Vietnamese Online Shopping

1. VIEVIEW REPORT
“Statistical data & INTAGE Vietnam data”
= Vietnam Consumers’ insights

2. Bever a ge
Par t 1
Online
Shopping
Part1

3. Online Shopping Sales Volume & Shopping behavior on Online Shopping
Online Shopping Sales Volume (B to C)
By Statistical Data*(2015)
WHY in Hanoi, the young (18-29) are NOT hesitate to
shop Online, while the older (30-49) have strong
hesitation towards Online shopping?
The answer of this question is ….
Please Ask INTAGE VN
*Statistical data: Statista 2016, MIC 2015 & Ken Research 2015
Shopping behavior on Online Shopping
Hanoi/HCMC
BY INTAGE VN Data*(2016) (%)
*INTAGE VN Data (INTAGE original Survey)
0.7
2.2
3.0
4.0
7.5
2012 2013 2014 2015 2019F
Not hesitate to shop online Hesitate to shop online
17.4
21.0
12.5
18.1
19.5
21.3
12.6
15.6
15.2
16.3
7.6
31.2
17.5
9.2
13.1
21.9
16.3
17.1
10.4
6.3
2.3
30.5
34.3
36.5
38.1
22.1
20.0
26.4
23.5
7.6
18.3
19.0
16.9
35.0
49.4
TOTAL
HCMC 18-29
HCMC 30-39
HCMC 40-49
Hanoi 18-29
Hanoi 30-39
Hanoi 40-49
(1 billion USD)
Totally AgreeSomewhat AgreeTotally Agree Somewhat Agree Neutral

4. W h a t i s INTAGE VN Mobile Panel
Mobile Panel is a group of pre-recruited respondents to participate in market research survey using their smartphone.
Respondents can access and answer the survey anytime, anywhere.
Mobile Panel allows respondents to answer survey
quickly by phone app instead of paper.
At home, at work, at school, at supermarket, on the
street, etc. Mobile panel enables respondents to be
flexible when answering survey.
PANEL
SAMPLE SIZE
120,000 ss
If you are interested in this service
contact@intage.com.vn
As of July 2018

5. The perfect blend of experts with 7-20 years’ experience in various industries & intensive
knowledge in business consulting, marketing & research
Nationwide field force with over 800 well-trained interviewers for data collection
Commitment of Quality Control (QC) pursuant to ISO 20252, Japanese Standard &
ESOMAR/MRSA code of conduct
Intensive experiences across wide range of industries & categories with huge client base
from local to overseas
Using advanced software & system for data processing & project management
Appling newest technology & solutions into research to add values for clients
INTAGE Vietnam
In Brief
Leadership in Japan
No.1
Global Position
No.9
Overseas Expansion
10
Countries
and
Regions
Sales Growth
24
Years
of Sales
Increases
INTAGE Group
Snapshot

6. Get in touch with us
facebook.com/INTAGEVietnam
www.intage.com.vn
contact@intage.com.vn
(+8428) 3820 5558
1st floor, Citilight Tower, 45 Vo Thi Sau St., Dist. 1, HCMC