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Presenter: Bob Porter, Product Manager
Date: Wednesday 27th May 2015, 10am PST
Enabling the Hybrid WAN Webinar Series
Host...
Your Presenters
Product Manager
Bob Porter Robb Boyd
Techwise TV
• Trends and challenges in delivering applications today
• A (very) brief Hybrid WAN description
• What is WAN optimizatio...
Setting the scene…
The application landscape is changing
Traffic Growth
Welcome to the
South Pole
Traffic Growth
that’s 9 trillion hours of HDThat’s 10,000 3.5” floppies/day
DC & Cloud
Welcome to the
South Pole
Traffic Growth
that’s 9 trillion hours of HDThat’s 10,000 3.5” floppies/day
Cost of Bandwidth
HTTP is the
new TCP
Are these applications?
or just ports?
HTTP80
FTP20/21
POP3110
IMAP143
HTTPS443
SMTP25
What about these?
REVENUE LOSS
Source: Walmart
Conversion Rate vs. Load Time
>150-1 3-4 7-8 11-12
Page Load Time (sec)
Population % Conversi...
Hybrid WAN?
How does WAAS work?
Building Blocks of WAAS
bandwidth
object
cache
latency application behavior
DRE LZ
TCP flow
optimization
AO AO AO
DRE Pattern Matching
0101101100111…
1010010011000…
10001101…
0100011…
0011100… 0011100…
DRE Byte Cache
DRE Signature Datab...
 Symmetrical traffic
content downloaded and uploaded
Adaptive DRE Cache
Data Centre
WAN
WAAS
WAAS
Signatures (memory)
SIG...
 Symmetrical traffic
content downloaded and uploaded
Adaptive DRE Cache
Data Centre
WAN
WAAS
WAAS
Signatures (memory)
SIG...
 Symmetrical traffic
content downloaded and uploaded
Adaptive DRE Cache
Data Centre
WAN
WAAS
WAAS
Signatures (memory)
SIG...
 Symmetrical traffic
content downloaded and uploaded
Adaptive DRE Cache
Data Centre
WAN
WAAS
WAAS
Signatures (memory)
SIG...
Adaptive DRE Cache
Data Centre
WAN
WAAS
WAAS
Signatures (memory)
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer1
Byte Store ...
Adaptive DRE Cache
Data Centre
WAN
WAAS
WAAS
Signatures (memory)
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer1
Byte Store ...
Adaptive DRE Cache
Data Centre
WAN
WAAS
WAAS
Signatures (memory)
SIGNATURE
SIGNATURE
SIGNATURE
SIGNATURE
Peer1
Byte Store ...
TCP Flow Optimizations
Time
slow start
Congestion
avoidance
cwnd
TFO throughput improvement
over standard TCP
TFO
TCP
Application Specific Acceleration
Safe Caching
Read-ahead Prediction
Batching
DRE Hinting
Layer 4 Optimization
DRE/TFO/LZ
...
What about …
encrypted traffic?
signed traffic?
compressed traffic?
serverclient
Dealing with encryption
Edge Core
send session key
Transparent
Secure Channel
SSL HandshakeSSL Handshake
SSL ...
serverclient
Dealing with encryption
Edge Core
send session key
Transparent
Secure Channel
SSL HandshakeSSL Handshake
SSL ...
serverclient
Edge Core
send key
Transparent
Secure Channel
Microsoft encryption & signing
Original DataOriginal Data Optim...
What about compression?
Compress already compressed traffic?
Bad idea…
Better Idea:
Turn it off!
Why?
HTTP GZIP, ICA compr...
Internet
Akamai Connect
Data Centre
Akamai Intelligent
Platform
WAN / MPLS
Akamai Connect
Akamai Connect – Transparent Cache
WAN
Branch Transparent
Caching
Generic HTTP Web Content
Internet
“Intranet”, HTTP/S
 I...
Akamai Connect – Use Case 1
WAN
Internet
Enterprise intranet
Akamai
Intelligent
Platform
 Generic Web Cache
Akamai Connect – Use Case 2
WAN
Akamai
Intelligent
Platform
 Generic Web Cache
 Training: over-the-top cache
YouTube cha...
Akamai Connect – Use Case 3
WAN
Akamai
Intelligent
Platform
 Generic Web Cache
 Training: over-the-top cache
 Guest Wi-...
Akamai Connect – Use Case 4
WAN
Akamai
Intelligent
Platform
 Generic Web Cache
 Training: over-the-top cache
 Guest Wi-...
But does it work?
WAAS Delivers User Experience at Scale
Email
100 20 30 40 50 60 70 80 90 100 110 120 130 140 150
Time in Seconds
Send and ...
W*** Traffic Volume & Reduction
W*** Effective WAN Capacity
W*** Traffic Mix
A** Bandwidth Reduction
Streaming - 83%
Web - 73%
Key Takeaways
 IWAN is Cisco’s Hybrid WAN solution
 Tailored to your needs
 Foundational to Cisco’s SD-WAN
 Counter exploding bandwi...
Gartner’s Magic Quadrant for WAN Optimization
Bjarne Munch, Neil Rickard, March 2015
Riverbed
Silver Peak
NTT Communicatio...
cisco.com/go/iwan
cisco.com/go/waas
When you exit this event, a window with the evaluation
survey should open.
Please take...
Maximize Application Performance and Bandwidth Efficiency with WAN Optimization
Maximize Application Performance and Bandwidth Efficiency with WAN Optimization
Maximize Application Performance and Bandwidth Efficiency with WAN Optimization
Maximize Application Performance and Bandwidth Efficiency with WAN Optimization
Maximize Application Performance and Bandwidth Efficiency with WAN Optimization
Maximize Application Performance and Bandwidth Efficiency with WAN Optimization
Maximize Application Performance and Bandwidth Efficiency with WAN Optimization
Maximize Application Performance and Bandwidth Efficiency with WAN Optimization
Maximize Application Performance and Bandwidth Efficiency with WAN Optimization
Maximize Application Performance and Bandwidth Efficiency with WAN Optimization
Maximize Application Performance and Bandwidth Efficiency with WAN Optimization
Maximize Application Performance and Bandwidth Efficiency with WAN Optimization
Maximize Application Performance and Bandwidth Efficiency with WAN Optimization
Maximize Application Performance and Bandwidth Efficiency with WAN Optimization
Maximize Application Performance and Bandwidth Efficiency with WAN Optimization
Maximize Application Performance and Bandwidth Efficiency with WAN Optimization
Maximize Application Performance and Bandwidth Efficiency with WAN Optimization
Maximize Application Performance and Bandwidth Efficiency with WAN Optimization
Maximize Application Performance and Bandwidth Efficiency with WAN Optimization
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Maximize Application Performance and Bandwidth Efficiency with WAN Optimization

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Learn how a two-step strategy that reduces application bandwidth consumption and makes more efficient use of your remaining bandwidth can help you achieve seemingly conflicting business and IT goals.

Register to watch webcast: http://cs.co/9006CAY0.

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Maximize Application Performance and Bandwidth Efficiency with WAN Optimization

  1. 1. Presenter: Bob Porter, Product Manager Date: Wednesday 27th May 2015, 10am PST Enabling the Hybrid WAN Webinar Series Host: Robb Boyd, Techwise TV Maximizing Application Performance and Bandwidth Efficiency
  2. 2. Your Presenters Product Manager Bob Porter Robb Boyd Techwise TV
  3. 3. • Trends and challenges in delivering applications today • A (very) brief Hybrid WAN description • What is WAN optimization? • How WAN optimization helps • Real World Results • Key Takeaways Today’s Session: What You Will Learn
  4. 4. Setting the scene… The application landscape is changing
  5. 5. Traffic Growth
  6. 6. Welcome to the South Pole Traffic Growth that’s 9 trillion hours of HDThat’s 10,000 3.5” floppies/day DC & Cloud
  7. 7. Welcome to the South Pole Traffic Growth that’s 9 trillion hours of HDThat’s 10,000 3.5” floppies/day
  8. 8. Cost of Bandwidth
  9. 9. HTTP is the new TCP
  10. 10. Are these applications? or just ports? HTTP80 FTP20/21 POP3110 IMAP143 HTTPS443 SMTP25 What about these?
  11. 11. REVENUE LOSS Source: Walmart Conversion Rate vs. Load Time >150-1 3-4 7-8 11-12 Page Load Time (sec) Population % Conversion Rate Source: Gomez UEM Abandonment Rate 0 142 4 6 8 10 12 0 5 15 20 25 30 AbandonmentRate(%) Page Load Time (sec) iPhone How to annoy your users / customers iPad
  12. 12. Hybrid WAN?
  13. 13. How does WAAS work?
  14. 14. Building Blocks of WAAS bandwidth object cache latency application behavior DRE LZ TCP flow optimization AO AO AO
  15. 15. DRE Pattern Matching 0101101100111… 1010010011000… 10001101… 0100011… 0011100… 0011100… DRE Byte Cache DRE Signature Database Encoded Message
  16. 16.  Symmetrical traffic content downloaded and uploaded Adaptive DRE Cache Data Centre WAN WAAS WAAS Signatures (memory) SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer1 Byte Store (disk) SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer2 SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer n SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Signatures (memory) Byte Store (disk) docdocdocdoc
  17. 17.  Symmetrical traffic content downloaded and uploaded Adaptive DRE Cache Data Centre WAN WAAS WAAS Signatures (memory) SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer1 Byte Store (disk) SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer2 SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer n SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Signatures (memory) Byte Store (disk) docdocdoc doc
  18. 18.  Symmetrical traffic content downloaded and uploaded Adaptive DRE Cache Data Centre WAN WAAS WAAS Signatures (memory) SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer1 Byte Store (disk) SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer2 SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer n SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Signatures (memory) Byte Store (disk) docdocdocdoc doc
  19. 19.  Symmetrical traffic content downloaded and uploaded Adaptive DRE Cache Data Centre WAN WAAS WAAS Signatures (memory) SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer1 Byte Store (disk) SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer2 SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer n SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Signatures (memory) Byte Store (disk) docdocdocdoc chunk chunk
  20. 20. Adaptive DRE Cache Data Centre WAN WAAS WAAS Signatures (memory) SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer1 Byte Store (disk) SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer2 SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer n SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Signatures (memory) Byte Store (disk) docvideovideo video  Unidirectional traffic content downloaded and ‘consumed’
  21. 21. Adaptive DRE Cache Data Centre WAN WAAS WAAS Signatures (memory) SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer1 Byte Store (disk) SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer2 SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer n SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Signatures (memory) Byte Store (disk) docvideovideo  Unidirectional traffic content downloaded and ‘consumed’
  22. 22. Adaptive DRE Cache Data Centre WAN WAAS WAAS Signatures (memory) SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer1 Byte Store (disk) SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer2 SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Peer n SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE SIGNATURE Signatures (memory) Byte Store (disk) docvideovideo chunk video  Unidirectional traffic content downloaded and ‘consumed’
  23. 23. TCP Flow Optimizations Time slow start Congestion avoidance cwnd TFO throughput improvement over standard TCP TFO TCP
  24. 24. Application Specific Acceleration Safe Caching Read-ahead Prediction Batching DRE Hinting Layer 4 Optimization DRE/TFO/LZ Origin Server Offloaded  Transparent to client and server  Intelligent protocol awareness Improve response time Offload origin server  DRE Hints
  25. 25. What about … encrypted traffic? signed traffic? compressed traffic?
  26. 26. serverclient Dealing with encryption Edge Core send session key Transparent Secure Channel SSL HandshakeSSL Handshake SSL Session: client to core WAE SSL Session: core WAE to server
  27. 27. serverclient Dealing with encryption Edge Core send session key Transparent Secure Channel SSL HandshakeSSL Handshake SSL Session: client to core WAE SSL Session: core WAE to serverOriginal Data - Encrypted Optimized & Encrypted Original Data
  28. 28. serverclient Edge Core send key Transparent Secure Channel Microsoft encryption & signing Original DataOriginal Data Optimized & SecureOptimized & still secure Key Distribution Center Domain Controller
  29. 29. What about compression? Compress already compressed traffic? Bad idea… Better Idea: Turn it off! Why? HTTP GZIP, ICA compression, EMSMDB compression
  30. 30. Internet Akamai Connect Data Centre Akamai Intelligent Platform WAN / MPLS Akamai Connect
  31. 31. Akamai Connect – Transparent Cache WAN Branch Transparent Caching Generic HTTP Web Content Internet “Intranet”, HTTP/S  Improve User Experience  Reduce network congestion  Akamai smarts for caching  WAAS provides: SSL Handling Transport Optimization Deduplication
  32. 32. Akamai Connect – Use Case 1 WAN Internet Enterprise intranet Akamai Intelligent Platform  Generic Web Cache
  33. 33. Akamai Connect – Use Case 2 WAN Akamai Intelligent Platform  Generic Web Cache  Training: over-the-top cache YouTube channel Training videos Viral videos
  34. 34. Akamai Connect – Use Case 3 WAN Akamai Intelligent Platform  Generic Web Cache  Training: over-the-top cache  Guest Wi-Fi Guest Internet access
  35. 35. Akamai Connect – Use Case 4 WAN Akamai Intelligent Platform  Generic Web Cache  Training: over-the-top cache  Guest Wi-Fi  Omnichannel retail Retail Giant (or minnow) US mobile Wi-Fi users who Use their mobile device while shopping In-Store 64% 80%
  36. 36. But does it work?
  37. 37. WAAS Delivers User Experience at Scale Email 100 20 30 40 50 60 70 80 90 100 110 120 130 140 150 Time in Seconds Send and Receive Email over native WAN First Optimized with WAAS Second Pass Optimized with WAAS File Services 100 20 30 40 50 60 70 80 90 100 110 120 130 140 150 Time in Seconds File Drag and Drop Over native WAN First Optimized with WAAS Second Pass Optimized with WAAS VDI (Citrix) 20 4 6 8 10 12 14 16 18 20 22 24 26 28 30 Time in Seconds Launch Citrix XenDesktop Over Native Citrix ICA/SSL Launch Citrix XenDesktop with WAAS Site Navigation Over Native Citrix ICA/SSL Site Navigation with WAAS MS Sharepoint Sharepoint File Download over Native WAN First Pass Optimized with WAAS Second Pass Optimized with WAAS 20 4 6 8 10 12 14 16 18 20 22 24 26 28 30 Time in Seconds 30x FASTER 24x FASTER 17x FASTER 3-8x FASTER
  38. 38. W*** Traffic Volume & Reduction
  39. 39. W*** Effective WAN Capacity
  40. 40. W*** Traffic Mix
  41. 41. A** Bandwidth Reduction Streaming - 83% Web - 73%
  42. 42. Key Takeaways
  43. 43.  IWAN is Cisco’s Hybrid WAN solution  Tailored to your needs  Foundational to Cisco’s SD-WAN  Counter exploding bandwidth demands with Cisco IWAN with WAN optimization  WAN optimization deliver improved user experience save money, utilize bandwidth efficiently
  44. 44. Gartner’s Magic Quadrant for WAN Optimization Bjarne Munch, Neil Rickard, March 2015 Riverbed Silver Peak NTT Communications AbilitytoExecute Completeness of Vision Challengers Leaders Visionaries Cisco Citrix Blue Coat Systems Circadence Ipanema Technologies Exinda Aryaka FatPipe Networks Sangfor Array Networks Niche Players
  45. 45. cisco.com/go/iwan cisco.com/go/waas When you exit this event, a window with the evaluation survey should open. Please take a moment to let us know if this session met your needs and expectations. We appreciate feedback…
  • mishaalthabet

    Oct. 1, 2015

Learn how a two-step strategy that reduces application bandwidth consumption and makes more efficient use of your remaining bandwidth can help you achieve seemingly conflicting business and IT goals. Register to watch webcast: http://cs.co/9006CAY0.

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