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6. • With close to a billion active users on the site, Facebook is
a behemoth in the social media world.
• 79% of social media log ins by online retailers are with
Facebook, compared to 12% for Google+, and 4% for
Twitter (source: Gigya)
• Facebook will account for 13% of worldwide mobile ad
revenue in 2013 (source: L2)
• Facebook users share 2.5B pieces of content on the site
each day (source: Nielsen)
• 70% of business-to-consumer marketers have acquired a
customer through Facebook (source: Hubspot)
Facebook
7. • YouTube is the #2 search engine on the web making it
one great resource for traffic and leads.
• YouTube drove 250,000 visits to its website in
2012(source: Zappos)
• 700 YouTube video links are shared on Twitter every
minute (source: Relevancy Group)
• 500 years of YouTube videos are watched on Facebook
every day (source: Relevancy Group)
• The equivalent of 100 hours of video is uploaded to
YouTube each minute (source: Kleiner Perkins Caufield &
Byers)
• 99% of US online specialty retailers use YouTube, up from
93% in 2012 (source: L2)
Youtube
8. • With over 238 million users, LinkedIn is a great site for
businesses looking to increase traffic and leads.
• 43% of US marketers have found a customer through
LinkedIn (source: A Sales Guy Consulting)
• 61% of social media users primarily use LinkedIn for
professional networking (source: Lab42)
• 60% of LinkedIn users have clicked on an ad on the site
(source: Lab42)
• 51% of online business-to-consumer marketers use
LinkedIn, compared to 83% for business-to-business
(source: Brafton)
LinkedIn
9. • Twitter users send 400M tweets each day (source:
Nielsen)
• 50% of technology companies have acquired a customer
through Twitter (source: Hubspot)
• 25% of consumers who complain about products on
Facebook or Twitter expect a response within 1 hour
(source: American Express OPEN Forum)
• 69% of online business-to-consumer marketers use
Twitter, compared to 80% for business-to-business
(source: Brafton)
Twitter
10. • 70% of brands have presences on Google+, up 4% from
Q4 2012 (source: Simply Measured)
• 41% of online business-to-consumer marketers use
Google+, compared to 39% for business-to-business
(source: Brafton)
• 12% of social media log ins by online retailers are with
Google+ (source: Gigya)
• Facebook's share of social logins dropped from 54% to
49% during 4Q12, while Google’s share increased from
25% to 31% (source: Janrain)
Google+
11. • 90% of US online specialty retailers use Pinterest, up from
81% in 2012 (source: L2)
• 83.8% of luxury brands have a presence on Pinterest
(source: L2)
• 69% of brands have presences on Pinterest, up 10% from
Q4 2012 (source: Simply Measured)
• 25% of online US women use Pinterest, compared to 5%
for men (source: Pew Research Center)
Pinterest
12. Social Media : Business Importance
Consumers are 71%
more likely to make a
purchase based on
social media referrals
(Hubspot)
Social networks
influence nearly
50% of all IT decision
makers (LinkedIn)
74% of consumers
rely on social
networks to guide
purchase decisions
(SproutSocial)
The top 20% of B2B
marketers in social
media lead generation,
increased revenue by
20%
More than $917
billion worth of retail
sales last year were
“web-influenced”
(Forrester)
78% of respondents
said that companies’
social media posts
impact their purchases
(Forbes)
63% of companies
using social media say
social media has
increased marketing
effectiveness among
other benefits.
70% of active online
adult social networkers
shop online, 12% more
likely than the average
adult internet user
(Nielsen)
13. About TobocBiz
• TobocBiz is dedicated to the fine
art of creating a pull and brand
awareness for SMEs and e-
commerce companies through the
limitless potential of Online
Marketing.
• A closely knit team of designers,
developers, writers, digital
marketers, strategists and subject
matter experts bringing universal
attention to your business.
14. More About us
At TobocBiz, We breathe Online Marketing, plot extensive
Social Media strategies and Inbound marketing strategies.
We build cool cutting edge websites, world-class e-commerce portals,
productive mobile apps and deliver specialized QA services through
“Agility in Services Delivery”
TobocBiz is the Services unit of Toboc International. Toboc International is a Canada based e-commerce
enabler for SMEs world over. We provide B2B trading platform (Toboc.com), Online Marketing Services and
Technology Services (TobocBiz) under the group’s umbrella. We also provide Daily deals platform for B2C
consumers via TobocDeals.com
