This document discusses logo and branding design. It defines what a logo and branding are, explaining that a logo identifies a business through symbols and text while branding builds a brand identity. It highlights that a well-designed logo allows for quick identification, creates consistency, fosters a professional image, and distinguishes the brand from competitors. The document also outlines five types of logos and provides a five-step process for designing a logo that includes choosing templates, colors, fonts, additional elements, and creating multiple versions.

1. PRODUCT LABEL
AND LOGO DESIGN

3. LOGO DESIGN
is the process of
designing a logo.
LOGO
is a symbol
made up of
text and
images that
identifies a
business.
BRANDING
Is the process of building a brand.
To be more specific, it is a strategy
designed by companies to help
people to quickly identify their
products and organization, and give
them a reason to choose their
products over the competition.

4. WHY
a well-designed logo
is so important for
branding purposes ?

5. A well-designed logo allows people to quickly identify and recall your brand
It creates consistency over different communication channels
It is part of your brand identity
It fosters a professional image and raises expectations
It will distinguish your brand from the competition
IMPORTANCE FOF WELL-DESIGNED LOGO IN BRANDING

7. THE 5 TYPES OF LOGOS
Pictograms
Wordmark
Lettermark
Combination mark
Emblem

8. DESIGN

9. Start inspired with a template
1

10. Choose your color palette
2

11. Choose your font
3

13. Add
additional
elements
4

14. Finish and Save
Finish and Save
5

15. Create multiple versions of your logo

16. D
E
M
O