Lanré Idewu, B.S., C.P.T. is a former medical student who became a celebrity fitness expert and on-air personality and has been dubbed the “Dr. Phil of Fitness.” He has over 20 years of Exercise, Nutrition and Personal Development. Lanré has appeared on television programs such as “Oprah”, Entertainment Tonight, both NBC’s “Biggest Loser”, and “Starting Over”, E!Entertainment’s “101 Incredible Celebrity Slimdowns”, and “20/20”; and in publications, such as People Magazine. He is also a certified trainer and fitness model for the P90X fitness system.
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About the Founder
Lanré Idewu, B.S., C.P.T. is a former medical student who became a celebrity fitness expert and on-air personality and has been dubbed
the “Dr. Phil of Fitness.” He has over 20 years of Exercise, Nutrition and Personal Development. Lanré has appeared on television
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2. programs such as “Oprah”, Entertainment Tonight, both NBC’s “Biggest Loser”, and “Starting Over”, E!Entertainment’s “101 Incredible
Celebrity Slimdowns”, and “20/20”; and in publications, such as People Magazine. He is also a certified trainer and fitness model for the
P90X fitness system.
Lanré graduated from the University of Iowa with a degree in Biochemistry, along with additional coursework in Exercise Science,
Physiology, Kinesiology and Nutrition. He attended medical school at the University Chicago, but became increasingly disenchanted with
the current state of medicine and its focus on treating symptoms. As a result he found himself attracted to the more personalized and
preventative approach to wellness afforded by personal training.
Lanré began working at small private gyms and large fitness centers before starting his own company, Fit4LA.com, known for its
multidisciplinary approach to exercise and its celebrity clients which include Carnie Wilson (Wilson Phillips), Rhonda Britten (Life coach,
NBC’s “Starting Over”), Sharif Atkins (White Collar, ER) and others to whom he is contractually obligated not to mention. Lanre has also
works with professional athletes from the NFL and NBA and is currently engaged in a program to help institute American Football on the
continent of Africa. He recently co-founded Destination Fit4LA, a full-submersion fitness oasis, nestled in the Hollywood Hills.
Lanre’s believes that fitness is for everyone, not just those that can afford private trainers and is constantly working on creating no and low
cost solutions for increasing the public’s access to fitness. He also donates a portion of his time to inner-city schools to help educate the
youth about diet and exercise, through interactive group sessions. He is also actively involved with the Step-Up Women’s Network,
ReelDreams for Kids, Determined to Succeed and various other Non-Profit causes. His commanding presence coupled with an engaging
and charming personality allow him to successfully manage large groups of fitness participants.
Lanré combines his knowledge of health, nutrition, anatomy, physiology and motivation to address all aspects of his clients’ fitness needs.
Lanré utilizes a multidisciplinary approach to exercise. Using elements of yoga, Pilates, cardio, traditional and non- traditional weight
training Lanré engages his clients in workouts that are fun, yet intense and effective. He takes pride in personally tailoring each client’s
program, according to his or her fitness goals, experience and ability level, whether in a private or group setting. Lanré is also a strong
believer in the power of proper nutrition. He creates individualized diet plans based on clients’ goals, food preferences and eating habits.
Lanre’s diverse experience and knowledge base allow him to construct a quality, comprehensive, customized fitness program that brings
about lifelong results. Lanré is also a former EMT paramedic and is dedicated to helping the world get Fit for Life’s Adventures…whatever
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