This edition features a handful of business leaders Impactful Entrepreneurs across several sectors that are at the forefront of leading us into a digital future

1. Shravan
Bringing a Scien fic Perspec ve
to Clarify the Business of Real
Estate Inves ng
Shravan
Bringing a Scien fic Perspec ve
to Clarify the Business of Real
Estate Inves ng
VOL-10 |
ISSUE-02 |
2023
Bridging the Gap Between
Profit and Purpose
Innova ve Social
Entrepreneurs
The Most
Impactful
to Follow in
2023
ENTREPRENEURS
www.insightssuccess.com
Shravan Psi
CEO and Founder
American Ventures®
Driving Sustainable
Development
Impac ul Entrepreneurs
in Emerging Economies

2. Leadership
is not about
being
It is about making
everyone
else
better.
thebest.

4. Editor’s
Editor’s
N o t e
N o t e

5. AbhishekJoshi
Entrepreneurship has always been a catalyst for
innovation, economic growth, and societal change.
In the dynamic world of business, there are certain
individuals who stand out as visionary leaders, driving
significant impact through their entrepreneurial endeavours.
It is crucial to identify and follow the footsteps of these
impactful entrepreneurs who are shaping industries,
disrupting traditional norms, and pushing the boundaries of
what is possible.
These entrepreneurs represent various sectors, including
technology, sustainability, healthcare, finance, and social
entrepreneurship. They have demonstrated exceptional
leadership skills, innovative thinking, and a relentless
pursuit of their goals. By following their journeys, you will
gain valuable insights into their approaches, strategies, and
philosophies that have led them to success.
In a rapidly changing business landscape, staying abreast of
the ideas and initiatives of these impactful entrepreneurs
can provide inspiration, guidance, and opportunities for
collaboration. Their stories not only offer valuable lessons
for aspiring entrepreneurs but also serve as a source of
motivation for anyone seeking to make a positive difference
in the world.
The latest edition of Insights Success, ‘The Most
Impactful Entrepreneurs to Follow in 2023,’ features
remarkable entrepreneurs making their mark on the world.
Basking in the reflected glory with a track record, the
potential for future impact, and the significance of their
contributions.
The year 2023 holds tremendous promise for entrepreneurs
who are driven to create positive change. By following the
journeys of these impactful entrepreneurs, you will gain
insights into their visionary thinking, innovative solutions,
and their ability to navigate the challenges of our rapidly
evolving world. So, fasten your seatbelts and prepare to
embark on a journey of inspiration, entrepreneurship and
the pursuit of impactful change alongside these remarkable
individuals.
The Attributes of Excellence

6. C
o
n
t
e
n
t
s
A r t i c l e s
Driving Sustainable Development
Impactful Entrepreneurs in
Emerging Economies
26
Bridging the Gap Between
Profit and Purpose
Innovative Social Entrepreneurs
20
C X O
24
Demonstrating Success
by Embracing Change
18
American Data Companies
Beware: The Current Rise
in Employee Fraud Overseas
30
Well-being Strategies in
Digital Transformation Processes

7. Cov
Story
08
Shravan
Bringing a Scientific Perspective
to Clarify the Business of Real
Estate Investing

8. sales@insightssuccess.com
October, 2023
Editor-in-Chief
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e
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9. Brief
Company Name
Christy is an award-winning Founder of Plann, a Social Media
Management Suite helping millions of global brands find
success online.
Featured Person
Palnn
plannthat.com
Christy Laurance
Founder
Ellie is a strategist, leadership consultant, and corporate trainer
who helps organizations optimize their culture and individuals
expand their influence.
MTC Consulting
ellieshefi.com/
consultingconnect
Ellie Shefi
Founder & President
With 26 years of experience as a catalyst for change in the
health sector, Pamela brings an empowering and innovative
energy to this work.
American
Heart Association
heart.org
Pamela Garmon
Johnson
VP
Roy established the company with the mindset to tranform the
healthcare facilities in the transformative medicine from current
analog/passive to a programmable digital status.
Triox Nano
trioxnano.com
Roy Farfara
Founder & CTO
Shravan has been involved in Texas real estate since 2003 and
acquired 21 apartment complexes to the tune of 4200 units &
several commercial properties, by co-investing.
American Ventures®
americanventures.com
Shravan Parsi
Founder & CEO

10. American Ventures’
expertise is in real estate
investments, finding and
making good investments
and managing them for a
good return.
S
Shravan
Bringing a Scientific Perspective
to Clarify the Business of Real
Estate Investing

11. C
O
V
E
R
S
T
O
R
Y
Shravan Psi
CEO and Founder
American Ventures®

12. O
ne of the traits that helped Shravan Parsi,
entrepreneur, innovator, CEO, and Founder of
American Ventures®, achieve stupendous
success in the real estate industry was his firm belief in
applying the scientific process to everything he touches.
With experience in a variety of industries, including real
estate investing and pharmaceutical research, Shravan’s
methodical approach to investing in multifamily and
commercial real estate was based on his skills as a
pharmaceutical chemist. He brought an analytical
perspective to real estate, a sector that was very much in
need of such an approach.
Since he began his involvement in Texas real estate in 2003,
Shravan has co-invested with private equity firms, family
offices, high-net-worth individuals, and accredited investors
to acquire 22 apartment complexes totaling 4,300 units, as
well as a number of commercial buildings.
In 2022, Shravan won the title of "Top Multifamily Investor
of the Year" at the Real Estate Development Awards (RED),
popularly known as The Academy Awards of Real Estate,
which are presented annually to noteworthy work carried
out across the USA.
®
Shedding Light on The Science of The Deal
®
Shravan's debut book, The Science of the Deal : The DNA
of Multifamily and Commercial Real Estate Investing, was
released in November 2019 by Forbes Books, a market
leader in business print and digital media. In his book, he
explains his distinct approach to data-driven real estate
investing for the current era by using science, analytics, and
insight to multifamily property investing.
Shravan’s book reveals how his history of investments has
helped him achieve enormous success by utilizing deep
knowledge for each deal structuring. It also shares his
principles and values and his belief that the key factor in
The mission
of American
Ventures® is
quality housing
for the great
working
American.

13. success is your willingness to work hard and hustle to
achieve your goals.
Learning The Potential of Real Estate Investing
Shravan grew up in a small town in India and lived in
Hyderabad, India’s 6th largest city, during his teenage
years. “My dad is one of my biggest role models,” he says.
“As a young child, he had a mild case of polio. Yet he
fought all the odds and became the first medical doctor in
his small town, and eventually became the civil surgeon and
resident medical officer of one of Hyderabad’s largest
hospitals.”
Shravan's dad worked hard, and his medical practice
enabled him to build a good income. With that income, he
bought plots of land in and around Hyderabad. When he
retired, his real estate portfolio was much larger than his
savings, and some of the property values were larger by
multiples than what he earned from his medical practice.
These facts left a deep impression on young Shravan,
staying in the back of his mind for many years, forming the
bedrock of his real estate investing practice.
Shravan notes that it is traditional, in middle-class Indian
culture, to choose a professional career and even more
traditional to follow in your father’s footsteps. As fate
would have it, though, he missed the cutoff criterion on the
medical school entrance exam by one-tenth of a point, so he
decided to become a pharmaceutical scientist instead and
got a Bachelor’s degree in pharmacy.
“But I leaned more to the business side of work, so I set my
goal as owning a pharmaceutical company; massive
pharmaceutical companies like Pfizer and GlaxoSmithKline
inspired me,” Shravan recalls.
The Intriguing Journey to Becoming a Real Estate
Mogul
Shravan went on to get a Master’s degree from St. John’s
University in New York and worked as a contract
pharmaceutical scientist with Schering-Plough, one of the
top ten pharmaceutical companies in the United States back
then. He was drawn to San Antonio, Texas, by a position
with more responsibility, bigger projects, and better pay.
“It was also a better schedule, eight to five, with the
evenings free. In San Antonio, at that time, my commute
was short; no subways, just a quick drive to my home.
And I enjoyed the freedom of not having to share my place
with roommates. All that freedom reminded me that I
wanted to do more in my life,” Shravan recollects.
When memories of his father’s success in real estate
investing came rushing back, he started looking more into it
and began connecting the dots. Shravan first bought,
renovated, and sold single-family homes. Once his real
estate income was twice the value of his salary as a
pharmaceutical scientist, he switched to real estate full-
time.
“I devised a way to help first-time home buyers buy my
renovated homes and scaled up the business very quickly. I
then saw a similar opportunity in value-add multifamily
housing, and quickly scaled from buying the first 200 units
apartment complex to 4,500 units in 6 years,” he states.
Quality Housing for The Great Working American
The mission of American Ventures® is quality housing for
the great working American. It is a multifamily and
commercial real estate investment company focused on new
development and value-added real estate investments in
Texas.
Through American Ventures®, private equity firms, family
offices, and qualified accredited investors have access to
institutional quality investments, such as top-notch
multifamily and commercial real estate investment
opportunities. The company is positioned for ambitious
growth with a strong pipeline of planned acquisitions from
Q3 2022 to Q2 2023, estimated to be worth $300 million.
These include a Class A apartment complex in Dallas-Fort
Worth, which is under construction, having secured a low-
interest rate HUD loan; a midrise boutique hotel; condo
development in Austin’s iconic South Congress district,
which is in the entitlement phase; and a 100-acre urban
apartment community in San Marcos, TX, within Austin
MSA with mixed-use/apartment communities, along with
single-family homes build-to-rent community, which just
passed the zoning phase.
Having exited a 4000+ unit multifamily portfolio over the
last couple of years with tremendous success, Shravan’s
plans for American Ventures® are to continue growing and
scaling. His short-term goal is to hit a billion dollars worth
of quality assets under their ownership, both existing assets
in the value-add phase or new assets in the development
phase, by the end of 2023.

14. “We are well underway to reach that goal,” Shravan states.
“We also have a live deal that investors can participate in
now, a cutting-edge 100-acre urban community in Austin
MSA. This will be a very diversified investment
opportunity in the single-family, build-for-rent residential
real estate space,” states Shravan. “American Ventures®
strongly believes that, for the foreseeable future and in any
downturn, multifamily real estate will be one of the best-
performing asset classes. For additional details, please
email us at invest@americanvenrtures.com.”
“American Ventures® works to create institutional-quality
investment opportunities for its investors that bring high-
quality housing to life for working American families.”
Being Diligent and Systematic Leads to Success
Shravan shares one consistent lesson he has learned, which
is that being diligent and systematic about what you do
leads to success, most of the time.
“I learned this approach from my training and work in
pharmaceutical science. In science, you get the clearest
results from diligent research and systematic
experimentation. In commercial real estate, you make the
best deals from diligent research and a systematic
underwriting process. It is the same in life. A diligent and
systematic approach to what you do yields results,” he
maintains.
Shravan explains that a systematic approach balances risk
and opportunity, cash and leverage. Creating these balances
requires careful research. So, success in CRE boils down to
a few key principles:
Ÿ Know your industry by doing the research.
Ÿ Be systematic in using this information.
Ÿ Pay close attention to timing.
Ÿ Understand the downsides before they are likely to
happen.
“You pull together a successful commercial real estate deal
by effectively working with these key principles,” Shravan
remarks.
He notes that American Ventures® is always scanning the
real estate environment in central Texas. For example: What
deals are closing, what is coming on the market, and what
stage of development are properties in?
“Taking time to do this systematic research - I call it prep
time - is what enables you to take advantage of timing and
strike a balance between cash and loan in your capital
stack,” he explains.
Shravan also lists three factors in successfully executing a
real estate deal: finding the right property, finding the
property at the right time, and setting the deal in motion at
the right time.
“Doing the right thing at the right time is essential for the
deal, and prep time is critical to achieving this timing. The
ability to see two to three years in advance is a critical
element of success,” he declares.
“A diligent and systematic approach to what you do yields
results.”
Investing in the Highest Return Segments of The Real
Estate Market
®
American Ventures ’ expertise is in real estate investments,
finding and making good investments and managing them
for a good return.
“If that good return comes from value-add multifamily
deals, then multifamily is where we invest. But if value-add
deals no longer provide a good return, we will turn to the
development end of the market, which is a natural
extension. Our job is funneling available investment funds
into the highest return segments of the real estate market,”
Shravan explains.
He shares that, in the 2010s, they bought existing buildings,
managed them right—that is, stabilized the property—held
Shravan admits that
challenges exist in every part
of life and in every deal and
that these challenges teach
you certain qualities, like, for
example, grit.

15. them until they reached the desired financial position, and
then sold the asset. Shravan observes that today, however,
existing buildings are trading at extremely high prices, and
this trend has led them in two directions.
“First, after stabilizing an asset, we have the intent to hold it
long-term for cash flows. Our investors benefit from
payouts of that cash flow during a longer hold time. And we
expect the value of the asset to appreciate. When we
eventually sell it, we will make a much greater profit.
Second, to access superior quality investments, we
expanded our development platform and are building some
great properties,” he states.
The Four Fundamental Principles of Real Estate
Investing
Shravan remarks that, as per the core values of American
Ventures®, they stick to four fundamental principles: buy
right, build right, finance right, and manage right.
Explaining the principle of finance right, he observes how
the financial landscape constantly evolves.
“In times of market uncertainty like these, or in what we
think of as good times, we need to define what investment
strategy will work. For example, what was a good deal at
the beginning of 2022 is no longer a good deal today
because the cost of borrowing capital has gone up
substantially. For example, a 4% loan in January or March
2022 is now coming in at 7% to 8%. 70% of the capital in a
project comes from lenders,” Shravan states.
He recalls when they were putting together a particular deal
in December 2021. As soon as the lender, HUD, gave them
the option to rate lock; they locked the loan at a 2.96%
interest rate fixed for 40 years. By the time the lender
funded the deal in May, interest rates had nearly doubled.
“Under other market conditions like those prevailing during
the 2010s, we might not have taken advantage of a rate lock
because interest rates were trending lower,” Shravan
remarks.
Shravan Parsi
CEO and Founder
Jessica Stanley
Director of
Opera ons
Lucy Li eaur
Execu ve
Administrator
John Kashcak
Director of
Acquisi ons
William Li le, III
VP of En tlements
and Developments

16. “The financial landscape constantly evolves. We define
what investment strategy will work in times of market
uncertainty like these or in what we think of as good times.”
An Open Environment that Naturally Fosters
Innovation
Shravan points out that American Ventures® works at the
juncture between institutional-quality investment
opportunities and bringing high-quality housing to life for
working American families. To accomplish this, everyone
on their team works in a leadership role.
“They are all highly talented individuals who know their
roles well and perform them excellently. Together, we have
over 80 years of real estate experience. Our strengths and
weaknesses complement each other,” Shravan observes.
He notes that, because they are a small team of leaders,
everyone’s goal is the same and open communication
ensues naturally.
Unless someone is taking an important call or needs to have
a deeper conversation, everyone’s door is open. And
because they are all working at the top of their field, there’s
no politics.
“We don’t compete with each other,” states Shravan. “No
politics, and open communication, establish an environment
of mutual respect. This environment enables each of us to
freely express our thoughts. When you are able to
contribute your expertise without fear of judgment, you are
able to work with integrity. That open environment
naturally fosters innovation.”
Shravan remarks that, at the root of each deal, they are
talking about where hardworking people live. “It’s great to
participate in getting people into homes they love. We end
up making a lot of money for our investors and seeing
people’s quality of life improve because they are living in
these fantastic places. To me and the American Ventures®
team, it is the ideal work,” he declares.

17. Determination, Grit, Curiosity & Flexibility Help
Overcome Obstacles
Shravan admits that challenges exist in every part of life
and in every deal and that these challenges teach you
certain qualities, like, for example, grit. He notes that
people with grit will overcome whatever challenges come
up and that dedication and determination are other qualities
that help you overcome challenges.
“I get a lot of inspiration from what other people have to
say about life, and this reminds me of what baseball’s
Tommy Lasorda said: The difference between the
impossible and the possible lies in a person's
determination,” Shravan notes.
He observes that challenges are bound to come up again.
So, the best thing that can come out of a challenge is that
you pick up these qualities—determination, grit, curiosity,
flexibility—that make you better prepared to overcome the
next challenge that comes around.
“When I encounter a challenge, a lot of times, my first
reaction is to just stop. I’ll pause and find my determination
— I’m stubborn. I’ll remind myself of my vision or goal
and ask some questions about the situation. I’ll be curious
about what is going on—again, that comes from scientific
training. I’ll be flexible as well. Circumstances change, and
flexibility enables you to reevaluate and pivot as necessary.
If there’s an obstacle that you cannot remove, flexibility
enables you to move around it,” Shravan says.
“The best thing that can come out of a challenge is that you
pick up these qualities — determination, grit, curiosity,
flexibility — that make you better prepared to overcome the
next challenge that comes around.”
Balancing The Responsibilities of Business with Being a
New Parent
Shravan notes that his regular day at work involves
overseeing the acquisitions, asset management, and investor
relations aspects of American Ventures®. This involves a
lot of team meetings, as well as external meetings, all with
a very clear agenda and purpose, and reviewing a lot of
spreadsheets and business plans on various current and
potential future investments.
American Ventures® has a core team that includes a
director of acquisitions, a director of asset management, a
director of development, and a director of investor relations.
Each of the individuals in these positions is a C-suite
executive in his own right. Shravan’s responsibilities lie in
overseeing the work of each of these executives.
He reveals that, on any day, he might have conversations
with the director of acquisitions about the status of raising
capital on a project. They might discuss whether they have
signed paperwork in the investor portal from their investors
or solve problems about the status of the market and the
impact that it is having on getting loans. And then they
might reach out to three or four lenders for another project.
They might also discover they need additional capital on
another deal to get it on track, so they have calls with
potential investors. “We just broke ground on a project in
Dallas, so we will have calls with the contractors to review
what is going right and whether problems are emerging,”
Shravan shares.
He remarks that his role constantly switches throughout the
day between acquisitions and capital raises, to overseeing
the asset management, to development to investor relations.
“I’ll spend time reviewing spreadsheets and status reports in
face-to-face meetings and on the phone or over video calls.
But, on another day, I can be on site, say in Dallas, wearing
a hardhat and walking through a property, making sure all is
going well,” he states.
Shravan admits that he maintains balance in life by
following Warren Buffett’s advice and saying “no” to most
things. “My wife and I just had a baby boy in August.
Before the baby arrived, I allowed a certain amount of
overlap between my private and personal life, because I
Shravan notes that his
regular day at work involves
overseeing the acquisitions,
asset management, and
investor relations aspects of
American Ventures®.

18. devoted a lot of time to building and nurturing my
network. Now, I have a more defined structure
and systematic approach in my professional life
so that I can participate with my wife in raising
our baby without relying on outside help. It’s
important to me to maintain excellence in
American Ventures® and enjoy the experience of
being a parent,” he observes.
Build an Authoritative Network & Distinguish
Yourself from Others
Shravan’s parting advice for aspiring leaders is
two-fold. His first message is to always think
about what you can do to distinguish yourself
from others in your field. “Early in my real estate
career, I innovated and had some success. But I
always wondered how I could achieve more,” he
reveals.
The second message is that who you hang out
with influences how your life goes. Having an
inner circle—a close network—that focuses on
your objectives and values will help you manifest
those values in life.
“Associating with people who are authorities in
their professional fields and authoritative in their
personal endeavors is crucial to accomplishing
amazing things in your life. Your network will
help you rise to the challenges you meet,” he
declares.
To reach out to American Ventures please email
Invest@americanventures.com

19. Global
Subscription
Global
Global
Choose
Excellent
Choose
Insights.

20. CXO
American Data Companies Beware: The Current Rise
American Data Companies Beware: The Current Rise
in Employee Fraud Overseas
in Employee Fraud Overseas
American Data Companies Beware: The Current Rise
in Employee Fraud Overseas
he rise of employee fraud poses a considerable challenge to businesses globally, capable of inflicting severe harm on
Tboth their financial well-being and their standing in the market. This concern is particularly pronounced within the
technology sector, where data holds paramount importance as the driving force behind operational success. Beyond
mere financial embezzlement, employee fraud now encompasses acts of data theft and exposure, exposing companies to legal
penalties, revenue loss, and a tarnished reputation. In this article, we delve into the multifaceted landscape of employee fraud,
dissecting its ramifications for technology firms, identifying key indicators to remain vigilant about, proposing strategies for
prevention, and underlining the pivotal role technology plays in bolstering fraud detection and prevention measures.
October 2023 | 18 | www.insightssuccess.com

21. Ÿ Regular audits: Random audits of transactions help
identify anomalies and prevent fraud.
Ÿ Required breaks and vacations: Encouraging breaks and
vacations can reveal ongoing fraudulent activities.
Ÿ Employee benefits: Providing benefits and a positive
work environment can deter fraud by fostering loyalty.
Ÿ Technological measures: Automation, access controls,
and advanced analytics can help prevent and detect fraud.
Leveraging Technology for Fraud Prevention
Cloud technology, especially through solutions like SAP,
offers advanced tools for fraud prevention. It can detect
suspicious patterns, analyze transactions, and provide real-
time insights into potential fraud. Managed service
providers (MSPs), like Approyo, offer specialized support
for SAP products, ensuring data security and efficient risk
management. Automating payment systems, reconciling
balance sheets, and monitoring employee behavior can also
leverage technology to prevent fraud.
Managing Employee Fraud
Managing employee fraud involves prevention, detection,
and response. Implementing controls, checks and balances,
and frequent audits are essential for preventing fraud. Swift
detection is equally important, as it allows organizations to
take timely action. Deterrence through internal disciplinary
methods and litigation is also a significant component of
managing fraud.
Conclusion
Employee fraud poses a significant threat to businesses,
especially technology companies that rely heavily on data.
Recognizing warning signs, implementing preventative
measures, and leveraging technology can help organizations
combat employee fraud effectively. By combining clear
policies, technological solutions, and vigilant management,
businesses can minimize the impact of employee fraud and
protect their financial stability and reputation.
Understanding Employee Fraud
Employee fraud refers to deceptive actions by an employee
aimed at gaining financial or other resources from their
organization. This can include producing false financial
reports, making fraudulent payments, manipulating
procurement processes, and more. Fraudsters may also take
advantage of their access to sensitive information, such as
customer data and trade secrets, which can have serious
consequences for tech companies.
Impacts on Tech Companies
In the context of technology companies, employee fraud
can have dire consequences. Employees with access to
confidential information may misuse it for personal gain,
selling customer data or trade secrets. Additionally, they
may misuse company resources, including hardware, which
can lead to financial losses and operational disruptions.
Personnel management fraud, such as falsifying work hours
or abusing leave policies, can further erode a company's
efficiency and morale.
Recognizing Warning Signs
Detecting employee fraud early is crucial for minimizing its
impact. Several warning signs can indicate potential fraud,
including:
Ÿ Lifestyle incongruities: Employees living extravagantly
beyond their means may be involved in fraud.
Ÿ Financial distress: Employees facing financial difficulties
might resort to fraudulent activities.
Ÿ Secrecy and defensiveness: Sudden secretive behavior or
controlling work processes could be indicative of fraud.
Ÿ Complaints and negative reports: Reports about an
employee's behavior or performance issues could signal
underlying fraud.
Ÿ Unusual financial activity: Sudden changes in financial
activity, such as increased transactions, warrant
investigation.
Ÿ Unexplained actions: Employees manipulating systems
without proper documentation might be involved in
fraud.
Preventing Employee Fraud
Preventing employee fraud requires a multi-faceted
approach, including:
Ÿ Clear policies: Publicizing fraud prevention policies can
deter potential fraudsters.
Ÿ Fraud insurance: Fidelity bonds and insurance policies
can protect against financial losses due to fraud.
October 2023 | 19 | www.insightssuccess.com

22. Social
Entrepreneurs
Innovative
he landscape of business offers new opportunities
Tand challenges and a new breed of entrepreneurs
emerges at every step to create improved processes,
systems and businesses. They are visionaries, not just
driven by profit margins but propelled by a deeper sense of
purpose. These innovative social entrepreneurs are
reshaping the entrepreneurial narrative, proving that
business success and social impact are not mutually
exclusive but at the same time a valuable integration is a
must.
This article delves into the world of innovative social
entrepreneurs, exploring how they are bridging the gap
between profit and purpose. Moreover, revolutionizing the
way we perceive the role of businesses in society!
Understanding Innovative Social Entrepreneurs
Profit with Purpose: Innovative social entrepreneurs
measure success through a different lens. For them,
financial gain is intertwined with positive societal impact.
Their business models are crafted not just to generate
revenue but to address pressing social and environmental
challenges. These entrepreneurs are pioneers of the 'triple
bottom line' concept, balancing profit, people and the
planet.
Addressing Unmet Needs: What sets innovative social
entrepreneurs apart is their ability to identify unmet needs
in society. They observe, listen and empathize with
communities, identifying gaps where traditional systems
have failed. Through creativity and resourcefulness, they
design solutions that are not only economically viable but
also socially transformative. These solutions range from
affordable healthcare innovations to sustainable agricultural
practices.
October 2023 | 20 | www.insightssuccess.com

23. October 2023 | 21 | www.insightssuccess.com
Bridging the Gap Between Profit and Purpose

24. Profit and Purpose in Harmony
A New Business Paradigm: Social enterprises blur the lines
between traditional businesses and non-profit organizations.
They operate commercially, generating revenue from
products or services, but their primary mission is to create
social value. These enterprises reinvest their profits into
fulfilling their social missions, ensuring a continuous cycle
of positive impact.
Collaborative Partnerships: Innovative social
entrepreneurs understand the power of collaboration. They
form partnerships with non-profits, governmental agencies
and corporations. These collaborations amplify their impact
by leveraging collective resources, expertise and networks.
Collaborative partnerships enable them to reach more
communities, implement larger-scale projects and drive
systemic change.
Challenges and Triumphs
Funding Hurdles: While driven by a noble purpose,
innovative social entrepreneurs often face funding
challenges. Traditional investors might be hesitant due to
perceived risks, leading these entrepreneurs to explore
unconventional funding avenues. Crowdfunding, impact
investment and grants from foundations become vital
sources of capital, enabling them to bring their ideas to
fruition.
Quantifying Social Change: Measuring social impact is a
complex task. Innovative social entrepreneurs employ
innovative metrics to quantify their influence. They focus
on qualitative data, stories of transformation and
community testimonials, showcasing the real human impact
of their initiatives. By narrating these stories, they create a
compelling narrative that attracts both supporters and
investors.
The Future of Social Entrepreneurship: Profit, Purpose
and Progress
Technology as a Catalyst: The future of social
entrepreneurship is intricately linked with technology.
Innovations in artificial intelligence, blockchain and data
analytics are revolutionizing how social entrepreneurs
approach challenges. Technology enables them to scale
their solutions, enhance efficiency and create sustainable,
data-driven models that can be replicated globally.
Creating an Enabling Environment: Governments and
policy-makers play a crucial role in fostering social
entrepreneurship. Supportive policies, tax incentives and
streamlined regulations can create an enabling environment
for innovative social entrepreneurs to thrive. Additionally,
educational initiatives and mentorship programs can nurture
the next generation of change-makers, equipping them with
the skills and knowledge to drive impactful ventures.
Conclusion
Innovative social entrepreneurs are the pioneers of a new
era of business. They have demonstrated that profit and
purpose can coexist harmoniously, reshaping the narrative
of entrepreneurship. The future of business lies in their
hands, where every transaction contributes not just to the
bottom line but to the betterment of society.
Looking ahead, the rise of innovative social entrepreneurs
will continue to grow into a global movement. As
awareness about social issues increases, consumers and
investors are demanding ethical and sustainable practices
from businesses. This shift in consciousness will drive more
entrepreneurs to adopt a social mission, creating a world
where every business is a force for good. Collaborations
between governments, corporations and social enterprises
will pave the way for a future where profit and purpose are
seamlessly intertwined, driving progress, equality and
sustainability on a global scale. The era of innovative social
entrepreneurship is not just a trend—it's a transformative
force that will shape the future of business and society for
generations to come.
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26. Demonstrating Success
by Embracing Change
Jeanniey Walden is known globally as one of the
foremost leading executive women who has turned
everything she touches into a success. From Fortune
200 executive roles to launching tech and marketing start-
ups, Jeanniey Walden’s career has taken off in many ways
and directions. Her latest venture is as Executive Producer
and television.
From groundbreaking executive roles to launching tech
start-ups, Jeanniey Walden’s career has taken off in many
ways and directions, and her latest role as a television host
on her TV show, Liftoff with Jeanniey Walden, and podcast
Liftoff Journeys. Through these channels, Jeanniey
continues to give back and help others find personal and
professional success.
In Jeanniey’s early years, she was trained in Pittsburgh,
Pennsylvania as a teacher with a minor in sign language and
worked with kids with autism. Given a challenging labor
market, Jeanniey needed to pivot and leverage her skills to
enter the business world at JCPenney, starting as a customer
service rep and working her way to a corporate role leading
Customer Relations during the early day of email and
digital marketing.
One thing that never changed during Jeanniey’s switch to
business was her belief in a philosophy she calls air –
authentic, inspirational and relatable. “I believe that every
communication we have internally and even our messaging
with others should be filled with all of these key things, and
if you do that, you can't go wrong,” explains Jeanniey.
Walden’s time at JCPenney helped land her a role in New
York City, where she started the first e-mail marketing
division of Grey Global Group, an advertising agency. The
move proved to be monumental as this role was
transformative for the whole marketing and agency
industry, and it was equally groundbreaking to be a woman
at the forefront of this new frontier. Jeanniey’s ability to
embrace change in a positive way and harness her prior
learnings enabled her to drive success in ways she never
imagined.
The next 20 years of Jeanniey’s professional career offered
her a continuous stream of challenges, change and success
strategies that taught her how to embrace change in order to
drive change. Through market shifts, political changes, and
global pandemics, Jeanniey’s role spanned start-ups, more
large advertising agencies, Professional services, Retail and
Fintech.
Jeanniey’s start-up career included working with Zinio, (the
first digital publishing newsstand on the iPad), as well as
with DailyPay, the first on-demand pay platform. Always
trying to find ways to help others, in 2022, Jeanniey started
Liftoff with Jeanniey Walden to bring her business insights
as well as other lifestyle tips to others. The show currently
airs on the CW in Tampa and Atlanta, WLNY in New York,
New Jersey, Connecticut, Long Island and streams on the
Binge network. Her Podcast is available everywhere
podcasts are available.
Jeanniey is the author of a number of books and has been
recognized as the Entrepreneur of the Year Award by the
IAOTP. Her story can be seen on the American Express
website as a success story – and even after 30 years, if you
ask her, Jeanniey will tell you she is just getting started.
Jeanniey has a blended family of 5 children, lives in
Rumson, NJ and enjoys her two pet bunnies, traveling and
helping start-up companies get lift-off.
October 2023 | 24 | www.insightssuccess.com

27. October 2023 | 25 | www.insightssuccess.com

28. Emerging economies represent not only significant
growth potential but also fertile grounds for
impactful entrepreneurship. In these vibrant
landscapes, entrepreneurs are not just pioneers of
business—they are architects of change, catalysts for
progress and driving forces behind sustainable
development. Entrepreneurs in emerging economies are
making a real difference in the lives of people and
communities. As emerging economies continue to grow and
develop, we can expect to see even more impactful
entrepreneurship in the years to come.
Emerging economies are at a critical juncture in their
development. They need to create jobs, reduce poverty and
improve the lives of their citizens. Impactful
entrepreneurship can play a vital role in achieving these
goals. By supporting entrepreneurs and creating an enabling
environment for businesses, emerging economies can
harness the power of entrepreneurship to build a better
future for all.
This article will explore the transformative role of impactful
entrepreneurs in emerging economies, shedding light on
their innovative solutions, social initiatives and how they
are steering the course towards sustainable growth and
development!
Driving Sustainable Development
October 2023 | 26 | www.insightssuccess.com
Impactful
in
Entrepreneurs
EmergingEconomies
Impactful
in
Entrepreneurs
EmergingEconomies
The Power of Impactful Entrepreneurs
Addressing Local Challenges: One of the defining
traits of impactful entrepreneurs in emerging economies
is their ability to innovate. They identify pressing local
challenges, from healthcare to education and develop
creative, scalable solutions. By addressing these challenges
head-on, they not only create businesses but also
significantly improve the quality of life for communities,
fostering a culture of innovation.
Beyond Profit Margins: Impactful entrepreneurs prioritize
social initiatives alongside financial gain. Whether it's
building schools, providing clean water, or empowering
women in rural areas, these entrepreneurs understand the
importance of giving back to their communities. Their
businesses become vehicles for positive social change,
amplifying the impact far beyond economic realms.
Driving Sustainable Development
Economic Growth from Within: Impactful entrepreneurs
are engines of job creation. By establishing businesses and
enterprises, they generate employment opportunities within
their communities.

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30. This not only reduces unemployment rates but also
empowers individuals, providing them with the means to
improve their lives and contribute to the local economy.
Balancing Growth and Conservation: Sustainable
development goes hand in hand with environmental
responsibility. Many impactful entrepreneurs in emerging
economies are embracing eco-friendly practices, utilizing
renewable energy sources and championing conservation
efforts. Their businesses are not only profitable but also
environmentally conscious, ensuring that growth does not
come at the cost of the planet.
Championing Education and Skill Development
Impactful entrepreneurs in emerging economies are
investing in education and skill development initiatives.
They understand that an educated and skilled workforce is
the backbone of sustainable development. By establishing
vocational training centers, scholarships and mentorship
programs, these entrepreneurs are not just providing
immediate employment opportunities but also nurturing a
generation of skilled professionals who can drive
innovation and economic growth.
Promoting Women’s Entrepreneurship
A significant focus for impactful entrepreneurs in emerging
economies is promoting women’s entrepreneurship.
Empowering women economically not only uplifts families
and communities but also contributes to broader societal
transformation. These entrepreneurs are creating platforms
for women-led businesses, providing access to capital,
mentorship and networking opportunities. By breaking
gender barriers, they are fostering inclusive economic
growth and social equality.
Challenges and Resilience
Overcoming Infrastructure Challenges: Entrepreneurs in
emerging economies often face infrastructural challenges,
from unreliable power sources to inadequate transportation
networks. Overcoming these hurdles requires creativity and
resilience. Impactful entrepreneurs find innovative
solutions, leveraging technology and community
collaborations to mitigate these challenges effectively.
Access to Capital and Support: Access to capital and
mentorship is a common challenge for entrepreneurs
worldwide, but it’s particularly acute in emerging
economies. Governments, NGOs and private sector
initiatives play a crucial role in fostering entrepreneurial
ecosystems. By providing financial support, mentorship
programs and business development resources, these
entities empower entrepreneurs to thrive despite initial
financial constraints.
Stepping into the Future
Harnessing the Power of Digitalization: The future of
impactful entrepreneurship in emerging economies lies in
technological integration. Mobile apps, online platforms
and digital marketing strategies enable entrepreneurs to
reach wider audiences and streamline their operations.
Technological advancements not only enhance efficiency
but also open new avenues for innovation, creating
opportunities for businesses to scale and impact more lives.
Bridging Borders for Sustainable Solutions: As the world
becomes increasingly interconnected, impactful
entrepreneurs in emerging economies are poised to benefit
from global collaborations. Partnerships with international
organizations, businesses and investors can provide access
to expertise, resources and markets. These collaborations
can amplify the impact of entrepreneurial initiatives,
driving sustainable development on a larger scale.
Fostering Sustainable Transformation
In conclusion, impactful entrepreneurs in emerging
economies are the torchbearers of sustainable development.
Looking ahead, the future holds the promise of a global
network of impactful entrepreneurs in emerging economies.
Through digital connectivity and international
collaborations, these entrepreneurs will form a powerful
alliance, sharing knowledge, resources, and innovative
ideas. This interconnected community will not only drive
sustainable development within their own countries but also
inspire a global movement towards a more inclusive,
equitable and sustainable world.
As these entrepreneurs continue to pioneer change, the
impact of their efforts will reverberate far beyond
geographical boundaries, ushering in an era of
transformative and sustainable progress.
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32. - Montserrat Cazorla
Well-be g Strategies
Digital Transformation Processes
new work environment is imminent, the world has
Agone through one of the hardest emotional crises of
recent times. The recent acceleration of the
implementation of AI, remote environments, and
automation, has left a very profound impact on the way we
rethink the way we work, communicate, competencies
re-evaluation, job profiles redefinition, new leadership
skills, among many others.
But not everybody is prepared for such big changes, so all
these digital transformations have been exponentially
increasing cases of burn-out and physical and mental health
problems related to chronic stress.
It is important to understand that while these projects are
mostly aimed at improving customer processes, reducing
costs, and growing profits, companies can fall into the error
of leaving aside empathy about what employees perceive
from digital transformations.
Technology as part of new cultures can only be effective
when business purposes are combined with the well-being
of employees, starting with a transparent explanation of the
need for change, involving them in decision-making that
impacts their departments and seeking to make the process
of transformation as a moment to be innovative, collabora-
tive, and resilient.
But it is also important to understand that although the
purpose of transformation is to become more agile and
effective, there is always resistance in these projects, and
can increase stress level, conflicts, and fears.
However, small actions can make big changes to meet the
objectives with satisfaction, making these processes more
bearable for team members and ready to tell a success story.
Simple Changes That Work
Small changes can make a big difference to create a culture
that supports well-being and fosters productivity. While
many situations are beyond the control of employees and
sometimes even leaders, there are certain actions that can
significantly help to better manage stress:
Promotes agile communication.
The lack of communication, partial or confusing communi-
cation can be one of the main stress factors in teams, letting
those information gaps be filled with erroneous news or
generate more uncertainty and resistance to the success of
the project, which could be easily solved with a good
communication plan.
The Impact of Clear Goals and Outcomes on Team
Contribution
Setting clear goals provides direction and helps team
members understand how their work contributes to the
overall success of the team. Goals should be specific,
measurable, achievable, relevant, and time bound.
Outcomes are the results of our work. They should be
aligned with the team's goals and serve as a measure of
success. By focusing on outcomes, teams can celebrate
successes and learn from failures to continuously improve.
The Role of Innovation in Enhancing your Employer
Experience
Innovation helps to create new solutions to old problems,
driving progress and growth. By embracing new technology
and ideas, teams can stay ahead of the curve and provide
better experiences for customers and employers. Innovation
is also essential for attracting new talent and ensuring long-
term success.
October 2023 | 30 | www.insightssuccess.com

33. Promote your Resilient Influencers
Surely in your company there are people who, regardless of
their position, have the right attitude that inspires to be a
balanced person without fear of change. They can be
disciplined people, who maintain good relationships, who
have a healthy life, are resilient and react regularly
assertively to circumstances. Those people should be your
ambassadors and their lifestyle and communication your
best example of how to manage stress.
Develop Mindfulness at Work
You don't need to hire gurus to teach mindfulness tech-
niques 5 days a week. But you can start with rituals at the
beginning of the day, either in person or virtually as they do
even in Asian cultures where they prepare for their day with
breathing techniques, simple yoga positions or simple
stretching. This can be even more effective if repeated
before a meeting where complex problem solving or
innovative ideas are required.
Disconnection Rules
In an always-connected world, employees are often in a
constant state of work readiness, which can lead to burnout.
By implementing disconnection rules, organizations can
encourage employees to unplug during non-working hours,
allowing them time to recharge and maintain a healthy
work-life balance.
Hybrid Work Models
A hybrid work model gives employees the flexibility to
work from home or other locations and provides a better
work-life balance. Employees can avoid long commutes
and distractions in the office, while at the same time
maintaining face-to-face relationships with co-workers and
a sense of connection to the company culture.
The Role of Empathic Leadership
Leaders must have empathy for their employees' needs and
challenges to create a culture that encourages work-life
balance and well-being. Empathic leaders work to under-
stand employees' stressors and can design policies and
practices that create a supportive and encouraging environ-
ment. They also lead by example by taking breaks,
disconnecting, and prioritizing self-care.
The Importance of Open Feedback Culture
When it comes to stress and well-being, feedback is key to
identifying problem areas and making effective changes.
Employees should be allowed to voice their concerns
without fear of retaliation, and the leaders should be
responsive to promote open and constructive feedback as
one of the most important skills to be perform in their roles.
Conclusion
Creating a healthy work-life balance is vital for employee
well-being and digital transformations success. Organiza-
tions that prioritize stress management, well-being, and
work-life balance are more likely to see higher levels of
productivity and employee satisfaction. By implementing
effective solutions, organizations can create a healthier and
more productive workplace built on a foundation of
empathy and trust.
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