Public Relations Bootcamp (July 2012)

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Public Relations Bootcamp (July 2012)

  1. 1. intelectasia™ Malaysia’s Largest PR Training Company . PUBLIC RELATIONS BOOTCAMP™ 17-19 JULY 2012 Eastin Hotel, Petaling Jaya A three-day power packed workshop on Media Relations, Crisis Communications and Social Media. Presented by:intelectasia™ Consultancy (SA 0110521-M) We are proud members of:T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.comAF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
  2. 2. www.intelectasia.com ABOUT US1. Our trainers are journalists, editors and experienced PRconsultants. They are exactly the people whom you should What others have said about us:learn media relations from! "I would definitely recommend this workshop to other PR professionals"2. We are the biggest Public Relations training company in "Overall, the media relations workshop was worth it. EvenMalaysia with the highest number of PR training programs though we are exposed to these issues but today we are goingand trainers home in proper manner where we can implement it in the right way! Thank you!"3. Our training methodology is highly interactive, effectiveand results oriented. It is backed by case studies from PublicRelations Society of America (PRSA) and research done byour team. We tell you the latest trends and developments inpublic relations practices in Malaysia.4. We have delivered! Our strategies, tools and tips havedelivered millions of ringgit of PR and advertising value toour clients.5. Our courses are endorsed by the Institute of PublicRelations Malaysia (IPRM)intelectasia™ Consultancy (SA 0110521-M) We are proud members of:T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.comAF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
  3. 3. For in-house trainings, all programs can be customized to suit yourwww.intelectasia.com needs. Call us at 03 7713 2254 for more informationWORKSHOP INTRODUCTION INTRODUCTION KEY HIGHLIGHTS •Understanding the current media landscape inMedia can either make or break the Malaysiareputation of an organization. •Building and maintaining a strong partnership with journalists and editorsA positive and trustworthy relationship be-tween an organization and the media is •Press conference and media interview tacticsextremely important; more so in today’s wellinformed society. •Leveraging on social media such as Facebook, Twitter, Blogs and Youtube for PROften we see large and small organizationscoming under public scrutiny due to a cer- •Generating positive media coveragetain media report. •Responding to media enquiries –Giving what the media wantsMany, unfortunately, often perceive themedia as a ‘bad’ thing. •Handling negative news reports and changing it to positive coverageThis Three-day workshop aims to exposethe participants to the tools and tactics tofoster a better working relationship with themedia, strategies and how to conduct What others have said about us:powerful press conferences, social mediastrategies media interviews and the best “I have always found getting coverage a big problem. I attended this course in 2009. Now , coverage for my organization has in-practices for crisis creased thanks to the speakers!”communications. “One day is not enough! You guys are awesome!”intelectasia™ Consultancy (SA 0110521-M) We are proud members of:T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.comAF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
  4. 4. For in-house trainings, all programs can be customized to suit yourwww.intelectasia.com needs. Call us at 03 7713 2254 for more information THE TRAINERS Puspavathy Ramaloo is no stranger in the Anne Edwards is one of the most local news scene. As a Senior Broadcast prominent TV personality in Malaysia. Journalist with TV3 since 2001, Puspa has She is currently the Head of Production, won numerous awards not only locally but News & Current Affairs at Bernama TV, She is also the Executive Producer of at the international level as well. She two shows namely a current affairs currently reports for ‘Aduan Rakyat’ programme – The Breakfast Club and SWOT WATCH – a business show, which she Anchors. Julian Matthews is the co-founder of M Krishnamoorthy is an experienced Trinetizen Media, a social media training trainer in the field of crisis company in Malaysia. He actively conducts communication, locally and regionally. workshops for multinationals and local Krishna has con-ducted workshops for companies in corporate social media, crisis private sector, Ministries, embassies and communications, media relations, online C level execs. Having worked with advertising, corporate blogging and online numerous media agencies such as The search techniques. Julian will share his Star and NST, he has 25 years of views on how to roll-out a practical and experience in journalism under his belt . effective social media strategy for your business. Charles Mohan is an impassioned Manminder Dhillon is a member of the journalist and NTV7’s lead news anchor. distinguished IPRA, a global PR fraternity. In 2006, Charles won the prestigious She is the founder of intelectasia™ and Anugerah Skrin for the Best Special Report. currently provides PR consultation to Charles is currently the Assignment Editor various organizations, delivering local and at NTV7. international exposure for her clients. Manminder recently collaborated with UiTM to conduct the first ever survey on Media Relations practices in Malaysia. Tengku Mazlinda is the Chief Correspondent for the New Straits Times Bureau in Shah Alam. She has over six years of experience in journalism and has covered various issues ranging from politics to health. Mazlinda is the expert when it comes to press release and media What others have said about us: invite writing. "Knowledgeable training, very hands-on, learned a lot of new things-thank you all speakersintelectasia™ Consultancy (SA 0110521-M) We are proud members of:T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.comAF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
  5. 5. For in-house trainings, all programs can be customized to suit yourwww.intelectasia.com needs. Call us at 03 7713 2254 for more information THE TRAINERS What others have said about us: "Knowledgeable training, very hands-on, learned a lot of new things-thank you all speakersintelectasia™ Consultancy (SA 0110521-M) We are proud members of:T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.comAF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
  6. 6. www.intelectasia.com WORKSHOP DETAILSDuration : 3 daysStart and End Time : 9.00 am – 5.00 pmTotal Hours including break : 27 hoursTrainers : Award winning journalists and editors from local media agencies and experienced public relations and social practitionersMethodology Presentation by our well experienced trainers Group discussions and hands-on activities Case study of successful media campaign and strategiesLeaner OutcomesUpon completion of this workshop, participants will be able to: Understand the roles of journalists and editors. Understand what makes news. Understand the do’s and don’ts when facing the media Maximize media exposure and effectively managing crisis situations Leveraging on social media for PR activities intelectasia™ Consultancy (SA 0110521-M) We are proud members of: T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.com AF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
  7. 7. For in-house trainings, all programs can be customized to suit yourwww.intelectasia.com needs. Call us at 03 7713 2254 for more informationWORKSHOP OVERVIEW Day One-Media Relations 101MODULE 1 ● What is NEWS? Day Two-Crisis CommunicationKey Topics:What Makes NEWS?What are the elements involved in TV/Print news? MODULE 1 ● What is Crisis Communication?What makes a good story/news?How journalists hunt for stories? Key Topics: Definition and differentiation between crisis communication and risk managementMODULE 2 ●Preparing Attention Grabbing Press Releases & Types of corporate crises Media Invites Crisis DetectionKey Topics: MODULE 2 ● Learning from Others (CrisisWhat makes Press Releases NEWSWORTHY? Communications Case Studies)Frequently Made MistakesHow to write Press Releases & Media Invites that guarantees media Key Topics:coverage? Major corporate crises in Malaysia and around the world The Effective and Not So Effective StrategiesMODULE 3●The Art of Pitching Common Mistakes Learning from the PastKey Topics: Case Study (Domino’s, Enron, Alliance Bank, High Five, SK II,Phone Pitch (20 Seconds Pitch) Dell)Email PitchFace to Face Pitch MODULE 3 ●Developing a Powerful Crisis Communications Plan (CCP )MODULE 4 ● Media Interviews & Press Conference Key Topics:Key Topics: 4 Step Process (Plan, Detect, Execute, Evaluate)Location Interview Selecting a Crisis Communications Team and SpokespersonStudio Interview (Basics, Appearance, Fatal Mistakes) Developing Key MessagesPress Conference (Basics, Contingency, FAQ) MODULE 4●Crisis communications and the Media Key Topics: Know what the media wants during a crisis Press conference and media interviews do’s and don’ts Preparing press statements Winning the media Mock press conferenceintelectasia™ Consultancy (SA 0110521-M) We are proud members of:T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.comAF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
  8. 8. For in-house trainings, all programs can be customized to suit yourwww.intelectasia.com needs. Call us at 03 7713 2254 for more informationWORKSHOP OVERVIEW Day Three- Social Media & PRMODULE 1 ● Key Trends in Social Media Our ClientsKey Topics:Key statistics in social media in Malaysia, the region and the worldImpact of social media in media relations, reputation management andcrisis communicationsThe four pillars of social media: Listen, Connect, Add Value and MeasureOutline of various social media apps and tools availableMODULE 2 ● Twitter: Building a followingKey Topics:App run-through: Learn Twitter basic and advanced feature set.Uses of Twitter: Twitter clients and Android/iPhone/iPad apps used in PRBest practices, guidelines and tips. Case study: Zappos, Best Buy, FordExercise: Map out a plan of engagement for your Twitter channel.MODULE 3 ● Facebook: Managing and growing a fan baseKey Topics:App run-through: Learn Facebook basics and advanced feature setPros and cons of Facebook: Avoiding mistakes in digital media relationsBest practices, account settings and advance tipsCreative uses of photos, videos, timeline, questions, games, polls andcontestsMODULE 4 ● Social Media and PRKey Topics:Google, SEO & RSS: Audit, monitor and measure your sentiment,branding and identity onlineBest practices to counter negative attacks: Fighting rumours, gossip,hoaxes, parodies, fake photos, video mashes, rogue websites,incriminating video and brand terroristsVarious corporate examples of social media response flow chartExercise: Re-modelling your online newsroom with social media plugins.MODULE 5 ● Social Media Planning and StrategyKey Topics:Building a community: Pro-active engagement and setting guidelinesOutreach programme for bloggers, Facebook fans and Twitter followersTips on policy development for employees on responsible social mediaparticipationSetting KPIs: Tracking and measuring performance and ROIExercise: Map out the social media plan and strategy for yourorganisation and many more!intelectasia™ Consultancy (SA 0110521-M) We are proud members of:T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.comAF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan
  9. 9. For in-house trainings, all programs can be customized to suit yourwww.intelectasia.com needs. Call us at 03 7713 2254 for more informationREGISTRATION FORM C OURSE T ITLE : Public Relations Bootcamp ORGANIZATION ___________________________________________ D ATES /D AYS : 17, 18 and 19 July 2012 (Tuesday, Wednesday and Thursday) ADDRESS ___________________________________________ T IME : 9:00am to 5:00pm ___________________________________________ V ENUE : Eastin Hotel, Petaling Jaya CONTACT PERSON Kuala Lumpur ___________________________________________ F EE S TRUCTURE P ER P ERSON (RM): DESIGNATION ___________________________________________ Per Person Per Person PHONE (RM)(RM) ___________________________________________ 1-2 Persons 3500 FAX ___________________________________________ 3 Persons or more 3150 E mail ___________________________________________ PARTICIPANT(S) Name : _____________________________ Designation : _____________________________ T ERMS & C ONDITIONS : Name : _____________________________ i. This Course is PSMB / HRDF Claimable (SBL Scheme) (subject Designation : _____________________________ to approval) Name : _____________________________ Ii. Please fax / email your completed registration form by Designation : _____________________________ 5pm 15 July 2012 (Fax:03 7713 2261) Please use a separate sheet if the space provided is insufficient Iii. Please contact us if you do not receive a Confirmation letter and Invoice via fax or mail one week before the event. PAYMENT METHOD: Iv. Registrants who cancel less than 3 business days prior to the course date are subject to a service charge equals to 50% of the course fee. A. If payment is by cheque, please make cheque payable to ‘Intelectasia Consultancy’ Account Name : Intelectasia Consultancy Account Number : 1246-0000464-107 Bank : CIMB Bank Berhad Branch : The Curve,Damansara B. If payment is via interbank transfer, please fax the receipt to our office with the registration formintelectasia™ Consultancy (SA 0110521-M) We are proud members of:T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.comAF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan

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