Comparison between successful and unsucessful crowdfunding projects/platforms.

1. THE DYNAMICS OF
CROWDFUNDING
ISABELLA BIGLEY

2. SOLAR LIGHTS VS. OCEANIC BUOYS

3. SOLIGHT

4. FOCUS: LIGHT FOR THOSE IN
PUERTO RICO AFFECTED BY
HURRICANE MARIA
FUNDING GOAL: $8,860
ACTUAL: $57,988
TYPE: ENERGY & GREENTECH
https://www.indiegogo.com/projects/solar-lights-that-are-
changing-the-world#/

5. REWARDS
$8: DONATE TWILIGHT BOX
$10: DONATE SOLAR PUFF
$25: BUY ONE DONATE ONE
$39: DONATE THREE
$40: BUY ONE DONATE ONE
$78: DONATE SIX
$100: BUY THREE DONATE THREE
$130: DONATE TEN
$200: BUY SIX DONATE SIX
$250: BUY SIX DONATE SIX
$320: BY TEN DONATE TEN
$650: BUY TWENTY DONATE TWENTY
$1000: BUY FORTY GIVE FORTY
$6000: TRIP TO PUERTO RICO
VIDEO: 7/10

6. LIKE DISLIKE
GOOD VARIETY OF
REWARD BASED
OPTIONS
VIDEO CONTAINED WELL
INFORMED PRODUCT
INFORMATION
UNORGANIZED
INDIEGOGO PAGE
VIDEO DIDN’T SHOW
MUCH OF PRODUCT
APPLICATION

7. SUCCESSFUL
EXCEEDED FUNDING
GOAL BY 654%
SUSTAINABLE
PRODUCT
VIDEO COMPELLING
ENOUGH TO INSPIRE

8. RESQUNIT

9. FOCUS: REDUCE POLLUTION
THROUGH ALERT TAGS ON
OCEAN DEBRIS
FUNDING GOAL: $49,532
ACTUAL: $25.00
TYPE: TECHNOLOGY
https://www.kickstarter.com/projects/1769896
355/resqunit-reduce-oceanic-
pollution?ref=category&ref=discovery

10. REWARDS
$6 PLEDGE WITHOUT A REWARD
$25 : FIRST REQUNITS PRODUCED
$621: THANK YOU PLAQUE & RESQUNIT SPONSOR
VIDEO: 5/10

11. LIKE DISLIKE
SIMPLE, UNIQUE &
SPECIFIC REWARDS
REWARDS DO NOT
SATISFY THE CUSTOMER
VIDEO IS TOO GENERAL;
APPARENT LACK OF
RESEARCH

12. UNSUCCESSFUL
DID NOT REACH FUNDING GOAL
POOR ADVERTISING
IRRELEVANT REWARDS

13. • https://www.indiegogo.com/projects/solar-lights-that-are-changing-the-world#/
• https://www.kickstarter.com/projects/1769896355/resqunit-reduce-oceanic-
pollution?ref=category&ref=discovery
• http://www.photosforclass.com/search?text=crowd
• http://www.photosforclass.com/search?text=project
• http://www.photosforclass.com/search?text=lights
• http://www.photosforclass.com/search/puerto%20rico/9
• http://www.photosforclass.com/search/camping/4
• http://www.photosforclass.com/search?text=fruit
• http://www.photosforclass.com/search?text=apple
• http://www.photosforclass.com/search?text=lantern
• http://www.photosforclass.com/search/marine%20life/2
• http://www.photosforclass.com/search/shipwreck/2
• http://www.photosforclass.com/search?text=ocean
• http://www.photosforclass.com/search?text=waves
• http://www.photosforclass.com/search?text=disaster
• http://www.photosforclass.com/search?text=blurred+light
SOURCES