Let’s start out by level setting the fundamental challenge around disaster recovery today. On one side we have continuous growth of data and the storage required to support it. I don’t have to tell you this, you see it yourself everyday, but to put it in perspective with some recent analyst numbers, according to IDC disk storage revenue grew 20.7% in Q2 2010, meaning you bought 20% more, and now all of you have more storage to manage. Another survey showed that the ¾ of respondents already had at least 50TB, might not seem that bad, until you start to think about regularly copying it and moving it offsite. And this problem isn’t going to slow down, as IDC also predicts 45 times more data in the next 10 years. So there’s clearly a growing amount of data out there.On the flip side, the need to protect this data remains a top priority, as reflected by 73% of firms saying business continuity and disaster recovery was a top IT priority. If you think “oh it couldn’t happen to me”, think again, this is a question of when, not if you’ll need to have a DR plan. Some recent examples: American Eagle Outfitters couldn’t sell you anything online or give you store locations or track your order for 8 days this summer. Virgin Blue, the Australian arm of Virgin Airlines, their entire reservation system was offline for 21 hours, stranding and angering passengers. Most important, Facebook was recently offline for two and a half hours!! All of these had real costs in lost transactions and lost reputation with their customers.No offense to those organizations, but it shows how errors, failures, man-made and natural disasters can cause serious downtime if your DR plan isn’t complete and fully tested, ready to go when you need it.
There are four common challenges in managing storage today.First is the growth problem we’ve already discussed. The need for replication throughput is increasing much faster than the cost of bandwidth is dropping, and there aren’t any more hours in the day.Second, the hours of the day that can be used for dedicated backup/replication activities is decreasing, if you aren’t already a 24 hour business. At the same time, service level agreements are getting more stringent, allowing even less downtime, planned or not.Third, although local mirroring and backup helps for local errors or contained hardware failures, it doesn’t address a site disaster that might take an entire location offline. To be fully protected, you need a reliable, cost efficient, secure mechanism to get your data copied offsite and ready to restore or go live in an alternate data center.Last, getting more value out of your existing infrastructure and investments is as important as smoothly integrating new approaches to take advantage of new technologies.
[Try to evoke emotional reaction to the cons listed in this slide]Local Tape BackupsWhat if a tape from a local backup were lost (fell of the truck) or misplaced? What is the damage to your business (exposure of critical customer data, financial loss, …)? How quickly can you recover data from tapes? What is the impact of the delay?Limited Data ProtectionWhat is the value of the data you are not protecting? Dedicated WAN linksOngoing increased network costs (to SP, network infrastructure provider, …). Can you continue to scale your DR solution in this manner as the need to protect more data grows?
[Try to evoke emotional reaction to the cons listed in this slide]Local Tape BackupsWhat if a tape from a local backup were lost (fell of the truck) or misplaced? What is the damage to your business (exposure of critical customer data, financial loss, …)? How quickly can you recover data from tapes? What is the impact of the delay?Limited Data ProtectionWhat is the value of the data you are not protecting? Dedicated WAN linksOngoing increased network costs (to SP, network infrastructure provider, …). Can you continue to scale your DR solution in this manner as the need to protect more data grows?
[Try to evoke emotional reaction to the cons listed in this slide]Local Tape BackupsWhat if a tape from a local backup were lost (fell of the truck) or misplaced? What is the damage to your business (exposure of critical customer data, financial loss, …)? How quickly can you recover data from tapes? What is the impact of the delay?Limited Data ProtectionWhat is the value of the data you are not protecting? Dedicated WAN linksOngoing increased network costs (to SP, network infrastructure provider, …). Can you continue to scale your DR solution in this manner as the need to protect more data grows?
If you’re not familiar with Gartner’s Hype Cycle, it’s a way of tracking the adoption and maturity of new technologies, compared with the marketing hype around them.Some great news here is that WAN Optimization is now entering the Plateau of Productivity for business continuity and disaster recovery use cases. This means it’s solid technology that does what it promises, and it delivers real value in the real world. WAN optimization can solve a number of the challenges we’ve discussed, by transforming your WAN from a barrier into an enabler and giving you far more capability to realize the DR strategy and results you require.
Limited bandwidth can really constrain your ability to backup or replicate a lot of data on the WAN. Your DR operations data transfers trickle through the small pipes from branch offices to the data center, but it’s usually far too expensive to upgrade every connection out there. You’d be signing up for an ongoing monthly operating expense just for more bandwidth, when really you could be using what you already have more efficiently. What can you do about this?Deploy Steelhead appliances to enable you to leverage the network instead of physical shuffling tapes to move data offsite. And if you’re already doing WAN-based backup or replication, you can protect more data, more often (for a better RPO) and recover faster (for a better RTO) across the WAN with Adaptive Data Streamlining on bandwidth constrained connections. We can remove up to 60-95% of the traffic by essentially deduplicating the WAN, recognizing data that’s been sent before and offering it up locally from the Steelhead in your data center. Only new data goes across the network, and this is also compressed for additional savings. Our unique adaptive SDR feature can self-tune each connection dynamically depending on how much pressure it’s receiving to increase throughput versus reduce bandwidth requirements. Data reduction can also be done on disk (more reduction) or in memory (faster) for best results.
A different problem can occur in some environments, typically between data centers, where you may have enough rated bandwidth capacity to keep up with the changing data, but due to high latency and/or packet loss and retransmission, you aren’t able to effectively use the capacity. There’s a certain amount of management overhead and error correction in most storage protocols, and the further you need to go, the worse this slows things down. And remember, enough distance is an essential consideration in DR planning to ensure no regional disaster affects both your primary and recovery sites.Here again, Steelhead appliances can solve the issue, with Transport Streamlining delivering maximum performance by enabling data transfer to ramp up much faster, and maintain peak throughput at the full rated capacity, even in the face of congestion and loss. This enables you to fill the pipe, and flood data from the SAN onto and across the WAN up to 50X faster.This is especially important in quickly draining data from the storage array or software replication cache to avoid failing asynchronous replication jobs.
Another common issue is that few companies can afford the luxury of a dedicated network for DR purposes, and usually need to run business applications in the same pipe with DR traffic. Shrinking or non-existent backup windows causes by 7x24 business means you need to find a way for both types of connections to co-exist or you’ll face unhappy end users and potentially fail to meet your data protection service level agreements (SLAs) at the same time.Riverbed is fully compatible with and also directly offers powerful QoS tools to help you prioritize traffic on shared pipes. Depending on your requirements, you may wish to dedicate more bandwidth to either DR or applications in times of congestion. Our hierarchical fair service queuing (HFSC) has an advanced algorithm to maximum results and minimize delays, guaranteeing the specified performance levels. It’s easily configured to recognize different categories of traffic and set up appropriate policies groups of sites, giving you full control.
EMC is a very close partner with Riverbed. Their E-Lab has qualified a wide range of configurations of Steelhead appliances and EMC replication tools and storage platforms.We have jointly developed some unique optimizations for SRDF and FCIP, giving even better results in these environments. In additional SRDF optimization automatically configures the array so its native compression doesn’t interfere, saving you time and a service call in getting it up and running smoothly.Through the EMC Select program, there are also a number of EMC-specific Steelhead models available for direct purchase from EMC and its channel partners.It’s worth noting that even Data Domain replication benefits from Riverbed WAN optimization, for even better results.This is a small subset of our joint customers, but you can read more in some of our case studies on optimizing EMC.
IBM is partner with Riverbed on multiple levels, both as a storage vendor and as a systems integrator.Riverbed has been qualified with XIV Remote Mirroring and has shown great results for Global Mirror and many TSM customers.These real world results show 83% bandwidth reduction for XIV.
NetApp is a very close partner with Riverbed. Although NetApp does not perform qualification of WAN optimization appliances, we work very well with NetApp replication tools and storage platforms. Riverbed delivers optimization above and beyond native SnapMirror compression and deduplication for even better performance, without adding load to the filer head which could be better used for more I/O processing.This is a small subset of our joint customers, but you can read more in some of our case studies on optimizing NetApp.
HDS is another great new partner with Riverbed. We’ve worked together to certify HUR and TrueCopy on their SAN storage, and Hitachi NAS replication.We’ve shown here the results of a performance test showing replication to complete 41x faster and an amazing 99% reduction in bandwidth requirements.HDS also uses Steelhead appliances in their own environment!
Dell’s EqualLogic as well as Dell OEM/resale of EMC storage show more strength in storage partnership.We are participating in their Remote Office/Branch Office (ROBO) programs in the field.Shown here is a performance test where replication completed 17x faster.We have a number of joint customers and case studies with more detail.
-Switch the animation DR first – steelheads appear , block appears with (steelheads solve half the problem , difficult to grow but blah blah)- Then bring tape/truck etc*Don’t make steelheads go awayWe saw an interesting opportunity for cloud storage and what was happening in the world of data protection. Enterprises were getting tired of supporting (or never were able to support in the first place) a dedicated off-site facility for data backup. And given that data is continually growing it never gets cheaper.[build] For those who went the route of a tape strategy, recovery from an event is just as painful as the backups were in the first place. In short, enterprises weren’t meeting their business requirements.[build] For those who are using a disk-to-disk strategy, provisioning enough equipment and constantly buying more storage is painful and expensive.We knew there must be a better way.
[for presenter: Understanding the animation in this slide] - you start with your existing infrastructure – servers you want to back up and the tools you usually use to do that (netbackup, TSM, etc) -[build] add riverbed CSA as the TARGET for your existing infrastructure – no rip and replace -[build] when you backup to CSA, riverbed automatically dedupes data, typically achieving 20x to 50x dedupe rates - with local disk, we store enough data for recovery of recent information. This provides LAN performance for the most likely restores needed - [build] we then write this data to the cloud of your choice. We write to the cloud using REST, the object based language of cloud storage. You do not need to change your infrastructure to support this - Cloud storage becomes even cheaper now, since the low cost, elastic storage used is 1/20th or 1/50th of what you’d normally use - [build] restores from the cloud are much faster too, since only deduped data is moving over the WAN and Riverbed’s optimizations help make it more efficient as well.Backup Performance: Inline de-dupe via CIFS interface Can scale with CPUNFS and OST to followRestore Performance: Unparallel fast LAN restore or restore in the cloud.Local de-dupe store holds 0% to ~10% of total (enough for full restore) Cloud holds 100% of data (deduped)Retention: Unlimited elastic retention with dedupe and cloud storageDisaster Recovery: built-in into the solutionDedupe Everywhere: 20x – 50x Optimized Storage, Network and Cloud Storage
Let’s switch gears to another challenge. As you know, Riverbed has the unique position of sitting at the intersection of applications, networks, and storage. The storage industry has a large set of challenges that would benefit from new forms of optimization. In an ideal world that optimization would happen without a rip-and-replace of what enterprises already have in place.Look at these four challenges that enterprises face with relation to their storage:Growth – storage growth shows no signs of slowing down, with a planned 44x increase in data over the next few decades. That results in a lot of extra space, cost, and bandwidth to support it.Performance – How do you complete all the maintenance and protection operations you need to do given that the time in a day won’t increase by 44x even though storage will?Protection – Can you get that data offsite, protect it, and of course recover quickly when you need to?And finally, integration – are you capable of accomplishing these things by augmenting the current tools and processes you have in place?
Traffic on the road doesn’t buildKey industry unique cloud enablersDeduplicated data-in-flight (WAN) optimize bandwidth costs for both in/out into the cloudDeduplicated data-at-rest (Storage) optimize storage costs on-premise and in-cloud storage footprintUnmatched LAN-like restore performance (even) from the cloudMost importantly no rip-replacejust makes it better (= Riverbed traditional positioning)No fork-lift upgrade of NBU, BExec, TSM, Legato, etc.Transparently fits into existing environment – other approaches require changing client==============================Below is the text from the original CIO pitch slide. Some of it might be reusable for building out the aboveRiverbed has core technology advantages that run across its product line. These are advantages that will make your business faster and more cost effective.First – Deduplication of data across the WAN. Our technology can eliminate up to 60-95% of the data typically moving across your WAN. This enables people to share more data while you push out WAN upgrades for years.Protocol acceleration – protocols, both network and application protocols, are chatty and aren’t well designed for today’s WAN environments. That’s true even for Web-based applications! Latency combined with these chatty protocols results in applications that perform like an old car. We make those protocols perform like a race-car by optimizing the way they communicate across the WAN. Moreover, we can do this without changing the way servers or clients operate, meaning there is no integration effort for your IT team to get this operating immediately.Measure & Report – Our real-time visibility system gives you the insight to know how well your applications are performing and if there is a problem. Think of it as the google maps for your networked environment - It gives you the ability to see problems before your business runs into them head-first, and proactively address them before users to complain. Our unique ability to quickly analyze where servers are in your environment, who is accessing them, and where bottlenecks are mean that you can improve performance, enable better consolidation, and proactively invest in the right places and do it all much more effectively.Enable further consolidation – WAN performance improvements mean that you can consolidate more IT back to the data center or cloud. But for services that need to remain local, Riverbed can still enable consolidation. Our ability to virtualize services right on to your branch office WAN optimization appliance mean that you can enable consolidation even for branch services that need to be local. Our partnerships with Microsoft, Checkpoint, Websense, and more make this a reality. This technology – we call it the Riverbed Services Platform – makes it easy to manage virtualized applications even at the most far-flung branch.
[for presenter: Understanding the animation in this slide] - you start with your existing infrastructure – servers you want to back up and the tools you usually use to do that (netbackup, TSM, etc) -[build] add riverbed CSA as the TARGET for your existing infrastructure – no rip and replace -[build] when you backup to CSA, riverbed automatically dedupes data, typically achieving 20x to 50x dedupe rates - with local disk, we store enough data for recovery of recent information. This provides LAN performance for the most likely restores needed - [build] we then write this data to the cloud of your choice. We write to the cloud using REST, the object based language of cloud storage. You do not need to change your infrastructure to support this - Cloud storage becomes even cheaper now, since the low cost, elastic storage used is 1/20th or 1/50th of what you’d normally use - [build] restores from the cloud are much faster too, since only deduped data is moving over the WAN and Riverbed’s optimizations help make it more efficient as well.Backup Performance: Inline de-dupe via CIFS interface Can scale with CPUNFS and OST to followRestore Performance: Unparallel fast LAN restore or restore in the cloud.Local de-dupe store holds 0% to ~10% of total (enough for full restore) Cloud holds 100% of data (deduped)Retention: Unlimited elastic retention with dedupe and cloud storageDisaster Recovery: built-in into the solutionDedupe Everywhere: 20x – 50x Optimized Storage, Network and Cloud Storage
Start with data in the cloud and at step 2. Blow up data and end.Add some smaller data in the cloud that gets combined with the data on the appliance for a full restore.[for presenter: Understanding the animation in this slide] - you start with your existing infrastructure – servers you want to back up and the tools you usually use to do that (netbackup, TSM, etc) -[build] add riverbed CSA as the TARGET for your existing infrastructure – no rip and replace -[build] when you backup to CSA, riverbed automatically dedupes data, typically achieving 20x to 50x dedupe rates - with local disk, we store enough data for recovery of recent information. This provides LAN performance for the most likely restores needed - [build] we then write this data to the cloud of your choice. We write to the cloud using REST, the object based language of cloud storage. You do not need to change your infrastructure to support this - Cloud storage becomes even cheaper now, since the low cost, elastic storage used is 1/20th or 1/50th of what you’d normally use - [build] restores from the cloud are much faster too, since only deduped data is moving over the WAN and Riverbed’s optimizations help make it more efficient as well.Backup Performance: Inline de-dupe via CIFS interface Can scale with CPUNFS and OST to followRestore Performance: Unparallel fast LAN restore or restore in the cloud.Local de-dupe store holds 0% to ~10% of total (enough for full restore) Cloud holds 100% of data (deduped)Retention: Unlimited elastic retention with dedupe and cloud storageDisaster Recovery: built-in into the solutionDedupe Everywhere: 20x – 50x Optimized Storage, Network and Cloud Storage
Riverbed’s approach to WAN optimization is designed with resilience in mind. In DR operations, redundancy is a good thing, redundancy is a good thing, redundancy is a good thing, so there is no single point of failure that can block data protection or recovery.Steelheads include a number of features and work in a variety configurations for high availability. Within an appliance, multiple ports, process watchdogs, RAID, fault tolerance, and dual power supplies all keep the box running. You can also cluster in serial, parallel, quad (not shown), or N+1 Interceptor-based configurations to have connection aware failover of WAN optimization to other appliances.
Steelhead appliances also scale smoothly to cost effectively fit any size requirement, from the smallest offices to the biggest data centers or clouds.Each family can be upgraded by license key to larger configurations
Talk about licensing here.Perpetual appliance model + Cloud License add onsWhat happens when the license is exceeded ?
Are we limited on backup products at the front end ?Add some backup apps.
And not surprisingly, we’ve seen broad based interest around this technology as well. Across industry and across company size, companies with very large data sets and smaller ones, whitewater is in use to help accelerate cloud storage.