The 10 Most Promising Event Management Companies in 2020 July2020 - InsightsSuccess

Management
Companies in 2020
Most Promising
The
A PRESTIGIOUS EVENT
PRODUCTION COMPANY
Cheryl Cecchetto
Owner & President
VOL 07 ISSUE 08 2020| |

Managing
Events for
Better Stature
he world has always witnessed many evolutions
Tin the businesses, in almost every industry out
there. And being a part of a business world, the
responsibility falls on the every leader that they must put
forth some exceptional innovations to keep the fire
burning. Thus, the baton must be passed for others
budding personalities.
Currently, we are in amidst COVID-19 pandemic that
significantly affected the businesses taking the economy
to fall. Be it healthcare or event management, every
industry has paid their fair share of struggle during this
difficult times.
There are numbers of solutions providers in the markets
who have a deep sense of comprehension of the
necessity of quality-oriented products for the better
business. Yet, many organizations are failing to attend a
promising and trustworthy event management solutions
to rely on. This edition, ‘The 10 Most Promising Event
Management Companies in 2020’ solely focusses on
some top notch event managements who are significantly
contributing in the growth of industry.
Here is the cover featuring—Sequoia Productions is a
full-service event production company specializing in
décor and entertainment-driven celebrations, corporate
events, and family milestones. Their clients include the
Oscars®, the Emmys®, The Australian Government, The
Los Angeles Philharmonic, L’Oréal Paris, The Westfield
Group, Goldman Sachs, Bank of America, Special
Olympics, Guess and Warner Bros.
Editor’s Desk
Managing events requires
various skills and qualities,
but most importantly
creativity

The Covid-19 crisis has shaken the event industry to
its core, leading many of us to a complete
redefinition of what a special event is, as well as its
purpose. Fundamental changes to how events are
produced and executed are inescapable. Our
community is tasked with redefining the very nature
of special events, while also exploring, identifying
and creating new technological protocols to
envision, promote, and construct special events in
both the pre and post-vaccine worlds.
Let’s unveil such alike, inspiring stories and
interviews of many such passionate leaders in this
special edition and spread a word about their
contribution in making this world a better place.
Also, while flipping the pages, don’t forget to go
through the articles and CXOs written by our in-
house editorial team and industry experts
respectively.
Have a good read!
Bhushan Ghate

Arti
08 20 26 36
SEQUOIA
PRODUCTIONS
A Prestigious Event
Production Company
ALEXANDRA JURAN
ARTEGO PRODUCTIONS
Creating World’s Best
Gala Events
BASSETT EVENTS INC.
When Luxury Event
Management is an Art!
CASPIAN AGENCY
Helping Clients Clarify
Strategic Goals
32
CONTENTS
TECH TALK
Infographics: Presenting your
Business in a Different Way
CoverStory

icles
40 46 56 60
52
CLY
Italian Creativity Meets
German Reliability
DYNAMIC EVENTS
Cultivating Meaningful
and Innovative Experiences
REDFILO
The Professional Event
Management Company
WE CRUSH EVENTS
Planning and
Executing Engaging
Experiences
CONTENTS
EDITOR’S VIEWPOINT
Entertainment-driven,
Corporate, and Sports..

sales@insightssuccess.com
July, 2020
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A Pres gious Event
Produc on Company

Founder&President
CherylCecchetto

equoia Productions is a full-service
Sevent production company specializing
in décor and entertainment-driven
celebrations, corporate events, and family
®
milestones. Their clients include the Oscars ,
®
the Emmys , The Australian Government, The
Los Angeles Philharmonic, L’Oréal Paris, The
Westfield Group, Goldman Sachs, Bank of
America, Special Olympics, Guess and
Warner Bros.
Corporate and Social Event Production in
the age of COVID-19
The Covid-19 crisis has shaken the event
industry to its core, leading many of us to a
complete redefinition of what a special event
is, as well as its purpose. Fundamental
changes to how events are produced and
executed are inescapable. Our community is
tasked with redefining the very nature of
special events, while also exploring,
identifying and creating new technological
protocols to envision, promote, and construct
special events in both the pre and post-vaccine
worlds.
As Sequoia Productions negotiates the
challenges of social distancing and the
elimination of large gatherings in the near
future, we have been compelled to connect
with our clients, colleagues and friends on a
very personal, human level. The Covid-19
restrictions inhibiting our ability to manifest
the visceral, in-person human connections we
are usually known for are actually bringing us
closer together, urging us to seek out each
other and build a stronger community. We are
discovering a period of introspection within
the company, and between Sequoia and our
clients, vendors and friends. There is a
common experience and shared challenge,
amid all the separating, that begs the question,
“Where do we go from here?”
For now, and likely for the remainder of 2020,
most events remain purely virtual. They will
consist solely of on-line elements shared by a
remote audience, designed to strengthen
relationships and promote client brands.
Though not in-person, events will still need to
be personal. While events will not have the
traditional live production elements, they are
not without production requirements, and as
such the need for knowledgeable event
producers remains. Virtual events will require
management of invitations, “save-the-dates”,
ticket purchasing, scheduling, guest list and

RSVP management, silent and live auctions, donations, event-
specific websites and chatroom management, etc., all
elements Sequoia Productions previously handled for its pre-
Covid-19 events.
Sequoia Productions is already fielding requests for high-end
virtual and semi-virtual “hybrid” events where multiple
production components are required and non-virtual items
must be delivered to attendees individually. Hybrid events
can include hard product delivered to remote participants;
anything from promotional materials to prepared food and
Champagne. Sequoia Productions is currently in the exciting
process of producing a re-tooled, black-tie event which will
take place in 20 locations simultaneously. Each location will
have controlled guest counts, socially distanced seating, and
identical, custom menus finished in 20 remote kitchens.
Guests will be connected to a single live performance main
stage via large screen video conferencing, merged with in-
person performances by 20 unique musical guests at each
location. It is a very exciting project and a template which we
believe will remain unique and relevant even post-Covid-19.
Even as we map out a new path for the production of virtual
events until a vaccine for Covid-19 is available, Sequoia
Productions has also been focused on the imminent
renaissance of medium-sized, milestone gatherings, especially
weddings, for which there is a serious backlog due to Covid-
19 postponements.
Every day we are discovering new venues where reduced
scale events can still occur, where we can come together
safely to celebrate, such as with a young bride and groom
whose wedding we are reimagining together so that it can still
be the happiest day of their lives. Together, the events
industry will get through this. We still learn and grow and do
what we do best, which is to bring dreams to life and bring
people closer together.
One-Stop-Shop – Event Design, Production and
Management
Sequoia Productions supports clients by providing an efficient
production model. Its vast experience and capabilities in
event design, production, and management make it
specifically adept at ensuring the entire process is efficiently
orchestrated. Team members all share the same mandate - to
elevate their client’s vision and forge a reality beyond
expectations. Sequoia Productions’ diverse portfolio of events
highlights the uniqueness of each project, reflecting the
essential distinctiveness of every client’s vision, goals,
personal taste and corporate culture.
Technology Platforms and Event Production
In an increasingly competitive industry, the use of technology
and the immediacy of access to information have been

Cover Story
transformative in the production of events. Technology has
revolutionized how Sequoia Productions conducts business,
from how it provides mockups and ideas to clients to how
production managers communicate during an event. In the
continually evolving special events marketplace, efficiency,
creativity, and customizable service are critical to success.
Technology allows team members and clients to be
interconnected through all stages of an event, together
nurturing the vision. The use of technology showcases
Sequoia Productions capabilities and versality.
Creating specialized project teams is essential to producing
exceptional events. Sequoia’s in-house pool of twenty
producers, coordinators, and administrative personnel
provide the resources to make that happen. The efficiency
built into their corporate and production models benefits
their client’s budget and each project’s deliverability. The
use of project management programs such as Microsoft
Teams and Slack has streamlined the teams’ work and
communications. These platforms provide the teams with
cost-effective methods to manage and co-create complex
productions that often involve thousands of individuals and
transactions.
Through software platforms including AutoCAD, InDesign
and Rhino, Sequoia Productions can vividly illustrate to the
client proposed concepts and designs. Each project team is
able to clearly demonstrate the evolution of a client’s vision
via computer-generated artist conceptions, as well as
animated video and schematics, many of which are
adjustable in real time. Offering expedient, tangible options
via computer modeling is essential to maintaining Sequoia
Productions’ competitive edge.
Gary Levitt [Partner | EVP] routinely evaluates the
technology options available and upgrades the Company’s
production technology to ensure optimum efficiency. In the
end, Sequoia Production’s exceptional team of event
specialists drives the business, while technology ensures that
visibility and operational efficiency remain ahead of the
curve.
Educating the Audience and Inspiring Clients
In the crowded field of event producers and designers, word
of mouth and real-time messaging from customers and their
guests at events has proven to be instrumental in driving
prospective customers to investigate and ultimately hire
Sequoia Productions. Maintaining a strong visible presence
in the cyber marketplace has been an essential link to
educating potential clients about the Company’s ability to
deliver events with an almost endless number of design and
concept possibilities. Ultimately, the objective is to establish
a personal contact with a prospective client in order to zero
in on their unique culture, personal style, and specific goals
to and demonstrate that Sequoia Productions can deliver the
event they desire.

Green events are critical to ensuring global sustainability in
the event service marketplace. Sequoia Productions is
committed to reducing the carbon footprint of their
business during event planning and implementation to
ensure minimal impact on global and local environments.
The company endeavors to design, re-purpose and up-cycle
event “hard product”, also donating items such as furniture
and ﬂorals to local organizations when feasible. This
supports their client’s mission to have environmentally
friendly events, while at the same time
ﬁnding budgetary savings.

Creative and Managerial Responsibilities
Cheryl Cecchetto - Founder and President began Sequoia
Productions in Los Angeles in the late 1980s before the
world of “Special Events” existed as a stand-alone business
sector. The company has grown in tandem with the industry,
with service and innovation as Cecchetto’s guiding mantras.
As the world of special events evolves and diversifies,
Cecchetto and her team of producers, designers and support
staff oversee an increasingly comprehensive repertoire of
creative, production and managerial responsibilities.
Exploring new Ideas to Enhance and Evolve
The most striking transformation in event design and
content is the evolution of immersive guest experiences
where the lines between audience, performers, and décor
are blurred or practically non-existent. The event
environment can be completely altered through the use of
cutting-edge technology in concert with physical elements,
creating transformational environments via sounds, sights,
textures, fragrances and taste sensations. Sequoia’s
extensive, 30-plus years of service is grounded in the
classic event experience with all eyes on emerging
technology and future trends.
Comprehensive Consulting Services
Sequoia also offers comprehensive consulting services to
architects and construction companies focusing on
integrating event infrastructure and technologies into
existing and new-build venues, creating state-of-the-art
event facilities. Sequoia Productions is continually
exploring new opportunities and partnerships locally,
nationally, and globally.
Utilizing Social Media to Share Event Experiences
The company positions their strategic messaging in the
special event ethos on various platforms including
Instagram, Facebook, Pinterest and LinkedIn, as well as on
their website showcasing imagery from their latest
corporate productions and social celebrations. Messaging
highlights the unique, custom-designed nature of Sequoia’s
events and their up-to-the-minute acumen in fashion, design
and technology trends.
Website: www.sequoiaprod.com
Cheryl photography provided by Chris Schmitt Cheryl
photo shoot venue provided by NeueHouse, Hollywood
The 10 Most Promising Event Management Companies in 2020

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Management
Companies in 2020
Most Promising
The
A PRESTIGIOUS EVENT
PRODUCTION COMPANY
Cheryl Cecchetto
Owner & President
VOL 07 ISSUE 08 2020| |

Alexandra Juran
Director
www.insightssuccess.com20 | July 2020

Alexandra Juran Artego Productions
C
reating a luxury event is not for the faint of the
hearts. So, in 2006 Artego Productions was
founded, by Alexandra Juran. Since then, the
organization has become famous for taking celebrations to
an entirely new level of sensation and luxury. Bespoke
events by Alexandra Juran usually take place in the most
spectacular locations in the world.
Alexandra Juran Artego Productions is tabbed as one of the
TOP-20 Event Agencies in the World.
Society Weddings, iconic Private Parties, Birthday
Celebrations, extravagant Galas, Corporate Events, Fashion
and Art Events worldwide, from intimate private events to
large and lavish extravaganzas, every celebration Alexandra
Juran creates is unique.
So, in an Interview with Insights Success and Alexandra
Juran Artego Productions, the spokesperson of the
organization has shared unknown stories about the
organization and its journey.
Below are the highlights of the interview;
What led to the inception of the company?
A desire and courage to be able to create the Perfect
Moment that people will remember forever as the most
remarkable day in their life.
Describe your company and its event management
services which address all the needs of your customers.
We produce unique events worldwide: from the grand
opening of The Venetian Macao to the famous Rome Gala
and Fellini Ball that was exhibited as an outstanding work
of art in The Museum of Modern Art, Frankfurt. We are
proud that our clients’ events are among the most highly
regarded worldwide.
Creating World’s Best Gala Events
www.insightssuccess.com July 2020 | 21

I dedicated my career to creating people’s dreams. It might take us a
year of work to create only one day – the day that you will
remember forever. We have a global reputation for producing
outstanding luxury experiences and timeless moments for clients
demanding world-class event, ﬁrst class service and a dream to live.

INFO
GRAPHICSPresenting your Business in a Different Way
W
e all have almost skipped on dialogues when reading a comic book
just to see at the pictures and tried to understand the story just
through pictures. In simple language that’s infographics for you.
Recently the use of infographics in various fields such as school, business firms,
food-chains, transport and many more have been increased to an extent. An
infographic consists of visual presentation of a certain information or data in
design form. We can convey a message through infographics very easily that is
nonchalantly understood by the reader.
We unknowingly see a large number of infographics daily. Using infographics
can make a creative content for your business. As it is a proven and effective
method in seizing the attention of the reader since they procure various
information in a glimpse. Nowadays as there are many types of digital learning,
most of it is dependent on infographics. In the time of visual learning there is no
doubt in my mind sooner or later it will benefit your business.
How can we use it for spreading awareness regarding your brand? Here are
some points that we may help you how infographic can help you.

We all have heard many different stories over
the year. You can tell a short and sweet story
through infographics making it reliable source
to reach to the consumers. Letting consumers
know about your brand in a simple way
through formative visuals. Your ideas are
better expressed in a visual form than just
written.
Telling a
Visual Story
Infographics can help your brand to get in
limelight in way that approaches mass audience,
over the internet and as well as physical posters
too. Also infographics with proper keywords
helps in SEO, and plays a huge part giving
exposure to your brand. On the contrary you can
show your statistics in an attractive and unique
structure. Infographics doesn’t need charts or
graphs to show a data. A normal statistics chart
can be made more alive using infographics. It
helps spreading a deeper knowledge of data in a
real simple and attractive way.
Statistics
Designed
in Expanding
Brand Exposure
Tech Talk

Targeting
Audience
Assisting
Decision
Making
There are abundant ways where you can target
your speciﬁc audience using infographics. For
example we see many real-estate infographic
ad selling a same property but in different ways.
If you visit a fast food outlet you may have seen
many small pamphlets showing you info-graph
of the place and food letting you know the
details about the outlet.
Frequently, making a quick decision needs to
be fast, thus you have to go through all the
data no key information. With effective
infographics, reports can be created with ease
taking in consideration of all key points overall.
Visual data can provide you instant key
information that are easy clarify resulting in
fast decision making.
To conclude, Design is more than reliability. It
creates a value for a business that can be help
your brand grow at a good pace. Inclusion of
design in business to reach out to customers
in an effective manner is what infographics
provides. Infographic is just simpler way to
compress a large amount of data and allows it
to be represented in a visual form yet telling a
big story in summarized form. After all a good
design has a great story.

Italian Creativity Meets
German Reliability
In today’s time, event management is more vital than
ever before as several companies desire their presence
to be recognized in the global market, and thus, they
have to put on a show that leaves a lasting impact on the
world. Many event management companies try to create
this magic but only a few succeed. CLY is an international
event agency based in Berlin and New York City that has
persistently followed their passion for lifestyle and luxury
brands and delivers exclusive event experiences.
CLY Founder Raffaele Castelli has combined the spirit of
professionalism with free-roaming creativity. With over 20
years of experience as a creative director, he has envisioned
every project as a uniquely bespoke world for clients and
consumers to experience.
CLY has collaborated with global and regional brands,
including OMEGA, Lufthansa, Coca-Cola, Glashütte
Original, Samsung, and Adobe.
A Kick-start
Raffaele Castelli founded CLY to create unique and
personal projects for luxury and lifestyle brands. When
CLY stepped into the market ten years ago, their first
“office” was in an old clinic, which is where the idea
sparked for the name Creative Laboratory (CLY) as it
perfectly fit the brand and the name itself defines the
significance of innovation and creativity for each and every
project.
Customer Driven Services
CLY has always been passionate about lifestyle and luxury
brands, which helps them create individual concepts within
the range of event production, influencer campaigns,
celebrity relations, and experiential marketing. The core
team of senior-level communication professionals remains
driven by a penchant for perfection and they make sure that
even the smallest details contribute to the one-of-a-kind feel
of every production. Their international network of
specialists allows them to flexibly cater to their clients’
broad range of ambitions and specific requirements.
Standing Out in the Crowd
As a boutique agency, CLY offers its clients decisive
advantages compared to larger agencies. CLY takes a 360-
degree approach to all projects by managing conception,
planning, and implementation while coordinating hand-in-
hand with the client to create first-class experiences that
leave lasting impressions.
Confronting Hurdles
CLY strives to advise their clients with the best solutions
that are appropriate for their brand and budget rather than
saying yes to all client ideas. From CLY’s numerous
experiences, they understand which trends work and which

CLY
Raffaele Castelli
Founder

ones don’t for diﬀerent brands, industries, and audiences.
This knowledge and expertise allows them to provide their
clients with better ideas and solutions that are innovative
and that make sense for client objectives and budgets. It is
challenging to communicate these things to clients in a
precise way, but it is essential to achieve the best possible
outcome for their clients.
Utilizing Technologies & Future Aspirations
One aspect that sets CLY apart is its focus on sustainability.
The boutique agency attaches great importance to the zero
waste factor and looks to incorporate unique technologies
and products to make their projects more sustainable.
In the forthcoming future, CLY is continuing to build and
expand a team focused on the company’s philosophy of
innovation and creativity. They plan to continue doing
events that they are proud of, and it doesn’t matter how big
or small the project is.
Testimonials
“We chose CLY because everyone on the team works with
perfection, professionalism, and passion to ensure that the
smallest detail is right, even for large productions.”
-Peter Taubitz, Manager, Lufthansa
“I have been working with CLY for 3 years now on
outstanding projects to create true premium experiences for
our consumers. CLY is all about the love of detail,
creativity, and unmatched excellence.”
-Natassja Dos Anjos, Brand Manager, Coca-Cola
“CLY’s work is just amazing… Creative, fun, and highly
professional, it’s always a pleasure to work with them.”
-Christina Angelov, Head of Retail Design, Glashütte
Original

“

ENTERTAINMENT-DRIVEN,
CORPORATE,
SPORTS..
&

What is the connection
between a sports event and
a military display? What is
the synergy between a world class
show and a record breaking event? The
answer lies within Event Management
Organizations. Event Organizations
multinational companies and event
promoters is an active ﬁeld of live
communication, corporate events,
public events, festivals, sports events,
TV, shows and concerts and artists tour
management. These companies
translates creative ideas and designs
into practical planning that includes
staging, temporary structures, tents,
sound and light equipment, video
screens, power supply, machinery, and
decoration.
Event Management Companies
designs and visualizes a total view of
the client’s stage or event and make a
Editor’s Viewpoint

complete quotation of all facilities needed to translate
designs into reality. The team needs to be flexible and
ambitious and which ensures professional and high-quality
results. It is a detail-oriented industry which minimizes the
risk of errors. This field always looks for ways to improve
existing products & processes and comes with up new
solutions.
Corporate clients create a business event for their
employees, with a festival vibe. Most of all they want to
give their employees a nice experience and make them feel
at ease in a casual atmosphere. Their aim is to make sure
the employees came to work the next day, relaxed and
happy. Often a corporate event takes place at a venue with
one hall. Corporate festivals, much like regular festivals,
consist of multiple areas and the look and feel is of greater
importance. On top of this, corporate festivals often have a
lot more diversity in the program, entertainment and
activates. Same goes with other events like artists, festivals,
public, and sports, TV, Shows & Concerts.
Technical productions can come with all sorts of challenges.
When working across the locations is sometimes an area of
concern. Unexpected problems can range from as small as
delayed delivery due to traffic, to a power outage at the
venue that could shut down the production for hours.
Audience engagement is the key for a successful event. The
right sound is evidently important in the event industry.
However, audio is not always something event organizers
think of at the beginning of the event production process.
Audio can actually make or break your event. In order to
achieve the desired effect on the audience it is most
important to make an audio plan at the start of the event
production.
The event environment is completely altered with
technology in a positive fun way. Technology allows
connecting with an audience in many ways. Through the
use of creative ideas and the right technology, you can
make an event from average to outstanding. Technology
and Systems are being introduced to make life of event
professionals easier, from drones to VR and AR, to
concierge robotics.
The event industry was thriving in 2019 and will continue
to grow in 2020. Recent research on event marketing
showed that entrepreneurs believe that in person events are

critical components of their company’s success. To continue
this, event organizers need to keep up with current trends
and increase their knowledge on the newest techniques:
Live meets Online: Customers are more and more
interested in bespoke events, new ideas and new ways of
communicating their message. It is a vital tool to expand
the audience. For example, an event for a few social media
inﬂuencers can suddenly make a small event into a huge hit
with millions of online views.
Innovation: 2020 will be all about innovation. Online
registration systems, interactive and live communication at
events, social media incorporation, but also new usage of
light, sound and special eﬀects. With the right experts on
hand, the sky is the limit. VR and AR is an also still a trend,
but in the end an event is about meeting people and getting
your message across in real life.
Total Experience Design: Nowadays events have to be a
360-degree experience. Only one stage, a simple backdrop,
and a beamer are not enough. People expect more. So think
3D when planning next event. Make sure the audience is
stimulated at all times from every direction and every
corner of your venue. Using large curved video screens can
be a good start. They literally embrace the audience and
will contribute to this 360-degree experience. Synergy
between all components of your event is crucial to create a
total experience design.
Going Green: Sustainability is a hot topic, there are many
to make an event eco-friendly. Recyclable name badges, use
of QR codes and websites by going paperless are some
ways. To help a global green marketplace, green events are
critically important to ensure sustainable development in
event management by making responsible decisions during
planning, organization and implementation of an event.
The event industry serves to connect people. But that
connection can take many forms as in-person event, a
streamed event, an archived event, etc. The point is the
connection. Whether that technology is AR, VR, social
media, virtual events, etc, those are critical technologies to
connect people.

The best way to build relationships and form new ones
with potential customers is “Events and Exhibitions”. It
provides face-to-face customer contact. Gala Dinners
and Award Ceremonies are also a fantastic way to reward your
employees, acknowledge the talent, celebrate with clients and
engage your stakeholders. On this communication front,
RedFilo works with the creative teams to craft and create the
messaging for all marketing, live brand activations that will
transform the visitors’ experience from that of the ordinary to
extraordinaire.
An interview conducted between Insights Success and Pach
Ang – Group CEO and Founder delivers powerful and
unforgettable experiences by conducting events in Abu Dhabi,
theMiddleEast,andotherregions.
Belowarethehighlightsof theinterview:
What ledtotheinceptionof thecompany?
Bringing his vision to reality, Pach Ang, an astute, resilient, and
determined entrepreneur sought to deliver powerful and
exceptional event experiences in the Middle East. In his quest,
Pach quickly realized that there is a huge gap in how clients
understood and interpreted the essence of what an experiential
event means and have often witnessed the standards falling
short. Keeping true to his aspiration, Pach and his team at
RedFilo has indeed designed and delivered some of the largest
exponential award-winning events here in the UAE over the last
12 years.
Answering the call to Abu Dhabi’s Economic Vision 2030 in
making Abu Dhabi one of the world’s most attractive cities for
leisure offering new resorts, malls, world-class museums, and
galleries and other leisure facilities, RedFilo seeks to further
bridge this gap by elevating and producing world-class events
hereinAbu DhabiandtheUAE atlarge.
Describe your company and its event management services
which address allthe needs of yourcustomers.
RedFilo, an events powerhouse, believes that over and above
creative innovation, a strong team camaraderie, an unyielding
mindset to setbacks, are fundamental building blocks to the road
of success.
In RedFilo, we deem ourselves as an Event Architect, and why
so? Each Architect is a cornerstone of creation, commitment,
and sound ethics in delivering the best event experiences to all
their clients! With that in mind, RedFilo delivers a wide array of
events ranging from festivals, opening ceremonies, product
launches, conferences and exhibitions, entertainment, sporting
events,globalexpos, tonameafew.
How do your services differ from the other companies’
offerings?
Pach Ang
Group CEO &
Founder

RedFilo Events
The Professional Event Management Company

member of his organization ensuing its
success and stability over the last
decade.
In 2014, Pach Ang was featured in a
leading Middle East magazine as UAE’s
top 20 industry Shakers & Movers. Pach
was also dubbed as an unparalleled
Commander, Mentor, and Business
Leader in an article by Cochin Herald in
2015. Pach has earned the client's
confidence in understanding their needs
and a professional delivery through
sound and accountable processes in
operations besides being innovative and
creative, always turning up with a
solutionateveryjuncture.
Awarded the prestigious Middle East
ICON industry of the Year in 2017,
reinforced and demonstrated the
industry’s respect and confidence in
Pach’s leadership and contribution to the
localeventsscene.
What are the greatest challenges
faced by the event management sector
and how arethey best dealtwith?
A discerning businessman, Pach
recognizes the intense competitive
landscape in the UAE events industry.
Pach believes the solution lies in
partnership and collaboration amongst
fellow in-country agencies.And with the
forthcoming World Expo 2020 Dubai,
all the more, to avoid being cannibalized
with the onslaught of new overseas
companies incorporating in the UAE,
working togetheristheway togo.
In every event business market, the
challenge remains, and that is, many
event agencies offer, seemingly, similar
services, claiming to be able to deliver
the ‘same’event experience, often led to
undermining market pricing potentials
and compromising the delivery quality.
Pach believes that “client education” is
essential and crucial in understanding
what’s happening in the industry giving
them an edge when working with their
agencies.
What technologies are you leveraging
to make your services more
resourceful?
In Pach’s very own words “RedFilo is
well known for designing impressions
and revolutionizing experiences. We
understand our clientele, expectations,
and demands. In delivering immersive
experiential events, we have come to
recognize the essence of our clients’
brands and their touchpoints. Using
innovation and originality, RedFilo has
delivered notable event solutions that
have generated amazing ROIs, much to
thesatisfactionofour clients.”
And that’s how RedFilo makes a
difference in today’s events and MICE
competitivelandscape!
Give a detailed description of the
featured person’s influence over the
company and theindustry.
Over his 30 plus years of Special Forces
military background prior to his events
entrepreneurship days, Pach firmly
believes and has instilled discipline,
respect, mentor-ship, and leadership by
example, a unified community with an
all-hands-on-deck mentality in each

Together with their partners, RedFilo has been developing
different technologies to digitize event processes to be
employed both internally and externally. One such is project
management tracking software that allows each architect to
streamline priorities, track progress, and development of an
event.
The program has the flexibility for various conversions, such
as it can be used as a workbook to be shared with clients
during the pre-event phase and as a show book on event
execution. A Client communication has become more
efficient and achieving a higher level of accuracy of data for
dissemination.
What are your company’s future aspirations? What
strategiesareyou undertaking to achievethose goals?
As an astute business owner, Pach has outlined three business
goals. “RedFilo has adopted a three-prong approach;
Expansion, Creation and Engagement, Collaboration.”
Explainingthegoals,Pachdetailedthefollowing:
“Expansion. I have started to expand the business
geographically, with its Headquarters located in Abu Dhabi,
now have offices and partner offices in Beirut, Dubai, KSA,
Malaysia, and Singapore. This is only the start; plans are
underway to establish more offices in several other locations.
Besides expanding in various countries, I am also looking
into acquiring complementary business verticals, such as
event landscaping and event technologies, that will
enhanceor expandour currentofferings.
Creation & Engagement. One of RedFilo’s core
strengths is in event creation and implementation.
With the start of Neorun, a RedFilo sports/fun
event IP has generated tremendous responses
from the public and has seen both event
popularity growth and a rewarding ROI in
branding and revenue. I look forward to
creating more IPs that can be offered as event
solutions, elevating experiential events to
the next level, ushering in better and fresher
community engagement, both socially and
fromabusiness standpoint.
Collaboration. Not just for survival sake, more
on leveraging the core skills of each partner,
allowing each of us to do what we do best in
response to today’s competitive environment. This
will strengthen business relationships, loyalty as
partners in a consortium that will bring about
greater impact in solution offerings to the
clients.”

Creating an unforgettable experience for employees or clients is never
easy, there are so many hassles you can face while arranging an event.
Thus We Crush Events came into existence with the intent to create
custom experiences for employees or clients, while saving you from the hassle
andheadacheof theeventplanningprocess.
In aninterviewwithInsightsSuccess,JessicaCheney theCEOand
Co-founder of We Crush Events shared valuable insights regarding the
excitingjourney.
BelowistheinterviewbetweenInsights Success andJessica;
What ledto the inceptionofthe company?
I have an extensive background in hospitality and events and my partner,
Danielle Thieret, has years of sales and business development experience.
After working together at an event tech startup, we coupled our sales expertise
and event operations knowledge to form We Crush Events. When we started
our company, our focus was on driving business to venues/vendors and
supporting our corporate clients with their event planning needs. We knew
there was a need for this two sided support in the hospitality industry and we
wereveryexcitedtobringittolife!
Describe your company and its event management services which address
allthe needs ofyourcustomers.
We are a full service event planning and production company specializing in
corporate events. Our team of seasoned professionals plan and execute
meetings, oﬀ-sites, incentive trips, retreats, team outings, seasonal parties and
many more.We primarily service the Southern California area but we have also
produced events in other states and international destinations. Our hands-on
approach puts our clients at ease that their events will be taken care of fromAto
Z. In addition to providing them with exceptional service, we help them drive
ROI for client events and ensure employee engagement and retention with
internalevents.
Planning and Executing Engaging Experiences

Jessica Cheney
Jessica Cheney
CEO & Co-founder
We Crush Events

“We Crush Events creates engaging
experiences at no cost to our clients, while
lling space and booking dates with
venues and vendors.”

How do your services differ from the other companies’
offerings?
We Crush Events is the future of the corporate event planning
industry.We plan and execute engaging experiences at no cost
to our corporate clients, while filling space and booking dates
with venues & vendors. Our unique business model benefits
both sides of the event industry as we capitalize off our vendor
and venue relationships, providing them with incremental
revenueandour clientswithfullserviceeventsupport.
What are the greatest challenges faced by the event
management sectorand how arethey best dealtwith?
An event can be a very subjective experience for both the
planner and attendees. Each of our client’s has their own
individual message they are trying to get across and goals they
want to achieve. We have to align ourselves with them so that
we can best capture their brand and culture. We do that by
taking the time to really get to know our clients’ culture and
brand through their eyes. We foster an open dialogue with
them and gather feedback so that we can gauge their likes and
dislikes. This discovery process enables us to best understand
andachievetheirvision.
What technologies are you leveraging to make your
servicesmoreresourceful?
We use a graphic design platform to streamline and enhance
all of our visual content. This tool allows us to create eye
catching material that showcases everything from our sales
decks to elaborate multi-venue proposals. We live in an
aesthetic world and we use this resource as a way to transform
otherwise ordinary documents into striking and effective
presentations.
For our agreements and invoices, we integrate with software
that streamlines signatures and processes payments
electronically. It makes it easy for our clients to review and
approve their documents all in one place. Through this
interface we can also track and update the status of our
differentdealsas theymovethroughthebookingprocess.
What are your company’s future aspirations? What
strategiesareyou undertaking to achievethose goals?
Our goal from day 1 has always been to streamline our process
and grow into other cities. We see an incredible opportunity to
offer our services in all the major markets that have a high
concentration of Fortune 500 companies and a plethora of
venues and vendors. As of now, our strategy is to perfect our
recipe here, in the Southern California region, so we can
easily duplicate these efforts in other markets. Our current
focus is training our team and giving them the tools they need
to thrive and deliver a quality service to our clients. We also
actively gather feedback from our clients and vendor partners
to see how we can make our service more useful and lucrative
for them.
Give a detailed description of your influence over the
company and theindustry.
As CEO and co-founder I have strived to make our company
the best version of itself. However, that is an evolving process
as we are constantly learning and improving. I’ve been at
startups before and know that it can get overwhelming trying
to keep up with the quick growth. With WCE, I have worked
hard to instill an empowering mindset within our team and
encouraged them that growing within themselves contributes
to the company’s growth because they are each an important
piecetoourpuzzle.
Danielle and I took a leap of faith starting We Crush Events
just four years ago and in such a short time we have gotten to
work with some of the most innovative companies in the
industry. As female business owners, we feel that we are
helping to evolve the roles women can play in corporate
America. The future is female and we hope to inspire fellow
girl bosses to dig deep and keep pushing through because the
bestviewcomesafterthehardestclimb.

The 10 Most Promising Event Management Companies in 2020 July2020 - InsightsSuccess

The 10 Most Promising Event Management Companies in 2020 July2020 - InsightsSuccess

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