In order to shed light on the novel approaches of the franchising organizations, Insights Success has curated a list of “The 10 Most Disruptive Franchises to Watch 2020” which are revolutionizing the business concepts and consumer standards.

1. Vol 07 issue 04 2020| |

4. Growing by
Making Others’
Successful
echnologies are getting advance every passing
Tday and love them or hate them, these
advancement in technologies are taking over the
world of business by storm. Technology advancement is
helping the business world in expanding quite fast
despite the geographical boundary, language and culture.
With lots of opportunities in business expansion is
creating major franchising opportunities.
Now big or small organizations believe, tradition enables
them to showcase their base principle, unity and
diversity of their organization and its offering. And
franchising opens a chance to show the world
organization’s services, solutions and traditions in which
the business based on. Franchise allows organizations to
operate globally by authorizing the rights to third-party
retailers or vendors who understand and believe in the
organization’s work-culture and tradition. These rights
allow them to use the franchise’s logo, name and
business framework.
Franchises also give proven business mantra and
opportunities to access and aligned with. Entrepreneurs
are with extreme business potential and with an
understanding of the business can use franchise as their
success pillar because different businesses need different
traits to succeed.
In order to shed light on the novel approaches of the
franchising organizations, Insights Success has curated a
list of “The 10 Most Disruptive Franchises to Watch
2020” which are revolutionizing the business concepts
and consumer standards.
Editor’s Desk
Real growth
encompasses others'
success as well

5. Our Cover Story features FranServe Inc., a
franchise consulting and expansion organization is
connecting entrepreneurs to franchise opportunities,
introducing franchisors to qualified people, and
training the industry’s most knowledgeable
franchise consultants. As a full-service franchise
consulting and expansion firm, the business model
is based on the success of others, the company
asserts “we grow only if they grow”. It helps
entrepreneurs, explores franchisors grow their
brands and expand nationally and internationally;
and the company helps people become FranServe
Franchise Consultants, a very rewarding path that,
by helping other people’s dreams come true, turns
into a dream career itself. It has both a Code of
Ethics and a set of Core Values that guide its
explosive growth to be socially responsible and
purpose driven.
Also, make sure to flip through the articles, written
by our in-house editorial team as well as CXO
standpoints by notable industry personalities to have
a brief taste of the sector.
Let’s start reading!
Rohit Chaturvedi

6. CONTE
08
CoverStory FranServe Inc.A Bridge to Connect Franchisor to Franchisee

7. ENTS Growler USA
Staying True to the Brew!
16
Articles
32
18
Is Franchise A Profitable
Stroke Of Business?
Franchise Ecosystem
5 Intriguing mantras to nurture a
Robust bonding with employees
Editor’s Perspective
Payroll Vault Franchising LLC
Re-Defining Disruption in the Payroll
Industry’s Landscape
22
Schnitz
Providing Australians the
Benchmark in Schnitzels
26
®
Zen Massage
Reinventing the
Retail Massage
Business Model
34

9. sales@insightssuccess.com
July, 2020
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Pooja M. Bansal
Managing Editor
Anish Miller
Executive Editor
Rohit Chaturvedi
Assistant Editors
Jenny Fernandes
Bhushan Ghate
Visualizer
David King
Art & Design Director
Amol Kamble
Associate Designer
Kushagra Gupta
Kshitij S Andy Mitter
John Matthew
Sales Executives
Daniel, Ethan, Vishnu Vardan
Business Development Executives
Anish, Joe, Alan, OmkarJacob Smile
Aditya Marry D'Souza
SME-SMO Executive
Prashant Chevale Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Asha Bange
Co-designer
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10. FranServe, Inc.
helps others
achieve their
dreams of business
ownership through
franchising.
A Bridge to Connect Franchisor to Franchisee
FranServe Inc.
“

11. Alesia Visconti
CEO & President
FranServe Inc.

12. Entrepreneurs looking to own a business have a hard
time deciding which business offers more reliability
and profit than another. Franchise ownership is an
incredible option for entrepreneurs and emerging business
owners who want to learn how to start and operate a
business effectively. To help emerging entrepreneurs to
achieve their dreams, FranServe Inc., a franchise
consulting and expansion organization, is connecting
entrepreneurs to franchise opportunities, introducing
franchisors to qualified people, and training the industry’s
most knowledgeable franchise consultants.
Below are highlights of the interview conducted between
FranServe Inc. and Insights Success:
Describe your company and its cutting-edge services
which address all the needs of your customers.
As the largest franchise consulting and expansion
organization in the world, we connect entrepreneurs to
franchise opportunities, introduce franchisors to qualified
people and help brands expand. We also onboard, train, and
develop the industry’s most knowledgeable franchise
consultants to make it all happen. Our culture, technology,
reach and scale are helping us revolutionize the industry!
How do your services differ from the other companies’
offerings?
As a full-service franchise consulting and expansion firm,
our business model is based on the success of others -- we
grow only if they grow. We help entrepreneurs explore and
navigate the process of franchise ownership; we help
franchisors grow their brands and expand nationally and
internationally; and we help people become FranServe
Franchise Consultants, a very rewarding path that, by
helping other people’s dreams come true, turns into a dream
career itself. We have both a Code of Ethics and a set of
Core Values that guide our explosive growth to be socially
responsible and purpose driven.
Could you throw some light on FranServe’s mission and
vision statement?
FranServe’s Core Values are as follows: Integrity is
everything. Grow or die. Teamwork gets results. Our Core
Values are the basis upon which we plan our tactics,
implement decisions, and interact with others. They define
our company’s culture, and in the famous words of Peter
Drucker, “Culture eats strategy for breakfast.” Our Core
Values reflect what is important to our organization and its
members.
Give a detailed description of the featured person’s
influence over the company and the industry.
Alesia Visconti has 20 years of experience as a CEO and
President, taking companies to the next level, both
domestically and internationally. An author, professional
The
1
Most
Disruptive
Franchises
to Watch 2020

13. speaker, and entrepreneur, she drives FranServe’s innovative
programs and sets the tone for its unique culture. Her vast
experience in orchestrating innovative programs and
leveraging partnership relations is the perfect foundation to
further expand FranServe. Highly committed and active in
the franchise industry, Alesia Visconti serves on the
International Franchise Association’s (IFA) VetFran
Committee as well as their Membership Committee. As
CEO & President of FranServe, she never loses sight of
her mission: to help others achieve their dreams of
business ownership through franchising, and to train and
support the industry’s best franchise consultants.
Describe in detail about the work culture and the
values that drive your company.
At FranServe, everything we do depends
on the relationships we form with each
other, our clients, our franchisors and our
partners. People love working with us
and we love working together – because
we’re each focused, decisive, and fun!
FranServe strongly believes in giving
back and we are socially responsible.
Our purpose is to change lives by
helping people become franchise
owners and help their dreams of
business ownership come true. We
also share our success by continually
donating to extraordinary causes that
help others. We walk the walk, not just
talk the talk. Recent donations include
VetFran, Wildlife Information and
Rescue, Freedom Service Dogs of
America, and the Susan G. Komen
Breast Cancer Awareness Foundation.
Our strategy, culture, and interactions
are all centered on our set of core values.
What marketing activities do you
implement to reach out to your
potential customers?
We are passionate about
helping others achieve their
dream of business
ownership through
franchising, and Alesia
Visconti -- an industry
leader -- educates the
public on the franchise
model as well as
current and future

14. business trends. An author and professional speaker, she is
also highly active on social media. She shares her insights
and wisdom freely to a plethora of followers. Through our
sister company, Franchise Dictionary Magazine, the reach
is extended even more. Over 250,000 monthly readers
interested in franchising receive information about
franchise brands, franchise consulting as a career, and both
legal and funding insights.
What technologies are you leveraging to make your
services resourceful?
Proprietary technology used by our FranServe franchise
consultants aids in fostering the growth and success for
both our franchise brands and our franchise consultants.
Use of Artificial Intelligence also greatly enhances systems,
streamlining operations and increasing productivity.
What are your company’s future aspirations? What
strategies are you undertaking to achieve those goals?
FranServe had a record year in 2019 and we are on track to
beat that for 2020. Helping more people’s dreams come true
is really our goal. Career bliss is critical and FranServe is
dedicated to helping others become business owners and
enjoy a true work/life balance.
FranServe franchise consultants also have a great deal of
flexibility in their daily schedule and feel part of a winning
team. Having fun being part of one’s work life is necessary
in today’s world, and we practice what we preach! Our
company’s annual conference is in Disney World, Florida,
the “happiest place on earth!”
What People are Saying
“FASTSIGNS is thrilled to be working with FRANSERVE.
The team, and many resources they offer Franchisor
partners, are unrivalled! The consultants are well educated
and some of the best in the business, all focused on growing
their business and our business together! We could not be
more thrilled to be a partner with Franserve and see the
continued improvement in our relationship and value as a
great benefit of the Franserve network! Thank you
Franserve, Team!”
—Mark L. Jameson, Executive Vice President,
FASTSIGNS International
“Every single day I am thankful for FranServe and the
FranServe Family. Never in my wildest dreams would I
have imagined how personally, professionally and finan-
cially fulfilling my decision to join this organization would
be. Honored to be a part of this amazing organization!”
—Julie Goldberg, franchise consultant

15. “The FRANSERVE Team have always exceeded our
expectations. They go above and beyond to provide support,
value and help. But most of all, we love the culture and
spirit of the FranServe Family. They are a First-Class
organization driven by exceptional ethics and operating
with the highest level of integrity.”
—Kelly Krueger, Senior Consultant – Tenet Financial
Group
“I really cannot say enough good things about the
FRANSERVE consultants. They have been absolutely
incredible. Very proactive in providing suggestions and
ideas to us that we can use for both of our brands. What a
great group to work with!”
—Timothy L. Holadia, Di-rector of Franchise Develop-
ment – Buzz Franchise Brands
“Since joining FranServe, our business continues to thrive
every year. This company is the industry leader with their
consultant training and their relationship with franchisors.
They also continue to improve their processes, so that the
consultants can effectively help our clients make the best
selections for their future. Finally, the leadership team is
the best! I am very proud to be partnered with this outstand-
ing organization.”
—Sue Bennett, franchise consultant
“FirstLight Home Care has been working for years with
many different consultant groups and FranServe is by far
the best to work with. The consultants are great to work
with and very responsive. In addition, the FranServe annual
conference is the best one I have ever attended. It is obvious
that Alesia cares very much about the consultant’s success!!
~ Larry France, Director of Franchise Development”
—FirstLight Home Care
“Being introduced to the FranServe opportunity is one that
I’ll be forever grateful. I carve my own path, make my own
hours and decisions, create my own successes. The bonus is
the network of amazing colleagues and the mutual support
we share. Every day I make positive changes in people’s
lives and my own! I’m emotionally, professionally and
financially rewarded and feel very blessed to be part of such
a caring community of professionals.”
—Diana Capirano, franchise consultant
For more information on FranServe, please visit
https://franserve.com
Cover Story

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Vol 07 issue 04 2020| |

18. Everyone have their own way to take out time in
order to be relaxed after a busy work schedule.
Drinks even remain a usual part at a party
whether it’s a small or a big one and ‘Beer’ is the most
favorite and common one among all. After such events,
growlers of the beers get refilled which is a common
process for the breweries and brewpubs all across the
USA. But, Growler USA has been established aiming to
take an existing growler refill station and make it a
national American craft beer pub for all consumer.
In an interview with Insights Success, Dave Shaw, the
Founding Partner at Growler USA sheds a light on the
remarkable benefits of the unique platform and also
recalls the interesting story behind the inception of the
organization.
Below are the highlights, let’s have a look:
What led to the inception of the company?
Candidly, it was very simple. A group of friends and I
were looking for a new business opportunity. We all had
a strong franchise background and were looking for
something that was
Ÿ “bricks and mortar” – i.e. did not have competition
from the internet,
Ÿ an established industry with, preferably, a high
growth segment,
Ÿ high gross profit and, finally,
Ÿ was fun. The concept of Growler USA fit all of those
parameters beautifully.
Describe your company and its cutting-edge franchise
services which address all the needs of your
customers.
We built Growler USA from the ground level to a
technology-based franchise. Our systems allow us to
track every sale, of every item, in every location. This
technology allows us to determine quickly, items are
being sold – or not; which beer styles are becoming
more, or less popular. All of our food menu items have
been created by a five-star chef to deliver the finest food
quality to our customers. Online technology provides
instant access for all of our franchisees to training
videos, menu builds, marketing materials, operating
forms and much more.
How does your services differ from the other
companies’ offerings?
Growler USA is unique. There are other similar concepts
out there. But, no other place offers the feel of the small
neighborhood pub, yet still has up to 100 taps of beer
like Growler USA. We are very close with the craft beer
brewers. Since we do not brew our own beer and do
actively promote local brewers in all of our areas, we are
very connected with the local craft beer scene. Also, beer
cooler is very special. It has a number of very unique
design components which insure that the beer delivered
to our guest is the highest quality it can be. No other
restaurant has this high quality beer delivery system.
Furthermore, a typical “tap room” does not a have the
high quality food that our scratch kitchen offers. The
combination of these things makes Growler USA very
special and very popular wherever we are located.
16 | JULY 2020 www.insightssuccess.com

19. Could you throw some light on Growler USA mission
and vision statement?
Our vision statement was crafted by our franchisees at
our gathering in 2017. It is “To be America’s favorite
local gathering place for a craft food and drink
experience”.
Give a detailed description of the featured person’s
influence over the company and the industry.
Dave Shaw is the main founding partner of Growler
USA. He has been the primary driving force for the sales
and marketing and fast growth of the Growler USA
franchises across the country.
What marketing activities do you implement to reach
out to your potential customers?
Growler USA concentrates heavily on local marketing
efforts. With a combination of social media and active
involvement in the local community events and causes,
we strive to become that community’s favorite gathering
place.
What are your company’s future aspirations? What
strategies are you undertaking to achieve those goals?
We believe that a Growler USA can be popular in almost
every neighbourhood all across the country. As industry
leading and progressive management move, we have
recently contracted with one of the best franchise
restaurant management firms in the country to bring the
highest level of professionalism available to our
franchisees.
Give us a few testimonials of your clients that
accurately highlight your company’s position in the
market.
Our online reviews say it all:
“I love this place! It’s comfortable, fun and has great
food!”
“This place is great! I can actually have a conversation
with my friends and have more beers to choose from
than I could ever imagine!”
“Growler USA is the “Cheers Bar” that everyone wants
to find!”
“
JULY 2020 | 17www.insightssuccess.com
The
1
Most
Disruptive
Franchises
to Watch 2020

20. Technology, technique—name it,
the world has bestowed some
remarkably adaptive
implications and stimulated them into
becoming a global brand. Yet, many
organizations are striving to attain the
full benefits of being a globally
recognized brand. To stretch out
confinements, various organizations
often offer franchise licenses to
franchise owners in potentially
profitable regions for acquiring a better
customer approach. Instead of starting
from a scratch, an individual can
purchase a franchise and start with a
proven business model that has a more
probability of achieving success.
With adequate management and
guidance, one can easily flourish in the
business world. Franchise business
strikes down certain hardships and
struggles that might be faced in the
start-ups. Choosing franchise
18 | JULY 2020 www.insightssuccess.com

21. businesses over a start-up could prove
as a better idea, as it has more fruitful
benefits that of any initial-staged
businesses.
An Established Open System
Unlike any start-ups, a franchise
business allows an individual to carry
out the operation directly from the
established foundation. From brand
cultivation and marketing to future
plans and customer base, a new
franchise owner is blessed with almost
everything. An outlet of a franchise
ensures the idea of following the
similar business modules and
operational methods can be more
effective. And, implementing some
new tweaks in such absolute aspects
makes the task easier for a distributor.
In addition, it also allows professionals
to overview the business reports and
key performance indicators which aid
compassion over choosing a franchise
which is more suitable with a
purchaser’s business ethics. This
reduces the risk of being dominated by
franchisors and other investor entities
and helps in drafting own rules to
follow on.
Though a franchise comes with a well-
established platform, it does require
consistent efforts on bringing the
organization upwards. According to
various reports and facts, it has been
also stated that the success rate of
franchise business is quite higher than
an independent entrepreneurial
venture. As franchisees operate under a
systematic business model, they get an
indirect training in marketing as well
as staff handling. With a large-scale
marketing, the franchisees can
promptly attain more customer
attraction resulting into a higher
growth rate.
one to adapt and make appropriate
business decisions. Besides, a strong
support system is often a necessity
rather than a want. It supports an
individual in maintaining balance
between both independent ideologies
and the brand’s business modules. The
support mostly includes the vast
knowledge about the franchise and an
expertise outlook on products. With
such system, many new business
personalities can perpetually sustain in
the massive markets.
Less risk factor and Higher Success
Rate
One of the primary concern factor and
the misconception in franchise
business lies within the limitation of
autonomy. Unlike individual
enterprises, a franchise business might
be facing some problems regarding
receiving a full scale autonomy which
can be overruled thereafter. It requires
Franchise Ecosystem
JULY 2020 | 19www.insightssuccess.com

22. Instant Customer Access
Customer engagement is one of the
most crucial and difficult processes in a
business to bear. To gain more number
of customers, an organization has to
invest their time and efforts on
processing various marketing aspects.
In case of franchise business, the odds
are quite similar but with fewer efforts.
As most of franchise brands have a
national or a global recognition,
franchisees are required to contribute
into a “marketing budget” through
which the parent companies could
process out an extensive promotion
campaigns. Meanwhile, franchisee can
also start an independent campaign in
order to gain instant customer
engagement.
Below are some methods through
which franchisees can uplift the
business, independently.
Focusing on target audiences—instead
of exaggerating over customer
approaches, one can narrow down the
target audiences to highly qualified
prospects. It allows business owners to
concentrate and come up with best
prospects to deliver.
Return-policy—being the most
traditional and effective way to attract
customers, utilizing return-policies in
franchise business will aid the
franchisees to get better customer
approach. Providing something in
return and offering various schemes
helps in creating an adverse marketing
network.
How Franchise Business works?
Quite a few requirements are needed to
be fulfilled by a prospective franchisee
owner in order to get qualified for
licensing the brand’s name. The
qualification requirements significantly
vary from one franchisor to other. It
often includes maintaining a higher net
worth and a good credit score for a
larger initial investment. In addition, a
franchisee must be having another
source of income also an
industry/management experience for
guiding business effectively.
Subsequently considering all the
factors, the franchisor determines
whether the prospective owner is
worthy enough to be qualified for the
business or not.
A Franchise agreement includes certain
sets of terms which are required to be
followed by the franchisees. After
being qualified, an individual signs an
agreement where he/she has to pay a
franchise-fee in order to acquire the
license to use the brands name and its
business processes. Simultaneously,
the franchisor assists franchisees with
allocation, supplier connections, store-
management and staff training.
However, it also bestows various facets
like specific tested operating system,
with creative marketing strategies.
Initially, the opportunities of
implanting reinvention in franchise
business are narrowed down as the
focus of a franchiser is on delivering a
consistent experience across all the
locations. A multiple franchised
locations, a franchisee can easily attain
increased purchasing power. Also,
Franchise business allows business
persons to be flexible to try new
products or services in order to test in
the real-time market scenario. Thus by
considering above aspects, it can be
concluded that the franchise business is
most secure and best option to
invest in.
20 | JULY 2020 www.insightssuccess.com

24. One of the relevant tasks when managing a small
business is completing payroll. Employees need to
be able to rely on being paid consistently without
delays. Payroll stirs every aspect of a small business from
the morale of employees to the financial stability of the
company.
Though the market is filled with many payroll solutions
providers, Payroll Vault Franchising LLC stands in the
lead amidst this bustling industry. They fully manage the
compliance-driven payroll tasks to better enable you to
focus on managing your workforce and strengthening key
community relationships.
Sean Manning, the CPA/CFE/CEO/Founder, has
exceeded the conventional standards of the accounting
industry and inspired entrepreneurs nationwide. Sean has
mastered superlative client relationship management and
strategic marketing which has helped his company grow
remarkably. Revered by his peers as a “thought-leader”, he
is sought after to speak and invigorate the industry with his
out-of-the-box ideas. Sean is a master of managing and
leading people. He doesn’t hire people for jobs in his
companies, he offers them careers and has created an
unparalleled culture to inspire his team and the clients they
work with, all leading to growth and success for everyone
on every level.
Starting from Scratch
When Sean was managing his accounting firm, he came to
the realization that he could better manage payroll for his
clients other than operating it through his firm, as it was
inefficient. Looking at the fierce competition back then, he
knew he could give a higher level of personalized service.
In 2008, he decided to launch Payroll Vault as a new
organization, to provide clients with more efficient services
and a hassle-free experience. With customized transparent
services, no annual contracts, a local presence for the
business owner to directly know their Payroll specialist, the
company experienced tremendous growth and has become a
nationally trusted brand.
Overhaul Approach
Payroll ranks in the top 3 most outsourced business services
by business owners. Globally, small businesses account for
over 90% of the market. Sean seized this opportunity and
started providing services to support the small business
owners. Currently, Payroll Vault’s niche demographic is
companies with 1-25 employees. Many of these businesses
work on a do-it-yourself basis. Industry data shows that
DIY business owners end up spending 18% more on their
payroll than if they were to outsource it. By outsourcing,
they can also reduce their risk for non-compliance expenses
dramatically.
Out of the Ordinary
Payroll differs from its competition because it provides a
one-to-one client approach. Locally known for its
unmatched client services, the company has expanded its
reach toward a national footprint. Payroll Vault understands
that time is of the essence when operating and managing a
small business. The goal of the company is for each
business owner to have the opportunity to work on their
business and not in their business. The client retention rate
of 97% is unmatched in the industry. Additionally, clients
are also able to take advantage of workforce management
solutions, timekeeping, scheduling, human resources, pay-
as-you-go workers compensation, background checks, labor
poster, pay cards, 401K, and other ancillary services that
helps business owners to manage their business, employees,
and ensure compliance.
22 | JULY 2020 www.insightssuccess.com

25. A Far-sighted Undertaking
Payroll Vault Franchise LLC is a unique and experienced
organization that is determined to help educate and support
its franchise owners that chose to be a part of this great
organization by sharing best practices relating to the payroll
service industry.
Mission: “Our commitment as a payroll and workforce
management leader is to stay Locally Owned and Client-
Focused to help strengthen our communities, advance our
Clients’businesses and excite their employees under our
nationally recognized and supported Payroll Vault brand.”
Vision: “Payroll Vault’s vision is to be the most
recognizable payroll outsourcing company with the highest
customer satisfaction.”
Technological Anchorage
Payroll Vault has partnered with Thomson Reuters, a
leading provider of business payroll software systems, to
provide technologies required for start-to-finish payroll
processing. The alignment with Thomson Reuters ensures
Payroll Vault has one of the best software solutions
available for their clients with secure and world-class data
storage. All the franchise offices use client relationship
management software to track client and lead data,
reporting, KPIs, support information, and training library,
and the software has an intranet system so franchisees can
communicate and support each other.
Forthcoming Yearnings
Besides ruling the universe of payroll services, Payroll
Vault looks forward to massive growth with its brand and
client count. With the recent slew of awards, accolades, and
press, the company is certainly on the map in franchising.
Payroll Vault is a unique franchise concept and has a
service offering that transcends all industries that have
employees. Supporting the franchisees in their pursuit to
success is paramount.
Testimonials
“Payroll Vault is a streamlined, easy access and a user-
friendly solution for my business. I don’t lose sleep
anymore worrying if my taxes are paid or if I've done the
correct withholding for my employees.”
Allison Choate, Owner
The Joint BBQ, Wings & More
Eddyville, KY
“I am impressed with the community support given day-to-
day among not only the Payroll Vault home office but the
Franchisees as a whole. The mutual respect and availability
of support in the Payroll Vault community is outstanding.”
Sean Pettit, Owner
Payroll Vault
San Antonio, TX
“
JULY 2020 | 23www.insightssuccess.com
The
1
Most
Disruptive
Franchises
to Watch 2020

28. SchnitzProviding Australians The Benchmark in Schnitzels
Schnitz is dedicated to providing Australians
the benchmark in schnitzel making;
combining culinary tradition with modern methods,
fresh ingredients and a commitment to
make every schnitzel to order.
26 | JULY 2020 www.insightssuccess.com
The statement “food is for life”,
while often referring to the
notion of food to keep us alive,
also describes its necessity to satisfy
the soul. With consumers more
interested and curious about the variety
of food they eat, taste plays a crucial
part in this ever-increasing curiosity.
People’s taste in food also diversifies
with the geographical area, regional
culture and the availability of
ingredients.
Australia is rapidly becoming the food
diversity nation of the world, having
many different food options with
mouth-watering tastes and flavours.
Schnitz is an Australian, fast-casual
restaurant and franchise network,
specialising in hand-crumbed, pan-
fried schnitzel dishes.
A privately-owned Australian
company, Schnitz is run by the Dyduk
family. Roman Dyduk has been
designing, building and operating
successful hospitality venues,
including Schnitz, for more than 40
years, with his sons Andrew and Tom
Dyduk joining him in 2007.
Armed with feedback and demand
from their loyal customer base, the
Dyduk family established two
specialist schnitzel cafes in
Melbourne’s CBD, branded Schnitz. In
2009, they opened what is now known
as Schnitz’s no. 1 restaurant, a hole-in-

29. Andrew Dyduk
Co-founder &
Managing Director
Schnitz
JULY 2020 | 27www.insightssuccess.com
The
1
Most
Disruptive
Franchises
to Watch 2020

30. 28 | JULY 2020 www.insightssuccess.com
the-wall store in Richmond, Victoria. A Hawthorn store
soon followed in 2010, with Melbourne Central in 2011 and
Elizabeth Street, Chadstone, Knox, Doncaster and
Southland in 2012, before phenomenal growth across
Victoria and the rest of Australia.
Schnitz’s first interstate restaurant opened in Liverpool,
NSW in 2014, with the first Queensland and ACT
restaurants following in 2015, the first Western Australian
restaurant in 2017 and the very first South Australian
restaurant opening in October 2018.
Today, there are more than 70 Schnitz company-owned and
franchise restaurants across the country. The company has
turned schnitzel making into an art-form and con_nues to
make the perfect schnitzel to the exact recipe that was
taught to Roman by his mother many years ago.
Bringing Taste from Home
When Roman Dyduk migrated to Australia from Poland in
1970, he quickly realised how hard it was to find a schnitzel
that reminded him of home. Schnitzel making for him was a
true art-form, with his passion and dedication for satisfying
his customers ultimately leading to the creation of Schnitz.
Specialising in traditional, pan-cooked schnitzels, the menu
at Schnitz is dedicated to mixing the age-old culinary
tradition with a modern Australian twist.
With chicken, beef, pork and a new vegan schnitzel, Schnitz
offers a variety of wraps, rolls, salads and plated meal
options, plus sides. Customers can select their own
schnitzel crumb to personalise their meals, with the menu
also offering vegan and gluten free options. Schnitz is
dedicated to creating dining experiences to suit all tastes
and dietary requirements, empowering its customers to
customise their meals.
A Dedicated Administrator
Andrew Dyduk, Co-Founder and Managing Director of
Schnitz, stepped into his role after many years’ involvement
in the development of the Schnitz network, helping to build
it up to where it is today. Within his day-to-day role,
Andrew focuses on the international development of the
Schnitz brand, having previously led a team responsible for
selecting the best franchise partners, researching and
selecting suitable sites, designing and building the stores,
marketing and working with franchise partners and store
managers to grow their businesses.
Prior to starting at Schnitz alongside his father and brother,
Andrew ran a successful technology company in
Melbourne, which he also co-founded. Eventually leaving
that role, Andrew jumped into Schnitz with his brother and
father, collectively making the decision to remortgage the
family home to get the business off the ground.
Committed to Quality
At Schnitz the team is focused on and dedicated to its
people, with a strong passion for creating the perfect
schnitzel with every order. With over 70 stores nationwide,
its expansion in Australia has created more than 1,500 jobs
across both franchise and company owned restaurants and
has seen 11 in-store recruits transition into positions at
Schnitz’s head office; an exciting result for the business.

31. JULY 2020 | 29www.insightssuccess.com
Only working with franchise partners who believe in the
brand and the quality of food, Schnitz is keeping true to the
Dyduk’s family-oriented approach to business. The proof is
in the pudding, with more than 10 franchise partners
operating multiple restaurants, highlighting the growth
opportunities created by Schnitz.
Global Approach
To deliver higher customer centric offerings, Schnitz has its
ears to the ground on what customers are really wanting
from their dining experience and the much loved schnitzel.
The company will continue to solidify its national footprint
and gain more awareness amongst the desired audience,
scoping for international expansion. The Schnitz name is
trademarked in over 60 countries worldwide.

34. mployees, management, and the customers are the
Ethree most vital and integral part of every business
operation. Often every company focuses heavily on
the third aspect i.e. the customers, justifiably correct as well
as it is the ultimate source of revenue generation through
which a company runs and flourish. But it is also equally
important to focus on the first aspect with equal force - that
is the employees- which create the value for the
organization. Companies hire people, train them and try to
retain them as long as possible, but not always an
organization and especially managers do the things which
increase the employee engagement with the organization.
Here we enlisted few time-tested mantras that can help any
manager to improve employees’ longevity with the
organization.
Recognize Your Employees Efforts
rd
Every employee works for almost 1/3 of the day time in
achieving company’s objective. Employees work for
hours and get paid as well for their labour. But isn’t it
would be great if the top performing employees get
immediate recognition from their supervisor. Study
shows that, when managers provide
appreciation/bonus/incentives to the top performing
employees, it does not only create a special bond
amongst the employees and the management but also
increases the probability of longer association of
employees with the company. Doing such things also
boost up employees confidence and morale towards work
that ultimately benefits the company at large.
Spread your Values through Interactive Sessions
Many people love gaming. There are people who are
almost mad about gaming and can do whatever it takes to
excel in this form of fun activity. But it is not easy to
excel in gaming, gamers have to first understand all the
nitty-gritty associated with their favourite game including
rules, different stages, rewards, difficulty levels, bonanza
price amongst others.
After taking cognizance of such things and practising
religiously; a gamer really transform into an expert. On
contrary to this, when it comes to employees in any
5INTRIGUING
32 | JULY 2020 www.insightssuccess.com

35. organization, performance and ethical behaviour decides
their future in the organization. Unfortunately, when things
do not go well, managers left with no option but to take
some strict action against the employee which many times
create strain in the relationship.
To avoid such things, it is must to brief about company’s
policies, business objectives and values in advance so that
each employee exactly knows what transformation he/she
needs to does in order to sync with the company’s culture.
Now it is also important to preach such things by taking
seminar/induction and other, so that new hires can
understands the importance of it. Without face-to-face
interaction, transferring the core value is almost impossible.
Therefore, it would be great to schedule brief
meetings/seminars/informal interactive sessions which can
keep the employees in sync with the company’s core culture
and assist them to work on their weak areas. Doing such
thing always avoid a confronting situation at workplace and
ultimately strengthen bond between employees and
management.
Take Interest in Your Employees
What a particular employee likes? Where he/she graduated
from? Who are its family members? What fun activity
he/she likes in leisure time? What annoys a particular
employee at workplace? Answers to such things can only be
found in the minds of an employee’s close ones. If as a
manager, you take an active and ethical interest in an
employee, it does not only open a friendlier pool between
you and the employee but also help you understand his/her
motivations, likings, dis likings and other vital things that
are required to understand your employees better.
Ultimately, it assists a manager to carry out business
operation by focusing on company’s objectives with ease.
This type of bonding also nurtures a working relationship
that can open the channels of communication so that when
your employees have a good idea, they feel free to reach
you out. This way you can be the employees’ boss with
keeping employees’ trust and love at the core.
Nurture an Environment based on Mutual Respect
How you talk to your employees? How you behave with
them? How seriously you resolve their grievances? How
much space are you providing them to grow into their
career? These are some of the hard-hitting questions that
every manager has to take seriously. No matter how
competent a manager is, if you won’t create an atmosphere
of mutual respect, chances of losing your grip on the team
remain high. Moreover, if managers find themselves
pounding on the desk and engaging in intimidation tactics,
good chances are there that they can lose respect among
their employees. But if the managers create a positive
workplace environment based on shared respect, then it will
only lead towards growing your authority that too with
affectionate bonding with the employees.
Discipline is ‘Must’
Being friendly is a good thing. It resolves many problems.
In-fact, sometimes it solves the problem before it arises and
thus every manager should have this quality to create a
bond. But sometimes your friendly demeanour at workplace
gets exploited by some employees. Occasionally, some
employees can’t separate the friendly boss from the friend
and switch gears frequently between work-fun mode. If you
find an employee that is becoming overly familiar, joking,
or disrespecting someone, this is right time to show your
authority and keep the work-place discipline under control.
Doing this can help maintaining discipline without even
offending someone.
Although, the list is endless but these techniques surely do
wonders for managers and organizations if followed
consistently and stringently and help them achieve the
desired goal of employee retention for long.
Editor’s Perspective
JULY 2020 | 33www.insightssuccess.com

36. ®
Managing health conditions
and enhancing wellness are
growing priorities in
people’s lives. Consumers and the
medical community alike are
embracing massage as part of a
comprehensive wellness journey; it is
also increasingly a part of health care
plans. The Zen Massage® franchise
system is growing by capitalizing on
these trends.
Zen Massage is a successful system
with locations in six states. It is poised
for growth nationwide, particularly the
Southeast. It offers competitive
advantages that both consumers and
franchisees prefer. For consumers, it
offers professional massage therapy
and skin care services in a comfortable
environment at everyday low prices
with no contracts or membership fees.
To franchisees, it offers a simple,
proven business system at lower costs
and fees.
Consumer- friendly Offerings
Zen Massage has reinvented the retail
massage business model. According to
the company’s research, consumers
hate contracts and membership fees
like they hate cell phone and cable TV
contracts and fees. Zen is structured to
not lay those hassles on consumers.
This is a main reason its customers
choose Zen Massage.
A Franchise Business Veteran
Randall Scribner, CEO believes a
franchisor’s success comes from
building strong, successful franchisees.
strong location performance, and
system expansion. Larson joined in
2014 and began retooling Zen
marketing.
Key Learnings
The key thing that Zen Massage has
learned is to view the industry from the
customer point of view, first and
foremost, and to view its business from
the standpoint of, “What does it take
for a franchisee to succeed?”
Offerings to Franchisees
Zen Massage® offers the following to
prospective franchisees:
Ÿ Comprehensive classroom and on-
the-job training before their center
opens.
Ÿ Side-by-side help when one does
open.
Ÿ Guidance in recruiting Licensed
Massage Therapists, hiring and
training administrative personnel,
and team building.
Ÿ Zen Massage’s proprietary,
comprehensive, regularly updated
Site Selection, Training/Operations,
Location Opening, and
Marketing/Advertising Manuals.
Ÿ Help selecting the best location for
their Zen Massage business, and
assistance in design and build-out of
their location.
Ÿ Timeline driven store opening
manual
Ÿ Ongoing consultation with the
company’s Franchisee Support
Team
Ÿ Internet and technology support
Ÿ Visits from Field Support
He is a veteran of nearly 25 years in the
franchise field as an executive and as a
franchisee, including 14 years with
TCBY and serving as COO of Just
Fresh Restaurants. Keith Larson, VP of
Consumer and Franchise Marketing,
was a long-time veteran of McDonald’s
Restaurants in both marketing and
franchising/operations.
Randall joined Zen Massage as
consulting CEO in 2008 and acquired
the system in 2010. The past few years
have been spent preparing all aspects of
the Zen Massage system for its current
34 | JULY 2020 www.insightssuccess.com

37. Keith Larson
Partner & VP of Marketing
Ÿ Representatives
Ÿ Custom built Zen Massage branded website (including
mobile) personalized to their location and services.
Includes dedicated portal for franchisee resources.
Ÿ Business system software specifically written to assist
them in running their Zen Massage business efficiently
and profitably.
Ÿ Leadership and resources in marketing their Zen
Massage business, from Grand Opening to on-going
promotional efforts – including social media and internet
marketing direction and content.
Ÿ Specially negotiated discounts from vendors including its
national Zen Massage contract with Dermalogica tm.
Poised for Growth
There’s a Japanese saying Keith Larson learned during his
tenure in McDonald’s: “To go fast, you must first go slow.”
He says Randall inherently knew this, and spent several
years after acquiring the company fine-tuning operations
and reshaping it as a franchise system. When Larson joined
Zen Massage, he took that approach to get its marketing
positioned right. In the last three years, the company has
reached the place where it is really poised for growth - and
it’s happening. Recently, it has welcomed four new
franchisees to its system and is about to open a fifth new
location. (Zen’s16th).
Ensuring Customer Satisfaction
“At 59.99...without the membership and great hours that
can accommodate mostly any schedule, it is unbeatable.”
- Court G. Charlotte NC
“Great new massage place, no more monthly contracts. Bri
was my massage therapist and she was great on relieving
my tightened neck muscles” – Kimberly P. Henderson, NV
“I go to Zen Massage several times a year the massages are
always great and the prices are wonderful, unlike other
chains they have no contracts/memberships so there is no
awkward/annoying sales pitch to join.”- Tamar R. Boca
Raton, FL
JULY 2020 | 35www.insightssuccess.com
The
1
Most
Disruptive
Franchises
to Watch 2020