News Pulse is a survey that gauges into the dynamics of News con-sumption in Egypt across all sources and platforms blending both traditional and online media. It measures and identifies the actual performance vs. the potential of every News source.

1. Ipsos MediaCT widens its range of surveys with News Pulse
The survey portfolio has kick-started in EGYPT with more waves queuing in the pipeline.
Scope of work Methodology
News Pulse is a survey that gauges into the dynamics of News con- News Pulse is conducted online via a robust well established panel of
sumption in Egypt across all sources and platforms blending both 22,000 panelists in Egypt. Questionnaire links are sent to the email
traditional and online media. It measures and identifies the actual inbox of the panelists. Proper screening ensures that the targeted
performance vs. the potential of every News source. selection criteria and the control of the quotas are in place
News Pulse thoroughly covers all media sources with a particular The Instrument
zoom -in on the TV News consumption all the way to the TV channels
Around 40 comprehensive questions are designed carefully to tackle
names and the existing fierce competition amongst both dedicated
all the angles of News consumption
News and GE broadcasters. Lots of techniques and filters have been
applied for a better assessment of the TV News landscape. Every
News broadcaster will be able to picture where it stands amongst TV Data Control
competitors but also amongst Non-TV and indirect competitors. The online methodology enables us to check the data as often as
needed and to ensure coherence and consistency as we achieve the
Area of coverage sample.
News Pulse wave 1 is conducted in Egypt main cities with 70% being
achieved in Cairo/Alexandria Deliverables
Sample  A comprehensive PowerPoint presentation covering all the
data with in-depth analysis.
Sample size is 1,000
Aged 20+ years  Tabulation and reporting on TabX software
Male: Female= 70%: 30%
With the main selection criteria being News consumptions higher
than three times a week.