 1 CHAMPAIGN, IL (Radio) - Spring 2009 (less than 1 year standard) Demos: P 25-54 Pop: 75299 Intab: 358 Qualitative Selection: none Geo Area: CHAMPAIGN, IL METRO - Std Stations: RMR Metro Qualified # Dayparts: 1 Ranked By: P 25-54 - AQH Pers (00) (Top 10 stations) P 25-54 P 25-54 P 25-54 P 25-54 P 25-54 AQH AQH AQH Cume Cume Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00) -------- ------------------------ ------------------------------------ -------------------------------------- ---------- ----------- ----------- ------------- ----------- ------------- 1 WUIL-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.5 10.5 11 12.5 94 2t WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.3 9.5 10 21.1 159 2t WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 1.3 9.5 10 22.2 167 4 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 1.2 8.6 9 16.1 121 5t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.8 5.7 6 11.8 89 5t WLS -AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.8 5.7 6 8.1 61 7t WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.7 4.8 5 8.2 62 7t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.7 4.8 5 13.3 100 9t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 2.9 3 10.9 82 9t WLFH-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.4 2.9 3 8.1 61 9t WXTT-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.4 2.9 3 10.0 75 MARKET TOTAL M-Su 6:00AM - 12:00M 1 - 12 13.9 100.0 105 93.9 707 © 1996-2009 Arbitron Inc. = Sort column Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes. Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 1 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period. Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council (MRC) accredits this service.
  • 21. WUIL-FM / Champaign, IL (UCR) UCR is closed WEEK OF : October 19, 2009 Reported on 10/20/2009 11:56:13 AM Track(s) Listed: 40 Plays Add Artist Song Title Label 97 Beyonce Video Phone Music World/Columbia 96 Chamillionaire Good Morning Chamillitary/Universal Republic 96 David Guetta Feat. Akon Sexy Chick Astralwerks/Capitol 96 Omarion I Get It In Starworld/Musicworks/T.U.G./Capitol 92 Ke$ha TiK ToK Kasz Money/RCA/RMG 84 LeToya Feat. Ludacris Regret Capitol 84 LMFAO Feat. Lil Jon Shots Party Rock/will.i.am/Cherrytree/Interscope 82 Sean Kingston Face Drop Beluga Heights/Epic 72 Ester Dean Feat. Chris Brown Drop It Low Harvey Mason/Zone 4/Streamline/Interscope 69 Lady GaGa Paparazzi Streamline/KonLive/Cherrytree/Interscope 68 Drake Feat. Trey Songz & Lil Wayne Successful Young Money/Cash Money/Universal Motown 64 Lil Jon Feat. Kee Give It All U Got BME/Universal Republic 59 Jason Derulo Whatcha Say Beluga Heights/Warner Bros. 57 Mariah Carey I Want To Know What Love Is Island/IDJMG 57 Ron Browz 20 Dollaz Universal Motown 56 N*E*R*D Spazz StarTrak/Interscope 54 Deuce Poppi White Friends Slip-N-Slide 40 Britney Spears 3 Jive/JLG 40 Jay Sean Feat. Lil Wayne Down Cash Money/Universal Republic 38 Justin Bieber One Time Island/IDJMG 38 Trey Songz Feat. Gucci Mane & Soulja Boy Tell'em LOL :-) Songbook/Atlantic 35 Miley Cyrus Party In The U.S.A. Hollywood 34 Tino Cochino Feat. DJ Felli Fel Diamonds & Patron Encore 33 Taylor Swift You Belong With Me Big Machine 28 Dirty Money Love Come Down Bad Boy/Interscope 26 Cobra Starship Feat. Leighton Meester Good Girls Go Bad Fueled By Ramen/Atlantic/RRP 25 Ace Hood Loco Wit The Cake Def Jam/IDJMG 25 Honorebel Feat. Pitbull & Jump Smokers Now You See It (Shake That Ass) Ultra 23 Alicia Keys Doesn't Mean Anything MBK/J/RMG 21 Leona Lewis Happy SYCO/J/RMG 21 Mario Thinkin' About You J/RMG 18 Robin Thicke Sex Therapy Star Trak/Interscope 17 Verse Simmonds Buy You A Round (Up And Down) Interscope  
  • 22. Main Identity From: <RRIndicator@radioandrecords.com> To: "Jamie DJ Babyface Pendleton" <babyface@1079jamz.fm> Cc: <RRIndicator@radioandrecords.com> Sent: Monday, January 04, 2010 5:12 PM Subject: WUIL-FM (UCR) playlist is in for issue 1848 Page 1 of 2 1/7/2010 WUIL-FM (UCR) 1) Timbaland Feat. Miley Cyrus We Belong To The Music Mosley/Interscope 111 0 2) Black Eyed Peas Imma Be Interscope 96 33 3) Timbaland Feat. Drake Say Something Mosley/Blackground/Interscope 96 0 4) Snoop Dogg Feat. The- Dream Gangsta Luv Doggystyle/Priority/Capitol 93 0 5) Dj Solo Chicken Waang!!! Connected 83 69 6) Rihanna Feat. Young Jeezy Hard SRP/Def Jam/IDJMG 82 0 7) Ludacris How Low DTP/Def Jam/IDJMG 78 84 8) Timbaland Feat. Justin Timberlake Carry Out Mosley/Blackground/Interscope 72 86 9) Yo Gotti Feat. Lil Wayne Women Lie, Men Lie Inevitable/Polo Grounds/J/RMG 72 49 10) Jagged Edge Feat. Trina & Gucci Mane Tip Of My Tongue Slip-N-Slide 68 62 11) Justin Bieber One Less Lonely Girl Island/IDJMG 67 51 12) Robin Thicke Sex Therapy Star Trak/Interscope 59 24 13) Plies Awesome Big Gates/Slip-N-Slide/Atlantic 52 0 14) Lloyd Feat. J. Holiday Take It Off White Label 50 24 15) Iyaz Replay Time Is Money/Beluga Heights/Reprise 46 85 16) Chris Brown Feat. Lil Wayne & Swizz Beatz I Can Transform Ya Jive/JLG 39 27 17) David Guetta Feat. Akon Sexy Chick Astralwerks/Capitol 38 32 18) Cascada Evacuate The Dancefloor Robbins 37 83 19) Ke$ha TiK ToK Kasz Money/RCA/RMG 37 31 20) Britney Spears 3 Jive/JLG 36 34 21) Jay Sean Feat. Sean Paul & Lil Jon Do You Remember Cash Money/Universal Republic 36 71 22) Drake, Kanye West, Lil Wayne & Eminem Forever Harvey Mason/Zone 4/Streamline/Interscope 34 93 23) Beyonce Video Phone Music World/Columbia 33 84 24) Deuce Poppi My White Friends Slip-N-Slide 33 74 25) Omarion I Get It In Starworld/Musicworks/T.U.G./Capitol 31 59 26) Kim Zolciak Tardy For The Party Not Listed 31 0 27) Nicki Minaj Feat. Lil Wayne I Get Crazy Young Money 30 39
  • 23. 28) Rihanna Feat. will.i.am Photographs Def Jam/IDJMG 30 69 29) Fatman Scoop, DJ Class & Disco Fries New Years Anthem Not Listed 27 0 30) Rihanna Russian Roulette SRP/Def Jam/IDJMG 23 30 31) Young Money Feat. Lloyd Bedrock Cash Money/Universal Motown/UMRG 21 0 32) Snoop Dogg Feat. Brandy And Pharrell Special Doggystyle/Priority/Capitol 16 0 33) IG & Lil DP I Loved You Once Eternity 15 32 34) Tionne Unfreeze Wil & Sto 15 33 35) Chamillionaire Good Morning Chamillitary/Universal Republic 0 30 36) DJ Khaled Feat. Usher, Young Jeezy, Rick Ross & Drake Fed Up We The Best/E1 0 15 37) Drake November 18th Young Money/Cash Money/Universal Motown 0 44 38) Justin Bieber One Time Island/IDJMG 0 32 39) Shakira Feat. Lil Wayne Give It Up To Me Epic 0 75 Page 2 of 2 1/7/2010
  • 24. www.magic1013.com WTMG MAGIC 101.3 GAINESVILLE-OCALA FLORIDA PD/MD AFTERNOONS 2PM-7PM 3:00 Throwback Magic Drive At 5PM Grown & Sexy Song Of The Day SHOW STREAMING LIVE 2PM-7PM EASTERN
  • 25. Maximi$er V10.3 MultiRanker Report Demographic Page 1 GAINESVILLE-OCALA (Radio) - Winter 2008 Demos: P 18-34 Pop: 162894 Intab: 204 Qualitative Selection: none Geo Area: GAINESVILLE-OCALA METRO - Std Stations: RMR Metro Qualified # Dayparts: 1 Ranked By: P 18-34 - AQH Pers (00) (All Selected Stations) P 18-34 P 18-34 P 18-34 P 18-34 P 18-34 AQH AQH AQH Cume Cume Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00) -------- ----------------- ------------------------------------ --------------------------------------- ---------- ----------- ----------- ------------- ----------- ------------- 1 WTMG-FM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 1.6 11.6 26 20.2 329 2 WJHM-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.0 7.1 16 19.2 313 3 WYKS-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.9 6.7 15 24.1 393 4 WOGK-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.9 6.2 14 15.2 248 5 WNDD-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.7 4.9 11 14.5 237 6 WRUF-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.6 4.4 10 18.6 303 7t WTMN-AM M-Su 6:00AM - 12:00M Gospel 1 - 12 0.6 4.0 9 3.7 60 7t WTRS-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.6 4.0 9 10.3 167 9t WHHZ-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.5 3.6 8 9.0 147 9t WKTK-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.5 3.6 8 14.5 237 9t WRUM-FM M-Su 6:00AM - 12:00M Spanish Tropical 1 - 12 0.5 3.6 8 4.4 71 12t WKZY-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.4 2.7 6 12.4 202 12t WXXL-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.4 2.7 6 14.2 232 14t WCFB-FM M-Su 6:00AM - 12:00M Urban Adult Contemporary 1 - 12 0.3 2.2 5 5.3 87 14t WJRR-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.3 2.2 5 5.0 81 16 WSKY-FM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.2 1.8 4 6.6 107 17t WAPE-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.2 1.3 3 6.8 110 17t WMFQ-FM M-Su 6:00AM - 12:00M Oldies 1 - 12 0.2 1.3 3 2.3 38 19t WOCL-FM M-Su 6:00AM - 12:00M Classic Hits 1 - 12 0.1 0.9 2 3.9 64 19t WTKS-FM M-Su 6:00AM - 12:00M Talk/Personality 1 - 12 0.1 0.9 2 2.5 41 21t WOMX-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.1 0.4 1 1.9 31 21t WRUF-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.1 0.4 1 2.3 38 21t WXJZ-FM M-Su 6:00AM - 12:00M New AC (NAC)/Smooth Jazz 1 - 12 0.1 0.4 1 2.9 47 24t WBXY-FM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.0 0.0 0 1.5 24 24t WDUV-FM M-Su 6:00AM - 12:00M Soft Adult Contemporary 1 - 12 0.0 0.0 0 0.0 0 24t WDVH-AM M-Su 6:00AM - 12:00M Classic Country 1 - 12 0.0 0.0 0 2.0 33 24t WMGF-FM M-Su 6:00AM - 12:00M Soft Adult Contemporary 1 - 12 0.0 0.0 0 2.2 36 24t >WOCA-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.0 0.0 0 0.0 0 24t WRZN-AM M-Su 6:00AM - 12:00M Adult Standards/MOR 1 - 12 0.0 0.0 0 0.0 0 24t WVLG-AM M-Su 6:00AM - 12:00M Variety 1 - 12 0.0 0.0 0 0.0 0 © 1996-2008 Arbitron Inc. = Sort column > Audience estimates adjusted for actual broadcast schedule: WOCA-AM in Winter 2008. Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes. Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 10 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period. Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council (MRC) accredits this service.
  • 26. Maximi$er V10.3 MultiRanker Report Demographic Page 1 GAINESVILLE-OCALA (Radio) - Winter 2008 Demos: P 18-34 Pop: 162894 Intab: 204 Qualitative Selection: none Geo Area: GAINESVILLE-OCALA METRO - Std Stations: RMR Metro Qualified # Dayparts: 1 Ranked By: P 18-34 - AQH Pers (00) (All Selected Stations) P 18-34 P 18-34 P 18-34 P 18-34 P 18-34 AQH AQH AQH Cume Cume Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00) -------- ---------------- ----------------------------------- --------------------------------------- ---------- ----------- ----------- ------------- ----------- ------------- 1 WTMG-FM M-F 2:00PM - 7:00PM Urban Contemporary 1 - 12 1.8 10.2 29 13.9 226 2 WYKS-FM M-F 2:00PM - 7:00PM Pop Contemporary Hit Radi 1 - 12 1.2 6.7 19 16.7 272 3 WJHM-FM M-F 2:00PM - 7:00PM Rhythmic Contemporary Hit 1 - 12 1.1 6.3 18 10.5 171 4 WTMN-AM M-F 2:00PM - 7:00PM Gospel 1 - 12 1.0 5.6 16 2.9 48 5t WOGK-FM M-F 2:00PM - 7:00PM Country 1 - 12 0.9 5.3 15 9.2 150 5t WTRS-FM M-F 2:00PM - 7:00PM Country 1 - 12 0.9 5.3 15 8.2 134 7 WRUF-FM M-F 2:00PM - 7:00PM Active Rock 1 - 12 0.9 4.9 14 13.8 225 8 WNDD-FM M-F 2:00PM - 7:00PM Classic Rock 1 - 12 0.8 4.6 13 8.3 135 9 WRUM-FM M-F 2:00PM - 7:00PM Spanish Tropical 1 - 12 0.7 3.9 11 3.7 61 10 WKTK-FM M-F 2:00PM - 7:00PM Adult Contemporary 1 - 12 0.6 3.5 10 6.6 108 11t WHHZ-FM M-F 2:00PM - 7:00PM Active Rock 1 - 12 0.5 2.8 8 4.0 65 11t WKZY-FM M-F 2:00PM - 7:00PM Hot Adult Contemporary 1 - 12 0.5 2.8 8 7.2 117 11t WXXL-FM M-F 2:00PM - 7:00PM Pop Contemporary Hit Radi 1 - 12 0.5 2.8 8 8.7 142 14 WJRR-FM M-F 2:00PM - 7:00PM Alternative 1 - 12 0.4 2.5 7 2.2 36 15 WTKS-FM M-F 2:00PM - 7:00PM Talk/Personality 1 - 12 0.4 2.1 6 2.1 35 16 WSKY-FM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.3 1.8 5 3.6 59 17 WAPE-FM M-F 2:00PM - 7:00PM Pop Contemporary Hit Radi 1 - 12 0.2 1.4 4 4.8 79 18t WCFB-FM M-F 2:00PM - 7:00PM Urban Adult Contemporary 1 - 12 0.2 1.1 3 2.7 44 18t WMFQ-FM M-F 2:00PM - 7:00PM Oldies 1 - 12 0.2 1.1 3 1.8 30 18t WOCL-FM M-F 2:00PM - 7:00PM Classic Hits 1 - 12 0.2 1.1 3 2.2 36 21 WRUF-AM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.1 0.7 2 1.4 23 22t WDVH-AM M-F 2:00PM - 7:00PM Classic Country 1 - 12 0.1 0.4 1 0.9 15 22t WXJZ-FM M-F 2:00PM - 7:00PM New AC (NAC)/Smooth Jazz 1 - 12 0.1 0.4 1 2.1 34 24t WBXY-FM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.0 0.0 0 0.4 7 24t WDUV-FM M-F 2:00PM - 7:00PM Soft Adult Contemporary 1 - 12 0.0 0.0 0 0.0 0 24t WMGF-FM M-F 2:00PM - 7:00PM Soft Adult Contemporary 1 - 12 0.0 0.0 0 0.0 0 24t WOCA-AM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.0 0.0 0 0.0 0 24t WOMX-FM M-F 2:00PM - 7:00PM Hot Adult Contemporary 1 - 12 0.0 0.0 0 0.4 6 24t WRZN-AM M-F 2:00PM - 7:00PM Adult Standards/MOR 1 - 12 0.0 0.0 0 0.0 0 24t WVLG-AM M-F 2:00PM - 7:00PM Variety 1 - 12 0.0 0.0 0 0.0 0 © 1996-2008 Arbitron Inc. = Sort column Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes. Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 10 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period. Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council (MRC) accredits this service.
  • 27. Maximi$er V10.3 MultiRanker Report Demographic Page 1 GAINESVILLE-OCALA (Radio) - Winter 2008 Demos: P 12+ Pop: 540940 Intab: 1200 Qualitative Selection: none Geo Area: GAINESVILLE-OCALA METRO - Std Stations: RMR Metro Qualified # Dayparts: 1 Ranked By: P 12+ - AQH Pers (00) (All Selected Stations) P 12+ P 12+ P 12+ P 12+ P 12+ AQH AQH AQH Cume Cume Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00) -------- ----------------- ------------------------------------ --------------------------------------- ---------- --------- --------- ------------- --------- ------------- 1 WOGK-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.4 10.1 75 17.9 968 2 WNDD-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.8 5.8 43 14.0 756 3 WTMG-FM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.8 5.5 41 10.4 565 4 WSKY-FM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.7 5.2 39 12.8 693 5 WKTK-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.6 4.6 34 12.4 673 6 WTRS-FM M-Su 6:00AM - 12:00M Country 1 - 12 0.6 4.2 31 9.7 524 7 WRUF-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.5 3.9 29 12.4 672 8t WCFB-FM M-Su 6:00AM - 12:00M Urban Adult Contemporary 1 - 12 0.5 3.6 27 5.5 300 8t WYKS-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.5 3.6 27 10.9 588 10 WMFQ-FM M-Su 6:00AM - 12:00M Oldies 1 - 12 0.5 3.4 25 7.0 378 11 WJHM-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.4 2.5 19 8.8 478 12 WXXL-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.3 2.1 16 6.7 362 13t WRUM-FM M-Su 6:00AM - 12:00M Spanish Tropical 1 - 12 0.3 1.9 14 2.8 154 13t WXJZ-FM M-Su 6:00AM - 12:00M New AC (NAC)/Smooth Jazz 1 - 12 0.3 1.9 14 5.7 307 15 WRZN-AM M-Su 6:00AM - 12:00M Adult Standards/MOR 1 - 12 0.2 1.7 13 3.2 174 16 WTKS-FM M-Su 6:00AM - 12:00M Talk/Personality 1 - 12 0.2 1.6 12 2.1 115 17 WTMN-AM M-Su 6:00AM - 12:00M Gospel 1 - 12 0.2 1.5 11 2.0 108 18t WDVH-AM M-Su 6:00AM - 12:00M Classic Country 1 - 12 0.2 1.3 10 3.3 176 18t WHHZ-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.2 1.3 10 3.3 176 18t WJRR-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.2 1.3 10 2.1 113 18t WKZY-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.2 1.3 10 5.7 308 22 WVLG-AM M-Su 6:00AM - 12:00M Variety 1 - 12 0.2 1.2 9 2.4 131 23t WAPE-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.1 0.8 6 2.9 156 23t WBXY-FM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.1 0.8 6 2.7 144 23t WMGF-FM M-Su 6:00AM - 12:00M Soft Adult Contemporary 1 - 12 0.1 0.8 6 3.9 212 23t WRUF-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.1 0.8 6 3.7 198 27 WOCL-FM M-Su 6:00AM - 12:00M Classic Hits 1 - 12 0.1 0.7 5 3.3 179 © 1996-2008 Arbitron Inc. = Sort column
  • 28. Maximi$er V10.3 MultiRanker Report Demographic Page 1 GAINESVILLE-OCALA (Radio) - Winter 2008 Demos: P 12+ Pop: 540940 Intab: 1200 Qualitative Selection: none Geo Area: GAINESVILLE-OCALA METRO - Std Stations: RMR Metro Qualified # Dayparts: 1 Ranked By: P 12+ - AQH Pers (00) (All Selected Stations) P 12+ P 12+ P 12+ P 12+ P 12+ AQH AQH AQH Cume Cume Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00) -------- ---------------- ----------------------------------- --------------------------------------- ---------- --------- --------- ------------- --------- ------------- 1 WOGK-FM M-F 2:00PM - 7:00PM Country 1 - 12 1.5 8.7 82 10.9 590 2 WNDD-FM M-F 2:00PM - 7:00PM Classic Rock 1 - 12 1.0 5.9 56 8.8 474 3 WSKY-FM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 1.0 5.6 53 7.7 416 4 WTMG-FM M-F 2:00PM - 7:00PM Urban Contemporary 1 - 12 0.9 4.9 46 6.7 360 5 WTRS-FM M-F 2:00PM - 7:00PM Country 1 - 12 0.8 4.8 45 6.1 330 6 WKTK-FM M-F 2:00PM - 7:00PM Adult Contemporary 1 - 12 0.8 4.3 41 7.5 405 7 WCFB-FM M-F 2:00PM - 7:00PM Urban Adult Contemporary 1 - 12 0.7 4.2 40 4.2 228 8t WRUF-FM M-F 2:00PM - 7:00PM Active Rock 1 - 12 0.6 3.7 35 7.2 388 8t WYKS-FM M-F 2:00PM - 7:00PM Pop Contemporary Hit Radi 1 - 12 0.6 3.7 35 7.2 387 10 WMFQ-FM M-F 2:00PM - 7:00PM Oldies 1 - 12 0.5 2.9 27 4.4 239 11 WTKS-FM M-F 2:00PM - 7:00PM Talk/Personality 1 - 12 0.5 2.6 25 1.6 87 12 WJHM-FM M-F 2:00PM - 7:00PM Rhythmic Contemporary Hit 1 - 12 0.4 2.4 23 4.8 260 13 WXXL-FM M-F 2:00PM - 7:00PM Pop Contemporary Hit Radi 1 - 12 0.4 2.1 20 4.3 232 14 WXJZ-FM M-F 2:00PM - 7:00PM New AC (NAC)/Smooth Jazz 1 - 12 0.4 2.0 19 3.4 185 15 WRUM-FM M-F 2:00PM - 7:00PM Spanish Tropical 1 - 12 0.3 1.9 18 2.3 124 16 WTMN-AM M-F 2:00PM - 7:00PM Gospel 1 - 12 0.3 1.8 17 1.2 63 17 WRZN-AM M-F 2:00PM - 7:00PM Adult Standards/MOR 1 - 12 0.3 1.6 15 2.3 125 18t WHHZ-FM M-F 2:00PM - 7:00PM Active Rock 1 - 12 0.3 1.5 14 1.7 90 18t WKZY-FM M-F 2:00PM - 7:00PM Hot Adult Contemporary 1 - 12 0.3 1.5 14 3.4 183 20 WJRR-FM M-F 2:00PM - 7:00PM Alternative 1 - 12 0.2 1.4 13 1.2 64 21 WDVH-AM M-F 2:00PM - 7:00PM Classic Country 1 - 12 0.2 1.3 12 2.1 112 22 WBXY-FM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.2 1.2 11 2.0 109 23 WOCL-FM M-F 2:00PM - 7:00PM Classic Hits 1 - 12 0.2 1.0 9 2.0 106 24t WMGF-FM M-F 2:00PM - 7:00PM Soft Adult Contemporary 1 - 12 0.1 0.8 8 1.9 102 24t WOCA-AM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.1 0.8 8 0.8 42 24t WVLG-AM M-F 2:00PM - 7:00PM Variety 1 - 12 0.1 0.8 8 1.5 79 27 WAPE-FM M-F 2:00PM - 7:00PM Pop Contemporary Hit Radi 1 - 12 0.1 0.7 7 2.2 120 © 1996-2008 Arbitron Inc. = Sort column
  • 29. When Babyface Arrived at Nextmedia's WCZQ HOT 105.5 This Is All That He Had to Work With: DURING ANY CRISIS, TWO POSSIBILITIES EXIST: THE DANGER.... AND..... THE OPPORTUNITY Babyface Goal.... Take Over A College Town, With A Station That Has No Station Vehicle, No Identity Or Visibility On The Streets, No Website, A 3000 Watt Rim Shot Signal, Top it off with a Play School Logo! In Less Than A Year, Hot 105.5 Is Now The Most Visible & Vibrant Station In Champaign, Il....When there was no budget for a station vehicle, Babyface took the financial burden and risk... Babyface went even further by creating a marketable logo for Hot 105.5, took it a step further and created a website. These vital tools alongside his programing skills has lead NextMedia's Hot 105.5 From Number 7 12+ to #2 12+ and #1 18-34 In The Champaign, IL Market For The Very First Time!! DEDICATION + HARD WORK = RESULTS
  • 30. Maximi$er V10.1 MultiRanker Report Demographic Page 1 CHAMPAIGN, IL (Radio) - Fall 2005, Spring 2005 Demos: P 18-34 Pop: 68900 Intab: 394 Qualitative Selection: none Geo Area: CHAMPAIGN, IL METRO - Std Stations: User Selected # Dayparts: 1 Ranked By: P 18-34 - AQH Share (All Selected Stations) P 18-34 P 18-34 P 18-34 P 18-34 P 18-34 AQH AQH AQH Cume Cume Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00) -------- ---------------- ------------------------------------ -------------------------------------- ---------- ----------- ----------- ------------- ----------- ------------- 1t WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.3 12.0 9 16.5 114 1t WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.3 12.0 9 19.9 137 3t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.7 6.7 5 12.6 87 3t WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.7 6.7 5 21.0 145 5t WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.6 5.3 4 13.2 91 5t WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.6 5.3 4 19.6 135 7t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.4 4.0 3 13.2 91 7t WEVX-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.4 4.0 3 7.7 53 7t WXTT-FM M-Su 6:00AM - 12:00M Classic Hits 1 - 12 0.4 4.0 3 11.6 80 10t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.3 2.7 2 5.8 40 10t WEBX-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.3 2.7 2 7.5 52 10t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.3 2.7 2 18.9 130 13 WBCP-AM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.1 1.3 1 2.2 15 14 WJCI-AM M-Su 6:00AM - 12:00M All Sports 1 - 12 0.0 0.0 0 1.5 10 © 1996-2006 Arbitron Inc. = Sort column Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes. Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 1 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council (MRC) accredits this service.
  • 31. Maximi$er V10.0 MultiRanker Report Demographic Page 1 CHAMPAIGN, IL (Radio) - Spring 2005 Demos: P 18-34 Pop: 69771 Intab: 215 Qualitative Selection: none Geo Area: CHAMPAIGN, IL METRO - Std Stations: User Selected # Dayparts: 2 Ranked By: P 18-34 - AQH Pers (00) (All Selected Stations) P 18-34 P 18-34 P 18-34 P 18-34 P 18-34 AQH AQH AQH Cume Cume Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00) -------- ---------------- ------------------------------------ -------------------------------------- ---------- ----------- ----------- ------------- ----------- ------------- 1 WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 1.6 13.1 11 16.2 113 2 WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.4 11.9 10 21.5 150 3 WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 1.0 8.3 7 23.6 165 4t WEVX-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.7 6.0 5 6.7 47 4t WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.7 6.0 5 12.8 89 4t WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.7 6.0 5 22.1 154 7 WEBX-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.6 4.8 4 11.2 78 8t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.4 3.6 3 13.6 95 8t WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.4 3.6 3 10.6 74 10t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.3 2.4 2 18.2 127 10t WXTT-FM M-Su 6:00AM - 12:00M Classic Hits 1 - 12 0.3 2.4 2 10.7 75 12t WBCP-AM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.1 1.2 1 2.0 14 12t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.1 1.2 1 4.6 32 1 WCZQ-FM M-F 2:00PM - 7:00PM Rhythmic Contemporary Hit 1 - 12 2.4 15.0 17 11.2 78 2 WIXY-FM M-F 2:00PM - 7:00PM Country 1 - 12 1.9 11.5 13 13.8 96 3t WEVX-FM M-F 2:00PM - 7:00PM Active Rock 1 - 12 1.1 7.1 8 6.3 44 3t WGKC-FM M-F 2:00PM - 7:00PM Classic Rock 1 - 12 1.1 7.1 8 7.7 54 5 WLRW-FM M-F 2:00PM - 7:00PM Hot Adult Contemporary 1 - 12 1.0 6.2 7 13.5 94 6 WEBX-FM M-F 2:00PM - 7:00PM Active Rock 1 - 12 0.7 4.4 5 6.6 46 7t WQQB-FM M-F 2:00PM - 7:00PM Pop Contemporary Hit Radi 1 - 12 0.6 3.5 4 12.8 89 7t WXTT-FM M-F 2:00PM - 7:00PM Classic Hits 1 - 12 0.6 3.5 4 6.3 44 9t WCFF-FM M-F 2:00PM - 7:00PM Adult Hits 1 - 12 0.4 2.7 3 5.3 37 9t WPGU-FM M-F 2:00PM - 7:00PM Alternative 1 - 12 0.4 2.7 3 6.6 46 11t WBCP-AM M-F 2:00PM - 7:00PM Urban Contemporary 1 - 12 0.3 1.8 2 0.9 6 11t WHMS-FM M-F 2:00PM - 7:00PM Adult Contemporary 1 - 12 0.3 1.8 2 5.2 36 13 WDWS-AM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.0 0.0 0 1.0 7 © 1996-2005 Arbitron Inc. = Sort column Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes. Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 10 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council (MRC) accredits this service.
  • 32. Maximi$er V10.0 MultiRanker Report Demographic Page 1 CHAMPAIGN, IL (Radio) - Spring 2005 Demos: P 12+ Pop: 163483 Intab: 827 Qualitative Selection: none Geo Area: CHAMPAIGN, IL METRO - Std Stations: User Selected # Dayparts: 2 Ranked By: P 12+ - AQH Pers (00) (All Selected Stations) P 12+ P 12+ P 12+ P 12+ P 12+ AQH AQH AQH Cume Cume Rank Station Daypart Format Weeks Rating Share Pers (00) Rating Pers (00) -------- ---------------- ------------------------------------ -------------------------------------- ---------- --------- --------- ------------- --------- ------------- 1 WIXY-FM M-Su 6:00AM - 12:00M Country 1 - 12 1.6 13.0 26 22.4 367 2t WCZQ-FM M-Su 6:00AM - 12:00M Rhythmic Contemporary Hit 1 - 12 0.9 7.0 14 11.1 181 2t WDWS-AM M-Su 6:00AM - 12:00M News Talk Information 1 - 12 0.9 7.0 14 13.9 227 4 WHMS-FM M-Su 6:00AM - 12:00M Adult Contemporary 1 - 12 0.8 6.5 13 14.4 236 5t WCFF-FM M-Su 6:00AM - 12:00M Adult Hits 1 - 12 0.7 6.0 12 14.5 237 5t WLRW-FM M-Su 6:00AM - 12:00M Hot Adult Contemporary 1 - 12 0.7 6.0 12 17.7 289 7 WGKC-FM M-Su 6:00AM - 12:00M Classic Rock 1 - 12 0.7 5.5 11 11.8 193 8 WQQB-FM M-Su 6:00AM - 12:00M Pop Contemporary Hit Radi 1 - 12 0.6 4.5 9 14.7 241 9t WEVX-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.4 3.0 6 5.1 84 9t WXTT-FM M-Su 6:00AM - 12:00M Classic Hits 1 - 12 0.4 3.0 6 11.8 193 11 WEBX-FM M-Su 6:00AM - 12:00M Active Rock 1 - 12 0.2 2.0 4 5.8 95 12t WBCP-AM M-Su 6:00AM - 12:00M Urban Contemporary 1 - 12 0.2 1.5 3 2.8 45 12t WPGU-FM M-Su 6:00AM - 12:00M Alternative 1 - 12 0.2 1.5 3 9.5 155 1 WIXY-FM M-F 2:00PM - 7:00PM Country 1 - 12 1.9 12.9 31 14.3 234 2 WCZQ-FM M-F 2:00PM - 7:00PM Rhythmic Contemporary Hit 1 - 12 1.2 7.9 19 7.4 121 3 WGKC-FM M-F 2:00PM - 7:00PM Classic Rock 1 - 12 1.0 7.1 17 7.4 121 4 WHMS-FM M-F 2:00PM - 7:00PM Adult Contemporary 1 - 12 0.9 5.8 14 7.8 127 5 WCFF-FM M-F 2:00PM - 7:00PM Adult Hits 1 - 12 0.8 5.4 13 7.8 127 6 WLRW-FM M-F 2:00PM - 7:00PM Hot Adult Contemporary 1 - 12 0.7 5.0 12 9.8 161 7 WEVX-FM M-F 2:00PM - 7:00PM Active Rock 1 - 12 0.6 4.2 10 3.8 62 8t WDWS-AM M-F 2:00PM - 7:00PM News Talk Information 1 - 12 0.6 3.8 9 5.9 97 8t WXTT-FM M-F 2:00PM - 7:00PM Classic Hits 1 - 12 0.6 3.8 9 7.5 122 10 WQQB-FM M-F 2:00PM - 7:00PM Pop Contemporary Hit Radi 1 - 12 0.5 3.3 8 8.7 143 11 WEBX-FM M-F 2:00PM - 7:00PM Active Rock 1 - 12 0.3 2.1 5 3.2 53 12t WBCP-AM M-F 2:00PM - 7:00PM Urban Contemporary 1 - 12 0.2 1.7 4 1.1 18 12t WPGU-FM M-F 2:00PM - 7:00PM Alternative 1 - 12 0.2 1.7 4 3.8 62 © 1996-2005 Arbitron Inc. = Sort column Please note: The intab reported is for the full twelve weeks of the survey. Users should note that reports run on fewer than twelve weeks are based on smaller sample sizes. Stations qualify to be reported if they have received credit for five or more minutes of listening in at least 10 in-tab diaries in the survey area, Monday-Sunday Midnight-Midnight, during the survey period Estimates are derived from the diaries that provided the audience data for the Market Report and are subject to the limitations stated in that Report. Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition. This service is not part of Arbitron's regular syndicated service. The Media Rating Council (MRC) accredits this service.
  • 33. www.wildwakeupshow.com KMRK Wild 96.1 03' Clear Channel Radio Midland/Odessa Tx Sping 8.6 (12+ #1) Fall 7.6 (12+ #2) Wild Morning Show Fall 6.7 (18-34 #4)
  • 34. Jamie Babyface Pendleton has over 12 years of experience in Marketing and Promotions, Including Clubs, Retail, (Sun & Ski Mobile One, Just For Feet, PJ TIght, Mcdonalds) Music (Virgin Records, MCA Records) , & Radio (KBXX, KMJQ, KYOK, KTHT KQQK, KPTY, KMRK, WCZQ) General And Latino Markets. A business thinker that can assist the sales department with quarterly sales proposals! Live Broadcast From Foleys Back To School Mall Promotion Miller Lite Live Broadcast From Galveston Beach Texas Freaknik! Sprint Broadcast From Maket Place Mall T-Mobile Outlet Mall Broadcast
  • 35. Noteworthy Broadcasting Hot 105.5 Program Director Jamie Babyface Pendleton Spotlighted recently in Herald Review
  • 36. Babyface brings sound of youth to the city! Radio figure boosts stations’ presence in the community GREG FIELDS H&R Staff Writer DECATUR — Jamie “Babyface” Pendleton is here to make you notice him. “My whole technique is to attack the streets,” said Pendleton, program director for Hot 105.5 in Champaign and production director for Magic 1050 in Decatur. Pendleton, who came to the area in July, has caused major changes to the two urban stations. He has changed the station’s logos, gone to a more live format, added radio personalities Lady LaVeck and White Boy, put signage on company vehicles, created community calendars, brought the popular syndicated hip-hop Baka Boyz show to the Friday night rotation and increased both stations’ visibility. He is on the air from 2 to 7 p.m. weekdays on 105.5. For a recent concert in Champaign by rapper Nelly, Pendleton even brought the station closer to its listeners, broadcasting live in front of Assembly Hall, counting down until the concert. The station also hosted an afterparty at the Canopy Club. His goal is to increase the stations’ presence in the community. “We’re hip-hop and R&B,” Pendleton said. “Our core artists are Anthony Hamilton, 50 Cent, The Game, Alicia Keys. We’re more of a mixture of BET and MTV. Our concentration is the younger audience, the 12to 24-year-olds.” Pendleton was a program director for Clear Channel in Midland/ Odessa, Texas, before coming to Central Illinois. He has been the program director for Hot 105.5 since July and took over production director duties for Magic 1050 in January.
  • 37. Babyface brings sound of youth to the city! Radio figure boosts stations’ presence in the community (cont) Pendleton has a long history with music and radio. He was born in Gary, Ind., according to his Web site at www.djbabyface.com. He moved to Houston in 1987, where he worked at several urban radio stations. He was a DJ on the club circuit before landing a job at the hip-hop station Club Party 104.9. His success there led to his program director/music director post at 96.1 in Midland/ Odessa. Joel Fletcher, general manager and vice president of NextMedia Group, heard about Pendleton through a corporate program director and called him on a Saturday morning. He ended up talking to him for 45 minutes before hiring him. “First and foremost, he has passion. And he absolutely knows the format inside and out,” Fletcher said. “The other thing is I was really impressed with his commitment to serving the community. He cleaned (105.5) up. It sounds like a big-time station.” Pendleton’s expertise is imaging, promos, commercial production and community involvement. As a former club DJ and current radio personality, he also knows a lot about mixing, hot artists and the flow of a radio show. The numbers support Pendleton’s actions. Most of his DJs are No. 1 in the Arbitron ratings when it comes to his target audience of 12to 24-year-olds, Pendleton said. His stations are No. 3 and No. 6 in the Decatur and Champaign markets overall respectively, which are better showings than previous years, Pendleton said.
  • 38. Babyface brings sound of youth to the city! Radio figure boosts stations’ presence in the community (cont) All of his radio personalities — Lady LaVeck, D-Nic, White Boy, even himself — are No. 1 in the teen brackets. Arbitron measures which radio stations are ranked in their market by tracking who listens to what and when they listen. They also track the age groups of listeners. Pendleton admits his stations have work to do with older listeners, where their numbers aren’t nearly as encouraging. Pendleton goals are bigger than numbers, though. “I want to bring people together and break any divides, whether it’s racial or whatever,” Pendleton said. Greg Fields can be reached at gfields@herald-review.com or 421-6986. Herald & Review/ Kelly J. Huff
  • 39. Marketing your business is all about targeting an audience of buyers! No Advertising = No Results Before…….. After…….. HOT 105.5 Jackson Ribs & Tips NCAA Championship Party 4/4 (Champaign, IL)
  • 40. Visibility goes beyond the airwaves… Hot 105.5 reaches out to the audience’s community and leisure events: Hot 105.5 Nelly after Party – Canopy Club – Champaign. Il
  • 41. THE TOTAL PACKAGE Remote Packages & Sponsorships Include Station Broadcasts Hot 105.5 Honda Element Remote Vehicle
  • 42. THE TOTAL PACKAGE Remote Packages & Sponsorships Include Station Broadcasts Full Service Remote Broadcast Setups – Champaign, Urbana, Decatur
  • 43. • FORMAT: Rhythmic CHR (Rhythmic Contemporary) • DEMO: Adults 18-34 • PROGRAM DIRECTOR: Jamie Pendleton • CITY OF LICENSE: Monticello/Champaign • POWER: 3,000 Watts • HOW LONG IN FORMAT: 2 year • DAILY LINE-UP MONDAY-THURSDAY • 5A-9A The Russ Parr Morning Show • 9A-2P Blazin Hot Lunch Party Buffet • 2P-7P Hot Drive Home w/ DJ Babyface • 7P-MID White Boy • FRIDAY • 5A-9A The Russ Parr Morning Show • 9A-2P Blazin Hot Lunch Party Buffet • 2P-7P Hot Drive Home w/ DJ Babyface • 7P-MID Baka Brothers • Saturday • 8A-10A MTV’s TRL • 10A-2P Lady LeVeck • 2P-7P White Boy • 7P-MID D-Nic’S Hot S.N.L. ( Mix Show ) • SUNDAY • 11A-NOON Church Service • 12P-2P Big Tigger • 2P-7P DJ Babyface • FEATURES MTV Music News M-TH 11:05A, 3:05P BET Music News M-TH 10:05A, 4:05P Hot Drive at Five Mix Show M-TH 5P Mix Show M-F NOON WCZQ-FM
  • 44. * Monitored airplay data provided by Mediabase Research, A division of Premiere Radio Networks. Monitored stations are selected from Arbitron markets 1-140. Indicator airplay data is assembled with non-monitored reporters in Arbitron markets 141 and below. MARKET #215 ©2005 R&R Inc.* WCZQ-FM/Champaign, IL (Rhy) NextMedia PD: Jamie Pendleton MD: Jamie Pendleton Close Window Data Reflects Airplay Period Ending 7/30/2005 - Updated Every Wednesday at 4:00PM (PST) Plays ARTIST TITLE (LABEL) TA (00) Add DateLW TW 76 74 Jermaine Dupri Gotta Getcha (So So Def/Virgin) 962 05/22/2005 70 70 Noah Dat Boy Chevy (Jive/Zomba Label Group) 910 06/19/2005 69 69 Destiny's Child Cater 2 U (Columbia) 897 06/12/2005 36 63 Boyz In Da Hood Dem Boyz (Bad Boy/Atlantic) 819 06/12/2005 33 59 Young Jeezy And Then What (Def Jam/IDJMG) 767 07/17/2005 52 54 Bow Wow f/Omarion Let Me Hold You (Columbia) 702 06/26/2005 54 52 Mariah Carey We Belong Together (Island/IDJMG) 676 03/13/2005 52 51 Pretty Ricky Grind With Me (Atlantic) 663 05/01/2005 51 47 Webbie f/Bun B Give Me That (Asylum/Trill) 611 04/17/2005 49 47 Fat Joe f/Nelly Get It Poppin' (Atlantic) 611 06/05/2005 59 46 Game Dreams (Aftermath/G-Unit/Interscope) 598 06/19/2005 50 46 Mike Jones Back Then (SwishaHouse/Asylum/Warner Bros.) 598 05/15/2005 48 46 50 Cent Just A Lil' Bit (Shady/Aftermath/Interscope) 598 05/08/2005 46 46 R. Kelly Trapped In The Closet (Jive/Zomba Label Group) 598 05/01/2005 28 46 Ludacris Pimpin' All Over The World (Def Jam South/IDJMG) 598 06/05/2005 45 45 Ying Yang Twins Wait (The Whisper Song) (TVT) 585 03/13/2005 45 45 Ciara f/Ludacris Oh (LaFace/Zomba Label Group) 585 02/20/2005 20 43 David Banner Play (SRC/Universal) 559 07/17/2005 - 43 Twista f/Trey Songz Girl Tonight (Atlantic) 559 07/31/2005 68 42 R. Kelly f/Game Playa's Only (Jive/Zomba Label Group) 546 07/17/2005 34 31 Teairra Mari Make Her Feel Good (Roc-A-Fella/IDJMG) 403 07/03/2005 32 29 Natalie Energy (Latium/Universal) 377 07/17/2005 28 28 Mario How Could You (J/RMG) 364 03/27/2005 15 28 T.I. ASAP (Grand Hustle/Atlantic) 364 07/24/2005 29 24 Mariah Carey Shake It Off (Island/IDJMG) 312 06/19/2005 21 22 Bobby Valentino Tell Me (DTP/Def Jam/IDJMG) 286 07/17/2005 10 21 Damian "Jr. Gong" Marley Welcome To Jamrock (Tuff Gong/Universal) 273 07/24/2005 15 15 Bow Wow f/Ciara Like You (Sum/Columbia) 195 07/24/2005 - 14 Marques Houston Naked (T.U.G./Universal) 182 07/31/2005 13 13 Nova Kane Town (Da Coast) 169 07/17/2005 Page 1 of 1WCZQ-FM/Champaign, IL (Rhy) 8/8/2005http://www.radioandrecords.com/Playlists/GetStationPlaylist.asp?Company=1018874&For...