Gulf Bay Consulting today announced that executives from Zaarly, Bango, LifeWork Search, Kabbage, First Data, 3Seventy, BilltoMobile, Payair, Linkable Networks, Visa, CashStar, InComm, Linxter, ItsPaid, Gazelle Lab and Fortumo are among the third round of speakers and panelists presenting at the Social : Mobile : Payments | Conference & Exhibition, which will be held April 11th – 12th, 2012 at the World Center Marriott Resort & Convention Center in Orlando, Florida. Gulf Bay Consulting also provided updates on other elements of event, including a contest for registrants, with 1 in 10 winning the new Kindle Fire, the LifeWork Search; Build, Scale and Win Forum and introduction of Innovators and Incumbents tracks.

1. Third Round of Speakers and Panelists Announced for Social : Mobile : Payments | Conference & Exhibition
TAMPA Jan 18, 2012 -- Gulf Bay Consulting today announced that executives from Zaarly, Bango, LifeWork
Search, Kabbage, First Data, 3Seventy, BilltoMobile, Payair, Linkable Networks, Visa, CashStar, InComm,
Linxter, ItsPaid, Gazelle Lab and Fortumo are among the third round of speakers and panelists presenting at
the Social : Mobile : Payments | Conference & Exhibition, which will be held April 11th – 12th, 2012 at the
World Center Marriott Resort & Convention Center in Orlando, Florida. Gulf Bay Consulting also provided
updates on other elements of event, including a contest for registrants, with 1 in 10 winning the new Kindle
Fire, the LifeWork Search; Build, Scale and Win Forum and introduction of Innovators and Incumbents tracks.
"The speakers and panelists announced today are key players who are defining the new social, mobile, and
payments ecosystem" said Bruce Burke, Founder & President, GBC. "Attendees will learn about
groundbreaking projects and have the opportunity to meet firsthand those rewriting the rules that will change
everything".
The third round of speakers and panelists announced for Social : Mobile : Payments includes:
 Bo Fishback, Co-Founder & CEO, Zaarly
 Larry Lebofsky, Vice President, LifeWork Search
 Martin Harris, SVP Strategic Accounts, Bango
 Sarah Owen, VP Mobile Applications & Loyalty Solutions, First Data
 Tom Burgess, CEO, Linkable Networks
 Marvin Scaff, Founder, Gazelle Lab
 Duane Tough, President, ItsPaid
 Jason Milgram, Founder, Linxter Inc.
 Rodrigo Meirelles, Head of Mobile Business Latin America & Caribbean, Visa
 Robert J. Frohwein, CEO, Kabbage
 Carrie Chitsey, Founder, 3Seventy, Inc.
 Jeff Kiedrowski, VP & GM of Business Development, InComm
 Larry Weissbach, VP Client Services, CashStar
 Martin Koppel, Chief Revenue Officer, Fortumo
 Madhura Belani, VP of Product & Marketing, BilltoMobile
 Daniel James Scott, Sustainable Entrepreneurship & Innovation Alliance at USFSP
 Solon Kandel, Chairman & CEO, Payair
Subjects addressed during the proceedings will include monetization strategies, mobile remittance in emerging
markets, as well as next-generation funding and social media risk management. In addition to these key
presentations, the 2012 conference will also feature dedicated tracks on virtual currency, card virtualization,
mobile customer experience and auto-mobile integration, as well as sessions exploring the exploding app
market, international currency exchange, and mobile medicine, among other subjects.

2. Third Round of Speakers and Panelists Announced for Social : Mobile : Payments | Conference & Exhibition
Register Today: One in Ten Will Win Amazon’s Amazing Kindle Fire
Gulf Bay Consulting is proud to announce an exciting giveaway for registrants of the Social : Mobile : Payments
event. Beginning today one in ten, of the next 100 people who register with the special promotion code FIRE
will win a new Kindle Fire from Amazon. Ten winners will be randomly selected from those who register with
the special limited offer code and be given a Kindle Fire in a special ceremony to be held during the conference.
The Kindle Fire features movies, apps, games, music, reading and more, plus Amazon's revolutionary, cloud-
accelerated web browser. Registrants will still receive the discounted registration price of $995 but must be
present to win. Drawing will be held, and prizes given away at the Social : Mobile : Payment | Conference &
Exhibition, April 11-12, 2012 at the World Center Marriott Resort & Convention Center in Orlando, Florida.
LifeWork Search’s Build, Scale and Win Forum at Social : Mobile : Payments
LifeWork Search examines the human capital issues within the social, mobile and payments ecosystem. This
track addresses both established companies and contenders who are targeting these burgeoning markets;
providing invaluable insight on how to create powerful organizations in this flourishing landscape. Bringing
together industry players to discuss and debate a range of topics in a focused session. LifeWork Search Vice
President Larry Lebofsky will moderate this forum of industry players through topics such as balanced and
focused team building, scaling from start-up to market leadership, and how to win as a team. GBC today
introduced the, Build, Scale and Win Forum in addition to the previously announced Extraordinary Experts
Forum and the Future of Plastic Cards Forum. The Forums are sponsored by Paybefore, Mobile Payments
Today and LifeWork Search.
GBC Introduces Sessions Geared Towards Both Innovators & Incumbents
For the inaugural year, the Social : Mobile : Payments conference will be focused on two distinct market
categories ‘Innovators’ and ‘Incumbents’. These two individual tracks have been defined to help further explore
the distinctions between mature companies and innovative groundbreakers. "Gulf Bay Consulting has correctly
identified the critical distinction between the two tracks they’ve labeled Innovators and Incumbents" said
Analyst and Author David W. Schropfer "This is not meant to separate the two types of companies but rather
to allow attendees to experience the distinction between the separate segments” he said. According to Gulf
Bay, delegates may attend either session with the anticipation that the disparity provokes those present to
explore the differences as well as their similarities. They’ll learn from each other’s posture, evolution and
cultures; this separation will actually benefit the audience and fit well with the markets being discussed at the
Social : Mobile : Payments event.
About Social : Mobile : Payments | Conference & Exhibition
The Social : Mobile : Payments | Conference & Exhibition is an event focused on the convergence of social
media, mobile connectivity and payments technology. The triangulation of these three separate segments
combine, resulting in an even more powerful force that is expected to impact the world for years to come. For
more information on the Social : Mobile : Payments | Conference & Exhibition, including details concerning
attendance, exhibition or sponsorship, please visit www.socialmobilepayments.com.