Mobile Theatre - June 17th, 15:00-15:30 We live in a multi-screen world where 90% of us use several devices (tablets, smartphones, laptops, etc.) simultaneously. Learn 6 ways on how to optimise your visitors' experiences across these devices and improve the ROI of your organisation's website.

1. 8 WAYS TO CAPITALIZE ON MOBILE
Bill Rogers, CEO, Ektron
@bill_ektron

2. Copyright  2014 Ektron, Inc.
It’s a multiscreen
world

3. Copyright  2014 Ektron, Inc.
18%
39%
55%
69%
81%
79%
65+
55-64
45-54
35-44
25-34
18-24
SMARTPHONE
OWNERSHIP BY AGE 80%
of adults
under the
age of 34
have a
smartphone

4. Copyright  2014 Ektron, Inc.
MOBILE DATA
USAGE
2017
63%
desktop
37%
mobile
2 0 1 2
TIME SPENT ONLINE

5. Copyright  2014 Ektron, Inc.

6. Copyright  2014 Ektron, Inc.

7. Copyright  2014 Ektron, Inc.
8 ways to
CAPITALIZE on
mobile

8. Copyright  2014 Ektron, Inc.
1. Responsive Web Design
@media queries

9. Copyright  2014 Ektron, Inc.
RWD Frameworks
• The Grid
• Typography H1,
H2..
• Buttons
• Forms
• Menus
Skeleton
Foundation

10. Copyright  2014 Ektron, Inc.
Use Responsive + Server-Side (RESS)

11. Copyright  2014 Ektron, Inc.
RWD BENEFITS vs. M(DOT)
• Thousands of Devices = Thousands of Sizes
• Google Preferred
• Social Sharing
• Easy to Update
• Designer Friendly
• Future Proof

12. Copyright  2014 Ektron, Inc.
http://www.ektron.com/Case-Studies/Education/Hendrix-College/
Visit
duration
Mobile
traffic
Bounce
rate
1/3
20% 150%

13. Copyright  2014 Ektron, Inc.
2. Upload 1 image & automatically resize
2 MB - 3264 × 2448 pixels
480 px
67k
940 px 1210 px
768 px

14. Copyright  2014 Ektron, Inc.
3. Work faster and smarter by previewing content
on mobile devices
Boost context by swapping images for
different device types

15. Copyright  2014 Ektron, Inc.
4. Measure your mobile results

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Mobile Visitor Flow

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5. Compression & Aggregation
• CSS/Javascript Aggregation
• HTTP Compression
• 10 x Faster

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300% increase in
mobile leads
6. Mobile Landing Pages

19. Copyright  2014 Ektron, Inc.
7. Single-Page Applications
• A single HTML page and dynamically update that page as the user
interacts with the app
• SPAs use AJAX and HTML5 to create fluid and responsive Web apps,
without constant page reloads.

20. Copyright  2014 Ektron, Inc.
7. Single-Page Applications
• A single HTML page and dynamically update that page as the user interacts with the
app
• SPAs use AJAX and HTML5 to create fluid and responsive Web apps, without constant
page reloads.

21. Copyright  2014 Ektron, Inc.
8. Geo-Location & Targeting
Empowers marketers to
personalize content in the
context of a visitor's location

22. Copyright  2014 Ektron, Inc.
BEST VISITOR EXPERIENCE

23. Copyright  2014 Ektron, Inc.
Bill Rogers
@bill_ektron
wrogers@ektron.com