The collection and analysis of data has expanded significantly in recent decades across various industries such as social media, news, and financial services. Merging public and private data sources complicates ensuring data quality, which directly impacts reporting quality and reliability of decision-making tools. Fund administrators play a key role in managing this complex data from multiple sources and systems, but typically do so using error-prone manual processes like Excel. InvestCloud's Purple product helps administrators address these issues by allowing structured and unstructured data to coexist, eliminating the need to access multiple systems, and providing powerful reporting and client portal tools to improve operational efficiencies, decision-making, and client experiences.